Markus Hoyer's Books

Agile Marketing Performance Management

10 Success Factors for Maximizing Marketing ROI Dynamically

By: Sascha Stürze,Markus Hoyer,Claudio Righetti,Matthias Rasztar

Write a review Read reviews Take a Quiz Solve Book Puzzle

Agile Marketing Performance Management

10 Success Factors for Maximizing Marketing ROI Dynamically

By: Sascha Stürze,Markus Hoyer,Claudio Righetti,Matthias Rasztar

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

125

Publisher

Springer Nature

Published Date

ISBN 10

3658380535

ISBN 13

9783658380533

The Organs of J.S. Bach

A Handbook

By: Markus Zepf

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Organs of J.S. Bach

A Handbook

By: Markus Zepf

Published in cooperation with the American Bach Society.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

242

Publisher

University of Illinois Press

Published Date

ISBN 10

0252078454

ISBN 13

9780252078453

The Server

A Media History from the Present to the Baroque

By: Markus Krajewski

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Server

A Media History from the Present to the Baroque

By: Markus Krajewski

A cutting‑edge media history on a perennially fascinating topic, which attempts to answer the crucial question: Who is in charge, the servant or the master? Though classic servants like the butler or the governess have largely vanished, the Internet is filled with servers: web, ftp, mail, and others perform their daily drudgery, going about their business noiselessly and unnoticed. Why then are current‑day digital drudges called servers? Markus Krajewski explores this question by going from the present back to the Baroque to study historical aspects of service through various perspectives, be it the servants' relationship to architecture or their function in literary or scientific contexts. At the intersection of media studies, cultural history, and literature, this work recounts the gradual transition of agency from human to nonhuman actors to show how the concept of the digital server stems from the classic role of the servant.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

454

Publisher

Yale University Press

Published Date

ISBN 10

0300180810

ISBN 13

9780300180817

Molecular Imaging: Basic Principles And Applications In Biomedical Research (3rd Edition)

By: Markus Rudin

Write a review Read reviews Take a Quiz Solve Book Puzzle

Molecular Imaging: Basic Principles And Applications In Biomedical Research (3rd Edition)

By: Markus Rudin

The area of molecular imaging has matured over the past decade and is still growing rapidly. Many concepts developed for molecular biology and cellular imaging have been successfully translated to in vivo imaging of intact organisms. Molecular imaging enables the study of processes at a molecular level in their full biological context. Due to the high specificity of the molecular readouts the approach bears a high potential for diagnostics. It is fair to say that molecular imaging has become an indispensable tool for biomedical research and drug discovery and development today.This volume familiarizes the reader with the concepts of imaging and molecular imaging in particular. Basic principles of imaging technologies, reporter moieties for the various imaging modalities, and the design of targeted probes are described in the first part. The second part illustrates how these tools can be used to visualize relevant molecular events in the living organism. Topics covered include the studies of the biodistribution of reporter probes and drugs, visualization of the expression of biomolecules such as receptors and enzymes, and how imaging can be used for analyzing consequences of the interaction of a ligand or a drug with its molecular target by visualizing signal transduction, or assessing the metabolic, physiological, or structural response of the organism studied.The third edition has been extended considerably. This holds for the chapter on imaging modalities, which now includes sections on intravital microscopy and mass spectrometric imaging. All chapters have been updated and a new chapter on the challenges of translating molecular imaging solutions for clinical use has been added.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

801

Publisher

World Scientific

Published Date

ISBN 10

1786346869

ISBN 13

9781786346865

Molecular Imaging: Basic Principles And Applications In Biomedical Research (2nd Edition)

By: Markus Rudin

Write a review Read reviews Take a Quiz Solve Book Puzzle

Molecular Imaging: Basic Principles And Applications In Biomedical Research (2nd Edition)

