Marshall McLuhan's Books

The Medium and the Light

Reflections on Religion and Media

By: Michael McLuhan

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The Medium and the Light

Reflections on Religion and Media

By: Michael McLuhan

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

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249

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1606089927

ISBN 13

9781606089927

Media Research

Technology, Art, Communication

By: Marshall McLuhan,Michel A. Moos

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Media Research

Technology, Art, Communication

By: Marshall McLuhan,Michel A. Moos

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.

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Page Count

178

Publisher

Routledge

Published Date

ISBN 10

9057010917

ISBN 13

9789057010910

The Gutenberg Galaxy

The Making of Typographic Man

By: Marshall McLuhan

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The Gutenberg Galaxy

The Making of Typographic Man

By: Marshall McLuhan

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

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306

Publisher

University of Toronto Press

Published Date

ISBN 10

0802060412

ISBN 13

9780802060419

Culture Is Our Business

By: Marshall McLuhan

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Culture Is Our Business

By: Marshall McLuhan

Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

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Page Count

340

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1725234262

ISBN 13

9781725234260

Laws of Media

The New Science

By: Marshall McLuhan,Eric McLuhan

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Laws of Media

The New Science

By: Marshall McLuhan,Eric McLuhan

Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. 'Media, ' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.

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Page Count

252

Published Date

ISBN 10

0802077153

ISBN 13

9780802077158

The Gutenberg Galaxy

By: Marshall McLuhan

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The Gutenberg Galaxy

By: Marshall McLuhan

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

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577

Publisher

University of Toronto Press

Published Date

ISBN 10

1487516878

ISBN 13

9781487516871

Understanding Me

Lectures and Interviews

By: Herbert Marshall Mcluhan

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Understanding Me

Lectures and Interviews

By: Herbert Marshall Mcluhan

Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.

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346

Publisher

McClelland & Stewart

Published Date

ISBN 10

155199416X

ISBN 13

9781551994161

The Lost Tetrads of Marshall McLuhan

By: Marshall McLuhan,Eric McLuhan

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The Lost Tetrads of Marshall McLuhan

By: Marshall McLuhan,Eric McLuhan

Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

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Page Count

276

Publisher

OR Books

Published Date

ISBN 10

1682190978

ISBN 13

9781682190975

Unbound

A Publishing Adventure : Introduction To: The Bias of Communication : [Harold A. Innis, First Edition, 1951]

By: Marshall McLuhan

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Unbound

A Publishing Adventure : Introduction To: The Bias of Communication : [Harold A. Innis, First Edition, 1951]

By: Marshall McLuhan

The essay is for exploring; the book, for explaining. Such was McLuhan's philosophy about these two forms. The essay is the freer form and one better suited to exploration than the longer meditation, the book. Traditionally, when a writer published a new piece, the publisher would send a couple of copies of the magazine plus ten or a dozen copies of just the article with the mag's cover offprints to be given to friends, students, colleagues. This startling new series puts the reader in the place of colleague and co-researcher. Instead of giving the reader just another collection of articles and interviews, McLuhan Unbound gives you offprints of the original essays. You experience the feel of the ideas when they were fresh. The offprint is more portable than the book, and so lends itself to being carried around and read and discussed more easily than books. Here the reader can experience the full range of McLuhan's interests, the full scope and application of his techniques of discovery. See how the two McLuhans, the literary academic and the public media expert are really one. As a flint when struck produces many sparks some of which result in fire, so the essay form contains many sparks some of which resulted in books and others which ought to have, had the writer had time. Some of these articles were written before the subsequent book was envisioned: they are preliminary forays into new territory. Some were written after the book and encapsulate major themes; some set out additional discoveries or matters left out of the book; some present material discovered as a result of writing the book. The McLuhan Unbound offprints series is not the last word in presenting McLuhan's ideas and discoveries, but the first.

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ISBN 10

1584230517

ISBN 13

9781584230519

The Essential Mcluhan

By: Eric Mcluhan,Frank Zingrone

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The Essential Mcluhan

By: Eric Mcluhan,Frank Zingrone

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified.”From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

