Marty Goldstein's Books

The Spirit of Animal Healing

An Integrative Medicine Guide to a Higher State of Well-being

By: Marty Goldstein

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The Spirit of Animal Healing

An Integrative Medicine Guide to a Higher State of Well-being

By: Marty Goldstein

The Spirit of Animal Healing is the follow up to Dr. Marty Goldstein's bestselling book on holistic veterinary medicine, The Nature of Animal Healing. It is chock full of the very latest integrative medical knowledge (which combines conventional therapies with complementary and alternative medicine). Coupled with the vast amount of specialized expertise and learning Dr. Marty has gained from his own practice over the past 45 years, the book takes readers on a journey to the leading edge of integrative veterinary understanding to achieve greater insight into the minds and bodies of their animal companions. However, this book is not simply a new edition of Dr. Marty's first book with some refreshed content. It is a completely new book in which Dr. Marty turns the traditional approach to animal care upside down. The Spirit of Animal Healing provides readers with the most up to-date tools and knowledge they need to keep their dogs and cats healthy and prevent disease from occurring in the first place, instead of just treating their animal companions when they are sick. Topics covered include: *Nutrition and supplements *Integrative remedies and harmful treatments *Cutting edge therapies *The truth about vaccinations *The latest in cancer treatments *The spiritual nature of animals *True, mind-blowing cases from over the years -And much more!

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191

Publisher

St. Martin's Essentials

Published Date

ISBN 10

1250249708

ISBN 13

9781250249708

The Spirit of Animal Healing

An Integrative Medicine Guide to a Higher State of Well-being

By: Marty Goldstein

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The Spirit of Animal Healing

An Integrative Medicine Guide to a Higher State of Well-being

By: Marty Goldstein

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191

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St. Martin's Essentials

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ISBN 10

1250249708

ISBN 13

9781250249708

Music Everywhere

The Rock and Roll Roots of a Southern Town

By: Jourard, Marty

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Music Everywhere

The Rock and Roll Roots of a Southern Town

By: Jourard, Marty

Florida Book Awards, Bronze Medal for Florida Nonfiction When the Beatles launched into fame in 1963, they inspired a generation to pick up an instrument and start a band. Rock and roll took the world by storm, but one small town in particular seemed to pump out prominent musicians and popular bands at factory pace. Many American college towns have their own story to tell when it comes to their rock and roll roots, but the story of Gainesville, Florida, is unique: dozens of resident musicians launched into national prominence, eight inducted into the Rock and Roll Hall of Fame, and a steady stream of major acts rolled through on a regular basis. From Tom Petty and the Heartbreakers to Stephen Stills and the Eagles’ Don Felder and Bernie Leadon, Gainesville cultivated some of the most celebrated musicians and songwriters of the time. Marty Jourard—a member of the chart-topping band the Motels—delves into the individual stories of the musicians, businesses, and promoters that helped foster innovative, professional music and a vibrant creative atmosphere during the mid-sixties and seventies. The laid-back southern town was also host to a clash of cultures. It was home to intellectuals and rednecks, liberals and conservatives, racists and civil rights activists, farmers, businessmen, students, and hippies. Although sometimes violent and chaotic, these diverse forces brought wild rock and roll energy to the music scene and nourished it with an abundance of musical fare that included folk, gospel, soul, country, blues, and Top Forty hits. Gainesville musicians developed a sound all their own and a music scene that, decades later, is still launching musicians to the top of the charts. Music Everywhere brings to light a key chapter in the history of American rock and roll—a time when music was a way of life and bands popped up by the dozen, some falling by the wayside but others leaving an indelible mark. Here is the story of the people, the town, and a culture that nurtured a wellspring of talent.

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246

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University Press of Florida

Published Date

ISBN 10

0813059607

ISBN 13

9780813059600

Abbie Hoffman, American Rebel

By: Marty Jezer

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Abbie Hoffman, American Rebel

By: Marty Jezer

Looks at the life of the famous rebel in the social, cultural, and political context of his times.

