Martha Sims's Books

End of the Pier

By: Martha Grimes

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In a sleepy resort town, Maud Chadwick waits tables at the Rainbow Cafe. Her confidant is Sheriff Sam DeGheyn and what they have in common is obsession. Maude doesn't want her son to leave home, and Sam cannot let go of the unsolved murders of three local women -- or his intuition that the killer is still out there. How these lives intertwine reveals a rich and startling story of parents and children and the pain they cause one another. "Gripping." CHICAGO SUN TIMES

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255

Publisher

Ballantine Books

Published Date

ISBN 10

0345376579

ISBN 13

9780345376572

Virginia Immigrants and Adventurers, 1607-1635

A Biographical Dictionary

By: Martha W. McCartney

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Virginia Immigrants and Adventurers, 1607-1635

A Biographical Dictionary

By: Martha W. McCartney

From the earliest records relating to Virginia, we learn the basics about many of these original colonists: their origins, the names of the ships they sailed on, the names of the "hundreds" and "plantations" they inhabited, the names of their spouses and children, their occupations and their position in the colony, their relationships with fellow colonists and Indian neighbors, their living conditions as far as can be ascertained from documentary sources, their ownership of land, the dates and circumstances of their death, and a host of fascinating, sometimes incidental details about their personal lives, all gathered together in the handy format of a biographical dictionary" -- publisher website (January 2008).

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840

Publisher

Genealogical Publishing Com

Published Date

ISBN 10

0806317744

ISBN 13

9780806317748

The End of the Pier

By: Martha Grimes

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The End of the Pier

By: Martha Grimes

The setting: a small, sleepy American town where secrets are almost impossible to keep. The center of town life: the Rainbow Cafe where Maud Chadwick works as a waitress, hiding behind a quiet manner the intensity and confusion of emotions she feels as her twenty-year-old son takes his final steps out of her life and into his own. Maud’s only confidant: Sam DeGheyn, the town sheriff, who, trapped in a loveless, childless marriage, turns his attentions to Maud, and to the murders of three local women, which have occurred in the past five years. Sam’s suspicion: that the wrong man may have been convicted of the crimes and the right man may soon kill again.

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248

Publisher

Simon and Schuster

Published Date

ISBN 10

1476733007

ISBN 13

9781476733005

Teaching for Aesthetic Experience

The Art of Learning

By: Gene Diaz,Martha McKenna

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Teaching for Aesthetic Experience

The Art of Learning

By: Gene Diaz,Martha McKenna

The artist/educators in this book invite you to come with them on a journey of discovery into the meaning of teaching for aesthetic experience. With learning as their art, they create educational encounters with passion and feeling, and leave their students with vivid impressions, growth, and change. Each author engages in aesthetic experience from an individual perspective - as poet, dancer, visual artist, or musician - and each of them engages as an educator who brings art into his or her classroom, no matter what the subject. Inspired by the words of philosopher Maxine Greene, the contributors transform the theoretical into the practical, urging students to look to the arts and nature for simple beauty, and awaken their minds to new possibilities of creative learning.

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256

Publisher

Peter Lang

Published Date

ISBN 10

082045673X

ISBN 13

9780820456737

Correctional Administration and Change Management

By: Martha Henderson Hurley,Dena Hanley

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Correctional Administration and Change Management

By: Martha Henderson Hurley,Dena Hanley

Change is an inevitable part of any correctional institution, as new trends and initiatives constantly bombard the system. However, as budgetary constraints increasingly require correctional agencies to do more with less, a paradigm shift in the way they operate is imperative to ensure success. Correctional Administration and Change Management exam

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Page Count

222

Publisher

CRC Press

Published Date

ISBN 10

1439803935

ISBN 13

9781439803936

Scientific Papers and Presentations

By: Martha Davis,Kaaron Joann Davis,Marion Dunagan

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Scientific Papers and Presentations

