This book explores the formative correlations and inventive transmissions of Anglophone Arab representations ranging from early 20th century Mahjar writings to contemporary transnational Palestinian resistance art. Tracing multiple beginnings and seminal intertexts, the comparative study of dissonant truth-making presents critical readings in which the notion of cross-cultural translation gets displaced and strategic unreliability, representational opacity, or matters of act advance to essential qualities of the discussed works' aesthetic devices and ethical concerns. Questioning conventional interpretive approaches, Markus Schmitz shows what Anglophone Arab studies are and what they can become from a radically decentered relational point of view. Among the writers and artists discussed are such diverse figures as Rabih Alameddine, William Blatty, Kahlil Gibran, Ihab Hassan, Jabra Ibrahim Jabra, Emily Jacir, Walid Raad, Ameen Rihani, Edward Said, Larissa Sansour, and Raja Shehadeh.
Romance is a fertile ground for linguistic research. Instead of limiting their studies to one specialised area, some Romance scholars have managed to combine different aspects of the broad field of Romance linguistics in an impressive way. This volume is dedicated to the multifaceted research interests of Guido Mensching: Part 1 focusses on different aspects of the architecture of grammar and linguistic theory, covering Italian, Portuguese, French, Sardinian and Romance. The focus of Part 2 is on historical linguistics, discussing Old Occitan lexicography and Romance in Hebrew scripts. Part 3 is dedicated to aspects relating to plurilingualism, language contact and sociolinguistics. Part 4 explores research arguments that go beyond Romance philology but are nonetheless intertwined with it.
Oxygen uptake for metabolic energy demand and the elimination of the resulting carbon dioxide is one of the essential processes in all higher life forms; in the case of animals, everything from protozoans to insects and vertebrates including humans. Respiratory Biology of Animals provides a contemporary and truly integrative approach to the topic, adopting a strong evolutionary theme. It covers aerobic metabolism at all levels, from gas exchange organs such as skin, gills, and lungs to mitochondria - the site of cellular respiration. The book also describes the functional morphology and physiology of the circulatory system, which often contains gas-carrying pigments and is important for pH regulation in the organism. A final section describes the evolution of animal respiratory systems. Throughout the book, examples are selected from the entire breadth of the animal kingdom, identifying common themes that transcend taxonomy. Respiratory Biology of Animals is an accessible supplementary text suitable for both senior undergraduate and graduate students taking courses in respiratory biology, comparative animal physiology, and environmental physiology. It is also of relevance and use to the many professional academics requiring a concise but authoritative overview of the topic.
Oxygen uptake for metabolic energy demand and the elimination of the resulting carbon dioxide is one of the essential processes in all higher life forms; in the case of animals, everything from protozoans to insects and vertebrates including humans. Respiratory Biology of Animals provides a contemporary and truly integrative approach to the topic, adopting a strong evolutionary theme. It covers aerobic metabolism at all levels, from gas exchange organs such as skin, gills, and lungs to mitochondria - the site of cellular respiration. The book also describes the functional morphology and physiology of the circulatory system, which often contains gas-carrying pigments and is important for pH regulation in the organism. A final section describes the evolution of animal respiratory systems. Throughout the book, examples are selected from the entire breadth of the animal kingdom, identifying common themes that transcend taxonomy. Respiratory Biology of Animals is an accessible supplementary text suitable for both senior undergraduate and graduate students taking courses in respiratory biology, comparative animal physiology, and environmental physiology. It is also of relevance and use to the many professional academics requiring a concise but authoritative overview of the topic.
