Mathur, Vibha's Books

BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

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Every firm faces stiff competition from its rival business partners. To remain competitive in today's fast paced world, it is important to manage the art and science of brand management efficiently. The objective of this book is to offer a detailed, effective and comprehensive knowledge regarding the intricacies of brand management. A successful brand needs to stand out and create a strong image to remain competitive and successful in the market. KEY FEATURES • Syllabus based on UGCF 2022 NEP 2020 • Interesting facts to inspire students' curiosity • Real-life case studies for easy grasping of the subject • Captivating ads and easy to remember flow charts • Written in simple language • Chapter-end summary for quick recapitulation • Review questions for practice • Teaching aids available on https://www.phindia.com/brand_management_by_mathur_and_arora TARGET AUDIENCE The book on Brand Management covers the syllabus under UGCF 2022 based on NEP 2020. • B.Com (Hons.) • B.A. Prog. with Commerce • BBA / MBA

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230

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PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9354437109

ISBN 13

9789354437106

DIGITAL MARKETING

By: Mathur, Vibha,Arora, Saloni

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DIGITAL MARKETING

By: Mathur, Vibha,Arora, Saloni

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA

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236

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PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8194800269

ISBN 13

9788194800262

Recasting Public Administration in India

Reform, Rhetoric, and Neoliberalism

By: Kuldeep Mathur

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Recasting Public Administration in India

Reform, Rhetoric, and Neoliberalism

By: Kuldeep Mathur

Ever since a democratic system of government was adopted and a strategy of planned economic development was launched in India, the planners were quite conscious of the need for an administrative system different from the colonial one to implement the planned objective of development. Kuldeep Mathur, in this volume, examines these administrative reforms and provides a magisterial account of the changes in the institutional process of public administration. The introduction of neoliberal policies revived concerns about reform and change, thereby giving rise to a new vocabulary in the discourse of public administration. The conventional world of public administration was now expected to adopt management practices of the private sector and interact with it to achieve public policy goals. New institutions are now being layered on traditional ones, and India is becoming a recipient of managerial ideas whose efficacy has yet to be tested on Indian soil. In light of the aforementioned changes, this volume argues that hybrid architecture for delivering public goods and services has been the most significant transformation to be institutionalized in the current era and critiques the neoliberal transformation from within a mainstream public administration perspective.

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207

Publisher

Oxford University Press

Published Date

ISBN 10

019909702X

ISBN 13

9780199097029

THE VISHNU CHRONICLES

THE HUNT FOR RAMA’S BOW (ADVENTURE ONE)

By: Suhail Mathur

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THE VISHNU CHRONICLES

THE HUNT FOR RAMA’S BOW (ADVENTURE ONE)

By: Suhail Mathur

BOOK DESCRIPTION Legend has it that Jaya and Vijaya, Lord Vishnu’s palace guards, were cursed by the enraged Manasputras who ordained them to abandon Vaikuntha. But not before they were provided with an alternative—an alternative that would mould their uncertain future...and that of the Delhi-based graduate, Mohan Sharma, who, while flipping through the lesser-known pages of mythology, becomes cognisant of a sinister presence lurking around. This is followed by a cryptic letter, revealing the existence of his grandfather of whom he has no recollection. Pandemonium strikes as Mohan unwittngly unravels a closely guarded secret that shall bring him face-to-face with an unspeakable horror, his adversary who is blessed with the boon of immortality by Lord Shiva. Accompanied by five men, each possessing a distinct ability, Mohan must find the weapon, long forgo en by mankind, that can spell doom for his nemesis—Lord Rama’s wondrous bow...the ‘Kodanda’! ABOUT THE AUTHOR Suhail Mathur is the author of the bestselling historical c on, The Bhairav Putras. An alumnus of Delhi Public School, Noida and National Law University, Delhi, he also advises international law firms on various issues. Awarded the Best Book Reviewer 2013 by Tales Pensieve, Suhail is currently working with various production houses as a story, screenplay and dialogue writer. He has done English cricket commentary for Star Sports and Airtel’s mobile application. A lit fest regular, he has been listed as one of India’s ‘Top 51 Indian Authors to Follow’. He is also one of the country’s most prominent literary agents.