By: Martha Davis,Kaaron Joann Davis,Marion Dunagan

Electronic publishing and electronic means of text and data presentation have changed enormously since the first edition of this book was published in 1997. The third edition of Scientific Papers and Presentations applies traditional principles to today's modern techniques and the changing needs of up-and-coming academia. Topics include designing visual aids, writing first drafts, reviewing and revising, communicating clearly and concisely, adhering to stylistic principles, presenting data in tables and figures, dealing with ethical and legal issues, and relating science to the lay audience. This successful legacy title is an essential guide to professional communication, provides a wealth of information and detail and is a useful guide. - Covers all aspects of communication for early scientists from research to thesis to presentations. - Discusses how to use multi-media effectively in presentations and communication - Includes an extensive appendices section with detailed examples for further guidance

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361

Publisher

Academic Press

Published Date

ISBN 10

0123847281

ISBN 13

9780123847287

Nursing Interventions & Clinical Skills - E-Book

By: Anne Griffin Perry,Patricia A. Potter,Martha Keene Elkin

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Nursing Interventions & Clinical Skills - E-Book

By: Anne Griffin Perry,Patricia A. Potter,Martha Keene Elkin

With its new condensed format, completely reorganized and updated content, respected author team, and new lower price, Perry and Potter's Nursing Interventions and Clinical Skills, 5th Edition is your all-around best choice for learning the skills and techniques you'll use every day in practice. Covering 181 skills, this highly accessible manual conveniently groups all related skills together, so you can find information quickly. The companion Evolve website features 50 video clips, skills checklists, and much more, ensuring your successful mastery of each skill. Contains 180 skills and techniques (basic, intermediate, and advanced) you'll use every day in practice. Presents every skill in a logical, consistent format: Assessment, Planning, Implementation, Evaluation -- improving the quality of patient care. Pairs each step with an appropriate rationale, helping you understand and remember why specific techniques are used. Features Safety Alerts that highlight unusual risks inherent in the next step of the skill, helping you plan ahead at each step of nursing care. Uses a Glove icon as a reminder to don clean gloves before proceeding to the next step of the skill, improving patient safety. Guides you in Delegation and Collaboration, explaining when to delegate a skill to assistive personnel, and indicating what key information must be shared. Highlights Special Considerations such as information unique to pediatric or geriatric patients, to raise awareness of additional risks you may face when caring for a diverse patient population. Provides sample documentation of nurses notes so that you can learn to communicate effectively to the patient care team. Contains multimedia resources such as video clips, skills performance checklists, interactive exercises, and more, all easily available to you on the companion Evolve website at no additional cost. Content has been reorganized to make topics easier to find, improving ease of use. Covers new topics that will help you develop the skills needed to practice according to the TJC and ACCN recommendations. Covers new skills that will prepare you for nursing practice in a wide variety of environments. Features a unique new chapter, Using Evidence in Practice, that introduces you to using evidence to solve clinical problems. Introduces you to Consistent Patient Identification Protocol as recommended by The Joint Commission, improving quality of care and patient safety. Includes enhanced and greatly expanded end-of-chapter exercises, now featuring case study questions, NCLEX alternate format questions, and multiple-choice questions.