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386

Publisher

Rutgers University Press

Published Date

ISBN 10

0813520177

ISBN 13

9780813520179

Traditional Musicians of the Central Blue Ridge

Old Time, Early Country, Folk and Bluegrass Label Recording Artists, with Discographies

By: Marty McGee

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Traditional Musicians of the Central Blue Ridge

Old Time, Early Country, Folk and Bluegrass Label Recording Artists, with Discographies

By: Marty McGee

The Central Blue Ridge, taking in the mountainous regions of northwestern North Carolina and southwestern Virginia, is well known for its musical traditions. Long recognized as one of the richest repositories of folksong in the United States, the Central Blue Ridge has also been a prolific source of commercial recording, starting in 1923 with Henry Whitter's "hillbilly" music and continuing into the 21st century with such chart-topping acts as James King, Ronnie Bowman and Doc Watson. Unrivaled in tradition, unequaled in acclaim and unprecedented in influence, the Central Blue Ridge can claim to have contributed to the musical landscape of Americana as much as or more than any other region in the United States. This reference work--part of McFarland's continuing series of Contributions to Southern Appalachian Studies--provides complete biographical and discographical information on more than 75 traditional recording (major commercial label) artists who are natives of or lived mostly in the northwestern North Carolina counties of Alleghany, Ashe, Avery, Surry, Watauga and Wilkes, and the southwestern Virginia counties of Carroll and Grayson. Primary recordings as well as appearances on anthologies are included in the discographies. A chronological overview of the music is provided in the Introduction, and the Foreword is by the celebrated musician Bobby Patterson, founder of the Mountain and Heritage record labels.

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246

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McFarland

Published Date

ISBN 10

1476600457

ISBN 13

9781476600451

Louisville Cardinals

By: Marty Gitlin

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Louisville Cardinals

By: Marty Gitlin

Louisville Cardinals is a beginner?s history of the University of Louisville?s men?s basketball team. Beginning with program?s early years, readers will experience the team?s highest and lowest moments and meet the key players and legendary coaches who made it happen. Short biographies, fun facts, informative sidebars, and revealing quotes and anecdotes combine with action-packed photographs to enhance the Cardinals? story, allowing your readers Inside College Basketball! SportsZone is an imprint of ABDO Publishing Company.

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ABDO

Published Date

ISBN 10

1617839167

ISBN 13

9781617839160

Memories

By: Marty Civin

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Memories

By: Marty Civin

My writing of " Memories" has been a labor of love for several seasons. The first section covers the years from 1932 to 1951. The second edition details 1951 to 1964, and the third covers 1964 to the present. The day after Labor Day in 2002 marked the 70th anniversary of the arrival of the Civin family in Spencer. It was in the heart of the Great Depression when my parents established a tiny dry goods store at 47 Mechanic Street in Spencer, MA. Marty Civin http: //memoriesbymartycivin.blogspot.com/

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332

Publisher

Lulu.com

Published Date

ISBN 10

0557084008

ISBN 13

9780557084005

Searching for the Truth About Drugs

The Life and Calling of Marty Gruber

By: Marty Gruber,Jack Donaldson

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Searching for the Truth About Drugs

The Life and Calling of Marty Gruber

By: Marty Gruber,Jack Donaldson

If you have ever wondered what it would be like to travel the road that a drug addict has chosen, sit back and read about the road into living helland back. Marty Gruber abused drugs for 45 years, and he attempted suicide immediately before he found the door of escape from drug abuse, and the key to a meaningful life. With the aid of Providence Marty found long term meaning, and in the process he has been given the privilege of warning teens about the trap of drug abuse. Research performed in 2010 shows that 48.2 percent of Americas high school seniors have tried illicit drugs. In 2011 the National Institute on Drug Abuse (NIDA) reported that drug abuse cost the United States six hundred and nine billion dollars ($609,000,000,000 is not a typo). Most drug addicts die from their addiction because becoming drug free requires help, and many never find that help. Research shows that for each dollar invested in drug abuse prevention, a savings of up to ten dollars in rehabilitation treatment can be achieved. A teenager cant see as far down the road as a seventy-five-year-old man who has already been down that road to just short of its logical enddeath. In Martys case, this was attempted suicide. Marty has returned to warn others not to take the road leading to drug abuse.

