Martha H. Patterson's Books

Beyond the Gibson Girl

Reimagining the American New Woman, 1895-1915

By: Martha H. Patterson

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Beyond the Gibson Girl

Reimagining the American New Woman, 1895-1915

By: Martha H. Patterson

Challenging monolithic images of the New Woman as white, well-educated, and politically progressive, this study focuses on important regional, ethnic, and sociopolitical differences in the use of the New Woman trope at the turn of the twentieth century. Using Charles Dana Gibson's "Gibson Girls" as a point of departure, Martha H. Patterson explores how writers such as Pauline Hopkins, Margaret Murray Washington, Sui Sin Far, Mary Johnston, Edith Wharton, Ellen Glasgow, and Willa Cather challenged and redeployed the New Woman image in light of other “new” conceptions: the "New Negro Woman," the "New Ethics," the "New South," and the "New China." As she appears in these writers' works, the New Woman both promises and threatens to effect sociopolitical change as a consumer, an instigator of evolutionary and economic development, and (for writers of color) an icon of successful assimilation into dominant Anglo-American culture. Examining a diverse array of cultural products, Patterson shows how the seemingly celebratory term of the New Woman becomes a trope not only of progressive reform, consumer power, transgressive femininity, modern energy, and modern cure, but also of racial and ethnic taxonomies, social Darwinist struggle, imperialist ambition, assimilationist pressures, and modern decay.

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Page Count

246

Publisher

University of Illinois Press

Published Date

ISBN 10

0252092104

ISBN 13

9780252092107

Made Up

How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards

By: Martha Laham

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Made Up

How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards

By: Martha Laham

Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

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Page Count

301

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538138050

ISBN 13

9781538138052

Patterns and Perspectives

By: Francis G. Couvares,Gerald N. Grob,Martha Saxton

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Patterns and Perspectives

By: Francis G. Couvares,Gerald N. Grob,Martha Saxton

Contrary to conventional wisdom, no area of study is outdated more quickly than history, and no time has been more turbulent for the discipline than our own. This classic point/counterpoint reader in American history, now in a completely revised and updated seventh edition, takes note of history's impermanence, giving voice to the new without disposing of the old. In ten lively chapters, essays by the editors introduce dialectical readings by distinguished historians on topics from Reconstruction to the present. The essays and readings address history's timeless questions: Reconstruction: Change or Stasis?, American Imperialism: Economic Expansion or Ideological Crusade?, and The Civil Rights Movement: Top-Down or Bottom-Up? New readings are included on African Americans, women, and immigrants. In the fray of debate, eminent historians from Samuel Hays and Alfred Chandler to John Lewis Gaddis, Walter LaFeber, and Kathryn Kish Sklar struggle to interpret the past. The editors'essays moderate the passionate arguments and offer a clear, distanced vision of the changing character of history. They explain how history has usually been viewed through the lens of the present and demonstrate with sparkling historiography that the discipline is as contemporary as the headlines of today, as vital as the problems of tomorrow.

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Page Count

468

Published Date

ISBN 10

0684871181

ISBN 13

9780684871189

Taylored Lives

Narrative Productions in the Age of Taylor, Veblen, and Ford

By: Martha Banta

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Taylored Lives

Narrative Productions in the Age of Taylor, Veblen, and Ford

By: Martha Banta

Scientific management: Technology spawned it, Frederick Winslow Taylor championed it, Thorstein Veblen dissected it, Henry Ford implemented it. By the turn of the century, practical visionaries prided themselves on having arrived at "the one best way" both to increase industrial productivity and to regulate the vagaries of human behavior. Nothing escaped the efficiency craze, and in this vivid, wide-ranging book, Martha Banta explores its effect on the culture at large. To the Taylorists, everthing needed tidying up: government, business, warfare, households, and, most of all, the workplace, with its unruly influx of strangers into the native scenes. Taylored Lives gives us a striking sense of what it was like to live, work, love, and die when time, motion, and emotions were checked off on worksheets and management charts. Canvasing the culture, Banta shows how the cause of efficiency was taken up in narratives, of every sort - in mail-order catalogs, popular romances, newspaper stories, and personal testimonials "from below", as well as in the canonical works of writers from Henry Adams and William James, to Sinclair Lewis, Nathanael West, and William Faulkner. The strategies of impassioned theorists and hands-on practitioners affected the kinds-of narratives produced in the controversy over the pros and cons of the management culture; they bear an eerie resemblance to the means by which we today, storytellers all, keep trying to make sense of our own chaotic times. This interdisciplinary work charts the development of a managerial culture from its start in the steel mills of Pennsylvania through its spread across the American experience in an interlocking series of social systems andeveryday practices. Banta scrutinizes narrative strategies employed by "inscribers" as diverse as Josephine Goldmark, Theodore Roosevelt, Charlotte Perkins Gilman, Anzia Yezierska, Richard Harding Davis, Booker T. Washington, and Theodore Dreiser; by Taylor himself, as well as Veblen and Ford; by women who toiled on the factory floor; by writers of dream-copy for ready-made houses; and by Buster Keaton in his silent treatment of the dysfuntional honeymoon home. With its historical scope and its provocative readings of assorted narratives, this richly illustrated book offers a complex and disturbing picture of a period, as well as invaluable insights into the way theory-making continually makes and breaks cultures. A remarkable work, Taylored Lives confirms Martha Banta's place as one of our leading cultural and literary critics.

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Page Count

460

Publisher

University of Chicago Press

Published Date

ISBN 10

0226037010

ISBN 13

9780226037011

Beyond the Gibson Girl

Reimagining the American New Woman, 1895-1915

By: Martha H. Patterson

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Beyond the Gibson Girl

Reimagining the American New Woman, 1895-1915

By: Martha H. Patterson

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Page Count

246

Publisher

University of Illinois Press

Published Date

ISBN 10

0252092104

ISBN 13

9780252092107

Managing the President's Message

The White House Communications Operation

By: Martha Joynt Kumar

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Managing the President's Message

The White House Communications Operation

By: Martha Joynt Kumar

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Page Count

381

Publisher

JHU Press

Published Date

ISBN 10

080188652X

ISBN 13

9780801886522

Book's by Martha H. Patterson

Beyond the Gibson Girl

Beyond the Gibson Girl

Made Up

Made Up

Patterns and Perspectives

Patterns and Perspectives

Taylored Lives

Taylored Lives

Beyond the Gibson Girl

Beyond the Gibson Girl

Managing the President's Message

Managing the President's Message

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