Inhaltsangabe:Introduction: Overview: This chapter will introduce the reader to ambush marketing together with identification of gaps in the current research. Further, this chapter will formulate resulting problems for managerial decisions and consequently propose research objectives. Finally, a brief overview of the methodology together with delimitations will be detailed. Background to the Research: The increased use of ambush marketing in the last decade as a form of communication is widely acknowledged (Brewer 1993; McKelvey 1994; Meenaghan 1994, 1996 and 1998; O Sullivan and Murphy 1998; Sandler and Shani 1989; Shani and Sandler 1998 and 1999). The reason for the increased activity relates to clutter in the marketing communications environment and increased prices for sponsorship. Ambush marketing can be defined as the practice whereby another company, often a competitor, intrudes upon public attention surrounding the event, thereby deflecting attention toward themselves and away from the sponsor (Meenaghan 1994, 1996 and 1998). To date, most literature on ambush marketing relates to whether ambush marketing is ethical or not (Brewer 1993; Ettorre 1993; Meenaghan 1994 and 1996; O Sullivan and Murphy 1998). A clear answer cannot be given, as there is still a dispute between opponents (Brewer 1993; Ettorre 1993), supporters (Schmitz 2005; Welsh in Brewer 1993; Welsh 2007) and opinions that lie in between (Doust 1997; Meenhagan 1994 and 1996; O Sullivan and Murphy 1998; Shani and Sandler 1998). In general, there is an agreement that the term ambush marketing was coined by Jerry Welsh in the 1970s (Brewer 1993; Welsh n.d.). In a marketing framework, ambush marketing is commonly placed among non-traditional marketing communication as opposed to traditional marketing communication (Meenaghan 1994, 1996 and 1998). A commonly acknowledged framework of these new marketing tools is not yet established, and the effects of ambush marketing have received limited attention. To date, the most reliable research relates to effectiveness of ambush marketing, as well as recall and recognition tests on sponsors and ambushing competitors (Sandler and Shani 1989). These tests compare official sponsors with the equivalent ambush companies of an industry. Research on image and sales has not yet been undertaken in relation to ambush marketing (Meenaghan 1998). However, there have been attempts to investigate the effects of ambush marketing on consumer [...]
This book explores the formative correlations and inventive transmissions of Anglophone Arab representations ranging from early 20th century Mahjar writings to contemporary transnational Palestinian resistance art. Tracing multiple beginnings and seminal intertexts, the comparative study of dissonant truth-making presents critical readings in which the notion of cross-cultural translation gets displaced and strategic unreliability, representational opacity, or matters of act advance to essential qualities of the discussed works' aesthetic devices and ethical concerns. Questioning conventional interpretive approaches, Markus Schmitz shows what Anglophone Arab studies are and what they can become from a radically decentered relational point of view. Among the writers and artists discussed are such diverse figures as Rabih Alameddine, William Blatty, Kahlil Gibran, Ihab Hassan, Jabra Ibrahim Jabra, Emily Jacir, Walid Raad, Ameen Rihani, Edward Said, Larissa Sansour, and Raja Shehadeh.
This book quantifies the potential for greater energy efficiency in industry on the basis of technology- and sector-related analyses. Starting from the methodological fundamentals, the first part discusses the electricity- and heat-based basic technologies and cross-sectional processes on the basis of numerous application examples. In addition to classic topics such as lighting and heat recovery, the study also covers processes that have received less attention to date, such as drying and painting. The second part is devoted to energy-intensive industries, in particular metal production and processing, the manufacture of the non-metallic materials cement and glass, and the chemical, paper, plastics and food industries. Both parts are concluded by placing them in a larger energy and economic context. The findings are condensed into checklists at many points and summarized in the overall view at the end to form generally applicable recommendations. This book is a translation of the original German 2nd edition Energieeffizienz in der Industrie by Markus Blesl and Alois Kessler, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2017. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Markus Gabriel proposes a radical form of ontological pluralism that divorces ontology from metaphysics, understood as the most fundamental theory of absolutely everything (the world). He argues that the concept of existence is incompatible with the exist
Organised into four sections, this text discusses the organisation of the living world. Links Ecology, Biodiversity and Biogeography Bridges modern and conventional Ecology Builds sequentially from the concept and importance of species, through patterns of diversity to help consider global patterns of biogeography Uses real data sets to help train in essential skills
In this book Markus Bodemann bridges the differences between public and private sector in aspects of management, especially risk management. A survey to draw a line between both sectors describes the current status of applied management tools and their effects. To cope with future developments, or at least to be prepared, risk management could be one tool. By using the yearly status reports the author works out the bandwidth of the impact of desired and undesired developments in public sector and the causation for more risk awareness for sustainable development in local public administration.
The closely interrelated essays in this volume address the question of the internal dynamism of the high culture of modernity in its paradoxical constitution as the complementary unity of strict opposites: the sciences (philosophy included) and the arts. Special attention is paid to the internal strains of these two great fields in our contemporaneity. It discusses on the one hand the role of experts and, on the other, that of the market in both of these areas . It also deals with the hermeneutical relationship between author - work - recipient and its historical transformations. Although essays deal with the complex philosophical issues, these are discussed in a clear way, approcheable for a person with a broad philosophical interest. They are, however, addressed primarily to philosophers, social scientists, culturologists and aestheticians.
