From 0 to over 27 million views in less than 6 weeks. A TikTok experiment by a marketing expert on the fastest growing social media platform on the planet: TikTok. TikTok is one of the fastest social media platforms of 2018, 2019 and surely 2020. It is approaching the 1 billion monthly active user mark and setting new records on almost any level. It’s rocket like user growth gets much media attention. But who is behind TikTok? What makes this app so special? What is its addictive formula to keep users for hours on the platform?Markus Rach, a marketer, entrepreneur, researcher, lecturer, husband and dad set out to answer these questions. To do so, he engaged in a TikTok experiment! On January 14, 2020, Markus created a TikTok profile with the objective to get a TikTok upload with 1 million views. Although it took him 6 weeks to achieve his goal, his account the @marketing_guy, has now over 30 million views, over 2.8 million likes, multiple TikToks with millions of views and over 50.000 TikTok fans. Ok for a boomer, right? In this book, Markus shares his experience and learnings from this unique experiment. He looks at TikTok from a marketer’s perspective. Answering the very questions marketers have in their mind, when thinking about TikTok. Is TikTok relevant for me? Should I join TikTok? How does TikTok work? Isn’t it just an app for 13-year-old teens? How can I create a TikTok. Will I get views and how? All of these questions were answered in 7 chapters and to great detail. It also addresses why marketers should not just engage in advertising on the platform, but understand the platform first. At the same time, this book documents the experiment's dark side. The emotional side. The race for content and ideas. The emotional twist to wait for views to go up. The happiness is they do and the disappointment if they don't. This book also deals with advertising on the platform. One brand got almost 4 billion views on their sponsored hashtag challenge. Others are less successful. Some brands even fail to setup their account. Some just throw money at influencers and others miss to understand the platform's culture. It reveals what went wrong with marketing. And how you can become a kick-ass marketer on the platform. Understand the platform, get your hands dirty, get over yourself and don't forget: there are teens with 35 million followers and 2.2 billion likes on the platform, they don't have an agency nor a department full of degree educated marketers. Your time to get on the platform is now! Want to be in my TikTok? the @marketing_guy
This book is a resource for educators and educational brands on how to navigate and master the rising star on the social media horizon: TikTok. It details why you should be on the TikTok platform and guides you from the account creation process to your very first TikTok upload. This book is written by a university lecturer, researcher and experiential marketer. It seeks to highlight, why modern educators need to look at student engagement through the lens of a marketer. This book showcases how students’ attention is cumulating on this new platform, which is secretly seeking to democratize education. Although this secret has been viewed over 80 billion times in just few months, it is currently regionally focused on India only (March 2020). Nevertheless, some universities and educators have already joined the platform to get a head start in the race for students’ attention. This book will open your eyes and detail how the latest generation conflict is likely to impact modern education. It will show you why the biggest names in Hollywood are no competition for a 15-year-old TikTok creator; at least not in the race for attention. It will confront you with a new truth! The truth of attention arbitrage in education. The truth, that EduTok math videos have millions of views. Who would have ever thought! You will be presented with examples and best practice methods, all based on the author’s very own TikTok experiment. In January 2020, the author set out to grow an account from 0 views, 0 followers and 0 content to over 30 million views and 50K followers in just a few weeks. All for free. This book is for you, if you seek to expand your classroom to the world of short-video platforms. Likewise, if you aim to acquire new students, or look to become the coolest educator on the planet.
Triller a true alternative to TikTok?" uncovers the mystical world of short video sharing apps. It focuses on Triller, the rising star in the world of short video apps, the most downloaded app in August 2020, TikTok's fiercest competitor. What is Triller? Who owns Triller? How does Triller work and what differentiates Triller from TikTok? Is Triller a viable alternative to TikTok? Which popular creators do already use Triller and are there already brands on the app? What are persuasive technologies and thus the dangers of social media apps? All of these questions are being answered on 128 pages, in detail and with a no bullshit perspective! This book is meant for marketers, brand managers, parents and everybody else interested in the world of Triller! It is written by an experiential academic, a TikTok creator with 300k followers, who is looking for a second home. Spoiler alert: Triller is a pretty cool and powerful platform. As it seems, 2020 has only marked the beginning of Triller's growth. Get on Triller now and get ready to create your most engaging 15 seconds of 2021! What are you waiting for...