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1145

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323085547

ISBN 13

9780323085540

Taylored Lives

Narrative Productions in the Age of Taylor, Veblen, and Ford

By: Martha Banta

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Taylored Lives

Narrative Productions in the Age of Taylor, Veblen, and Ford

By: Martha Banta

Scientific management: Technology spawned it, Frederick Winslow Taylor championed it, Thorstein Veblen dissected it, Henry Ford implemented it. By the turn of the century, practical visionaries prided themselves on having arrived at "the one best way" both to increase industrial productivity and to regulate the vagaries of human behavior. Nothing escaped the efficiency craze, and in this vivid, wide-ranging book, Martha Banta explores its effect on the culture at large. To the Taylorists, everthing needed tidying up: government, business, warfare, households, and, most of all, the workplace, with its unruly influx of strangers into the native scenes. Taylored Lives gives us a striking sense of what it was like to live, work, love, and die when time, motion, and emotions were checked off on worksheets and management charts. Canvasing the culture, Banta shows how the cause of efficiency was taken up in narratives, of every sort - in mail-order catalogs, popular romances, newspaper stories, and personal testimonials "from below", as well as in the canonical works of writers from Henry Adams and William James, to Sinclair Lewis, Nathanael West, and William Faulkner. The strategies of impassioned theorists and hands-on practitioners affected the kinds-of narratives produced in the controversy over the pros and cons of the management culture; they bear an eerie resemblance to the means by which we today, storytellers all, keep trying to make sense of our own chaotic times. This interdisciplinary work charts the development of a managerial culture from its start in the steel mills of Pennsylvania through its spread across the American experience in an interlocking series of social systems andeveryday practices. Banta scrutinizes narrative strategies employed by "inscribers" as diverse as Josephine Goldmark, Theodore Roosevelt, Charlotte Perkins Gilman, Anzia Yezierska, Richard Harding Davis, Booker T. Washington, and Theodore Dreiser; by Taylor himself, as well as Veblen and Ford; by women who toiled on the factory floor; by writers of dream-copy for ready-made houses; and by Buster Keaton in his silent treatment of the dysfuntional honeymoon home. With its historical scope and its provocative readings of assorted narratives, this richly illustrated book offers a complex and disturbing picture of a period, as well as invaluable insights into the way theory-making continually makes and breaks cultures. A remarkable work, Taylored Lives confirms Martha Banta's place as one of our leading cultural and literary critics.

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454

Publisher

University of Chicago Press

Published Date

ISBN 10

0226037029

ISBN 13

9780226037028

Resisting Citizenship

Feminist Essays on Politics, Community, and Democracy

By: Martha A. Ackelsberg

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Resisting Citizenship

Feminist Essays on Politics, Community, and Democracy

By: Martha A. Ackelsberg

Political participation in America—supposedly the world’s strongest democracy—is startlingly low, and many of the civil rights and economic equity initiatives that were instituted in the 1960s and '70s have been abandoned, as significant proportions of the populace seem to believe that the civil rights battle has been won. However, rates of collective engagement, like community activism, are surprisingly high. In Resisting Citizenship, renowned feminist political scientist Martha Ackelsberg argues that community activism may hold important clues to reviving democracy in this time of growing bureaucratization and inequality. This book brings together many of Ackelsberg’s writings over the past 25 years, combining her own field work and interviews with cutting edge research and theory on democracy and activism. She explores these efforts in order to draw lessons—and attempt to incorporate knowledge—about current notions of democracy from those who engage in "non-traditional" participation, those who have, in many respects, been relegated to the margins of political life in the United States.

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290

Publisher

Routledge

Published Date

ISBN 10

1135775230

ISBN 13

9781135775230

From Labor to Reward

Black Church Beginnings in San Francisco, Oakland, Berkeley, and Richmond, 1849-1972

By: Martha C. Taylor

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From Labor to Reward

Black Church Beginnings in San Francisco, Oakland, Berkeley, and Richmond, 1849-1972

By: Martha C. Taylor

From Labor to Reward is a pioneering, epic, and groundbreaking book that fills a huge void in American religious history, black religious history, and traditions of the black church. Until now, no other book has chronicled the rich religious experiences of black church beginnings in the Bay Area. Martha C. Taylor provides penetrating insight into the early makings of the black church in the Bay Area. With attention to detail, Taylor captures the joys, frustrations, and unity of black people who left the segregated Deep South, came to the Bay Area seeking freedom only to face similar adversities of segregation, racism, housing discrimination, KKK threats of violence, and other socio-political barriers. Remarkably, these early pioneers brought their culture, traditions, and experiences from the South and built a strong vibrant religious community. From Labor to Reward speaks for the legacy of African Americans who were gospel social activists using the church as the anchor. Multiple sources of research and interviews were gathered from church records, newspaper clippings, and other written sources to tell this unknown story. This book is sure to be a classic and a must read for all persons interested in history. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }

