Cross-Marketing: Heres Your Wake up Call, follows the career of Marlin R. Bollinger, a successful company man gone independent, and departs the wisdom he gained along the way. The book reveals proven business and marketing strategies for both financial services agents and property casualty agents. Its direct approach encourages readers to first understand the financial services history and then to see its future potential. This book is the wakeup call for agents looking to build their agencies through cross-marketing diversification.
AgencyMaxx Marketing is considered one of the property and casualty industrys most comprehensive proactive financial services cross-selling programs. The independent distribution of financial services is shifting from the traditional life and annuity agent to the banks, wire houses, and property and casualty agencies. Property and casualty agencies that previously considered the cross-selling of financial services a luxury now realize the necessity and long-term survival value of proactive marketing. This book is a must read for any agency that wants to offer a comprehensive approach to risk mitigation.
AgencyMaxx Marketing is considered one of the property and casualty industrys most comprehensive proactive financial services cross-selling programs. The independent distribution of financial services is shifting from the traditional life and annuity agent to the banks, wire houses, and property and casualty agencies. Property and casualty agencies that previously considered the cross-selling of financial services a luxury now realize the necessity and long-term survival value of proactive marketing. This book is a must read for any agency that wants to offer a comprehensive approach to risk mitigation.
Cross-Marketing: Heres Your Wake up Call, follows the career of Marlin R. Bollinger, a successful company man gone independent, and departs the wisdom he gained along the way. The book reveals proven business and marketing strategies for both financial services agents and property casualty agents. Its direct approach encourages readers to first understand the financial services history and then to see its future potential. This book is the wakeup call for agents looking to build their agencies through cross-marketing diversification.
In October 1891, Lordsburg College opened its doors to some 65 students in an unused, land-boom hotel in the new town of Lordsburg, California. As the decades passed, the college became one of the most prestigious institutions of Southern California. Detailed here in over 200 vintage images is the history of the University of La Verne, from its first degree granted in 1914, to the eve of its 110th anniversary. Described in its alma mater as "a dear favored spot, that shall ne'er be forgot," the University of La Verne has seen 3 name changes, 17 presidents, and over 40,000 alumni. The photographs in this volume chronicle the history of this grand institution, from the earliest buildings and dirt basketball courts of the late 19th century, to the new 2001 law school and wooden floors of the Supertents. Filled with diverse images from the University Archives, author Marlin Heckman compiles a visual heritage of the school that can be recognized by students and alumni alike, including the Women's Glee Club of the 30s, the origins of Build La Verne Day, Founders Hall, painting The Rock, and even Leo the Mascot.
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
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