Martin K. Hingley's Books

The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity

By: Martin K. Hingley

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The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity

By: Martin K. Hingley

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

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Page Count

344

Publisher

CRC Press

Published Date

ISBN 10

1317022963

ISBN 13

9781317022961

The Crisis of Food Brands

Sustaining Safe, Innovative and Competitive Food Supply

By: Martin K. Hingley

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The Crisis of Food Brands

Sustaining Safe, Innovative and Competitive Food Supply

By: Martin K. Hingley

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.

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Page Count

383

Publisher

CRC Press

Published Date

ISBN 10

1317036948

ISBN 13

9781317036944

Market Orientation

Transforming Food and Agribusiness around the Customer

By: Martin Hingley,Paul Custance

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Market Orientation

Transforming Food and Agribusiness around the Customer

By: Martin Hingley,Paul Custance

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

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Page Count

394

Publisher

CRC Press

Published Date

ISBN 10

131710045X

ISBN 13

9781317100454

Book's by Martin K. Hingley

The New Cultures of Food

The New Cultures of Food

The Crisis of Food Brands

The Crisis of Food Brands

Market Orientation

Market Orientation

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