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260

Publisher

Inspiring Voices

Published Date

ISBN 10

1462401058

ISBN 13

9781462401055

Eichler

Modernism Rebuilds the American Dream

By: Paul Adamson,Marty Arbunich

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Eichler

Modernism Rebuilds the American Dream

By: Paul Adamson,Marty Arbunich

Atriums, household conveniences, and sleek styling made Eichler Homes a standard-bearer for bringing the modern home design to middle-class America. Joseph Eichler was a pioneering developer who defied conventional wisdom by hiring progressive architects to design Modernist homes for the growing middle class of the 1950s. He was known for his innovations, including "built-ins" for streamlined kitchen work, for introducing a multipurpose room adjacent to the kitchen, and for the classic atrium that melded the indoors with the outdoors. For nearly twenty years, Eichler Homes built thousands of dwellings in California, acquiring national and international acclaim. Eichler: Modernism Rebuilds the American Dream examines Eichler's legacy as seen in his original homes and in the revival of the Modernist movement, which continues to grow today. The homes that Eichler built were modern in concept and expression, and yet comfortable for living. Eichler's work left a legacy of design integrity and set standards for housing developers that remain unparalleled in the history of American building. This book captures and illustrates that legacy with impressive detail, engaging history, firsthand recollections about Eichler and his vision, and 250 photographs of Eichler homes in their prime.

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256

Publisher

Gibbs Smith

Published Date

ISBN 10

1586851845

ISBN 13

9781586851842

Youth Baseball Drills

By: Marty Schupak

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Youth Baseball Drills

By: Marty Schupak

Youth Baseball Drills" features helpful tips to make on-field practice more fun and can be employed to develop players' understanding, skills, and love for the sport.

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214

Publisher

Human Kinetics

Published Date

ISBN 10

0736056327

ISBN 13

9780736056328

The Dark Ages, Life in the United States, 1945-1960

By: Marty Jezer

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The Dark Ages, Life in the United States, 1945-1960

By: Marty Jezer

A popularly written history of the political background and politics of the Cold War, anti-radical crusade, and the goals and strategies of postwar U.S.A. In rich detail it covers the economy, cultural life, and social mores of the country at this time and shows how corporations used their wealth and influence to shape the quality of life in virtually every sphere. Finally, The Dark Ages is a history of the roots of the civil rights and peace movements, the counter-culture, and the New Left.

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346

Publisher

South End Press

Published Date

ISBN 10

0896081273

ISBN 13

9780896081277

The Colonel and Hug

The Partnership that Transformed the New York Yankees

By: Steve Steinberg,Lyle Spatz,Marty Appel

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The Colonel and Hug

The Partnership that Transformed the New York Yankees

By: Steve Steinberg,Lyle Spatz,Marty Appel

The story of New York Yankees owner Jacob Ruppert and manager Miller Huggins, who, from 1918 to 1929, partnered to build the Yankees to become and remain the nation's dominant sports franchise"--

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575

Publisher

U of Nebraska Press

Published Date

ISBN 10

0803248652

ISBN 13

9780803248656

Perennials for the Pacific Northwest

500 Best Plants for Flower Gardens

By: Marty Wingate

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Perennials for the Pacific Northwest

500 Best Plants for Flower Gardens

By: Marty Wingate

This is the A-List of flowering plants recommended for Pacific Northwest gardens--updated to include the current crop of available perennials--in a lavishly photographed and definitive guide, which will aide in selecting the best perennials to build a successful garden. These are the plants that can winter over and return with showy brilliance the following year, and in the gentle climate of the northwest, there are so many to choose from. But which is the best white flower to plant next to a pink rhodie in a partial-shade setting? And can a garden have pretty perennials without a lot of watering? Figuring out what works well together is such a puzzle! Perennials for the Pacific Northwest explains all of that, plus how best to take care of your plants. It features full descriptions of 500 plants, each of the fully described plants includes a color photograph; selected plants from the lists are pictured.

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322

Publisher

Sasquatch Books

Published Date

ISBN 10

1570618941

ISBN 13

9781570618949

The Longest Walk

By: Krik Marty

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The Longest Walk

By: Krik Marty

A man gets to manage a Hall of Fame baseball team.

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333

Publisher

Strategic Book Publishing

Published Date

ISBN 10

1612048269

ISBN 13

9781612048260

Baseball on Maryland's Eastern Shore, 1866-1950

By: Marty Payne

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Baseball on Maryland's Eastern Shore, 1866-1950

By: Marty Payne

By 1900 Maryland's Eastern Shore, along the western side of the Delmarva Peninsula, was acknowledged in the national press as a hotbed of baseball activity. By the 1920s the game was fully ingrained into local community life, central to the summer social season among the towns and villages that measured their worth by the quality of their teams. Providing fresh insight into early 20th century baseball at its grassroots, this book explores the Chesapeake Bay region as a case study for the enthusiasm (and hubris) the game brought to rural American life, in context with national trends and influences.