Comprehensive coverage of IP/MPLS/Ethernet backhaul technologies and solutions for 3GPP mobile network systems such as LTE, HSPA and GPRS Focusing on backhaul from a radio network viewpoint, Mobile Backhaul combines perspectives on mobile networks and transport network technologies, focusing on mobile backhaul specific functionalities, which are essential in building modern cost efficient packet networks for mobile systems, IP, MPLS and Carrier Ethernet. The key functions required for this process, Synchronization, Resiliency, Quality of Service and Security, are also explained. The reader benefits from a view of networking technology from a radio network viewpoint, which is specific to this application, as well from a data centre and more IT-oriented perspective. The book bridges the gap between radio and backhaul viewpoints to provide a holistic understanding. Organized into two parts, the book gives an advanced introduction to the principles of the topic before moving on to more specialized areas. Part 1 gives a network level overview, with the purpose of presenting the mobile network application, its protocols, interfaces and characteristics for the backhaul. This section also presents the key packet networking technologies that are most relevant for the radio network. Part 2 offers selected case studies in Synchronization, Resiliency, QoS and Security and gives example solutions for mobile operator owned and leased mobile backhaul cases building on the network view given in Part 1. Both radio network experts and IP networking experts will benefit from the treatment of essential material at the borderline between the radio and backhaul technologies. Key features: Unique view and coverage of both the radio network and the packet mobile backhaul Includes a view into the economic motivation for a packet based mobile backhaul and discusses scenarios of a migration to the new technology Covers 2G, 3G, HSPA, HSPA+ and LTE in radio technologies as well as MWR, Sonet/SDH, Ethernet, Carrier Ethernet, MPLS and IP in networking technologies
From 0 to over 27 million views in less than 6 weeks. A TikTok experiment by a marketing expert on the fastest growing social media platform on the planet: TikTok. TikTok is one of the fastest social media platforms of 2018, 2019 and surely 2020. It is approaching the 1 billion monthly active user mark and setting new records on almost any level. It’s rocket like user growth gets much media attention. But who is behind TikTok? What makes this app so special? What is its addictive formula to keep users for hours on the platform?Markus Rach, a marketer, entrepreneur, researcher, lecturer, husband and dad set out to answer these questions. To do so, he engaged in a TikTok experiment! On January 14, 2020, Markus created a TikTok profile with the objective to get a TikTok upload with 1 million views. Although it took him 6 weeks to achieve his goal, his account the @marketing_guy, has now over 30 million views, over 2.8 million likes, multiple TikToks with millions of views and over 50.000 TikTok fans. Ok for a boomer, right? In this book, Markus shares his experience and learnings from this unique experiment. He looks at TikTok from a marketer’s perspective. Answering the very questions marketers have in their mind, when thinking about TikTok. Is TikTok relevant for me? Should I join TikTok? How does TikTok work? Isn’t it just an app for 13-year-old teens? How can I create a TikTok. Will I get views and how? All of these questions were answered in 7 chapters and to great detail. It also addresses why marketers should not just engage in advertising on the platform, but understand the platform first. At the same time, this book documents the experiment's dark side. The emotional side. The race for content and ideas. The emotional twist to wait for views to go up. The happiness is they do and the disappointment if they don't. This book also deals with advertising on the platform. One brand got almost 4 billion views on their sponsored hashtag challenge. Others are less successful. Some brands even fail to setup their account. Some just throw money at influencers and others miss to understand the platform's culture. It reveals what went wrong with marketing. And how you can become a kick-ass marketer on the platform. Understand the platform, get your hands dirty, get over yourself and don't forget: there are teens with 35 million followers and 2.2 billion likes on the platform, they don't have an agency nor a department full of degree educated marketers. Your time to get on the platform is now! Want to be in my TikTok? the @marketing_guy
A complete introduction tocar-to-X communications networking Automotive Inter-networking will introduce a range of new network and system technologies for vehicle safety, entertainment and comfort systems currently being researched and developed. C2X networking is not only a matter of technology, but is also very closely related to policy-making about deployment. This book will provide the background on technical developments but will also discuss the potential benefits, costs and risks. Also discussed will be concepts related to application of vehicle-to-vehicle and vehicle-to-infrastructure communication technologies for various purposes such as automobile safety enhancement, vehicle user applications for comfort and convenience and efficiency along with other potential commercial applications. Application domains will build the starting point for an analysis of the requirements on suitable mobile network technology and the book will look at how well existing and new systems match these requirements. New automotive-specific technologies are presented in detail, explaining millimeter wave short range systems and special automotive network protocols. Specially designed system services and security mechanisms are introduced and system architecture, radio spectrum use, medium access control, network protocols and security concepts and considered. Finally, the book will present the current world-wide standardization activities, deployment strategies and an outlook about the evolvement of inter-vehicle communications in the next decades. Presents a comprehensive top-down approach to the newly evolving car-to-X communications networking Provides a broad overview of all relevant C2X communication topics Written by well known experts in the field Predicts the outlook of the evolvement of inter-vehicle communications in the next decades Includes illustrations and high-level technical sketches of application domains and photographs, 3D renderings and professional graphical sketches of current prototypes
This book explains how the performance of modern cellular wireless networks can be evaluated by measurements and simulations With the roll-out of LTE, high data throughput is promised to be available to cellular users. In case you have ever wondered how high this throughput really is, this book is the right read for you: At first, it presents results from experimental research and simulations of the physical layer of HSDPA, WiMAX, and LTE. Next, it explains in detail how measurements on such systems need to be performed in order to achieve reproducible and repeatable results. The book further addresses how wireless links can be evaluated by means of standard-compliant link-level simulation. The major challenge in this context is their complexity when investigating complete wireless cellular networks. Consequently, it is shown how system-level simulators with a higher abstraction level can be designed such that their results still match link-level simulations. Exemplarily, the book finally presents optimizations of wireless systems over several cells. This book: Explains how the performance of modern cellular wireless networks can be evaluated by measurements and simulations Discusses the concept of testbeds, highlighting the challenges and expectations when building them Explains measurement techniques, including the evaluation of the measurement quality by statistical inference techniques Presents throughput results for HSDPA, WiMAX, and LTE Demonstrates simulators at both, link- level and system-level Provides system-level and link-level simulators (for WiMAX and LTE) on an accompanying website (https://www.nt.tuwien.ac.at/downloads/featured-downloads) This book is an insightful guide for researchers and engineers working in the field of mobile radio communication as well as network planning. Advanced students studying related courses will also find the book interesting.