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229

Publisher

Om Books International

Published Date

ISBN 10

9386316951

ISBN 13

9789386316950

Paper Tiger

By: Nayanika Mathur

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Paper Tiger

By: Nayanika Mathur

Paper Tiger shifts the debate on state failure and opens up new understanding of the workings of the contemporary Indian state.

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215

Publisher

Cambridge University Press

Published Date

ISBN 10

1107106974

ISBN 13

9781107106970

"Feminism and Social Change: A Research-Based Approach to Women's Rights"

By: Dr. Chitra Singh & Dr. Sonika Mathur

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"Feminism and Social Change: A Research-Based Approach to Women's Rights"

By: Dr. Chitra Singh & Dr. Sonika Mathur

INTRODUCTION In India, feminism has played a pivotal role in bringing about significant shifts in social, cultural, and political norms. Indian feminism has developed to address a wide range of issues that women across the country face. It is based on a long tradition of intellectual debate and grassroots activism. Feminist movements have reshaped Indian society in a variety of ways, including legal reforms, political empowerment, cultural norms, and media representation. The early pioneers of feminism in India, such as Sarojini Naidu and Kamaladevi Chattopadhyay, fought for women's rights as part of the larger struggle against colonialism. Feminism in India originated alongside movements for independence. Feminist activism gained momentum after independence, focusing on issues like dowry deaths, gender-based violence, and unequal access to employment and education. The women's movement of the 1970s and 1980s, which brought issues like dowry harassment and legal reforms to the forefront of national discourse, was one of the pivotal moments in Indian feminism. The All India Women's Conference (AIWC), the National Federation of Indian Women, and the Forum Against Oppression of Women (FAOW) all emerged during this time to advocate for societal change and legislative reform.

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109

Publisher

Laxmi Book Publication

Published Date

ISBN 10

1304219682

ISBN 13

9781304219688

A Mother's Guide to Prenatal and Postnatal Dental Care

By: Dr. Vinita Goyel, Dr. Aman Jain, Dr. Shivani Mathur, Dr. Vinod Sachdev

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A Mother's Guide to Prenatal and Postnatal Dental Care

By: Dr. Vinita Goyel, Dr. Aman Jain, Dr. Shivani Mathur, Dr. Vinod Sachdev

The book is intended to guide you through the most amazing and incredible journey called Motherhood from a dentist’s perspective, an area often ignored. Being a mother is not an easy job, but definitely the best job anyone could ever have. We take you through this beautiful journey, focusing on the areas of child development often ignored.

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Notion Press

Published Date

ISBN 10

1638505780

ISBN 13

9781638505785

India, Economic Reforms and Social Sectors

By: Vibha Mathur

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India, Economic Reforms and Social Sectors

By: Vibha Mathur

While The Indian Economy Has Performed Well In Terms Of Growth Rate Of Gdp In The Recent Past, Its Performance In The Form Of Human Development Indicators Has Been Unsatisfactory. Social Sectors Like Health, Family Welfare, Education, Employment, Women Empowerment, And Rural Infrastructurte Have Lagged Behind In The Race For Better Standard Of Living. Successive Governments During The Last Two Decades Or So Launched Various Programmes For The Uplift Of Socially Disadvantaged Groups But The Results Have Been Up To Expectations. In This Line, The Common Minium Programme (Cmp) Of The United Progressive Alliance (Upa) Announced On May 27, 2004 Has Promised To Raise Public Spending On Education To 6 Per Cent Of Gdp And That On Health To 2-3 Per Cent Of Gdp. The Implementation Of Thee Assertions Will Be Keenly Watched By Development Economics And Social Activists. This Book Examines Various Issues Associated With Social Uplift Of Indian Masses. It Explains Various Schemes And Programmes Of The Government To Improve The Living Conditions Of The Disadvantaged Groups Of Indian Society And Comments On Their Implementation.

