Marty Dickinson's Books

Web Marketing All-in-One Desk Reference For Dummies

By: John Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker

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Web Marketing All-in-One Desk Reference For Dummies

By: John Arnold,Ian Lurie,Marty Dickinson,Elizabeth Marsten,Michael Becker

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

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970

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470483660

ISBN 13

9780470483664

Web Marketing All-in-One For Dummies

By: John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten

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Web Marketing All-in-One For Dummies

By: John Arnold,Michael Becker,Marty Dickinson,Ian Lurie,Elizabeth Marsten

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

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1003

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John Wiley & Sons

Published Date

ISBN 10

1118281675

ISBN 13

9781118281673

Survival of the Savvy

High-Integrity Political Tactics for Career and Company Success

By: Rick Brandon,Marty Seldman

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Survival of the Savvy

High-Integrity Political Tactics for Career and Company Success

By: Rick Brandon,Marty Seldman

Two of the nation's most successful corporate leadership consultants now reveal their proven, systematic program for using the power of "high-integrity" politics to achieve career success, maximize team impact, and protect the company's reputation and bottom line. Each day in business, a corporate version of "survival of the fittest" is played out. Power plays, turf battles, deceptions, and sabotages block individuals' career progress and threaten companies' resources and results. In Survival of the Savvy, Rick Brandon and Marty Seldman provide ethical but street-smart strategies for navigating corporate politics to gain "impact with integrity," helping readers to: -Identify political styles at work through the Style Strengths Finder, and avoid being under or overly political -Discover the corporate "buzz" on you, and manage the corporate "airwaves" -Decipher unwritten company rules and protect yourself from sabotage and hidden agendas -Build key networks to promote yourself and your ideas with integrity -Learn to detect deception and filter misleading information -Increase your team's organizational savvy, influence, and impact -Gauge the political health of the company and forge a high-integrity political culture In addition, Survival of the Savvy helps individuals discover and overcome their own political blind spots and vulnerabilities. They learn step-by-step methods to avoid being underestimated or denied full recognition for their achievements. It shows them how to put forward their ideas and advance their careers in an ethical manner, with a high level of political awareness and skill. After reading this book, you will never have to say, "I didn't see it coming." Organizational savvy is a mission-critical competency for the complete leader. This timely and timeless book provides cutting-edge strategies and skills for surviving and thriving as you build individual and company success.

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321

Publisher

Simon and Schuster

Published Date

ISBN 10

0743274296

ISBN 13

9780743274296

Encyclopedia of Motion Picture Sound

By: Marty McGee

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Encyclopedia of Motion Picture Sound

By: Marty McGee

Ever since 1927, when The Jazz Singer broke the silence of the silver screen, sound has played an integral role in the development and appreciation of motion pictures. This encyclopedia covers the people, processes, innovations, facilities, manufacturers, formats and award-winning films that have made sound such a crucial part of the motion picture experience. Every film that has won a sound-related Academy Award is included here, with detailed critical commentary. Every sound mixer or editor who has been honored by the Academy has his or her own entry and filmography, and career biographies are provided for key developers including Jack Foley, Ray Dolby, George Lucas, and more.

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301

Publisher

McFarland

Published Date

ISBN 10

1476609705

ISBN 13

9781476609706

The True Story of Jim the Wonder Dog

By: Marty Rhodes Figley

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The True Story of Jim the Wonder Dog

By: Marty Rhodes Figley

Long before canine YouTube stars, Missouri laid claim to the Smartest Dog in the World: Jim the Wonder Dog, a Great Depression Era hunting dog that many believed was either a genius or possessed of clairvoyant skills. Evidence existed for both claims: Jim predicted seven Kentucky Derby winners and the winners of the 1936 World Series and presidential race, but the setter could also take direction in foreign languages (Italian, French, German, Spanish), shorthand, and Morse Code and recognized both colors and musical instruments. This is the true story of the dog that became known as Missouri’s Wonder Dog.

