Mary Lou Quinlan's Books

Just Ask a Woman

Cracking the Code of What Women Want and How They Buy

By: Mary Lou Quinlan

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Just Ask a Woman

Cracking the Code of What Women Want and How They Buy

By: Mary Lou Quinlan

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

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Page Count

274

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471446971

ISBN 13

9780471446972

The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

By: Mary Lou Quinlan

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The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

By: Mary Lou Quinlan

After Mary Lou's mother passed away, she went searching for the God Box. But rather than one box, Quinlan found 10 containers stuffed with hundreds of origami-like folded papers. Covering the last 20 years of her mother's life, the notes contained a treasure of brief prayers for family, friends and people she had never even met. Note by note, Quinlan discovered the greatest lesson her mother could impart: the importance of letting go in order to live. Poignantly written and beautifully designed, The God Box is a gift for every parent, every son or daughter, every person who trusts in the permanence of love and the power of prayer.

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Page Count

128

Publisher

Worthy Books

Published Date

ISBN 10

1617951854

ISBN 13

9781617951855

Time Off for Good Behavior

How Hardworking Women Can Take a Break and Change Their Lives

By: Mary Lou Quinlan

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Time Off for Good Behavior

How Hardworking Women Can Take a Break and Change Their Lives

By: Mary Lou Quinlan

Have you ever fantasized about taking time away from your overworked life? Nights uninterrupted by email? Days to pursue set-aside dreams? Do you promise yourself that “someday” you will get a break? Mary Lou Quinlan had those “someday” thoughts. But her hard-earned job as CEO of a New York advertising agency claimed most of her waking hours. Exhausted and losing motivation, she was so desperate she perversely imagined breaking her leg to get some time alone. Then, she declared a brief timeout. During her time off, she slept late, took walks, danced the salsa, kept a journal and ultimately, uncovered the roots of a new business. In the process, she rediscovered herself. Time Off for Good Behavior is the result of listening to women like her, who realized enough was enough. Quinlan tells no-holds-barred stories of dozens of women who sacrificed their health, relationships, their good humor and a good night’s sleep until they found the courage to ask themselves if they were happy with the life they were living and made the decisions to take life-saving breaks. Mary Lou Quinlan explores the factors that compel you to work so hard and examines how to take back control of your life. She explores our unwillingness to give ourselves permission to rest so that we can re-imagine our futures. And she shows the powerful, self-fulfilling changes that can occur when we do decide to take that rest. Whether you contemplate leaving a career that took years to build or just need a long vacation to assess what you want next, you’ll find practical tools and bolstering advice throughout. Each chapter ends with provocative questions to help you plan your good behavior reprieve. Specific exercises on financial planning, advice for negotiating time off, and tools to uncover your passions make this a must-read for women who are ready for “someday.” Time off for Good Behavior ultimately shows that stepping away from everything—even for a short while—often means ending up with so much more.

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Page Count

258

Publisher

Crown Archetype

Published Date

ISBN 10

0307419517

ISBN 13

9780307419514

Time Off for Good Behavior

How Hardworking Women Can Take a Break and Change Their Lives

By: Mary Lou Quinlan

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Time Off for Good Behavior

How Hardworking Women Can Take a Break and Change Their Lives

By: Mary Lou Quinlan

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Page Count

258

Publisher

Crown Archetype

Published Date

ISBN 10

0307419517

ISBN 13

9780307419514

The God Box

By: Mary Lou Quinlan

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The God Box

By: Mary Lou Quinlan

When Mary Lou Quinlan’s beloved mother, Mary Finlayson, dies, her family is bereft—until Mary Lou searches for her mother’s “God Box,” her private cache of notes to God on behalf of family, friends and strangers. To Mary Lou’s amazement, she finds not one but ten boxes stuffed with hundreds of tiny petitions that spanned the last twenty years of her mother’s life. Note by note, Mary Lou unearths a treasure of her mother’s wishes and worries and insight. Mary asked God for everything from the right flooring for her daughter’s home to a cure for her own blood cancer. Her requests, penned on scraps of paper, were presented without expectation—the ultimate expression of letting go. Follow Mary Lou’s emotional journey as she uncovers her mother’s innermost thoughts—nostalgic, surprising and even a bit shocking. As she recalls life with the woman who was her best friend, Mary Lou also discovers her own more empathetic, engaged self—the woman her mother had believed in all along. Poignantly written and beautifully designed, The God Box is a gift for every mother, every daughter, every person who, regardless of beliefs, trusts in the permanence of love and the power of family.

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Page Count

135

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1608323617

ISBN 13

9781608323616

The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

By: Mary Lou Quinlan

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The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

By: Mary Lou Quinlan

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Solve jigsaw puzzle

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Page Count

128

Publisher

Worthy Books

Published Date

ISBN 10

1617951854

ISBN 13

9781617951855

Just Ask a Woman

Cracking the Code of What Women Want and How They Buy

By: Mary Lou Quinlan

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Just Ask a Woman

Cracking the Code of What Women Want and How They Buy

By: Mary Lou Quinlan

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Page Count

274

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471446971

ISBN 13

9780471446972

Coupon Crazy

The Science, the Savings, & the Stories Behind America's Extreme Obsession

By: Mary Potter Kenyon

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Coupon Crazy

The Science, the Savings, & the Stories Behind America's Extreme Obsession

By: Mary Potter Kenyon

A fascinating history of this marketing tactic, and why some shoppers take it to extremes—from a longtime expert couponer. Coupon Crazy examines the phenomenon of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn’t even know about, Mary Potter Kenyon manages to both fascinate and educate. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over thirty years. “My favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I’ve gotten for free? Do I allow coupons to inform my purchases or the other way around? If you are a couponer, it’s quite possible you’ll find yourself reflecting on your own shopping habits as you read this book, too.” —Angela Russell, The Coupon Project

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Page Count

201

Publisher

Workman Publishing

Published Date

ISBN 10

1938301897

ISBN 13

9781938301896

The God Box

By: Mary Lou Quinlan

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The God Box

By: Mary Lou Quinlan

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Page Count

135

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1608323617

ISBN 13

9781608323616

Brilliant Idiot

An Autobiography of a Dyslexic

By: Abraham Schmitt,Mary Lou Hartzler Clemens

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Brilliant Idiot

An Autobiography of a Dyslexic

By: Abraham Schmitt,Mary Lou Hartzler Clemens

This book chronicles one man's battle to earn respect and an education, only to discover in mid-life that his severe mental "fog" was a serious learning disability. "Abe Schmitt's towering portrayal is rich, meaningful, and poignant.

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Page Count

196

Publisher

Intercourse, Pa. : Good Books

Published Date

ISBN 10

1561480584

ISBN 13

9781561480586

Book's by Mary Lou Quinlan

Just Ask a Woman

Just Ask a Woman

The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

Time Off for Good Behavior

Time Off for Good Behavior

Time Off for Good Behavior

Time Off for Good Behavior

The God Box

The God Box

The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

The God Box: Sharing My Mother's Gift of Faith, Love and Letting Go

Just Ask a Woman

Just Ask a Woman

Coupon Crazy

Coupon Crazy

The God Box

The God Box

Brilliant Idiot

Brilliant Idiot

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