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267

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1498232817

ISBN 13

9781498232814

Surrogate Motherhood

The Legal and Human Issues, Expanded Edition

By: Martha A. Field

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Surrogate Motherhood

The Legal and Human Issues, Expanded Edition

By: Martha A. Field

With an Expanded Appendix on the Current Legal Status of Surrogacy Arrangements A practice known since Biblical times, surrogate motherhood has only recently leaped to prominence as a way of providing babies for childless couples—and leaped to notoriety through the dramatic case of Baby M. Contract surrogacy is officially little more than ten years old, but by 1986 five hundred babies had been born to mothers who gave them up to sperm donor fathers for a fee, and the practice is growing rapidly. Martha Field examines the myriad legal complexities that today enmesh surrogate motherhood, and also looks beyond existing legal rules to ask what society wants from surrogacy. A man’s desire to be a “biological” parent even when his wife is infertile—the father’s wife usually adopts the child—has led to this new kind of family, and modern technology could further extend surrogacy’s appeal by making gestational surrogates available to couples who provide both egg and sperm. But is surrogacy a form of babyselling? Is the practice a private matter covered by contract law, or does adoption law govern? Is it good or bad social and public policy to leave surrogacy unregulated? Should the law allow, encourage, discourage, or prohibit surrogate motherhood? Ultimately the answers will depend on what the American public wants. In the difficult process of sorting out such vexing questions, Martha Field has written a landmark book. Showing that the problem is rather too much applicable law than too little, she discusses contract law and constitutional law, custody and adoption law, and the rights of biological fathers as well as the laws governing sperm donation. Competing values are involved all along the legal and social spectrum. Field suggests that a federal prohibition would be most effective if banning surrogacy is the aim, but federal prohibition might not be chosen for a variety of reasons: a preference for regulating surrogacy instead of driving it underground; a preference for allowing regulation and variation by state; or a respect for the interests of people who want to enter surrogacy arrangements. Since the law can support a wide variety of positions, Field offers one that seems best to reconcile the competing values at stake. Whether or not paid surrogacy is made illegal, she suggests that a surrogate mother retain the option of abiding by or canceling the contract up to the time she freely gives the child to the adopting couple. And if she cancels the contract, she should be entitled to custody without having to prove in court that she would be a better parent than the father.

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258

Publisher

Harvard University Press

Published Date

ISBN 10

0674036832

ISBN 13

9780674036833

The Silver Bridge Disaster of 1967

By: Stephan G. Bullard,Bridget J. Gromek,Martha Fout

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The Silver Bridge Disaster of 1967

By: Stephan G. Bullard,Bridget J. Gromek,Martha Fout

Point Pleasant's Silver Bridge, the first eyebar suspension bridge in the United States, was an engineering marvel when it was constructed in 1927 and 1928. Located on US Highway 35, the bridge spanned the Ohio River and linked Point Pleasant, West Virginia, with the towns of Kanauga and Gallipolis, Ohio. For almost 40 years, the structure provided dependable service for travelers in the region. On December 15, 1967, this service came to a dramatic and disastrous end. At 4:58 p.m., during the height of rush hour, the bridge suddenly collapsed. Rescue and recovery operations started immediately but were hampered by poor weather conditions and freezing rain. The cause of the collapse was linked to the bridge's innovative design. Undetected corrosion stress cracks caused an eyebar on the Ohio side to fracture; because the eyebars were linked together in a chain, the failure of one led to the catastrophic collapse of the entire bridge. In total, 46 lives were lost in the disaster.

