This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively. A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
On the night of 17-18 August 1943, RAF Bomber Command attacked a remote research establishment on the German Baltic coast. The site was Peenemünde, where Hitler's scientists were developing both the V-1 flying bomb and the V-2 rocket whose destructive powers could have swung the course of the War. The raid was meticulously planned and hopes were high. But the night sky was so cloudless that the British bombers presented an easy target for German night fighters, and over 40 were lost. Martin Middlebrook draws on the memories of over 400 people involved in the dramatic events on that night: RAF and Luftwaffe aircrew, German personnel at the research site and foreign labourers who had been forced to work there. The result is a truly compelling account of this hazardous attempt to disrupt Hitler's V-weapons programme.
This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively. A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
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