Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime's work into 50 Steps for true customer excellence. Packed with examples, anecdotes, and quotes from top retailers and businesses around the world, the book will entertain as it will instruct. Butler's knowledge and expertise in this area is well-known. At the end for him, it boils down to one guiding principle: It's Not About Us, It's All About Them! Commerce is going through a period of rapid and fundamental change. To thrive, organisations must find an emotional edge. They must look to be chosen. They must be customer-obsessed. Above all, they must care... This book will show them how
On 12 October 1918, the New Zealand Flying School took possession of the first two Boeing aircraft ever made. Almost a century later aviation enthusiast Martin Butler goes in search of any remnants of these famous planes. His journey takes him to North Head, Devonport's famous military landmark, which has long been the subject of rumours and urban myths about sealed-up tunnels and hidden rooms. Could the planes be buried in one of these 'forgotten' tunnels? After research and investigations spanning twenty years, Butler uncovers a trail of deception, confusion and cover-ups as he attempts to unravel the mystery of what lies beneath the surface of North Head"--Back cover.
Work on Ben Jonson has long been dominated by the 11-volume Oxford text of his Works , edited by C.H. Herford, Percy Simpson and Evelyn Simpson (1925-52). In this monumental edition, Jonson seems a remote and forbidding figure, an author of formidable learning and literariness. This collection of essays by twelve leading scholars, editors, historians and bibliographers explores ways in which modern understanding of Jonson's texts has undermined the emphasis of the Oxford edition, and generated a Jonson whose Works and career look quite different. Addressing the competing needs of future readers, teachers and performers, it asks how this reconceptualized Jonson might best be transmitted into the next century. The volume also includes a new Jonson text, The Entertainment at Britain's Burse , written in 1609 to celebrate the royal opening of the Earl of Salisbury's commercial development in the Strand. Discovered in 1996, it is the most significant addition to Jonson's canon this century, and is here printed for the first time.
A compilation of short stories about what life was like for a boy growing up in the Kentucky foothills of the Appalachian Mountains, in the years of the Great Depression-a time when the ugly face and the hopeless hands of poverty had a firm grip on most of the families in the region. Where illegal moonshine whiskey flowed as free as water. It's been said that the place was so remote that only God and the Internal Revenue Service knew where it was located. These stories are true life experiences with some humor and words of wisdom thrown in for good measure.
This is a thorough re-evaluation of the drama written and performed in the decade leading up to the Civil War, the most seriously neglected period of English theatre. Martin Butler overturns long-held assumptions about the nature of Caroline theatre, its playwrights, plays and audiences. The theatrical tradition that was cut short in September 1642 was neither exhausted nor in retreat. Far from being subservient to or dependent on the court, the theatres were expressing sharply critical points of view. Dr Butler makes a strong argument for the value and vitality of Caroline theatre by tracing a drama of political unorthodoxy at court, in the non-courtly indoor theatres, and especially in the open-air theatres which voiced grievances that anticipated the political radicalism of the 1640s. At the heart of the book is a complete re-evaluation of two neglected playwrights, Richard Brome and James Shirley, and a fresh examination of the late plays of Philip Massinger. As a piece of closely integrated historical and literary criticism, with implications for Renaissance drama in general, this is an important and challenging book which will be read by historians as well as scholars and students of seventeenth-century drama.
We are all astronauts", the American architect and thinker Richard Buckminster Fuller wrote in 1968 in his book Operating Manual for Spaceship Earth, where he compared Earth to a spaceship, provided only with exhaustible resources while flying through space. These words show the presence the phenomenon of the astronaut and the cosmonaut had in the public mind from the second half of the twentieth century on: Buckminster Fuller was able to drive his point home by asking his audience to identify with one of the most prominent figures in the public sphere then: the space traveler. At the same time, Buckminster Fuller's words themselves seem to have played a significant role in further shaping the space-exploring human as a symbol and an image of humankind in general. The twelve contributions in this book by authors from the fields of literature, music, politics, history, the visual arts, film, computer games, comics, social sciences, and media theory track the development, changes and dynamics of this symbol by analyzing the various images of the astronaut and the cosmonaut as constructed throughout the different decades of space exploration, from its beginning to the present day.
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