Markus Gabler's Books

Chances and Risks in Construction Management and Economics

A Systemic Approach to Dealing with Models and Uncertainties

By: Christian Hofstadler,Markus Kummer

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Chances and Risks in Construction Management and Economics

A Systemic Approach to Dealing with Models and Uncertainties

By: Christian Hofstadler,Markus Kummer

The book outlines the processes of calculating and critically reviewing construction costs and times for clients and contractors in different project phases. Any project or structural analysis should yield accurate information on times, costs, and prices. The related database is more or less uncertain depending on project complexity and the circumstances of work performance. It is thus recommended to use ranges of key input parameters. This approach consistently considers uncertainties within a holistic project view, thus enhancing the plausibility and validity of specific values. Only the integration of probabilistic methods will allow for calculating and graphically representing the chance/risk ratio as a crucial project variable ultimately influencing the entire business. This book examines the systemic modeling and consideration of uncertainties when determining construction costs and times, and life-cycle costs. It contains detailed descriptions of other decision-making processes, including project preparation and planning (developer calculation, soil survey, cost estimate), work preparation (costing, pricing, construction time evaluation, resource identification, comparison of construction methods, bid analysis, contract award), and project execution (site logistics, construction method selection, construction process planning, work coordination, sourcing, determination of additional costs, trend analyses), as well as for project portfolio management as a tool relevant to all phases.

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696

Publisher

Springer Nature

Published Date

ISBN 10

3030640140

ISBN 13

9783030640149

Excellence in Innovation Management

A Meta-Analytic Review on the Predictors of Innovation Performance

By: Markus Sattler

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Excellence in Innovation Management

A Meta-Analytic Review on the Predictors of Innovation Performance

By: Markus Sattler

Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest in that the role of knowledge management and an environment of learning are important success factors on which managers can have a substantial effect.

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224

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Springer Science & Business Media

Published Date

ISBN 10

3834961582

ISBN 13

9783834961587

Prediction Markets

Fundamentals, Designs, and Applications

By: Stefan Luckner,Jan Schröder,Christian Slamka,Bernd Skiera,Martin Spann,Christof Weinhardt,Andreas Geyer-Schulz,Markus Franke

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Prediction Markets

Fundamentals, Designs, and Applications

By: Stefan Luckner,Jan Schröder,Christian Slamka,Bernd Skiera,Martin Spann,Christof Weinhardt,Andreas Geyer-Schulz,Markus Franke

Accurate predictions are essential in many areas such as corporate decision making, weather forecasting and technology forecasting. Prediction markets help to aggregate information and gain a better understanding of the future by leveraging the wisdom of the crowds. Trading prices in prediction markets thus reflect the traders’ aggregated expectations on the outcome of uncertain future events and can be used to predict the likelihood of these events. This book demonstrates that markets are accurate predictors. Results from several empirical studies reported in this work show the importance of designing such markets properly in order to derive valuable predictions. Therefore, the findings are valuable for designing future prediction markets.

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152

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Springer Science & Business Media

Published Date

ISBN 10

3834970859

ISBN 13

9783834970855

Public Sector Employment Regimes

Transformations of the State as an Employer

By: Karin Gottschall,Bernhard Kittel,Kendra Briken,Jan-Ocko Heuer,Sylvia Hils,Sebastian Streb,Markus Tepe

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Public Sector Employment Regimes

Transformations of the State as an Employer

By: Karin Gottschall,Bernhard Kittel,Kendra Briken,Jan-Ocko Heuer,Sylvia Hils,Sebastian Streb,Markus Tepe

This book explores the extent to which a transformation of public employment regimes has taken place in four Western countries, and the factors influencing the pathways of reform. It demonstrates how public employment regimes have unravelled in different domains of public service, contesting the idea that the state remains a 'model' employer.

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397

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Springer

Published Date

ISBN 10

1137313110

ISBN 13

9781137313119

Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

By: Markus Wohlfeil

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Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

By: Markus Wohlfeil

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time. While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.