Markus Hammer investigates a time-based and analytics-supported operations management approach. He explores five perspectives: 1) the needs of industry, in particular manufacturing in process industries, 2) the impact of digitization, with focus on Big Data and analytics, 3) the management of operations through time-based performance metrics, 4) how operations improvement methods and advanced process control help achieve resource-productive operations and 5) learning from practice based on two empirical case studies. The author conceives, explains, and tests an implementation methodology. The final case study proves that the developed implementation methodology works in practice.
Until now the period following the Council of Nicea has remained a dark age of early Christian history. This is partly due to the fact that Eusebius' last and important works, Contra Marcellum and De Ecclesiastica Theologia, have not sufficiently been studied. Comparatively little interest has also been given to the Pseudo-Athanasian text Contra Arianos IV. Careful study and comparison of these works against the background of the post-Nicene debate between Asterius, Marcellus, Eusebius and Photinus, has revealed that (as A. Stegmann already proposed in 1917) Contra Arianos IV was written in about 340 and formed a Nicene critique of Marcellus, his pupil and opponents. Therefore, Stegmann's suggestion of the authorship of Apolinarius of Laodicea needs further investigation. This study on Contra Arianos IV sheds new light on the years between Nicea and the synods of Rome and Antioch (340/341).
This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.
This open access book, summarising the research conducted at this Jean Monnet Chair, seeks to identify the ethical spirit of European Union (EU) values. EU integration began at the economic level; human rights were only added at a later stage. Finally, the Lisbon Treaty turned the EU into a ‘Union of values’ by enshrining certain concepts in Art 2 TEU. This provision can be seen as a hub linked to various other provisions of EU primary and secondary law. The values contained therein have, amongst others, been applied to two areas (digitalisation and non-financial reporting, partly in sports), and further specified in others (health and partly in sports). This book analyses the evolution of values (ratione temporis) and the questions of who is entitled and who is obliged (ratione personae). Besides the external perspective (ratione limitis; e.g., Brexit), it focuses on the composition of the EU’s common values (ratione materiae). As Art 2 TEU can be viewed as a hub, it is essential to focus on various relations, not only between values, but also between values and other provisions of EU law, as well as other concepts. Based on this description of the status quo, the book subsequently addresses a possible future direction, arguing for an additional narrative (trust), an additional value (environmental protection), and a more communitarian Union. In closing, apart from the classical commitment of the EU and the Member States to uphold the values of the EU, the book discusses the level of individuals and values as virtues. Various figures and tables complement this overview of the status quo of the Union of values and outline of its future direction.
Although sometimes regarded as trivial because of its brevity or its treatment of issues distant from the modern world, the letter to Philemon remains valuable both for its insight into the social setting of the New Testament and for its reiteration of a central component of the gospel-brotherly love. This superb new commentary in the ECC series is unique for its exhaustive study of the ancient world at the time Philemon was written. The volume examines the institution of slavery in Paul's day, drawing on secular sources from Greece and Rome and from Christian writers of the time. The references to slavery found in Ephesians, Colossians, and 1 Timothy are also compared and contrasted with Paul's words in Philemon. In addition, the verse-by-verse commentary focuses on important themes in Pauline theology, including love, faith and faithfulness, church unity, providence, free will, and human responsibility. Markus Barth makes his exposition even more useful by surveying the history of the interpretation of Philemon, from the patristic age to modern liberation theologians. The product of Barth's lifelong research and completed by Helmut Blanke, this volume will become the standard work on Philemon.
Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product. Each issue of Anesthesia & Analgesia includes thought-provoking case reports that provide real-world insight on a wide variety of clinical scenarios. Now for the first time, this volume brings together 100 recently published case reports, grouped by A&A sections for ease of reference. Framed by A&A editors’ take home messages in each section, these original case reports are valuable reading for anesthesiologists, residents, and nurse anesthetists.
This book draws on the example of the major cities of Leipzig and Dresden to illustrate continuity and change in public health in the German Democratic Republic. Based on archival work, it will demonstrate how members of the medical profession successfully manipulated their pre-1945 past in order to continue practising, leading to persistence in the social conception of medicine and disease after Communism took hold. This was particularly evident in attitudes towards and treatment of sexually transmitted diseases and the pathology of deviant behaviour among young people.