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The RoadRunner Press

Published Date

ISBN 10

1937054616

ISBN 13

9781937054618

The One and the Many

America's Struggle for the Common Good

By: Martin E. Marty

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The One and the Many

America's Struggle for the Common Good

By: Martin E. Marty

E pluribus unum no longer holds. Out of the many have come as many claims and grievances, all at war with the idea of one nation undivided. The damage thus done to our national life, as too few Americans seek a common good, is Martin Marty's concern. His book is an urgent call for repair and a personal testament toward resolution. A world-renowned authority on religion and ethics in America, Marty gives a judicious account (itself a rarity and a relief in our day of uncivil discourse) of how the body politic has been torn between the imperative of one people, one voice, and the separate urgings of distinct identities--racial, ethnic, religious, gendered, ideological, economic. Foreseeing an utter deadlock in public life, with devastating consequences, if this continues, he envisions steps we might take to carry America past the new turbulence. While the grand story of oneness eludes us (and probably always will), Marty reminds us that we do have a rich, ever-growing, and ever more inclusive repertory of myths, symbols, histories, and, most of all, stories on which to draw. He pictures these stories, with their diverse interpretations, as part of a conversation that crosses the boundaries of groups. Where argument polarizes and deafens, conversation is open ended, guided by questions, allowing for inventiveness, fair play, and dignity for all. It serves as a medium in Marty's broader vision, which replaces the restrictive, difficult, and perhaps unattainable ideal of "community" with the looser, more workable idea of "association." An "association of associations" is what Marty contemplates, and for the spirit and will to promote it he looks to eighteenth-century motifs of sentiment and affection, convergences of intellect and emotion that develop from shared experience. And as this book so eloquently reminds us, America, however diverse, is an experience we all share.

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262

Publisher

Harvard University Press

Published Date

ISBN 10

0674638271

ISBN 13

9780674638273

Nearby History

Exploring the Past Around You

By: David E. Kyvig,Myron A. Marty

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Nearby History

Exploring the Past Around You

By: David E. Kyvig,Myron A. Marty

In the Second Edition of Nearby History, the authors have updated all chapters, introduced information about internet sources and uses of newer technologies, as well as updated the appendices.

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310

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742502716

ISBN 13

9780742502710

Emily and Carlo

By: Marty Rhodes Figley

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Emily and Carlo

By: Marty Rhodes Figley

When Emily Dickinson was given a puppy by her father, the two were instant best friends. She named him Carlo, after a dog in one of her favorite books, and she delighted in the growing dog?s antics. Carlo, a Newfoundland (and possibly part Saint Bernard), grew to a rather large size and was full of energy. He loved his adventures with Emily. They were an odd pair?a tiny woman and a large, galumphing dog. But they were devoted to one another. Carlo gave Emily confidence to wander and explore the woods and hills near her home, and he listened to her stories and poems. This touching story?delightfully illustrated by Catherine Stock?gives a new insight into the life of the famed reclusive poet of Amherst, Massachusetts. Learning of her close friendship and love for Carlo sheds a new light on the thoughts and feelings of a woman believed to be lonely. Carlo is present in much of her poetry, and readers learn of a woman of charm and wit who loved her constant companion.

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Charlesbridge

Published Date

ISBN 10

1607340755

ISBN 13

9781607340751

The Digital Citizenship Handbook for School Leaders

Fostering Positive Interactions Online

By: Mike Ribble,Marty Park

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The Digital Citizenship Handbook for School Leaders

Fostering Positive Interactions Online

By: Mike Ribble,Marty Park

Learn how to develop a meaningful approach to embedding digital citizenship into an established program, helping your students succeed in a digital world. In today’s schools and districts, just saying “no” to bad technology practices is not enough. This leadership posture can take the form of extreme blocking and filtering of websites, providing little access to devices and declining to integrate digital tools and resources into learning out of fear of what else a student might do. Such a mindset can also lead to adults choosing not to engage -- or being unable to engage -- in conversations when students share stories about what a peer did online or through the latest app. Digital citizenship curriculum needs to be taught at two levels at once -- horizontal (the world immediately around students) and vertical (connecting to the rest of the world). This book provides education leaders a strategic road map that demonstrates how to incorporate these concepts into the curriculum so that digital citizenship isn’t just “one more thing,” but is threaded into the DNA of how educators teach and work. The book: • Provides a five-year-plan for developing a digital citizenship program in your school. • Covers such topics as digital ethics and leveled approaches to digital citizenship. • Walks through the digital citizenship responsibilities and opportunities inherent in various roles, including library media specialists, classroom educators and special ed teachers. • Offers strategies for spreading digital citizenship internationally and explores the future of digital citizenship. The book offers school and district leaders a path toward a shared and collective understanding so that digital citizenship is embedded in the way students and educators interact with technology and each other. It is a guide for school communities to discover which practices, in the end, will lead to better people.

