Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
The MC5's 1969 live album Kick Out the Jams was a new measure of the relationship between music and cultural and political change. As the "house band" and central organizing force for the White Panther Party, which advocated an end to capitalism and supported the Black Panther Party's initiatives and aims, the MC5 formalized the threat, promise, and parity of music within larger societal spheres. Using the band's career as a case study in evaluating the relationship between rock music and social change, this book examines how the inherent rebelliousness of rock afforded both media producers and consumers a safe space in which to question social mores and ideas.
The MC5's 1969 live album Kick Out the Jams was a new measure of the relationship between music and cultural and political change. As the "house band" and central organizing force for the White Panther Party, which advocated an end to capitalism and supported the Black Panther Party's initiatives and aims, the MC5 formalized the threat, promise, and parity of music within larger societal spheres. Using the band's career as a case study in evaluating the relationship between rock music and social change, this book examines how the inherent rebelliousness of rock afforded both media producers and consumers a safe space in which to question social mores and ideas.
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
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