A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
In Building Cultures of Trust Martin Marty proposes ways to improve the conditions for trust at what might be called the "grassroots" level. He suggests that it makes a difference if citizens put energy into inventing, developing, and encouraging "cultures of trust" in all areas of life--families, schools, neighborhoods, workplaces, and churches. Marty acknowledges that the reality of human nature tends toward trust-breaking, not trust-building--all the more reason, he argues, to develop strategies to bring about improvements incrementally, one small step at a time. --from publisher description
Woman of Valor is a remarkable and true story of bravery, compassion, and rescue during the Holocaust. Eta Chait, a young Jewish woman, lived with her parents and siblings in Lukow, Poland. In 1939, the country was invaded by Nazi Germany marking the start of World War Two. Under the Nazis’ brutal occupation, the Jews of Poland were rounded up, and segregated into ghettos. At first, they were able to work outside of these areas; within a short time, however, their movements were severely restricted and their food supplies limited. As Eta and her family found themselves crowded into one of these ghettos, they watched as their Jewish neighbors were pulled out of their homes, imprisoned, or summarily executed in the streets. Facing this oncoming brutality, Eta joined a resistance group within the ghetto to escape. After fleeing, she returned to help free the rest of her family with unexpected consequences. From there, Eta and her remaining family made their way into the Polish woods for safety. From that moment, Eta’s mission was clear—she would do everything she could to defeat the Nazis and save as many Jews as possible. The dense Polish forest served as a relatively safe haven for Poles fleeing from the Germans. It also served as the base of operations for the organized resistance. Eta quickly joined an all-Jewish armed resistance unit, which was part of the Polish Partisan fighters made up of Jews and non-Jews. Through her cunning and bravery, she rose to become one of the leaders of an all-Jewish partisan unit. Led by Eta and others, this unit went on missions outside the forest. These units were armed and ready to engage in combat and defense activities against the Nazis and their collaborators. Because of their success, they became a top target of the Nazis. To change from daughter into the role of a young soldier is no easy transition; however, this heroic evolution is at the heart of Eta Chait’s story. Woman of Valor follows her journey, from the horrors of the ghetto into the hardships of survival in the woods under the most extreme conditions. And then through her eyes as a fighter, we witness the struggles and fears of those who were trapped by the Holocaust. This is the moving story of a young woman who refused to give up—who chose to put her own life on the line in order to save the lives of others from certain death. Amidst the many tragic stories of the Holocaust, Eta’s tale serves to remind us of the good in people.
Much of today's writing on children treats the child of any age as a problem or a set of problems to be solved, effectively reducing the child to a complex of biological and chemical factors, explainable in scientific terms, or regarding children as objects of adult control. In contrast, Martin Marty here presents the child as a mystery who invokes wonder and elicits creative responses that affect the care provided him or her. Drawing on literature as new as contemporary poetry and as old as the Bible, The Mystery of the Child encourages the thoughtful enjoyment of children instead of the imposition of adult will and control. Indeed, Marty treats the impulse to control as a problem and highlights qualities associated with children -- responsiveness, receptivity, openness to wonder -- that can become sources of renewal for adults. The Mystery of the Child represents a new tack for Martin Marty -- universally respected as a historian, theologian, and interpreter of religion and culture -- but displays the same incisive, erudite quality marking the fifty-plus books and thousands of articles that he has previously written. Marty's broad, thoughtful perspective will inspire readers to think afresh about what it means to be a child -- and to be a caregiver. This book is sure to claim a wide readership -- parents, grandparents, schoolteachers, theologians, historians -- engaging anyone wanting to explore more fully the profound realm of the child.