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Page Count

260

Publisher

McFarland

Published Date

ISBN 10

1476650330

ISBN 13

9781476650333

Slide, Kelly, Slide

The Wild Life and Times of Mike "King" Kelly, Baseball's First Superstar

By: Marty Appel

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Slide, Kelly, Slide

The Wild Life and Times of Mike "King" Kelly, Baseball's First Superstar

By: Marty Appel

Mike King Kelly was a hard-living, hard-drinking baseball Hall of Famer, a two-time battting champion and daring base runner whose skill and infectious charm turned him into the game's first hero and one of America's first celebrities in the 1880s and 1890s.

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248

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1578860032

ISBN 13

9781578860036

Modern American Religion, Volume 3

Under God, Indivisible, 1941-1960

By: Martin E. Marty

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Modern American Religion, Volume 3

Under God, Indivisible, 1941-1960

By: Martin E. Marty

Vol. 1: The Irony of it all, 1893-1919; Vol. 2: The Noise of conflict, 1919-1941.

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572

Publisher

University of Chicago Press

Published Date

ISBN 10

0226508986

ISBN 13

9780226508986

Psychodynamic, Affective, and Behavioral Theories to Psychotherapy

By: Marty Sapp

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Psychodynamic, Affective, and Behavioral Theories to Psychotherapy

By: Marty Sapp

The goal of this book is to examine three major theories and their approach to psychotherapypsychodynamic, affective, and behavioralwhich are defined as specific skills that a clinician or student can readily understand. In this book, these theories of psychotherapy are broken down into three phases or levels: beginning (Level I) intermediate (Level II) and action (Level III). Theories that are Level I will be appropriate for establishing a counseling relationship. Level II counseling skills further enhance this initial counseling relationship. Level III theories are action-oriented theories.

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244

Publisher

Charles C Thomas Publisher

Published Date

ISBN 10

0398079749

ISBN 13

9780398079741

Munson

The Life and Death of a Yankee Captain

By: Marty Appel

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Munson

The Life and Death of a Yankee Captain

By: Marty Appel

Our captain and leader has not left us, today, tomorrow, this year, next … Our endeavors will reflect our love and admiration for him.” —Honorary plaque to Munson in Yankee Stadium Thurman Munson is remembered by fans as the fiercely competitive, tough, and—most of all—inspiring Yankee captain and champion from the wild Bronx Zoo years. He is also remembered for his tragic death, at age thirty-two, when the private plane he was piloting crashed in Canton, Ohio, on August 2, 1979. Munson is the intimate biography of a complex and larger-than-life legend. Written by former Yankees public relations director Marty Appel, who worked closely with Thurman throughout his career, Munson captures the little-known details of the young man from Canton and his meteoric rise to stardom in baseball’s most storied franchise. Appel examines the tumultuous childhood that led Thurman to work feverishly to escape Canton—and also the marriage and cultural roots that continually drew him back. Appel also opens a fascinating door on the famed Yankees of the 1970s, recounting moments and stories that have never been told before. From the clubhouse and the dugout to the front office and the owner’s box, this thoughtful baseball biography delves into the affectionately gruff captain’s relationships with friends, fans, and teammates such as Lou Piniella, Bobby Murcer, Graig Nettles, and Reggie Jackson, as well as his colorful dealings with manager Billy Martin and his surprisingly close bond with owner George Steinbrenner. Munson paints a revealing portrait of a private Yankee superstar, as well as a nostalgic and revelatory look at the culture—and amazing highs and lows—of the 1970s New York Yankees teams. More than a biography, Munson is the definitive account of a champion who has not been forgotten and of the era he helped define—written with the intimate detail available only to a true insider. www.doubleday.com

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Page Count

402

Publisher

Anchor

Published Date

ISBN 10

0767927559

ISBN 13

9780767927550

The Cultural Dimensions of Peacebuilding

By: Marty Branagan

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The Cultural Dimensions of Peacebuilding