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Page Count

418

Publisher

Basic Books

Published Date

ISBN 10

0465019951

ISBN 13

9780465019953

Media Research

Technology, Art and Communication

By: Marshall McLuhan

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Media Research

Technology, Art and Communication

By: Marshall McLuhan

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Page Count

208

Publisher

Routledge

Published Date

ISBN 10

1134393210

ISBN 13

9781134393213

Media Research

Technology, Art and Communication

By: Marshall McLuhan

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Media Research

Technology, Art and Communication

By: Marshall McLuhan

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Page Count

201

Publisher

Routledge

Published Date

ISBN 10

1134393148

ISBN 13

9781134393145

Understanding Me

Lectures and Interviews

By: Herbert Marshall Mcluhan

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Understanding Me

Lectures and Interviews

By: Herbert Marshall Mcluhan

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346

Publisher

McClelland & Stewart

Published Date

ISBN 10

155199416X

ISBN 13

9781551994161

The Gutenberg Galaxy

By: Marshall McLuhan

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The Gutenberg Galaxy

By: Marshall McLuhan

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577

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University of Toronto Press

Published Date

ISBN 10

1487516878

ISBN 13

9781487516871

Web Theory

An Introduction

By: Robert Burnett,David Marshall

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Web Theory

An Introduction

By: Robert Burnett,David Marshall

Web Theory is a comprehensive and critical introduction to the theories of the internet and the world wide web. Robert Burnett and P. David Marshall examine the key debates which surround internet culture, from issues of globalisation, political economy and regulation, to ideas about communication, identity and aesthetics. Web Theory explore the shifts in society, culture and the media which have been brought about by the growth of the world wide web. It identifies significant readings, web sites and hypertext archive sources which illustrate the critical discussion about the internet and it mediates these discussions, indicating key positions within each debate and pointing the reader to key texts. Web Theory includes: *Chapters showing how specific media have been affected by the internet *Boxed case studies and examples *References, an extensive bibliography and a list of web sites *A glossary of key terms with important words highlighted in the text *A Web Theory timeline which details important events *A comprehensive and regularly updated website at www.webtheory.nu with inks and support material

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Page Count

253

Publisher

Routledge

Published Date

ISBN 10

1134556810

ISBN 13

9781134556816

Popular Culture in a New Age

By: Marshall Fishwick

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Popular Culture in a New Age

By: Marshall Fishwick

With a Foreword by Dr. Fishwick's student--Tom Wolfe. This book redefines popular culture in the light of the revolutionary changes brought about by the information revolution and the digital divide. It explores the phenomenal growth and extension of popular culture in the last decade and ties in the vast changes brought about by technology and the Internet. In an era when American television and the Internet reach virtually every corner of the globe, Popular Culture in a New Age shows how the poorly understood and often underestimated area known as popular culture affects all of our lives. Beginning with an evaluation of the millennium celebrations and the enormous error of Y2K madness, Popular Culture in a New Age then moves on to the “New Gold Rush” brought about by technology and takes a hard look at its risks. The book examines a wide variety of pop culture phenomena such as carnivals, celebrities, and the road from nineteenth century humbuggery (P. T. Barnum's term) to today's hype. In Popular Culture in a New Age you'll learn about: the three faces of popular culture: folk, fake, and pop--how they relate and how they differ today's popular icons the empire of Disney World Marshall McLuhan, our era's most profound and shocking electronic thinker African-American popular culture and style Popular Culture in a New Age gives characterization to the postmodern world in a chapter on “postmodern pop,” followed by the shift from civil religion to civil disobedience and the “myth of success.” This insightful book will help you understand the way we eat, think, vote, and respond to our fast-changing world in the era of hype, spin doctors, chat rooms, and jargon.

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Page Count

264

Publisher

Routledge

Published Date

ISBN 10

1317956737

ISBN 13

9781317956730

Popular Culture

Cavespace to Cyberspace

By: Frank Hoffmann,Marshall Fishwick,B Lee Cooper

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Popular Culture

Cavespace to Cyberspace

By: Frank Hoffmann,Marshall Fishwick,B Lee Cooper

A comprehensive, informal overview of world history and popular culture. Popular Culture: From Cavespace to Cyberspace traces the history of people's cultures from primitive to postmodern times. Educational, informative, and absorbing, this book contains interesting facts on such figures as King Tut, Henry Ford, Bill Gates, and Madonna, linking you to the world, past and present. Popular Culture highlights important historical events such as the American, French, Russian, and Chinese Revolutions while examining world-changing social movements. You will go on a journey through time, exploring the cultures of the world, venturing from cavespace to tomb space, to temple space, then medieval space, to modern space and post-modern epochs, and finally to cyberspace. While moving through cultural history, you will explore such stories and discoveries as: the 1991 discovery of Oetzi the Ice Man, who is 5,300 years old the legends of the Greeks, Romans, Egyptians, and Americans who or what turned on the light to the Dark Ages the impact of René Descartes: “I think, therefore I am,” and the inspiration of the Enlightenment modernism and the determination to be up to date the incredible 20th century that McDonaldized the world postmodernism and its technology cyburbia and globalism Popular Culture contains a wide collection of stories covering cultural phenomena such as Tutmania, the Crusades, the Ninja Turtles, Hamburger University, elitism, Shakespeare, America's Frontier Thesis, The Global Village, and the coming millennium. You will be intrigued by the plethora of fascinating links that Professor Fishwick makes in this comprehensive guide to ever-changing popular culture.

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Page Count

318

Publisher

Taylor & Francis

Published Date

ISBN 10

131795744X

ISBN 13

9781317957447

Forward Through the Rearview Mirror

Reflections on and by Marshall McLuhan

By: Marshall McLuhan

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Forward Through the Rearview Mirror

Reflections on and by Marshall McLuhan

By: Marshall McLuhan

Forward Through the Rearview Mirror is a multidimensional, unconventional look at McLuhan's life and ideas in the context of the information age. An evocative, imaginative, and visually exciting mosaic of aphorisms and images, Forward Through the Rearview Mirror presents McLuhan's own words - short prose, aphorisms, interviews, letters, and dialogues - alongside reminiscences about him by today's most renowned cultural critics.

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Page Count

207

Publisher

Mit Press

Published Date

ISBN 10

0262522330

ISBN 13

9780262522335

Book's by Marshall McLuhan

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