Software defined radio (SDR) is a hot topic in the telecommunications field, with regard to wireless technology. It is one of the most important topics of research in the area of mobile and personal communications. SDR is viewed as the enabler of global roaming and a platform for the introduction of new technologies and services into existing live networks. It therefore gives networks a greater flexibility into mobile communications. It bridges the inter-disciplinary gap in the field as SDR covers two areas of development, namely software development and digital signal processing and the internet. It extends well beyond the simple re-configuration of air interface parameters to cover the whole system from the network to service creation and application development. Reconfigurability entails the pervasive use of software reconfiguration, empowering upgrades or patching of any element of the network and of the services and applications running on it. It cuts across the types of bearer radio systems (Paging to cellular, wireless local area network to microwave, terrestrial to satellite, personal communications to broadcasting) enable the integration of many of today's disparate systems in the same hardware platform. Also it cuts across generation (second to third to fourth). This volume complements the already published volumes 1 and 2 of the Wiley Series in Software Radio. The book discusses the requirements for reconfigurability and then introduces network architectures and functions for reconfigurable terminals. Finally it deals with reconfiguration in the network. The book also provides a comprehensive view on reconfigurability in three very active research projects as CAST, MOBIVAS and TRUST/SCOUT. Key features include: Presents new research in wireless communications Summarises the results of an extensive research program on software defined radios in Europe Provides a comprehensive view on reconfigurability in three very active research projects as CAST (Configurable radio with Advanced Sodftware Technology), MOBIVAS (Downloadable MOBIle Value Added Services through Software Radio and Switching Integrated Platforms), TRUST (Transparently Re-configurable Ubiquitous Terminal) and SCOUT (Smart User-Centric Communciation Environment).
This book introduces the Vienna Simulator Suite for 3rd-Generation Partnership Project (3GPP)-compatible Long Term Evolution-Advanced (LTE-A) simulators and presents applications to demonstrate their uses for describing, designing, and optimizing wireless cellular LTE-A networks. Part One addresses LTE and LTE-A link level techniques. As there has been high demand for the downlink (DL) simulator, it constitutes the central focus of the majority of the chapters. This part of the book reports on relevant highlights, including single-user (SU), multi-user (MU) and single-input-single-output (SISO) as well as multiple-input-multiple-output (MIMO) transmissions. Furthermore, it summarizes the optimal pilot pattern for high-speed communications as well as different synchronization issues. One chapter is devoted to experiments that show how the link level simulator can provide input to a testbed. This section also uses measurements to present and validate fundamental results on orthogonal frequency division multiplexing (OFDM) transmissions that are not limited to LTE-A. One chapter exclusively deals with the newest tool, the uplink (UL) link level simulator, and presents cutting-edge results. In turn, Part Two focuses on system-level simulations. From early on, system-level simulations have been in high demand, as people are naturally seeking answers when scenarios with numerous base stations and hundreds of users are investigated. This part not only explains how mathematical abstraction can be employed to speed up simulations by several hundred times without sacrificing precision, but also illustrates new theories on how to abstract large urban heterogeneous networks with indoor small cells. It also reports on advanced applications such as train and car transmissions to demonstrate the tools’ capabilities.
This book is a resource for educators and educational brands on how to navigate and master the rising star on the social media horizon: TikTok. It details why you should be on the TikTok platform and guides you from the account creation process to your very first TikTok upload. This book is written by a university lecturer, researcher and experiential marketer. It seeks to highlight, why modern educators need to look at student engagement through the lens of a marketer. This book showcases how students’ attention is cumulating on this new platform, which is secretly seeking to democratize education. Although this secret has been viewed over 80 billion times in just few months, it is currently regionally focused on India only (March 2020). Nevertheless, some universities and educators have already joined the platform to get a head start in the race for students’ attention. This book will open your eyes and detail how the latest generation conflict is likely to impact modern education. It will show you why the biggest names in Hollywood are no competition for a 15-year-old TikTok creator; at least not in the race for attention. It will confront you with a new truth! The truth of attention arbitrage in education. The truth, that EduTok math videos have millions of views. Who would have ever thought! You will be presented with examples and best practice methods, all based on the author’s very own TikTok experiment. In January 2020, the author set out to grow an account from 0 views, 0 followers and 0 content to over 30 million views and 50K followers in just a few weeks. All for free. This book is for you, if you seek to expand your classroom to the world of short-video platforms. Likewise, if you aim to acquire new students, or look to become the coolest educator on the planet.
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