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366

Publisher

Routledge

Published Date

ISBN 10

1351173464

ISBN 13

9781351173469

Competitive Dynamics in the Global Insurance Industry

Strategic Groups, Competitive Moves, and Firm Performance

By: Markus Schimmer

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Competitive Dynamics in the Global Insurance Industry

Strategic Groups, Competitive Moves, and Firm Performance

By: Markus Schimmer

This thesis investigates the competitive dynamics in the global insurance industry from 1999 to 2008. After reviewing the current state of the academic debate on interfirm rivalry, it derives a research agenda spanning different levels of analysis and phenomena of interest. Specifically, the thesis explores (1) how and why firms continuously adjust their strategic profiles in the presence of an industry's strategic group structure, (2) whether market shocks (namely 9/11 and Hurricane Katrina) temporarily change the decision-logic underlying competitive choices, and (3) whether stock markets respond differently to competitive moves that follow a clearly stated strategic rationale.

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190

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Springer Science & Business Media

Published Date

ISBN 10

3834939927

ISBN 13

9783834939920

An Approach to an Accountable Client-Communication Mix in the Banking Industry

Exemplified at WestLB AG

By: Markus Sasse

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An Approach to an Accountable Client-Communication Mix in the Banking Industry

Exemplified at WestLB AG

By: Markus Sasse

Inhaltsangabe:Introduction: The recent decades have been characterised by the development from the industrial age towards a service economy. Knowledge and information have become the most essential production factors. When services and intangible assets are offered, information and soft factors are even more important elements of business communication. Any kind of worldwide communication between (anonymous) business partners has been enabled by the progress of information and telecommunication technology. The banking sector is one important part of a service economy. With regard to the globalisation the banking industry still faces radical changes. This paper is especially addressed to the business operations of WestLB AG (WestLB), a major German bank that primarily operates both national and international business-to-business (B2B) banking. WestLB operates in a partnership with the savings banks, which run the business-to-customer (B2C) banking of the mass market for private customers (esp. retail banking). In addition, WestLB s subsidiaries Readybank and Weberbank attend to private clients, whereas Readybank runs bulk-lending business and Weberbank offers private wealth management to German customers. In particular, this reading explores a number of relevant questions within the scope of well-managed marketing and its controlling. Latest organisational restructuring within the bank s marketing organisation have encouraged a rethink of how to better manage marketing communications to the clients and where to spend its marketing investments. One important change means that one worldwide marketing budget has been applied to the entire bank. This is the second largest departmental cost budget after information technology to be controlled at WestLB. All these present circumstances are described in detail in a separate chapter including organisational questions, marketing teams, customer and product groups. Motivation: Due to the homogeneity of the offered finance products, it is especially difficult for banks to position and distinguish themselves from the competition. Consequently, marketing success of financial services products requires communication activities such as imaging, loyalty factor, persuasion, and so on. Traditionally, the marketing department is responsible for shaping such a competitive communication on products and image towards the company s markets within an affluent society, where the customer can choose from different [...]

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105

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diplom.de

Published Date

ISBN 10

3836616556

ISBN 13

9783836616553

A Beta-return Efficient Portfolio Optimisation Following the CAPM

An Analysis of International Markets and Sectors

By: Markus Vollmer

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A Beta-return Efficient Portfolio Optimisation Following the CAPM

An Analysis of International Markets and Sectors

By: Markus Vollmer

Investors are trying to generate excess returns through active investment strategies. Since the outbreak of the financial crisis, investors face a situation where increased risks are accompanied by falling key interest rates. An optimal portfolio in terms of risk and return becomes a perpetual motion machine. Markus Vollmer answers the question how the seemingly impossible could still be achieved by an empirical analysis of historical data of 1’800 stocks listed at equity markets in 24 countries covering all 19 super sectors. The author offers valid and reliable findings by using the previously mentioned data proxy. He reveals purposefully the need for further research and simultaneously he derives specific and applicable guidelines for the design of investment strategies which are extremely exciting for both the institutional expert and the private investor.