By: Marty Branagan

This broad-ranging book examines the creation, through the arts and culture, of societies that enjoy sustainable, positive peace. It begins with a critique of the pervasive nature of militarism and violence embedded deep in the cultural fabric of many societies, influencing the language and discourses we use, the films we watch, our museums and histories, our journalism, and our education systems. It also examines the roots of violence in our parenting styles, gender roles, and spiritual practices. It contrasts this with an examination of a number of peaceful societies that already exist, drawing useful lessons from their cultures. It critiques discrepancies in history education with regard to war and peace and examines artistic and cultural processes, institutions, and artifacts designed to create peace, such as peace museums and parks, peace journalism, peace education, and resistance to violence through cultural means, such as film-making, fine arts, satirical theatre, and protest music. Solutions-oriented, it examines the efficacy of these attempts and suggests positive ways forward. It also explores the role of gender in creating cultures of peace and the impacts on peacebuilding of cultivating peace within.

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Page Count

193

Publisher

Anthem Press

Published Date

ISBN 10

1839989432

ISBN 13

9781839989438

Foundation of Green IT

Consolidation, Virtualization, Efficiency, and ROI in the Data Center

By: Marty Poniatowski

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Foundation of Green IT

Consolidation, Virtualization, Efficiency, and ROI in the Data Center

By: Marty Poniatowski

“This book comprehensively discusses design considerations for the truly energy efficient data center.” Scott Davis, Chief Data Center Architect, Office of the CTO, VMware, Inc. This Book Isn’t About “Evangelizing” Green It: It’s About Getting Down in the Trenches and Making It Work In Foundations of Green IT, a team of leading Green IT consultants presents the detailed technical information data center professionals need to systematically identify the right improvements, implement them, maximize savings, and accurately calculate business value. Marty Poniatowski and his team present comprehensive case studies reflecting their unsurpassed Green IT experience, complete with detailed implementation diagrams and performance information. You’ll find independent, detailed coverage of solutions from HP, VMware, EMC, Cisco, and other leading vendors, with optimized sample designs and realistic ROI projections. Whether you’re a CIO or IT director, architect or administrator, if you want to improve IT efficiency, this is your definitive resource. Three comprehensive, start-to-finish case studies Analyze current environments, set goals, define implementation plans, and calculate ROI for: • Server and desktop consolidation and virtualization • Data center backup/recovery/archiving, including replication • Networking, including VoIP background Plus practical coverage of these Green IT topics: • Designing data centers for greater efficiency and lower power usage • Leveraging cloud computing • Consolidating Microsoft SQL Server instances • Reducing PC-related power usage and waste About CDI, the company behind this book: This book was written collaboratively by many CDI technical experts, led by Marty Poniatowski. CDI is an infrastructure services firm with practices focusing on virtualization, storage, networking, data center design, and other ”green” services. It has clients in all industries, notably financial services, pharmaceuticals, and healthcare.

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Page Count

474

Publisher

Pearson Education

Published Date

ISBN 10

0137044194

ISBN 13

9780137044191

Ecological Engineering Design

Restoring and Conserving Ecosystem Services

By: Marty D. Matlock,Robert A. Morgan

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Ecological Engineering Design

Restoring and Conserving Ecosystem Services

By: Marty D. Matlock,Robert A. Morgan

Ecologically-sensitive building and landscape design is a broad, intrinsically interdisciplinary field. Existing books independently cover narrow aspects of ecological design in depth (hydrology, ecosystems, soils, flora and fauna, etc.), but none of these books can boast of the integrated approach taken by this one. Drawing on the experience of the authors, this book begins to define explicit design methods for integrating consideration of ecosystem processes and services into every facet of land use design, management, and policy. The approach is to provide a prescriptive approach to ecosystem design based upon ecological engineering principles and practices. This book will include a novel collection of design methods for the non-built and built environments, linking landscape design explicitly to ecosystem services.

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354

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470875763

ISBN 13

9780470875766

Modern American Religion, Volume 2

The Noise of Conflict, 1919-1941

By: Martin E. Marty

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Modern American Religion, Volume 2

The Noise of Conflict, 1919-1941

By: Martin E. Marty

In this second volume of two tracing the history of 20th-century American religion, Martin E. Marty tells the story of how America has survived religious disturbances and culturally prospered from them.