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ISBN 10

817708075X

ISBN 13

9788177080759

BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

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BRAND MANAGEMENT

By: MATHUR, VIBHA,ARORA, SALONI

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230

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9354437109

ISBN 13

9789354437106

Resources, poverty and economic planning in India

By: M.M Sury,Vibha Mathur

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Resources, poverty and economic planning in India

By: M.M Sury,Vibha Mathur

This book provides a comprehensive account of various aspects of economic planning in India. It traces the structural changes which have transformed India from a traditional agricultural economy to a technologically strong, industrially diversified and militarily powerful country.

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8177083619

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9788177083613

Foreign Trade Policy and Trends in India

1947-48 to 2008-09

By: Vibha Mathur

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Foreign Trade Policy and Trends in India

1947-48 to 2008-09

By: Vibha Mathur

In recognition of the growing importance of foreign trade in the Indian economy, this book provides a comprehensive description and analysis of post-Independence developments in India's foreign trade and allied sectors with focus on post-1991 period. The book covers the following specific topics: Changing Pattern of International Trade; Pre- and Post-Independence Developments in India's Foreign Trade; Compositional and Directional Shifts in Exports from India; Compositional and Policy Shifts in Imports into India; Foreign Trade Policy in Recent Years; Rationalisation, Simplification and Moderation of Customs Tariff Regime; Current Account Convertibility and Flows; Capital Account Convertibility and Flows; Exchange Rate Determination and Management; Foreign Exchange Reserves; External Debt and Aid; Foreign Direct Investment (FDI) and Foreign Portfolio Investment. The book provides special coverage to the following topics: (a) Globalisation and International Trade, (b) Global Economic Crisis and International Trade, (c) India's Regional Trade Agreements (RTAs), (d) World Trade Organisation (WTO) and India's Foreign Trade and (e) Global Economic Crisis and the Indian Economy.

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533

Published Date

ISBN 10

8177082078

ISBN 13

9788177082074

India

Sixty Years of Planned Economic Development, 1950 to 2010

By: M. M. Sury,Vibha Mathur

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India

Sixty Years of Planned Economic Development, 1950 to 2010

By: M. M. Sury,Vibha Mathur

Examines the output of the Planning Commission, created in 1950, which assesses the human, material, and capital resources of India and has formulated eleven five-year plans for its economy.

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8177082450

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9788177082456

Economic reforms, future prospects and challenges

By: M.M Sury,Vibha Mathur

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Economic reforms, future prospects and challenges

By: M.M Sury,Vibha Mathur

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8177083627

ISBN 13

9788177083620

FIve Year Plans of India

First Five Year Plan (1951-52 to 1955-56) to Twelfth Five Year Plan (2012-13 to 2016-17)

By: M.M Sury,Vibha Mathur

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FIve Year Plans of India

First Five Year Plan (1951-52 to 1955-56) to Twelfth Five Year Plan (2012-13 to 2016-17)

By: M.M Sury,Vibha Mathur

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8177083600

ISBN 13

9788177083606

Sixty Years of the Indian Economy - 1947 to 2007

By: C. S. Prasad,Vibha Mathur,Anup Chatterjee

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Sixty Years of the Indian Economy - 1947 to 2007

By: C. S. Prasad,Vibha Mathur,Anup Chatterjee

This book provides a comprehensive description and analysis of developments in various sectors of the Indian economy since Independence. It particularly focuses on reform measures undertaken since 1991. The areas covered are: human resource, five year plans, economic reforms, agriculture, industry, infrastructure, fiscal policy, money and prices, banking and finance, employment and labour welfare, social security, environment and foreign trade.