By: Markus Rudin

The area of molecular imaging has matured over the past decade and is still growing rapidly. Many concepts developed for molecular biology and cellular imaging have been successfully translated to in vivo imaging of intact organisms. Molecular imaging enables the study of processes at a molecular level in their full biological context. Due to the high specificity of the molecular readouts the approach bears a high potential for diagnostics. It is fair to say that molecular imaging has become an indispensable tool for biomedical research and drug discovery and development today.This volume familiarizes the reader with the concepts of imaging and molecular imaging in particular. Basic principles of imaging technologies, reporter moieties for the various imaging modalities, and the design of targeted probes are described in the first part. The second part illustrates how these tools can be used to visualize relevant molecular events in the living organism. Topics covered include the studies of the biodistribution of reporter probes and drugs, visualization of the expression of biomolecules such as receptors and enzymes, and how imaging can be used for analyzing consequences of the interaction of a ligand or a drug with its molecular target by visualizing signal transduction, or assessing the metabolic, physiological, or structural response of the organism studied. The final chapter deals with visualization of cell migration, for example in the context of cell therapies.The second edition covers novel developments over recent years, in particular regarding imaging technologies (hybrid techniques) and novel reporter concepts. Novel biomedical applications have been included, where appropriate. All the chapters have been thoroughly reworked and the artwork updated.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

618

Publisher

World Scientific

Published Date

ISBN 10

1783263172

ISBN 13

9781783263172

Analytical CRM

Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

By: Markus Wübben

Write a review Read reviews Take a Quiz Solve Book Puzzle

Analytical CRM

Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

By: Markus Wübben

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

286

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3834981214

ISBN 13

9783834981219

Bach in the World

Music, Society, and Representation in Bach's Cantatas

By: Markus Rathey

Write a review Read reviews Take a Quiz Solve Book Puzzle

Bach in the World

Music, Society, and Representation in Bach's Cantatas

By: Markus Rathey

Johann Sebastian Bach's works are often classified along the lines of "sacred" versus "secular." While this distinction is fraught with problems, it seems to provide a useful way to distinguish between Bach's vocal works for the liturgy and those that were written to honor courts and members of the nobility. But even there, the lines cannot be drawn that clearly. The political and social systems of Bach's time relied on religion as an ideological foundation and public displays of political power almost always included religious rituals and thus required some form of sacred music. Social constructs, such as class and gender, were also embedded in religious frameworks. The book analyzes public manifestations of the social order during Bach's time in large-scale celebrations, processions, public performances, and visual displays. By analyzing selected cantatas, the book explores how Bach's music functioned as an agent of affective communication within rituals, such as the installation of the town council, and as a place where socio-political norms were perpetuated and-in a few cases-even challenged"--

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

305

Publisher

Oxford University Press

Published Date

ISBN 10

0197578845

ISBN 13

9780197578841

Co-Managing International Crises

Judgments and Justifications

By: Markus Kornprobst

Write a review Read reviews Take a Quiz Solve Book Puzzle

Co-Managing International Crises

Judgments and Justifications

By: Markus Kornprobst

How do states succeed or fail in managing crises together? Kornprobst examines the structures and processes of cross-national crisis co-management.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

349

Publisher

Cambridge University Press

Published Date

ISBN 10

1108496407

ISBN 13

9781108496407

Inter-organizational Cooperation with SAP Solutions

Design and Management of Supply Networks

By: Peter Buxmann,Wolfgang König,Markus Fricke,Franz Hollich,Luis Martin Diaz,Sascha Weber

Write a review Read reviews Take a Quiz Solve Book Puzzle

Inter-organizational Cooperation with SAP Solutions

Design and Management of Supply Networks

By: Peter Buxmann,Wolfgang König,Markus Fricke,Franz Hollich,Luis Martin Diaz,Sascha Weber