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484

Publisher

University of Chicago Press

Published Date

ISBN 10

0226508978

ISBN 13

9780226508979

When Cops Collide

Someone Dies

By: Marty RicKard

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When Cops Collide

Someone Dies

By: Marty RicKard

His name is Charles Thomas McKinley. Everyone calls him Mac. He's been my partner and best friend on the St. Paul police force for twenty years. Charisma oozes out of Big Mac like goo from a jelly doughnut. He could have doubled for John Wayne, only he's bigger and tougher. Yeah, Mac is made from gunmetal, but the big jerk also has a soft side when you get to know him. Here's my dilemma: we've got this dead girl whose body shows up on a cold snowy night. Mac's in charge of solving the case. He does a fine job, finds the killer in a few weeks: a guy named Willie Claymore, the girl's live-in boyfriend, who confesses to the crime. The only problem is Claymore didn't kill the girl, Mac did. Yes, my friend, the big cop that I've loved for twenty years, killed her, and the evidence against Mac mounts every day. I'm trapped in the middle, between my partner, a guy I love, who is more like a brother to me, and Willie Claymore who is piss foam--a skinny, unemployed, Black Rastafarian, with a bad attitude and maybe twelve teeth, tops. What did it matter if he rotted in prison for a crime he didn't commit? But I am a cop, a good cop. I would never let an innocent man spend his life locked up if I could help. Yeah, I love Mac, but he killed that girl and pinned it on Willie Claymore. Now I had to confront him. What would Mac do?

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139

Publisher

Fulton Books, Inc.

Published Date

ISBN 13

9798887316215

The Jewish Holocaust

An Annotated Guide to Books in English

By: Marty Bloomberg,Buckley Barry Barrett

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The Jewish Holocaust

An Annotated Guide to Books in English

By: Marty Bloomberg,Buckley Barry Barrett

This expanded edition of the guide to major books in English on the Holocaust is organized into ten subject areas: reference materials, European antisemitism, background materials, the Holocaust years, Jewish resistance

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322

Publisher

Wildside Press LLC

Published Date

ISBN 10

0809514060

ISBN 13

9780809514069

Eye of Newt and Toe of Frog, Adder's Fork and Lizard's Leg

The Lore and Mythology of Amphibians and Reptiles

By: Marty Crump

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Eye of Newt and Toe of Frog, Adder's Fork and Lizard's Leg

The Lore and Mythology of Amphibians and Reptiles

By: Marty Crump

From celebrated herpetologist and science writer Marty Crump, a beautifully illustrated exploration of the interlinked stories of herp folklore, natural history, and conservation. Frogs are worshipped for bringing nourishing rains, but blamed for devastating floods. Turtles are admired for their wisdom and longevity, but ridiculed for their sluggish and cowardly behavior. Snakes are respected for their ability to heal and restore life, but despised as symbols of evil. Lizards are revered as beneficent guardian spirits, but feared as the Devil himself. In this ode to toads and snakes, newts and tuatara, crocodiles and tortoises, herpetologist and science writer Marty Crump explores folklore across the world and throughout time. From creation myths to trickster tales; from associations with fertility and rebirth to fire and rain; and from the use of herps in folk medicines and magic, as food, pets, and gods, to their roles in literature, visual art, music, and dance, Crump reveals both our love and hatred of amphibians and reptiles—and their perceived power. In a world where we keep home terrariums at the same time that we battle invasive cane toads, and where public attitudes often dictate that the cute and cuddly receive conservation priority over the slimy and venomous, she shows how our complex and conflicting perceptions threaten the conservation of these ecologically vital animals. Sumptuously illustrated, Eye of Newt and Toe of Frog, Adder’s Fork and Lizard’s Leg is a beautiful and enthralling brew of natural history and folklore, sobering science and humor, that leaves us with one irrefutable lesson: love herps. Warts, scales, and all.

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329

Publisher

University of Chicago Press

Published Date

ISBN 10

022611614X

ISBN 13

9780226116143

Now Pitching for the Yankees

Spinning the News for Mickey, Billy and George

By: Marty Appel

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Now Pitching for the Yankees

Spinning the News for Mickey, Billy and George

By: Marty Appel

A legendary New York Yankees PR man offers readers an inside look at one of baseball’s greatest teams. Starting as a college student sorting Mickey Mantle’s fan mail and rising to become the youngest director of public relations in baseball history, Marty Appel offers a unique behind-the-scenes memoir of life with the New York Yankees from 1968 to 1977. Appel stood shoulder-to-shoulder with both the benchwarmers and the superstars of the past and present, from tempestuous owner George Steinbrenner and his equally tempestuous manager Billy Martin (whom Howard Cosell once called “a beleaguered little pepperpot”) to Hall of Famers like Yogi Berra, Mickey Mantle, and Reggie Jackson. With a new chapter bringing the story up-to-date, as well as changes and milestones in the game he loves, Marty Appel paints a hilarious and poignant portrait of the Yankees. “[Appel’s] love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats.” —Library Journal “A poignant account of a fan turned public relations executive working for baseball’s most glamorized team.” —Baseball America

