Get the marketing knowledge you need first and fast! Mary Charleson makes a complex subject simple and does it in over sixty short articles for the time-starved reader. Utilizing Canadian research and business examples, she gives readers the marketing tools to succeed. Pithy, often irreverent, but never short on actionable detail, this is the marketing book you'll wish you had discovered long ago. You will discover: Why brands that are giving back will be tomorrow's leaders How to utilize new media and E-marketing opportunities Why marketing to women is important for all businesses How to advertise effectively and get more media coverage How to develop a strong brand and a winning strategy How to use marketing research to your advantage Why understanding sales is critical to success What emerging trends you need to monitor
A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you're just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary's first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog www.fiveminutemarketing.com, and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to - generate WOM, publicity, and media interest in your business; - track trends and take advantage of marketing opportunity; - use social media to your advantage; - brand your business, your ideas, or your products; - model winning approaches to advertising from industry leaders; - leverage your story; and much, much more! "Mary Charleson's 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work." -Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM may be the single greatest influencer of a brand's future success. If you want to know how to succeed Mary's book is a great place to start." -Lance Saunders, Executive VP, Managing Director, DDB Canada "Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page." -Charlene Hill, Department Chair, School of Business, Capilano University
One of the legendary figures of Ontario history, John Graves Simcoe was the commander of the Queen’s Rangers during the American Revolution. In 1791 he was appointed the first lieutenant-governor of Upper Canada, and upon his arrival in 1792 he founded the town of York (present-day Toronto). John Graves Simcoe completes a trilogy of Simcoe books published by Dundurn Press. Mary Beacock Fryer’s Elizabeth Posthuma Simcoe was first published in 1989, while Our Young Soldier: Lieutenant Francis Simcoe, 6 June 1791-6 April 1812 was released in 1996. For this third volume, Fryer has teamed with Christopher Dracott, whose vantage point from Devonshire, England helps to provide this book with a complete view of Simcoe’s life.
This timely volume describes the contributions of free radicals and reactive oxygen species to disease processes in a variety of tissues. Topics include the roles of lipid peroxide-modified lipoproteins in atherosclerosis, peroxidation products in retinopathy, reactive oxygen species and neutrophils in mycardial ischemia-reflow injury, iron and reactive oxygen species in hemoglobin-mediated CNS damage and in asbestos-mediated lung injury. Critical reviews examine the evidence for radical species in ethanol-induced liver injury and in muscular dystrophy. The wealth of new information presented makes this book valuable for teaching and an important reference volume for researchers exploring problems in human disease.
Reflects a dramatic evolution in the concept of trauma-informed care in the NICU Substantially revised and updated, the new edition of this acclaimed resource for neonatal nurse practitioners and NICU clinicians remains the only book to provide the most current, evidence-based caring strategies for managing current and later-life trauma associated with the NICU experience. This second edition builds on the foundation established in the first: trauma-informed care begins with the clinician. Aimed at transforming NICU practice, the second edition delivers five completely new chapters that reflect state-of-the-art developments in neonatal care and the changing role of the NICU clinician. Transformative Nursing in the NICU, Second Edition provides an in-depth examination of the biological effects of neonatal trauma, changes to the neuro-endocrine-immune network, and epigenetics, as well as the foundations of caring science in the NICU. Brimming with practical strategies and evidence-based core measures, the book describes protocols proven to mitigate or reduce the profound neonatal morbidities and subsequent challenges afflicting newborns in the NICU. It includes examples of favorable outcomes from practitioners worldwide and presents engaging online learning activities that facilitate the translation of content into clinical practice. New to This Edition: Presents FIVE completely new chapters: Neurologic Consequences of NICU Trauma The Value-Proposition of Trauma-informed Care in the NICU The Science of Trauma-informed Care in the NICU The Soul of Trauma-informed Care in the NICU Attributes of the Trauma-Informed Clinician Covers the needs and attributes of competent neonatal clinicians including those required for role development, teamwork, and NICU success Delivers expanded coverage of the Global Health Care Quality Chasm and the Institute of Health Care Improvement’s Quadruple Aim Key Features: Reframes the concept of developmentally supportive care to trauma-informed, age-appropriate care Addresses the foundations of caring science in the NICU Underscores the importance of holistic NICU care that encompasses the neonate, the family, and the clinician Advances the concept of trauma-informed NICU care from theory to practice and demonstrates how this results in improved outcomes Presents current evidence-based best practices in trauma-informed care in the NICU to improve effective practice for interdisciplinary neonatal clinicians
This volume covers reagent literature published between July 1981 and December 1982. It provides references to new reagents introduced during this period, as well as recent references to reagents included in previous volumes, focusing on reagents that open new vistas in organic synthesis.
Expert writers share reflections on their experience, and explore issues for the future, of the International Baccalaureate Middle Years Programme. The issues raised are of interest and relevance to those with responsibility for MYP teaching, learning and administration in schools and will provoke interest in the programme amongst those considering its adoption.
From trails to spectacular waterfalls near Squamish and historic urban forests in South Surrey, coastal headlands in Howe Sound and ridgetop meadows in the Fraser Valley,109 Walks offers a route for everyone who likes to be outdoors. In this revised seventh edition are 109 of the region’s best walks of four hours or less to suit every taste, whether you’re a visitor to the city or life-long resident, occasional recreationalist or avid walker. The trails have been reorganized from north to south, west to east, and the book includes fourteen all-new walks along with another twelve that have been substantially modified or revived from previous volumes. Most of the classics remain and their trail directions and maps have been completely updated with GPS coordinates to make route-finding easier. Unchanged are the comprehensive indexes that help ensure a trail that’s right for the season, the time frame and the fitness level of the group; the photographs and notes about points of natural or historical interest plus estimated hiking times and distances; and the clearly written, carefully detailed route descriptions. Accurate, authoritative and highly affordable, 109 Walks is an indispensable guide for exploring British Columbia’s Lower Mainland in all seasons.
Expert writers share their thoughts and opinions on the future of the International Baccalaureate Diploma Programme. The editors and contributors, all experts in their field, identify issues arising from current practice and indicate how those issues need to be addressed as part of a policy for future growth.
This book addresses the ethical and philosophical basis for the teaching/learning involved in becoming a psychotherapist. How can training prepare prospective psychotherapists, counsellors, and counselling psychologists for a task whose practitioners cannot even agree as to whether it is an art or a science, an impersonal clinical interaction or a profoundly humane, even 'spiritual' encounter? The authors believe they share with their students a passion about the possibilities inherent in this particular kind of conversation. Such a meeting demands a fully personal engagement and a profoundly ethical attitude towards the relationship with the Other; it is also potentially an important beginning in 'repairing the world'. The book explores the relative importance and emphasis of the structure, content and process of psychotherapy training. Its thesis is that the teaching/learning takes place in the quality of the reciprocal meeting between the teacher and the learner.
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