Mats Heide's Books

Strategic Internal Communication

A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture

By: Susanne Dahlman,Mats Heide

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Strategic Internal Communication

A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture

By: Susanne Dahlman,Mats Heide

What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.

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Page Count

170

Publisher

Routledge

Published Date

ISBN 10

1000177416

ISBN 13

9781000177411

Strategic Communication

An Introduction

By: Jesper Falkheimer,Mats Heide

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Strategic Communication

An Introduction

By: Jesper Falkheimer,Mats Heide

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

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Page Count

312

Publisher

Routledge

Published Date

ISBN 10

1317220293

ISBN 13

9781317220299

Internal Crisis Communication

Crisis Awareness, Leadership and Coworkership

By: Mats Heide,Charlotte Simonsson

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Internal Crisis Communication

Crisis Awareness, Leadership and Coworkership

By: Mats Heide,Charlotte Simonsson

We live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great concern to organizations and crisis management and communication is a priority. Most organizations have a crisis response plan; many have dedicated crisis and security management staff. Yet much of the emphasis has been on action outside of the organization. Neglecting communication between managers and employees, they risk poor, inconsistent crisis management and the very real possibility of crisis escalation. Crisis management, like charity, begins in the home. Internal Crisis Communication is one of the first guides to communication inside organizations, before, during and after a crisis – not just on the acute crisis phase – to provide a complete and holistic guide for managers that will help them manage and contain crises. It includes an in-depth real-life case study, referred to throughout, from the author's own experience, which makes practical application explicit and the methodology clear. Strengthened by rigorous academic research and tested in real-life crisis situations, the methods included in this book will be invaluable for communication professionals, security officers and crisis managers, as well as valuable reading for students and researchers interested in crisis and risk management.

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136

Publisher

Routledge

Published Date

ISBN 10

042975681X

ISBN 13

9780429756818

Strategic Listening

How Managers, Coworkers, and Organizations Can Become Better at Listening

By: Mats Heide,Anette Svingstedt

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Strategic Listening

How Managers, Coworkers, and Organizations Can Become Better at Listening

By: Mats Heide,Anette Svingstedt

Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ever, too little time is spent listening to customers, employees, and other influential groups. It is a shame that listening is not given more attention, as it is linked to many positive values. Examples include better conversations, increased trust and confidence, more outstanding commitment and job satisfaction, lower absenteeism due to illness, higher productivity and quality of work, increased sales, better relationships with customers and employees, and many other positive effects. To the extent that listening takes place, organizations rarely take a holistic approach to it. Strategic listening means a given objective for listening, thoughts about who should listen, when it should happen, and so on. An organization’s listening must become a strategic issue to exploit the great potential of increased listening. This book provides answers to the following: Why is listening important? What are the barriers to listening? How can both individuals and organizations become better at listening? How can organizations develop strategic listening skills? How does one build a system to improve an organization’s strategic listening?

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Page Count

130

Publisher

CRC Press

Published Date

ISBN 10

1000997243

ISBN 13

9781000997248

Managing the Embedded Multinational

A Business Network View

By: Mats Forsgren,Ulf Holm,Jan Johanson

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Managing the Embedded Multinational

