Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing
Industrial Organization in Context examines the economics of markets, industries and their participants and public policy towards these entities. It takes an international approach and incorporates discussion of experimental tests of economic models.
Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.
Principles of Economics 7th edition combines microeconomics and macroeconomics into one volume for students who take a full year's course. The latest edition of this text continues to focus on important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors' philosophy of showing students the power of economic tools and the importance of economic ideas, this edition pays careful attention to regional and global policies and economic issues ' such as climate change and resource taxation, the impacts of the ongoing global financial crisis, inflation, unemployment, interest rates, monetary and fiscal policy.
This book analyses telecommunications markets from early to mature competition, filling the gap between the existing economic literature on competition and the real-life application of theory to policy. Paul De Bijl and Martin Peitz focus on both the transitory and the persistent asymmetries between telephone companies, investigating the extent to which access price and retail price regulation stimulate both short- and long-term competition. They explore and compare various settings, such as non-linear versus linear pricing, facilities-based versus unbundling-based or carrier-select-based competition, non-segmented versus segmented markets. On the basis of their analysis, De Bijl and Peitz then formulate guidelines for policy. This book is a valuable resource for academics, regulators and telecommunications professionals. It is accompanied by simulation programs devised by the authors both to establish and to illustrate their results.
An update of a classic book in the field, Modern Portfolio Theory examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management. Readers will also discover the strengths and weaknesses of modern portfolio theory as well as the latest breakthroughs.
The brief and student-friendly approach of this book boils economics down to its essentials, by considering what is truly important for students to learn in their first course in economics. In keeping with the authors' philosophy of showing students the power of economic tools and the importance of economic ideas, this edition pays careful attention to regional and global policies and economic issues ' including the impacts of the ongoing global financial crisis, inflation, unemployment, interest rates, and monetary and fiscal policy. Continuing global financial uncertainty and the current state of the Australian economy provide a constant supply of new material, re-evaluated models, and policy changes and updates for the Principles of Macroeconomics text. The book emphasises the material that students should and do find interesting about the study of the economy, resulting in a focus on applications and policy, and less on formal economic theory. Principles of Macroeconomics, 7e encourages students to make their own judgements by presenting both sides of the debate on five controversial issues facing policymakers: the proper degree of policy activism in response to the business cycle, the choice between rules and discretion in the conduct of monetary policy, the desirability of reaching zero inflation, the importance of balancing the government's budget, and the need for tax reform to encourage saving.
Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. Forrester Research predicts that business-to-business Internet auctions will grow to $52.6 billion by 2002, while dynamically priced business-to-business transactions will rise to $88 billion, representing 27% of the value of all business-to-business e-commerce transactions. This multi-disciplinary book presents a framework of negotiation protocols for electronic markets. It is the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.
The terrorist attacks of September 11 signaled the dawn of a new age of warfare: InfoWar. The greatest challenge facing the IT community in the 21st Century is securing networks from malicious attacks. The problem for the Microsoft network administrators and engineers is that securing Microsoft networks is an extremely complex task. Dr Tom Shinder's ISA Server and Beyond: Real World Security Solutions for Microsoft Enterprise Networks is designed to help network administrators meet the challenge of securing Microsoft enterprise networks. This is not another Windows "security book." It is written, reviewed, and field tested by Microsoft network and security engineers who bring their real-world experiences to provide an entertaining, thought provoking, and imminently practical guide to securing Microsoft networks. Dr Tom Shinder's ISA Server and Beyond: Real World Security Solutions for Microsoft Enterprise Networks also provides scenario based, practical examples, with detailed step-by-step explanations on how to carry out the most complex and obscure security configurations on Windows NT 4.0, Windows 2000 and Windows .Net computers. The only all-encompassing book on securing Microsoft networks. · Windows NT, Windows 2000, Microsoft Internet Information Server (IIS), Microsoft Proxy Server, Microsoft Internet Security Accelerator, Microsoft Explorer are usually running simultaneously in some form on most enterprise networks. Other books deal with these components individually, but no other book provides a comprehensive solution like Dr Tom Shinder's ISA Server and Beyond: Real World Security Solutions for Microsoft Enterprise Networks Invaluable CD provides the weapons to defend your network. · The accompanying CD is packed with third party tools, utilities, and software to defend your network.
This book was stimulated by and sets out to analyse a political battle over water pricing by a municipal system. Originally published in 1984, this title provides improved methods for demand function estimation where block rates are involved, suggests procedures for rational pricing of municipal water, and explains how politics can dominate when real decisions are made. Due to the additional virtue of this title being easy to read, it is ideal for students interested in environmental studies, economics, and policy making, as well as for those involved with municipal services and resource management in general.
Now in its second edition, Maritime Economics provides a valuable introduction to the organisation and workings of the global shipping industry. It is an excellent and up to date treatment of shipping as an economic activity.