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1465

Published Date

ISBN 10

8177081322

ISBN 13

9788177081329

Five Year Plans of India

First Five Year Plan (1951-52 to 1955-56) to Twelfth Five Year Plan (2012-13 to 2016-17) [3 Volumes Set]

By: M. M. Sury,Vibha Mathur

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Five Year Plans of India

First Five Year Plan (1951-52 to 1955-56) to Twelfth Five Year Plan (2012-13 to 2016-17) [3 Volumes Set]

By: M. M. Sury,Vibha Mathur

Economic planning is concerned with the effective and optimal utilisation of the potential resources of an economy. This is particularly so in the context of underdeveloped countries which are striving to raise the standard of living of the masses. In fact, planning is a process aiming not merely at the best utilisation of material resources but also at the development of human faculties and institutional framework suitable to the needs and aspirations of the people. The establishment of Planning Commission in 1950 heralded a new era in the economic history of India. It makes an assessment of the material, capital and human resources of the country, including technical personnel, and investigates the possibilities of augmenting such of these resources as are found to be deficient in relation to the requirements of the country. It, then, formulates a Plan for the most effective and balanced utilisation of these resources. Indias First Five Year Plan was launched on 1 April 1951. Since then, eleven Five Year Plans have been completed and the Twelfth Five Year Plan (2012-13 to 2016-17) is underway. This book provides a comprehensive account of various aspects of economic planning in India. It traces the structural changes which have transformed India from a traditional agricultural economy to a technologically strong, industrially diversified and militarily powerful country. Part I of the book contains two chapters: Chapter 1 explains the determinants and constraints of economic development. Chapter 2 describes the principles of economic planning. Part II comprises of five chapters: Chapter 3 deals with human and natural resources of India. Chapter 4 discusses the problems and issues in Indias development efforts. Chapter 5 explains the institutional framework for economic planning in India. Chapter 6 records achievements of Five Year Plans. Chapter 7 highlights the areas of concern and makes an overall assessment of the planning experience. Part III contains two chapters: Chapter 8 provides sector-wise account of economic reforms in India (1991 to 2013). Chapter 9 discusses future prospects and challenges before the Indian Economy. Parts IV to XV provide sector-wise summary of and sector-wise edited extracts from each of the Five Year Plans (I to XII) under the following 12 common theme headings: 1. Agriculture and Rural Development. 2. Industrial Policy and Public Sector. 3. Mineral Resources. 4. Electricity and Other Renewable Energy Sources. 5. Urban Development and Housing. 6. Transport and Communications. 7. Employment and Labour Welfare. 8. Health, Family Planning and Nutrition. 9. Education, Training and Skill Development. 10. Science and Technology. 11. Social Welfare.12. Balanced Regional Development. The 12 theme headings cover almost all the sectors of the Indian economy. Reader will find it easy to comprehend how a particular sector of the Indian economy was treated in terms of priority, strategy, and allocation of resources in the successive Plans. Part XVI contains sector-wise time-series data on the Indian economy from 1950-51 to 2011-12. The book would be useful for a cross-section of academic community and researchers, both in India and abroad. It will also serve the needs of legislators, business executives, entrepreneurs and investors, and others interested in the developments in the Indian economy.

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1602

Published Date

ISBN 10

8177083597

ISBN 13

9788177083590

Book's by Mathur, Vibha

BRAND MANAGEMENT

BRAND MANAGEMENT

DIGITAL MARKETING

DIGITAL MARKETING

Recasting Public Administration in India

Recasting Public Administration in India

THE VISHNU CHRONICLES

THE VISHNU CHRONICLES

Paper Tiger

Paper Tiger

"Feminism and Social Change: A Research-Based Approach to Women's Rights"

"Feminism and Social Change: A Research-Based Approach to Women's Rights"

A Mother's Guide to Prenatal and Postnatal Dental Care

A Mother's Guide to Prenatal and Postnatal Dental Care

India, Economic Reforms and Social Sectors

India, Economic Reforms and Social Sectors

BRAND MANAGEMENT

BRAND MANAGEMENT

Resources, poverty and economic planning in India

Resources, poverty and economic planning in India

Foreign Trade Policy and Trends in India

Foreign Trade Policy and Trends in India

India

India

Economic reforms, future prospects and challenges

Economic reforms, future prospects and challenges

FIve Year Plans of India

FIve Year Plans of India

Sixty Years of the Indian Economy - 1947 to 2007

Sixty Years of the Indian Economy - 1947 to 2007

Five Year Plans of India

Five Year Plans of India

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