A Business Network View

By: Mats Forsgren,Ulf Holm,Jan Johanson

This monograph is based on an extensive dataset and a very well documented case study. Such a wealth of empirical material provides an ideal ground to test theories and enables the authors to elaborate interesting conceptualisations of some specific aspects of the broader network approach, particularly concerning the internationalisation of business networks. Anna Spadavecchia, Business History Combined with recent advances in network analysis [the book] can be instrumental in advancing our understanding, which will not only be useful for research scholars, but also provide practical guidance for managers. . . It is full of ideas which seem like deceptively simple black stones that in the hands of a skillful artisan can be turned into dazzling diamonds. Charles Dhanaraj, Journal of International Business Studies The work by Forsgren et al. offers a major contribution in terms of the analytical power of network relationships. By shifting to an exchange based perspective, they challenge the classical view of organizational power and control, but also the sources of organizational capabilities. They argue that the distinct capabilities and resources of the organization are developed through relationships and connections. Wilhelm Barner-Rasmussen, Rebecca Piekkari, Joanna Scott-Kennel and Catherine Welch, Academy of Management Perspectives An interesting and insightful book. It questions a lot of traditional thinking about international firms and the way they operate. Throughout the book, the reader is invited to develop a different perspective. This perspective might be called a relationships and networks theory of the firm. While this may sound familiar, the book goes well beyond anything I have seen in the existing literature, in terms of conceptualizing relationships and networks and in using this perspective to guide and interpret case study and survey research results. William G. Egelhoff, Fordham University, US It is now well accepted in the academic literature that the multinational corporation can be usefully modelled as a network of relationships. But it is less well-known that the origins of this perspective can be traced back to work done in Uppsala, Sweden, in the 1970s and 1980s. The term business network was first used there, and many important ideas around power and influence have also emerged from this research centre. In this new book, three of the key members of the Uppsala school develop a synthesis of the more recent ideas to come out of their research on networks. By focusing on the concept of the embedded multinational they show how the internal networks of the multinational interact with the web of external networks each subsidiary unit has in its local market. This book provides a definitive and compelling point of view of the importance of networking thinking to the study of the multinational corporation. It is an important book, and it will be widely cited in years to come. Julian Birkinshaw, London Business School, UK Forsgren, Holm, and Johanson have been among the leaders in developing the idea of the multinational firm as a network that spans different country environments. This perspective cautions the easy prescription that a multinational firm can do everything easily, if it just has the right organizational form. Relationships matter, as do the legitimacy of the firm in the context of its foreign investments. This book provides rich case insights into these dimensions. Bruce Kogut, INSEAD, France This book expands the business network view on managerial issues in multinational corporations. Specifically, it scrutinises the importance of a subsidiary s external and internal business network for its strategic and organizational role within the corporation. The internationalisation of firms in terms of management issues and headquarters control, the influence of subsidiaries on decisions and learning processes within multinational corporations are examined in detail. It is argued that

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Page Count

239

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1845428056

ISBN 13

9781845428051

Strategic Communication

An Introduction

By: Jesper Falkheimer,Mats Heide

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Strategic Communication

An Introduction

By: Jesper Falkheimer,Mats Heide

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312

Publisher

Routledge

Published Date

ISBN 10

1317220293

ISBN 13

9781317220299

Strategic Internal Communication

A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture

By: Susanne Dahlman,Mats Heide

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Strategic Internal Communication

A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture

By: Susanne Dahlman,Mats Heide

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156

Publisher

Routledge

Published Date

ISBN 10

1000177254

ISBN 13

9781000177251

Strategic Communication

An Introduction to Theory and Global Practice

By: Jesper Falkheimer,Mats Heide

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Strategic Communication

An Introduction to Theory and Global Practice

By: Jesper Falkheimer,Mats Heide

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

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Page Count

197

Publisher

Taylor & Francis

Published Date

ISBN 10

100060778X

ISBN 13

9781000607789

Strategic Listening

How Managers, Coworkers, and Organizations Can Become Better at Listening

By: Mats Heide,Anette Svingstedt

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Strategic Listening

How Managers, Coworkers, and Organizations Can Become Better at Listening

By: Mats Heide,Anette Svingstedt

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Solve jigsaw puzzle

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Page Count

130

Publisher

CRC Press

Published Date

ISBN 10

1000997243

ISBN 13

9781000997248

Internal Crisis Communication

Crisis Awareness, Leadership and Coworkership

By: Mats Heide,Charlotte Simonsson

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Internal Crisis Communication

Crisis Awareness, Leadership and Coworkership

By: Mats Heide,Charlotte Simonsson

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Solve jigsaw puzzle

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Page Count

136

Publisher

Routledge

Published Date

ISBN 10

042975681X

ISBN 13

9780429756818

Book's by Mats Heide

Strategic Internal Communication

Strategic Internal Communication

Strategic Communication

Strategic Communication

Internal Crisis Communication

Internal Crisis Communication

Strategic Listening

Strategic Listening

Managing the Embedded Multinational

Managing the Embedded Multinational

Strategic Communication

Strategic Communication

Strategic Internal Communication

Strategic Internal Communication

Strategic Communication

Strategic Communication

Strategic Listening

Strategic Listening

Internal Crisis Communication

Internal Crisis Communication

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