The first history of the deaccession of objects from museum collections that defends deaccession as an essential component of museum practice. Museums often stir controversy when they deaccession works—formally remove objects from permanent collections—with some critics accusing them of betraying civic virtue and the public trust. In fact, Martin Gammon argues in Deaccessioning and Its Discontents, deaccession has been an essential component of the museum experiment for centuries. Gammon offers the first critical history of deaccessioning by museums from the seventeenth to the twenty-first century, and exposes the hyperbolic extremes of “deaccession denial”—the assumption that deaccession is always wrong—and “deaccession apology”—when museums justify deaccession by finding some fault in the object—as symptoms of the same misunderstanding of the role of deaccessions in proper museum practice. He chronicles a series of deaccession events in Britain and the United States that range from the disastrous to the beneficial, and proposes a typology of principles to guide future deaccessions. Gammon describes the liquidation of the British Royal Collections after Charles I's execution—when masterworks were used as barter to pay the king's unpaid bills—as establishing a precedent for future deaccessions. He recounts, among other episodes, U.S. Civil War veterans who tried to reclaim their severed limbs from museum displays; the 1972 “Hoving affair,” when the Metropolitan Museum of Art sold a number of works to pay for a Velázquez portrait; and Brandeis University's decision (later reversed) to close its Rose Art Museum and sell its entire collection of contemporary art. An appendix provides the first extensive listing of notable deaccessions since the seventeenth century. Gammon ultimately argues that vibrant museums must evolve, embracing change, loss, and reinvention.
Martin Enevoldsen's book is a pioneering work that compares the impacts of various non-regulatory environmental strategies in achieving measurable pollution reductions. Much has been written on the theoretical virtues and drawbacks of green taxation versus the adoption of voluntary agreements when it comes to effective implementation of environmental goals. In convincing detail, this book makes the case for the effectiveness of environmental taxation, its barriers being primarily political in nature rather than economic. Green taxes are highly controversial even in the most environmentally conscious nations, particularly when they are regarded as a purely fiscal instrument. The successful Danish CO2 taxation on industry, which this study proves to be much more effective than the Dutch system of voluntary agreements or the Austrian laissez-faire policies, relied not only on the inducement of the CO2 tax itself; all of the tax revenue was ploughed back into industry as subsidies for investments in advanced energy saving technologies. Martin Enevoldsen's book is simply a "must" for political scientists, environmental economists and environment policymakers.' - Svend Auken, M.P. and former Danish Minister for Environment and Energy Although there is a huge demand for accurate analysis of environmental policy outcomes in both the academic and policy-making communities, there is currently very little theoretical research on this issue. This ambitious book redresses the balance by constructing a new theoretical framework at the crossroads between economics and political science to account for the effectiveness of environmental governance. Drawing on insights from new institutional economics, environmental economics, collective action theory and social capital theory, the author analyses how policy outcomes are influenced by institutional factors that constrain and empower the target groups of environmental regulation.
The revised EC policy on the application of competition law to vertical agreements is one of the most important developments in EC anti-trust for many years. The block exemption regulation, which came into effect on 1 June 2000, and the accompanying policy changes are crucially important for companies doing business in the European Union. Whichever route a business chooses to get its products to market, it needs to understand the impact of the EC rules. This guide provides a comprehensive and practical commentary on the new rules. The work contains the full text of the block exemption regulation, accompanying guidelines and other relevant Commission notices. Issues covered include: background to EC competition law and its application to vertical agreements; in-depth analysis of the provisions of the block exemption regulation; examination of how the rules apply to exclusive distribution; and selective distribution, franchising and agency agreements. The authoritative and in-depth analysis of the guide will be invaluable to in-house counsel, business people and practitioners involved in or advising on the distribution of goods or services in the EU.
This valuable resource for dietetic educators, community health and public health professionals is also an essential tool for school districts and state departments of education. With chapters prepared by recognized child nutrition practitioners and academic leaders, this publication addresses the strategic needs of child nutrition programs today. The Second Edition has been fully updated to reflect changes in legislation and school nutrition programs. This resource addressses the latest issues in the school nutrition environment such as a school's responsibility to curb student obesity, school board policy and the sale of non-nutritious foods, and the need for collaboration to balance healthy eating and physical activity. Managing Child Nutrition Programs, Second Edition offers updated competency statements for school nutrition directors, managers and food service assistants.
A comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate marketing strategy plans.
Principles of Microeconomics 8th edition focuses on important concepts and analyses necessary for students in an introductory economics course. The learning material follows Mankiw’s approach of providing a balance of Keynesian analyses of the short run and classical views of the long run. The table of contents focuses on the 10 core principles of economics to provide students with a clear understanding of the discipline. With an approachable, student-friendly writing style this resource allows all types of students to quickly grasp economic concepts and build a strong understand of how economics applies to the real world. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
How can math help you improve your diet? Your students will find out as they work the 20 fun math problems involving nutrition, such as proper diet, exercise, and using information from food labels. Activities show how math is part of their everyday lives and connects to other subject areas, such as consumer education and social studies. A unit also examines world hunger. Teacher notes list each lesson's math skills, concepts, needed materials, procedures, assessment, and extension activities. Correlates to NCTM standards.
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
Overconfident: How Economic and Health Fault Lines Left the Middle East and North Africa Ill-Prepared to Face COVID This report examines the region’s economic prospects in 2021, forecasting that the recovery will be both tenuous and uneven as per capita GDP level stays below pre-pandemic levels. COVID-19 was a stress-test for the region’s public health systems, which were already overwhelmed even before the pandemic. Indeed, a decade of lackluster economic reforms left a legacy of large public sectors and high public debt that effectively crowded out investments in social services such as public health. This edition points out that the region’s health systems were not only ill-prepared for the pandemic, but suffered from over-confidence, as authorities painted an overly optimistic picture in self-assessments of health system preparedness. Going forward, governments must improve data transparency for public health and undertake reforms to remedy historical underinvestment in public health systems.
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