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130

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738592781

ISBN 13

9780738592787

International Management Behavior

Leading with a Global Mindset

By: Henry W. Lane,Martha Maznevski,Joerg Deetz,Joseph DiStefano

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International Management Behavior

Leading with a Global Mindset

By: Henry W. Lane,Martha Maznevski,Joerg Deetz,Joseph DiStefano

Now in its sixth edition, International Management Behavior continues to help students develop the knowledge, perspective, and skills they need in order to conduct global business successfully. The combination of well-chosen, new and classic cases, as well as a completely revised text, provides excellent exposure to real-life management issues and a field-tested framework for understanding cross-cultural dynamics. Elimination of the readings has provided for greater flexibility and customization. For the sixth edition, the structure of the book has been totally revised and the text thoroughly updated to Reflect the authors’ recent experiences. Material in the original chapters has been expanded and there are new chapters on managing change in global organizations and one on managing global teams and networks. The concept of the global mindset is used as the integrating theme that establishes a framework for the book making it applicable at both individual/team and organization levels. This book continues its tradition and orientation about managing people from different cultures and managing global organizations to get effective results. “This is much more than a new edition. It is a huge step forward. The strategy and culture chapters get in much closer to the small, focused details that make such a difference in implementation and that are so difficult to teach. Separating out personal integrity and corporate citizenship allows for a close examination of critical issues that are all too often glossed over. The expanded explanation of the MBI model works well.” Jeanne McNett, Assumption College

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635

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470714123

ISBN 13

9780470714126

Obstetrics and Gynaecology

an evidence-based guide

By: Jason Abbott,Lucy Bowyer,Martha Finn

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Obstetrics and Gynaecology

an evidence-based guide

By: Jason Abbott,Lucy Bowyer,Martha Finn

The definitive guide to women's reproductive health from conception to old age. Obstetrics and Gynaecology: an evidence-based guide is the ideal resource for anyone working in the field of women's health, including medical students, junior doctors, midwives, nurses and general practitioners. Expertly written and packed with the most relevant, up-to date evidence; this obstetrics and gynaecology textbook covers all aspects of women's health from conception to puberty and from pregnancy to old age. Obstetrics and Gynaecology: an evidence-based guide addresses common areas of everyday practice. It details how to take an obstetric or gynaecological history, manage abnormal uterine bleeding and provide antenatal care. In addition, it highlights less common but equally important issues in women's health, such as gynaecological malignancies and managing multiple pregnancies. Written by an editorial team comprising an obstetrician, gynaecologist and sonographer, the content in this obstetrics and gynaecology textbook is balanced and chronologically arranged from from birth to end of life. - Provides guidance in applying evidence to medical care. - Obstetrics and gynaecology OSCEs with a detailed answer guide. - Multiple-choice questions aligned to chapters and practice OSCEs featuring scenario, suggested history, examination and management.

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409

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0729580733

ISBN 13

9780729580731

Invasion Ecology

By: Julie L. Lockwood,Martha F. Hoopes,Michael P. Marchetti

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Invasion Ecology

By: Julie L. Lockwood,Martha F. Hoopes,Michael P. Marchetti

This new edition of Invasion Ecology provides a comprehensive and updated introduction to all aspects of biological invasion by non-native species. Highlighting important research findings associated with each stage of invasion, the book provides an overview of the invasion process from transportation patterns and causes of establishment success to ecological impacts, invader management, and post-invasion evolution. The authors have produced new chapters on predicting and preventing invasion, managing and eradicating invasive species, and invasion dynamics in a changing climate. Modern global trade and travel have led to unprecedented movement of non-native species by humans with unforeseen, interesting, and occasionally devastating consequences. Increasing recognition of the problems associated with invasion has led to a rapid growth in research into the dynamics of non-native species and their adverse effects on native biota and human economies. This book provides a synthesis of this fast growing field of research and is an essential text for undergraduate and graduate students in ecology and conservation management. Additional resources are available at www.wiley.com/go/invasionecology

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456

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118570820

ISBN 13

9781118570821

The Old Fox Deceived

By: Martha Grimes

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The Old Fox Deceived

By: Martha Grimes

It is a chilly and foggy Twelfth Night, wild with North Sea wind, when a bizarre murder disturbs the outward piece of Rackmoor, a tiny Yorkshire fishing village with a past that proves a tangled maze of unrequited loves, unrevenged wrongs, and even undiscovered murders. Inspector Jury finds no easy answers in his investigation—not even the identity of the victim, a beautiful young woman. Was she Gemma Temple, an impostor, or was she really Dillys March, Colonel Titus Crael’s long-lost ward, returning after eight years to the Colonel’s country seat and to a share of his fortune? And who was her murderer?