Inter-organizational Cooperation with SAP Solutions - now in its second edition -describes the potential for cooperation in supply chain networks as well as the use of mySAP solutions in an inter-organizational context. The main focus is on applications from the fields of XML/EDI, data warehousing, supply chain management and electronic markets. On the basis of five case studies from the automotive industry, the use of mySAP solutions is demonstrated in practice. This second edition has been totally revised to take account of current challenges concerning building up cooperation from both the management and the software perspective. In order to achieve this, the author team was expanded.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

266

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540200754

ISBN 13

9783540200758

Time Management and Self-Organisation in Academia

Developing a Self-directed and Balanced Life

By: Markus Riedenauer,Andrea Tschirf

Write a review Read reviews Take a Quiz Solve Book Puzzle

Time Management and Self-Organisation in Academia

Developing a Self-directed and Balanced Life

By: Markus Riedenauer,Andrea Tschirf

To succeed in academia requires excellent professional skills and also effective self-organisation that integrates research, teaching, and administration into a balanced life. This book offers adapted tools for time management and explains scholarly project management, stress prevention, and life planning. Its practical questions and exercises lead to a personalised approach to the challenges of an academic career.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

241

Publisher

UTB

Published Date

ISBN 10

3825257037

ISBN 13

9783825257033

Criminal Law

A Comparative Approach

By: Markus Dubber,Tatjana Hörnle

Write a review Read reviews Take a Quiz Solve Book Puzzle

Criminal Law

A Comparative Approach

By: Markus Dubber,Tatjana Hörnle

Criminal Law: A Comparative Approach presents a systematic and comprehensive analysis of the substantive criminal law of two major jurisdictions: the United States and Germany. Presupposing no familiarity with either U.S. or German criminal law, the book will provide criminal law scholars and students with a rich comparative understanding of criminal law's foundations and central doctrines. All foreign-language sources have been translated into English; cases and materials are accompanied by heavily cross-referenced introductions and notes that place them within the framework of each country's criminal law system and highlight issues ripe for comparative analysis. Divided into three parts, the book covers foundational issues - such as constitutional limits on the criminal law - before tackling the major features of the general part of the criminal law and a selection of offences in the special part. Throughout, readers are exposed to alternative approaches to familiar problems in criminal law, and as a result will have a chance to see a given country's criminal law doctrine, on specific issues and in general, from the critical distance of comparative analysis.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

710

Publisher

OUP Oxford

Published Date

ISBN 10

0191030678

ISBN 13

9780191030673

Agile Marketing Performance Management

10 Success Factors for Maximizing Marketing ROI Dynamically

By: Sascha Stürze,Markus Hoyer,Claudio Righetti,Matthias Rasztar

Write a review Read reviews Take a Quiz Solve Book Puzzle

Agile Marketing Performance Management

10 Success Factors for Maximizing Marketing ROI Dynamically

By: Sascha Stürze,Markus Hoyer,Claudio Righetti,Matthias Rasztar

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

125

Publisher

Springer Nature

Published Date

ISBN 10

3658380535

ISBN 13

9783658380533

Book's by Markus Hoyer

Agile Marketing Performance Management

Agile Marketing Performance Management

The Organs of J.S. Bach

The Organs of J.S. Bach

The Server

The Server

Molecular Imaging: Basic Principles And Applications In Biomedical Research (3rd Edition)

Molecular Imaging: Basic Principles And Applications In Biomedical Research (3rd Edition)

Molecular Imaging: Basic Principles And Applications In Biomedical Research (2nd Edition)

Molecular Imaging: Basic Principles And Applications In Biomedical Research (2nd Edition)

Analytical CRM

Analytical CRM

Bach in the World

Bach in the World

Co-Managing International Crises

Co-Managing International Crises

Inter-organizational Cooperation with SAP Solutions

Inter-organizational Cooperation with SAP Solutions

Time Management and Self-Organisation in Academia

Time Management and Self-Organisation in Academia

Criminal Law

Criminal Law

Agile Marketing Performance Management

Agile Marketing Performance Management

Username

Password

Username

Password

Password again

Birthday

Email