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134

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Springer

Published Date

ISBN 10

3658066342

ISBN 13

9783658066345

The Intelligent Enterprise

Theoretical Concepts and Practical Implications

By: Markus J. Thannhuber

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The Intelligent Enterprise

Theoretical Concepts and Practical Implications

By: Markus J. Thannhuber

In today’s competitive environments enterprises face diminishing market life spans, increasing pressure on profit margins and increasingly complex c- tomer requirements. Thus in their operations, modern organizations have to find a high-level balance between dynamics, complexity and precision in order to best utilize their markets. Organization Theory and Industrial En- neering, the disciplines on hand helping industry to cope with this challenge, soon identified process optimizations as the key to possible solutions. Many efforts have been undertaken to provide sound theoretical models to deal with complexity and dynamics and streamline business processes. These efforts on the one hand helped companies to be more precise in carrying out their actions and even provided solutions to produce customized products at near-mass production prices (Mass-Customization). On the other hand it t- ned out to be one of the most difficult tasks to generalize and transfer ex- riences gained in one process-reengineering project to another and put the theoretical models into practice. Not without reason is it the extremely high failure rate of business-process-reengineering projects that today deters most enterprises from entering such adventures. Right at the same time there emerged a new and highly promising scientific branch, Knowledge Management, that attracted many disciplines – among others again Organization Theory and Industrial Engineering. Knowledge was identified as a major production factor. In industrialized countries, value added is mainly raised by the intellectual abilities of a company’s workforce.

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150

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Springer Science & Business Media

Published Date

ISBN 10

3790816078

ISBN 13

9783790816075

Unity Is Strength

German Immigrant Associations in New York, 1890s-1930s

By: Markus Bierkoch

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Unity Is Strength

German Immigrant Associations in New York, 1890s-1930s

By: Markus Bierkoch

Migration has been one of the most pressing societal issues throughout history. Immigrant associations play a crucial role in understanding this phenomenon. They channel migration streams, influence the assimilation of their members, and serve as representatives of the entire immigrant group in society. However, they remain an understudied subject, particularly in historical research. To address this gap, this study examines German immigrant associations in New York from the 1890s to the 1930s. Through an innovative combination of statistical and textual analyses, it explores the class composition of these associations, their intricate system of mutual aid, and their political activities. This study offers insights into how specific socio-economic motivations influenced immigrant organization and collective action, including aspects such as long-distance nationalism and cross-border ethnic identity. Ultimately, based on these findings, this study demonstrates that immigrant associations played a crucial role in helping their members adapt to a new social and economic environment. Additionally, it shows why and how immigrant associations significantly shaped the image of German immigrants in American social and political life.

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373

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Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3111423816

ISBN 13

9783111423814

International Corporate Brand Management

Evaluating Standardized Corporate Branding Across Countries

By: Markus Meierer

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International Corporate Brand Management

Evaluating Standardized Corporate Branding Across Countries

By: Markus Meierer

Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the direct and indirect effects of corporate and product branding on consumers' product response look like.

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224

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Springer Science & Business Media

Published Date

ISBN 10

3834963194

ISBN 13

9783834963192

Social Entrepreneurship and Business Ethics

Understanding the Contribution and Normative Ambivalence of Purpose-driven Venturing

By: Anica Zeyen,Markus Beckmann

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Social Entrepreneurship and Business Ethics

Understanding the Contribution and Normative Ambivalence of Purpose-driven Venturing

By: Anica Zeyen,Markus Beckmann

Social entrepreneurs are change makers that aim to solve society’s unsolved problems. Not surprisingly, social entrepreneurship has thus created high expectations. To better understand the potential as well as the limitations of social entrepreneurship, however, a more nuanced approach is needed in two ways. First, social entrepreneurship is a multi-level phenomenon. It spans macro-level questions as well as meso-level questions and, finally, micro-level questions. If we really want to understand social entrepreneurship, we need to bring together all three levels of analysis and see how they are connected. Second, while social entrepreneurship can certainly produce socially desirable outcomes, we also need a critical perspective to capture potential undesirable effects that social entrepreneurship can cause, often unintendedly, in society, in markets, in organizations, and for individuals. To this end, an ethical perspective can help complement the positive analysis of social entrepreneurship with a discussion of the normative implications of its potential "dark side". Looking at social entrepreneurship from both a multi-level analysis and an ethical perspective, Social Entrepreneurship and Business Ethics takes the reader on a journey through the "bright side" as well as the potential "dark side" of social entrepreneurship for societies, organizations, and individuals. Highlighting both, this book not only seeks to provoke researchers and students to advance their understanding of social entrepreneurship. It also hopes to help practitioners to better realize the positive contributions of social entrepreneurship for society.