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286

Publisher

Simon and Schuster

Published Date

ISBN 10

1476732841

ISBN 13

9781476732848

The Metallurgy of 17th- and 18th- Century Music Wire

By: Martha Goodway,Jay Scott Odell

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The Metallurgy of 17th- and 18th- Century Music Wire

By: Martha Goodway,Jay Scott Odell

One of the central mysteries of the craft of harpsichord-making involves the choice of stringing material. Years of research by a number of distinguished scientists under the guidance of senior authors, Jay Scott Odell, Chief Conservator, and Martha Goodway, Metallurgist, of the Smithsonian Institution have resulted in a pioneering study of the metallurgy of 17th-and 18th-century music wire. Drawing on the scientific resources and expertise of a number of leading institutions, these researchers have been able to analyze samples of antique stringing material, often of only microscopic size. Their conclusions add significantly to our understanding and appreciation of the tonal qualities of the historical harpsichord and will further the efforts of today's instrument makers to recreate them.

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164

Publisher

Pendragon Press

Published Date

ISBN 10

0918728541

ISBN 13

9780918728548

Hotel Paradise

By: Martha Grimes

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Hotel Paradise

By: Martha Grimes

A once-fashionable now fading resort hotel. A spinster aunt living in the attic. Dirt roads that lead to dead ends. A house full of secrets and old, dusty furnishings, uninhabited for almost half a century. A twelve-year-old girl with a passion for double-chocolate ice-cream sodas, and decaying lake-fronts, and an obsession with the death by drowning of another young girl, forty years before. Hotel Paradise is a delicate yet excruciating view of the pettiness and cruelty of small town America. It is a look at the difficult decisions a young girl must make on her way to becoming an adult and the choices she must make between right and wrong, between love and truth, between life and death.

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430

Publisher

Simon and Schuster

Published Date

ISBN 10

1476733015

ISBN 13

9781476733012

Lucy Somerville Howorth

New Deal Lawyer, Politician, and Feminist from the South

By: Dorothy S. Shawhan,Martha H. Swain

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Lucy Somerville Howorth

New Deal Lawyer, Politician, and Feminist from the South

By: Dorothy S. Shawhan,Martha H. Swain

Born, raised, and retired in Mississippi, Lucy Somerville Howorth (1895--1997) was a champion for the rights of women long before feminism emerged as a widely recognized movement. As told by Dorothy S. Shawhan and Martha H. Swain, hers is a remarkable life story-from a small-town upbringing to a career as an attorney, an activist, and the last of a generation of New Deal women in Washington, D.C. She held a presidential appointment under every chief executive from Franklin Roosevelt to John Kennedy. Howorth was a fervent believer in the power of organizations to bring about change, and she became known for her leadership qualities, acumen, and quick appraisal of social problems, particularly as they affected women. Shawhan and Swain point out that her winsome personality, small stature, and delightful sense of humor also aided her as a female aspiring in a man's world. In 1931 she was elected to the Mississippi House of Representatives and, after campaigning for Roosevelt, was rewarded by the new president with a federal appointment. She served in a number of subsequent roles, rising to become general counsel of the War Claims Commission, at that time the highest legal position in an executive commission ever filled by a woman. Howorth worked relentlessly for the advancement of women, especially through the American Association for University Women and the National Federation of Business and Professional Women. She lobbied for equality in the workplace, helping to effect significant advances in government and the professions. In 1944, at the request of Eleanor Roosevelt, Howorth delivered the keynote speech at the White House Conference on Women in Postwar Policy-Making, the most memorable of her many public addresses. This first-ever biography of Howorth bestows long-overdue recognition of her many notable achievements and illuminates the activism of women in the decades often considered to be the doldrums of the women's movement.