In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
This open access book seeks to identify the ethical spirit of European Union (EU) law, a context in which we can observe a trend towards increasing references to the terms ‘ethics’ and ‘morality’. This aspect is all the more important because EU law is now affecting more and more areas of national law, including such sensitive ones as the patentability of human life. Especially when unethical behaviour produces legal consequences, the frequent lack of clearly defined concepts remains a challenge, particularly against the background of the principle of legal certainty. This raises the question to which extent the content of these references is determined and whether it is possible to identify an ethical spirit of EU law. Answering that question, in turn, entails addressing the following questions: In references to ethics concerning EU law, can we identify references to a particular theory of practical philosophy at all; and, if so, to one or more normative ethical theories (deontology, consequentialism, or virtue ethics)? Further, should these non-legal concepts be imported in an unaltered way (“absolute approach”), or be adapted to the legal context (“relative approach”)? This book explores the different layers of EU law (primary law, agreements, secondary law, and tertiary law), including the role of ethics in EU lawmaking and in EU case law, as well as the implementation of relevant EU directives in selected Member States. In addition to the above-mentioned normative philosophical lens, the book also analyzes the findings from the legal lens of EU integration, i.e., especially EU values, human rights and the cornerstone of human dignity.
This is not a book about how to run a company. It is about how to look at the world differently. Ultimately, this will help the reader to deal with complexity more effectively. The market today is flooded with books which claim to show paths to higher organizational effectiveness. Most of these recommendations are given as ”recipes for success“ and on pragmatic grounds. This book, however, is targeted at all those who want access to the p- erful models of systemic management in order to improve their skills in coping with complexity. The contents are of interest to people who deal with organizations – as leaders and managers or specialists, or as advanced students. The purpose is to give them conceptual and methodological guidelines by means of which they can Increase the "intelligence" of existing organizations by introducing or substituting a better design; Shape new organizations so that they are "intelligent" from the very start.
In response to climate change, and unsustainable energy consumption, the European Parliament launched a climate and energy package in 2009. This included the 20:20:20 Energy Strategy whose aim was to decrease the effects of climate change, in particular by lowering greenhouse gas (GHG) emissions by 2020. This 10-year action plan proposes measures to increase the current efficiency levels of energy use, and raises the share of renewable energies within the energy mix for all 27 EU Member States. As a result, the increased use of biofuels, particularly in the transport sector, will be an important part of a more complex framework. Although, biofuels represent only two per cent of total transport fuels used, political incentives, technology, and efficiency improvements could increase this by eight per cent in Europe by 2020. In line with the 20:20:20 Strategy, the Renewable Energy Directive (RED) was introduced to regulate the overall biofuel market, amongst others. Based on the RED’s definition of sustainability, different certification schemes emerged, aimed at creating a uniform biofuel standard within Europe. At present, the overall scale and scope of environmental and social impacts associated with the biofuel supply chain are not well defined, and this will be evaluated within this work. Furthermore, close ties between the biofuel supply chain, and other sectors, including food and crude oil industries lead to associations with issues such as deforestation, pollution and food supply shortages. Thus, this book will analyse whether RED actually supports such a low-carbon pathway or it mainly supports the local industry.
The practice of genealogy, in particular the work of Jakob Wilhelm Imhoff from Nuremberg, Germany, a prolific and highly respected genealogical author, is a case study in how knowledge was produced and disseminated in the 17th and 18th centuries. During this time much of Europe was in the grip of a genealogical craze. Family lineages, and their display in multiple textual and visual forms, were key instruments in defining dynasties, organizing international relations, and structuring social life at large. Despite genealogy's overall impact on social, cultural, and political life, however, scholars have so far largely failed to investigate the complex knowledge economy that supported all forms of genealogical argumentation. This monograph, in fact, is the first book-length study of post-1600 continental genealogy"--
This book examines the organizational change of the wind sector in the course of product and value chain modularization. The methodology developed here analyzes modularization using standardized variables, and allows a classification of value chains at company and component levels. Necessary adaptation and learning processes change externalities and location requirements, which leads to a reorganization of relationships between components-as well as companies-and creates an organizational discontinuity. This leads ultimately to a new spatial configuration of the industry and its value chains. The author works as Export Advisor for Wind Energy at the Consulate General of Denmark in Hamburg. Dissertation. (Series: Geography / Geographie, Vol. 26) [Subject: Energy Studies, Organizational Change, Business & Management, Economics]
Microeconomics is not applied math – frameworks in this book are regularly in use in daily managerial practice and strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial for understanding market dynamics and competitive behaviour.