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321

Publisher

International Society for Technology in Education

Published Date

ISBN 10

1564847802

ISBN 13

9781564847805

Ecological Engineering Design

Restoring and Conserving Ecosystem Services

By: Marty D. Matlock,Robert A. Morgan

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Ecological Engineering Design

Restoring and Conserving Ecosystem Services

By: Marty D. Matlock,Robert A. Morgan

Ecologically-sensitive building and landscape design is a broad, intrinsically interdisciplinary field. Existing books independently cover narrow aspects of ecological design in depth (hydrology, ecosystems, soils, flora and fauna, etc.), but none of these books can boast of the integrated approach taken by this one. Drawing on the experience of the authors, this book begins to define explicit design methods for integrating consideration of ecosystem processes and services into every facet of land use design, management, and policy. The approach is to provide a prescriptive approach to ecosystem design based upon ecological engineering principles and practices. This book will include a novel collection of design methods for the non-built and built environments, linking landscape design explicitly to ecosystem services.

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352

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470345144

ISBN 13

9780470345146

Gale Researcher Guide for: After the Earthquake: Adrienne Rich in Search of Justice

By: Catherine Barnett,Miriam Marty Clark

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Gale Researcher Guide for: After the Earthquake: Adrienne Rich in Search of Justice

By: Catherine Barnett,Miriam Marty Clark

Gale Researcher Guide for: After the Earthquake: Adrienne Rich in Search of Justice is selected from Gale's academic platform Gale Researcher. These study guides provide peer-reviewed articles that allow students early success in finding scholarly materials and to gain the confidence and vocabulary needed to pursue deeper research.

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Gale, Cengage Learning

ISBN 10

1535848952

ISBN 13

9781535848954

The Jewish Holocaust

An Annotated Guide to Books in English

By: Marty Bloomberg,Buckley Barry Barrett

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The Jewish Holocaust

An Annotated Guide to Books in English

By: Marty Bloomberg,Buckley Barry Barrett

This expanded edition of the guide to major books in English on the Holocaust is organized into ten subject areas: reference materials, European antisemitism, background materials, the Holocaust years, Jewish resistance

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322

Publisher

Wildside Press LLC

Published Date

ISBN 10

0809514060

ISBN 13

9780809514069

Executive Stamina

How to Optimize Time, Energy, and Productivity to Achieve Peak Performance

By: Marty Seldman,Joshua Seldman

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Executive Stamina

How to Optimize Time, Energy, and Productivity to Achieve Peak Performance

By: Marty Seldman,Joshua Seldman

Executive Stamina combines the wisdom and methodology of the best executive coaching with the cutting-edge training techniques of world-class athletes to help busy, stressed-out executives achieve peak performance. This holistic approach to executive performance uses practical tips and tools to help you maximize your career potential, maintain your physical health, and stay aligned with your personal values. Executive Stamina is all you need to learn how to optimize your time, energy, and productivity to achieve more and live better.

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320

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470335378

ISBN 13

9780470335376

Drunk the Night Before

An Anatomy of Intoxication

By: Marty Roth

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Drunk the Night Before

An Anatomy of Intoxication

By: Marty Roth

Exposes the secret history of drink and drugs, from creative stimulant to addictive poison.

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272

Publisher

U of Minnesota Press

Published Date

ISBN 10

0816643970

ISBN 13

9780816643974

Australia

By: Marty Gitlin

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Australia

By: Marty Gitlin

Choosing just one animal mascot to represent the country of Australia is difficult! The marsupial contenders alone include the kangaroo, koala, and wombat. Then there are the predator options like the dingo and saltwater crocodile. After learning all about Australia in this title, fluent readers just might make a mascot pick!

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Bellwether Media

Published Date

ISBN 10

1681034050

ISBN 13

9781681034058

Killer Facebook Ads

Master Cutting-Edge Facebook Advertising Techniques

By: Marty Weintraub

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Killer Facebook Ads

Master Cutting-Edge Facebook Advertising Techniques

By: Marty Weintraub

Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

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288

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118151534

ISBN 13

9781118151532

Shirley Jones and Marty Ingels

Hollywood's Whacky and Wonderful Love Story

By: Shirley Jones,Marty Ingles

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Shirley Jones and Marty Ingels

Hollywood's Whacky and Wonderful Love Story

By: Shirley Jones,Marty Ingles

Shirley Jones is the Oscar-winning actress who became the Partridge Family mom after movies like Oklahoma. Marty Ingels is a Brooklyn comedian who starred in the Sixties TV comedy I'm Dickens, He's Fenster. Here is the true story of Hollywood's most improbable and heartwarming romance. Photos.

