Marsha F. Cassidy's Books

What Women Watched

Daytime Television in the 1950s

By: Marsha F. Cassidy

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What Women Watched

Daytime Television in the 1950s

By: Marsha F. Cassidy

In this pathfinding book, based on original archival research, Marsha F. Cassidy offers the first thorough analysis of daytime television's earliest and most significant women's genres, appraising from a feminist perspective what women watched before soap opera rose to prominence. After providing a comprehensive history of the early days of women's programming across the nation, Cassidy offers a critical discussion of the formats, programs, and celebrities that launched daytime TV in America—Kate Smith's variety show and the famed singer's unsuccessful transition from patriotic radio star to 1950s TV idol; the "charm boys" Garry Moore, Arthur Godfrey, and Art Linkletter, whose programs honored women's participation but in the process established the dominance of male hosts on TV; and the "misery shows" Strike It Rich and Glamour Girl and the controversy, both critical and legal, they stirred up. Cassidy then turns to NBC's Home show, starring the urbane Arlene Francis, who infused the homemaking format with Manhattan sophistication, and the ambitious daily anthology drama Matinee Theater, which strove to differentiate itself from soap opera and become a national theater of the air. She concludes with an analysis of four popular audience participation shows of the era—the runaway hit Queen for a Day; Ralph Edwards's daytime show of surprises, It Could Be You; Who Do You Trust?, starring a youthful Johnny Carson; and The Big Payoff, featuring Bess Myerson, the country's first Jewish Miss America. Cassidy's close feminist reading of these shows clearly demonstrates how daytime TV mirrored the cultural pressures, inconsistencies, and ambiguities of the postwar era.

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Page Count

277

Publisher

University of Texas Press

Published Date

ISBN 10

0292782721

ISBN 13

9780292782723

Television and the Embodied Viewer

Affect and Meaning in the Digital Age

By: Marsha F. Cassidy

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Television and the Embodied Viewer

Affect and Meaning in the Digital Age

By: Marsha F. Cassidy

Television and the Embodied Viewer appraises the medium’s capacity to evoke sensations and bodily feelings in the viewer. Presenting a fresh approach to television studies, the book examines the sensate force of onscreen bodies and illustrates how TV’s multisensory appeal builds viewer empathy and animates meaning. The book draws extensively upon interpretive viewpoints in the humanities to shed light on a range of provocative television works, notably The Americans, Mad Men, Little Women: LA, and Six Feet Under, with emphasis on the dramatization of gender, disability, sex, childbearing, and death. Advocating a biocultural approach that takes into account the mind sciences, Cassidy argues that interpretive meanings, shaped within today’s dynamic cultural matrix, are amplified by somatic experience. At a time when questions of embodiment and affect are crossing disciplines, this book will appeal to scholars and students working in the fields of television, film, and media studies, both in the humanities and cognitive traditions.

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Page Count

211

Publisher

Routledge

Published Date

ISBN 10

1315282631

ISBN 13

9781315282633

What Women Watched

Daytime Television in the 1950s

By: Marsha F. Cassidy

Write a review Read reviews Take a Quiz Solve Book Puzzle

What Women Watched

Daytime Television in the 1950s

By: Marsha F. Cassidy

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

277

Publisher

University of Texas Press

Published Date

ISBN 10

0292782721

ISBN 13

9780292782723

Television and the Embodied Viewer

Affect and Meaning in the Digital Age

By: Marsha F. Cassidy

Write a review Read reviews Take a Quiz Solve Book Puzzle

Television and the Embodied Viewer

Affect and Meaning in the Digital Age

By: Marsha F. Cassidy

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

211

Publisher

Routledge

Published Date

ISBN 10

1315282631

ISBN 13

9781315282633

Book's by Marsha F. Cassidy

What Women Watched

What Women Watched

Television and the Embodied Viewer

Television and the Embodied Viewer

What Women Watched

What Women Watched

Television and the Embodied Viewer

Television and the Embodied Viewer

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