This book record the activities of Symposium 2000, the sixth symposium of the coordinated EUREKA environmental project, EUROTRAC, and the second of its phase, EUROTRAC-2. The number of new scientific results and findings illustrates the comprehensive nature of this highly successful project. The book contains the invited lectures under the topic headings of the symposium. The poster contributions are organised according to the 12 EUROTRAC-2 subprojects plus guest contributions. These publications provide a lively snapshot of EUROTRAC-2 and a useful reference to the most recent scientific results and principal activities in this field in Europe.
Inhaltsangabe:Introduction: Overview: This chapter will introduce the reader to ambush marketing together with identification of gaps in the current research. Further, this chapter will formulate resulting problems for managerial decisions and consequently propose research objectives. Finally, a brief overview of the methodology together with delimitations will be detailed. Background to the Research: The increased use of ambush marketing in the last decade as a form of communication is widely acknowledged (Brewer 1993; McKelvey 1994; Meenaghan 1994, 1996 and 1998; O Sullivan and Murphy 1998; Sandler and Shani 1989; Shani and Sandler 1998 and 1999). The reason for the increased activity relates to clutter in the marketing communications environment and increased prices for sponsorship. Ambush marketing can be defined as the practice whereby another company, often a competitor, intrudes upon public attention surrounding the event, thereby deflecting attention toward themselves and away from the sponsor (Meenaghan 1994, 1996 and 1998). To date, most literature on ambush marketing relates to whether ambush marketing is ethical or not (Brewer 1993; Ettorre 1993; Meenaghan 1994 and 1996; O Sullivan and Murphy 1998). A clear answer cannot be given, as there is still a dispute between opponents (Brewer 1993; Ettorre 1993), supporters (Schmitz 2005; Welsh in Brewer 1993; Welsh 2007) and opinions that lie in between (Doust 1997; Meenhagan 1994 and 1996; O Sullivan and Murphy 1998; Shani and Sandler 1998). In general, there is an agreement that the term ambush marketing was coined by Jerry Welsh in the 1970s (Brewer 1993; Welsh n.d.). In a marketing framework, ambush marketing is commonly placed among non-traditional marketing communication as opposed to traditional marketing communication (Meenaghan 1994, 1996 and 1998). A commonly acknowledged framework of these new marketing tools is not yet established, and the effects of ambush marketing have received limited attention. To date, the most reliable research relates to effectiveness of ambush marketing, as well as recall and recognition tests on sponsors and ambushing competitors (Sandler and Shani 1989). These tests compare official sponsors with the equivalent ambush companies of an industry. Research on image and sales has not yet been undertaken in relation to ambush marketing (Meenaghan 1998). However, there have been attempts to investigate the effects of ambush marketing on consumer [...]
Inhaltsangabe:Introduction: The recent decades have been characterised by the development from the industrial age towards a service economy. Knowledge and information have become the most essential production factors. When services and intangible assets are offered, information and soft factors are even more important elements of business communication. Any kind of worldwide communication between (anonymous) business partners has been enabled by the progress of information and telecommunication technology. The banking sector is one important part of a service economy. With regard to the globalisation the banking industry still faces radical changes. This paper is especially addressed to the business operations of WestLB AG (WestLB), a major German bank that primarily operates both national and international business-to-business (B2B) banking. WestLB operates in a partnership with the savings banks, which run the business-to-customer (B2C) banking of the mass market for private customers (esp. retail banking). In addition, WestLB s subsidiaries Readybank and Weberbank attend to private clients, whereas Readybank runs bulk-lending business and Weberbank offers private wealth management to German customers. In particular, this reading explores a number of relevant questions within the scope of well-managed marketing and its controlling. Latest organisational restructuring within the bank s marketing organisation have encouraged a rethink of how to better manage marketing communications to the clients and where to spend its marketing investments. One important change means that one worldwide marketing budget has been applied to the entire bank. This is the second largest departmental cost budget after information technology to be controlled at WestLB. All these present circumstances are described in detail in a separate chapter including organisational questions, marketing teams, customer and product groups. Motivation: Due to the homogeneity of the offered finance products, it is especially difficult for banks to position and distinguish themselves from the competition. Consequently, marketing success of financial services products requires communication activities such as imaging, loyalty factor, persuasion, and so on. Traditionally, the marketing department is responsible for shaping such a competitive communication on products and image towards the company s markets within an affluent society, where the customer can choose from different [...]
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