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Page Count

338

Publisher

SP Books

Published Date

ISBN 10

1561712361

ISBN 13

9781561712366

Careers For Dummies

By: Marty Nemko

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Careers For Dummies

By: Marty Nemko

Feeling stuck? Find out how to work toward the career of your dreams If you’re slogging through your days in a boring or unrewarding job, it may be time to make a big change. Careers For Dummies is a comprehensive career guide from a top career coach and counselor that will help you jump start your career and your life. Dive in to learn more about career opportunities, with a plethora of job descriptions and the certifications, degrees, and continuing education that can help you build the career you’ve always wanted. Whether you’re entering the workforce for the first time or a career-oriented person who needs or wants a change, this book has valuable information that can help you achieve your career goals. Find out how you can build your personal brand to become more attractive to potential employers, how to create a plan to “get from here to there” on your career path, and access videos and checklists that help to drive home all the key points. If you’re not happy in your day-to-day work now, there’s no better time than the present to work towards change. Get inspired by learning about a wide variety of careers Create a path forward for a new or better career that will be rewarding and fun Determine how to build your personal brand to enhance your career opportunities Get tips from a top career coach to help you plan and implement a strategy for a more rewarding work life Careers For Dummies is the complete resource for those looking to enhance their careers or embark on a more rewarding work experience.

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Page Count

391

Publisher

John Wiley & Sons

Published Date

ISBN 10

111948233X

ISBN 13

9781119482338

Florida Horse Owner's Field Guide

By: Marty Marth

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Florida Horse Owner's Field Guide

By: Marty Marth

The Florida Horse Owners Field Guide describes available breeds, how to select the right breed for you and your home, and how to ensure that your pet stays healthy in Florida, taking into account the special challenges of heat, humidity, insects, poisonous plants, and hurricanes. It includes a detailed map of parks featuring horse trails and information on Florida's many shows and events. Perfect for animal lovers of all ages.

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214

Publisher

Pineapple Press Inc

Published Date

ISBN 10

1561641545

ISBN 13

9781561641543

The Party Decides

Presidential Nominations Before and After Reform

By: Marty Cohen,David Karol,Hans Noel,John Zaller

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The Party Decides

Presidential Nominations Before and After Reform

By: Marty Cohen,David Karol,Hans Noel,John Zaller

Throughout the contest for the 2008 Democratic presidential nomination, politicians and voters alike worried that the outcome might depend on the preferences of unelected superdelegates. This concern threw into relief the prevailing notion that—such unusually competitive cases notwithstanding—people, rather than parties, should and do control presidential nominations. But for the past several decades, The Party Decides shows, unelected insiders in both major parties have effectively selected candidates long before citizens reached the ballot box. Tracing the evolution of presidential nominations since the 1790s, this volume demonstrates how party insiders have sought since America’s founding to control nominations as a means of getting what they want from government. Contrary to the common view that the party reforms of the 1970s gave voters more power, the authors contend that the most consequential contests remain the candidates’ fights for prominent endorsements and the support of various interest groups and state party leaders. These invisible primaries produce frontrunners long before most voters start paying attention, profoundly influencing final election outcomes and investing parties with far more nominating power than is generally recognized.

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418

Publisher

University of Chicago Press

Published Date

ISBN 10

0226112381

ISBN 13

9780226112381

Biopatent Law: European vs. US Patent Law

By: Ulrich Storz,Martin Quodbach,Scott D. Marty,Derek E. Constantine,Matthew Parker

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Biopatent Law: European vs. US Patent Law

By: Ulrich Storz,Martin Quodbach,Scott D. Marty,Derek E. Constantine,Matthew Parker

SpringerBriefs in Biotech Patents presents timely reports on intellectual properties (IP) issues and patent aspects in the field of biotechnology. This volume focus on particular aspects of the US patent law, which can have tremendous differences compared to the European law. This includes questions of biopatent prosecution, novelty, inventive step, written disclosure and sufficiency of enablement as well as questions of law enforcement of biotech patents.

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Springer Science & Business Media

Published Date

ISBN 10

3642412939

ISBN 13

9783642412936

A Critical History of Television's The Twilight Zone, 1959-1964

By: Don Presnell,Marty McGee

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A Critical History of Television's The Twilight Zone, 1959-1964

By: Don Presnell,Marty McGee

Rod Serling's anthology series The Twilight Zone is recognized as one of the greatest television shows of all time. Always intelligent and thought-provoking, the show used the conventions of several genres to explore such universal qualities as violence, fear, prejudice, love, death, and individual identity. This comprehensive reference work gives a complete history of the show, from its beginning in 1959 to its final 1964 season, with critical commentaries, incisive analyses, and the most complete listing of casts and credits ever published. Biographical profiles of writers and contributors are included, followed by detailed appendices, bibliography and index.

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