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590

Publisher

Diversion Books

Published Date

ISBN 10

1626811210

ISBN 13

9781626811218

The Brand Gap

By: Marty Neumeier

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The Brand Gap

By: Marty Neumeier

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

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210

Publisher

Peachpit Press

Published Date

ISBN 10

032164882X

ISBN 13

9780321648822

Radical French Thought and the Return of the "Jewish Question"

By: Eric Marty

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Radical French Thought and the Return of the "Jewish Question"

By: Eric Marty

Five seminal essays on contemporary antisemitism and its connections to radical thought. For English-speaking readers, this book serves as an introduction to an important French intellectual whose work, especially on the issues of antisemitism and anti-Zionism, runs counter to the hostility shown toward Jews by some representatives of contemporary critical theory. It presents for the first time in English five essays by Éric Marty, previously published in France, with a new preface by the author addressed to his American readers. The focus of these essays is the debate in France and elsewhere in Europe concerning the “Jew.” The first essay on Jean Genet, one of postwar France’s most important literary figures, investigates the nature of Genet’s virulent antisemitism and hatred of Israel and its significance for an understanding of contemporary phenomena. The curious reappearance of St. Paul in theological and political discourse is discussed in another essay, which describes and analyses the interest that secular writers of the far left have shown in Paul’s “universalism” placed over and against Jewish or Israeli particularism. The remaining essays are more polemical in nature and confront the anti-Israeli attacks by Alain Badiou and Gilles Deleuze. “Both important and timely, it will be a notable contribution to the ongoing public and intellectual discussion . . . of contemporary antisemitism and [the animus of intellectuals] toward the state of Israel.” —Elhanan Yakira, author of Post-Zionism, Post-Holocaust “Represents a significant contribution to our understanding of both the phenomenon of the “new antisemitism” and a certain strain of French critical theory over the last several decades.” —Maurice Samuels, Yale University

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154

Publisher

Indiana University Press

Published Date

ISBN 10

0253016843

ISBN 13

9780253016843

The Fastest Kid On the Block

The Marty Glickman Story

By: Marty Glickman

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The Fastest Kid On the Block

The Marty Glickman Story

By: Marty Glickman

Marty Glickman, the incomparable sportscaster and Olympian athlete, writes of his five decades in sports. And what a career it was! At the heart of his autobiography is the notorious incident at the 1936 "Nazi Olympics" in Berlin. Glickman and Sam Stoller, the only Jews on the American track and field team, were dropped from the 400-meter relay team. More than any other event that would shape his life, this would be a defining moment for Glickman, one that would propel him into one of the richest and longest career in sports broadcasting history. In The Fastest Kid on the Block, Glickman recounts his beginnings as an athlete in Brooklyn and his early years at Syracuse University. After his devastating experience at the Olympics, he began his broadcasting career. As one of the best-known voices of New York City sports, he announced many of the most exciting games in sports history, including baseball, hockey, football, wrestling, and basketball. Glickman was actively involved with, and now brings to life, the most influential teams and personalities in the sports world, including the New York Knicks, the New York Giants, Red Auerbach, Joe Namath, Wilt Chamberlain, Bill Bradley, Bud Collins, and Mike Emrick, to name just a few. This spirited autobiography concludes with Glickman's trenchant observations about his fellow sports broadcasters, the present-day Olympics, and his own tips on how to break into the competitive, wonderful world of sports broadcasting.

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236

Publisher

Syracuse University Press

Published Date

ISBN 10

0815605749

ISBN 13

9780815605744

Nearby History

Exploring the Past Around You

By: David E. Kyvig,Myron A. Marty

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Nearby History

Exploring the Past Around You

By: David E. Kyvig,Myron A. Marty

In the Second Edition of Nearby History, the authors have updated all chapters, introduced information about internet sources and uses of newer technologies, as well as updated the appendices.

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Page Count

310

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742502716

ISBN 13

9780742502710

Book's by Marty Goldstein

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