This new book by religion scholar Martin Marty, released in time for the 500th Anniversary of the Protestant Reformation, shows how Martin Luther’s insights still speak to the church today about reconciliation, repentance and the need for "a change of heart." Included are the 95 Theses of Martin Luther. "The ’one thing’ that opens these pages relates to and, in fact, is the first of ninety-five theses that were proposed five hundred years ago by Martin Luther.... Here is that first thesis, as it was voiced by that influential monk in Germany half a millennium ago: "When our Lord and Master Jesus Christ said, ’Repent’ (Matthew 4:17), he willed the entire life of believers to be one of repentance. So, simply put, this book is about ’repentance’ as a worthy theme for believers to keep in mind if and as they commemorate events of five hundred years ago, events that still shape many features of their lives." — Martin Marty "Martin Marty’s attention to October 31, 1517, the day that Martin Luther promulgated his 95 Theses, provides valuable insights for the past, the present, and the future—why Luther’s articulation of ’repentance’ meant so much then, why his commitment to ’justification’ has now built a bridge for Catholics and Lutherans to work with each other, and why this great event of 500 years ago might herald a hopeful future for Christian believers and all others. There is an awful lot packed readably into this one small book." — Mark Noll, Francis A. McAnaney Professor of History, University of Notre Dame "I would not dream of preparing my mind and heart for the celebration of Luther’s role in the Reformation without finding out what Martin Marty has to say on the subject. And he says it here in this wonderful little book. The gifted historian that he is, Marty gives us much solid information. But he also writes eloquently about how best to prepare our souls for the kind of commemoration that also includes some prayers of repentance." —Richard Mouw "This pithy book offers valuable insight on how Luther’s 95 theses have had a profound influence on the ecumenical movement, and can help Christians today understand what it means to be a member of a truly ’catholic’ church." —Kathleen Norris "Martin Marty is the most widely respected historian of Christianity in the United States today. In this little book he with clarity, compassion, and a good dose of common sense shows how Luther’s story is meaningful today." — Rev. John O’Malley, S.J., University Professor, Georgetown University "From one of the world’s most preeminent scholars of religion comes a book about repentance; ...It is a gem."— James Martin, SJ
National Book Award-winning author and historian Martin E. Marty's A Nation of Behavers is a characteristically perceptive new map of American religion. . . . Marty's years of astute observation of America's religious trends and developments have yielded six informal but clearly defined clusters around which people attempt to find not only basic group identity but also some kind of power. Anyone concerned about belief and its manifestations will be immensely aided by Marty's cogent comments on recent religious happenings."—Commonweal "This is a book for everyone, more than for the scholar of American religion. . . . Its value is in breadth of vision and new interpretation."—Dean R. Hoge, Theology Today "As a means of making sense out of the potpourri of competing groups that compose religious America today, A Nation of Behavers is a first-rate tool."—Edward A. Fiske, New York Times
My writing of " Memories" has been a labor of love for several seasons. The first section covers the years from 1932 to 1951. The second edition details 1951 to 1964, and the third covers 1964 to the present. The day after Labor Day in 2002 marked the 70th anniversary of the arrival of the Civin family in Spencer. It was in the heart of the Great Depression when my parents established a tiny dry goods store at 47 Mechanic Street in Spencer, MA. Marty Civin http: //memoriesbymartycivin.blogspot.com/
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
We become persons of promise when we search for meaning and purpose in life. Dr. Martin Marty brings his personal experiences and insights to illuminate the paths that lead to promise. Through a symbolic use of the times of the day and seasons of the year, Dr. Marty identifies the barriers to realizing promise as we face life each day....This encounter with the mystery of promise begins with he realization that the "why" to life does not come to us neatly packaged in an all-at-once revelation. The kind of understanding that will bear the test of time and experience is borne of surrender and grows slowly through the attentive pursuit of meaning. Dr. Marty suggests the person of Jesus as a model of promise. ...The author concludes by relating promise to personal fulfillment. Fulfillment is realized to the extent that we relate openly and authentically to ourselves, to others, to the physical world and to God. Experiencing ourselves as promise empowers us to affirm others and so to give greater meaning and hope for the present as well as the future. 'You Are Promise' is a positive, provocative and exciting work coming at a time when skepticism and futility make people feel the world is not especially promising. Martin Marty's concept of promise lies at the center of his world-view and lifestyle. His insights are sharp, compelling and eminently practical. (Book jacket).
A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
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