Martin Eisend's Books

Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

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Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

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Page Count

242

Publisher

Springer

Published Date

ISBN 10

3030107949

ISBN 13

9783030107949

The Psychology of Humor

An Integrative Approach

By: Rod A. Martin,Thomas Ford

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The Psychology of Humor

An Integrative Approach

By: Rod A. Martin,Thomas Ford

Most of us laugh at something funny multiple times during a typical day. Humor serves multiple purposes, and although there is a sizable and expanding research literature on the subject, the research is spread in a variety of disciplines. The Psychology of Humor, 2e reviews the literature, integrating research from across subdisciplines in psychology, as well as related fields such as anthropology, biology, computer science, linguistics, sociology, and more. This book begins by defining humor and presenting theories of humor. Later chapters cover cognitive processes involved in humor and the effects of humor on cognition. Individual differences in personality and humor are identified as well as the physiology of humor, the social functions of humor, and how humor develops and changes over the lifespan. This book concludes noting the association of humor with physical and mental health, and outlines applications of humor use in psychotherapy, education, and the workplace. In addition to being fully updated with recent research, the second edition includes a variety of new materials. More graphs, tables, and figures now illustrate concepts, processes, and theories. It provides new brief interviews with prominent humor scholars via text boxes. The end of each chapter now includes a list of key concepts, critical thinking questions, and a list of resources for further reading. - Covers research on humor and laughter in every area of psychology - Integrates research findings into a coherent conceptual framework - Includes brain imaging studies, evolutionary models, and animal research - Integrates related information from sociology, linguistics, neuroscience, and anthropology - Explores applications of humor in psychotherapy, education, and the workplace - Provides new research, plus key concepts and chapter summaries

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Page Count

550

Publisher

Academic Press

Published Date

ISBN 10

0128135093

ISBN 13

9780128135099

The Psychology of Comedy

By: G Neil Martin

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The Psychology of Comedy

By: G Neil Martin

What makes us laugh? Why is comedy so important? How does comedy affect our behaviour? The Psychology of Comedy provides a unique insight into the role of laughter and humour in our lives. From the mechanics of comedy and what makes a good joke, to the health benefits of laughter, the book delves into different types of comedy, from slapstick to complex puns, and the physiological response it provokes. The dark side of comedy is also considered, confronting the idea that what is funny to some can be offensive to others, making this universal experience also highly subjective. In a time when comedy continues to be one of the most popular and enduring forms of art, The Psychology of Comedy reminds us that laughter really is good for the soul.

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Page Count

187

Publisher

Routledge

Published Date

ISBN 10

1000428842

ISBN 13

9781000428841

Essentials of Marketing

By: Jim Blythe,Jane Martin (Lecturer in marketing)

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Essentials of Marketing

By: Jim Blythe,Jane Martin (Lecturer in marketing)

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

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Page Count

487

Publisher

Pearson UK

Published Date

ISBN 10

1292298804

ISBN 13

9781292298801

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

By: Martin Lindstrom

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Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

By: Martin Lindstrom

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

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Page Count

288

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749465255

ISBN 13

9780749465254

Advances in Advertising Research (Vol. III)

Current Insights and Future Trends

By: Tobias Langner,Shintaro Okazaki,Martin Eisend

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Advances in Advertising Research (Vol. III)

Current Insights and Future Trends

By: Tobias Langner,Shintaro Okazaki,Martin Eisend

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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Page Count

419

Publisher

Springer Science & Business Media

Published Date

ISBN 10

383494291X

ISBN 13

9783834942913

Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

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Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

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Solve jigsaw puzzle

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Page Count

242

Publisher

Springer

Published Date

ISBN 10

3030107949

ISBN 13

9783030107949

Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

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Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

By: Martin Eisend,Alfred Kuss

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Solve jigsaw puzzle

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Page Count

238

Published Date

ISBN 10

3030107957

ISBN 13

9783030107956

Book's by Martin Eisend

Research Methodology in Marketing

Research Methodology in Marketing

The Psychology of Humor

The Psychology of Humor

The Psychology of Comedy

The Psychology of Comedy

Essentials of Marketing

Essentials of Marketing

Brandwashed

Brandwashed

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)

Research Methodology in Marketing

Research Methodology in Marketing

Research Methodology in Marketing

Research Methodology in Marketing

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