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373

Publisher

LSU Press

Published Date

ISBN 10

0807138770

ISBN 13

9780807138779

How to Start and Operate Your Own Bed-and-Breakfast

Down-To-Earth Advice from an Award-Winning B&B Owner

By: Martha W. Murphy

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How to Start and Operate Your Own Bed-and-Breakfast

Down-To-Earth Advice from an Award-Winning B&B Owner

By: Martha W. Murphy

Down to earth advice from an award-winning B&B owner. Illustrated with charming line drawings and lightened by real-life anecdotes, this is an easily accessible guide to an ever growing small-business niche.

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224

Publisher

Holt Paperbacks

Published Date

ISBN 10

1466828412

ISBN 13

9781466828414

Cold Flat Junction

By: Martha Grimes

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Cold Flat Junction

By: Martha Grimes

Martha Grimes's Hotel Paradise was hailed by Booklist as "superb...beyond genre...one of the year's best." Now, Grimes returns to the same small town, intertwining the threads of one young girl's unexplained death with another young girl's attempt at making sense of her own life.

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449

Publisher

Penguin

Published Date

ISBN 10

1101175133

ISBN 13

9781101175132

Reading Programs for Young Adults

Complete Plans for 50 Theme-Related Units for Public, Middle School and High School Libraries

By: Martha Seif Simpson

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Reading Programs for Young Adults

Complete Plans for 50 Theme-Related Units for Public, Middle School and High School Libraries

By: Martha Seif Simpson

School and public libraries often provide programs and activities for children in preschool through the sixth grade, but there is little available to young adults. For them, libraries become a place for work--the place to research an assignment or find a book for a report--but the thought of the library as a place for enjoyment is lost. So how do librarians recapture the interest of teenagers? This just might be the answer. Here you will find theme-based units (such as Cartoon Cavalcade, Log On at the Library, Go in Style, Cruising the Mall, Space Shots, Teens on TV, and 44 others) that are designed for young adults. Each includes a display idea, suggestions for local sponsorship of prizes, a program game to encourage participation, 10 theme-related activities, curriculum tie-in activities, sample questions for use in trivia games or scavenger hunts, ideas for activity sheets, a bibliography of related works, and a list of theme-related films. The units are highly flexible, allowing any public or school library to adapt them to their particular needs.

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359

Publisher

McFarland

Published Date

ISBN 10

0786403578

ISBN 13

9780786403578

Managing Customer Relationships

A Strategic Framework

By: Don Peppers,Martha Rogers

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Managing Customer Relationships

A Strategic Framework

By: Don Peppers,Martha Rogers

In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.

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560

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471656410

ISBN 13

9780471656418

Innovative Teaching Strategies in Nursing and Related Health Professions

By: Martha Bradshaw,Beth L. Hultquist

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Innovative Teaching Strategies in Nursing and Related Health Professions

By: Martha Bradshaw,Beth L. Hultquist

Innovative Teaching Strategies in Nursing and Related Health Professions, Seventh Edition details a wealth of teaching strategies, focusing on incorporating technology into the classroom, including the use of Web 2.0 technologies like blogs and podcasts. Chapters on blended learning and study abroad programs are featured, enabling students to gain a more diverse and increased global perspective. Highlighting innovative teaching techniques for various learning environments and real-world illustrations of the strategies in use, this text goes beyond theory to offer practical application principles that educators can count on. The Seventh Edition includes two new chapters – Teaching through Storytelling and Giving and Receiving Evaluation Feedback.

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Page Count

498

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

128412553X

ISBN 13

9781284125535

Helping America Vote

The Limits of Election Reform

By: Martha Kropf,David C. Kimball

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Helping America Vote

The Limits of Election Reform

By: Martha Kropf,David C. Kimball

Helping America Vote is focused on the conflict between values of access and integrity in U.S. election administration, examining both what was included in the Help America Vote Act, and what was not. Widespread agreement that voting equipment was a problem made technology the centerpiece of the legislation, but, there is still reason to be concerned about key aspects of electronic voting, ballot design, and the politics of partisan administrators.

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169

Publisher

Routledge

Published Date

ISBN 10

1135203865

ISBN 13

9781135203863

Book's by Martha Sims

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