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243

Publisher

Routledge

Published Date

ISBN 10

1351626523

ISBN 13

9781351626521

Business Models in the Software Industry

The Impact on Firm and M&A Performance

By: Markus Schief

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Business Models in the Software Industry

The Impact on Firm and M&A Performance

By: Markus Schief

The relevance of software business models has tremendously increased in recent years. Markus Schief explores opportunities to improve the management of these models. Based on a conceptual framework of software business model characteristics, he conducts large empirical studies to examine the current state of business models in the software industry. These data then serve as a foundation for statistical analyses of business models’ impact on firm and M&A performance. Finally, the author develops a software business model management tool.

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249

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Springer Science & Business Media

Published Date

ISBN 10

3658043520

ISBN 13

9783658043520

Analytical CRM

Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

By: Markus Wübben

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Analytical CRM

Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

By: Markus Wübben

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

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286

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Springer Science & Business Media

Published Date

ISBN 10

3834981214

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9783834981219

Management in Public Administration

Developments and Challenges in Adaption of Management Practices Increasing Public Value

By: Markus Bodemann

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Management in Public Administration

Developments and Challenges in Adaption of Management Practices Increasing Public Value

By: Markus Bodemann

In this book Markus Bodemann bridges the differences between public and private sector in aspects of management, especially risk management. A survey to draw a line between both sectors describes the current status of applied management tools and their effects. To cope with future developments, or at least to be prepared, risk management could be one tool. By using the yearly status reports the author works out the bandwidth of the impact of desired and undesired developments in public sector and the causation for more risk awareness for sustainable development in local public administration.

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259

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Springer

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ISBN 10

3658226870

ISBN 13

9783658226879

Event Information Systems

A Process and Data Reference Model for Event Management

By: Markus Heuchert

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Event Information Systems

A Process and Data Reference Model for Event Management

By: Markus Heuchert

Events are an essential element of society. Advancing digital technologies and the ongoing globalization has put forward a variety of different business, leisure, or scientific events that need to be managed in order to take place. As a result of the proliferation of digital technology, IT systems are an indispensable part of this management process. Amid this pandemic crisis, these systems have become increasingly important due to the relocation of events into the virtual sphere. Since every event entails different requirements, event management systems need to be very flexible. In contrast to other application systems, this flexibility is needed during use as the requirements of future events are not known during the initial selection and roll-out of the software. This calls for an intensified dialogue between the business and IT to match technical possibilities with practical requirements. Currently, adequate means to support this dialogue are lacking. To this end, this dissertation presents a reference model that encompasses the essential processes and data structures in the domain. In 36 application cases, the reference model is instantiated and evaluated. Practitioners and researchers are the intended audiences of this work. Researchers may use it as a foundation to design novel IT artifacts in the domain. Practitioners benefit from the first comprehensive tool to support the design and use of digital technology in event management.

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330

Publisher

Logos Verlag Berlin GmbH

Published Date

ISBN 10

3832552898

ISBN 13

9783832552893

The Influence of Blockholders on Agency Costs and Firm Value

An Empirical Examination of Blockholder Characteristics and Interrelationships for German Listed Firms

By: Markus P. Urban

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The Influence of Blockholders on Agency Costs and Firm Value

An Empirical Examination of Blockholder Characteristics and Interrelationships for German Listed Firms

By: Markus P. Urban

Markus P. Urban investigates the influence of large shareholders (the so-called blockholders) on agency costs and firm value, thereby accounting for blockholder characteristics and blockholder interrelationships. The work provides a profound theoretical and empirical analysis on the nature and effect of shareholder engagement with due regard to the specifics of the German institutional environment. Its empirical results illustrate that the effect of shareholder engagement depends on the characteristics of the specific blockholder as well as on interrelationships with additional blockholders.

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494

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Springer

Published Date

ISBN 10

3658114029

ISBN 13

9783658114022

Seeing the Word

Refocusing New Testament Study

By: Markus Bockmuehl

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Seeing the Word

Refocusing New Testament Study

By: Markus Bockmuehl

This important study considers the divided and contentious state of contemporary New Testament studies, arguing that the interpretation of Scripture must take place within the context of the church and Christian theology.

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304

Publisher

Baker Academic

Published Date

ISBN 10

0801027616

ISBN 13

9780801027611

Management Approach for Resource-Productive Operations

Design of a Time-Based and Analytics-Supported Methodology Grounded in Six Sigma

By: Markus Hammer

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Management Approach for Resource-Productive Operations

Design of a Time-Based and Analytics-Supported Methodology Grounded in Six Sigma

By: Markus Hammer

Markus Hammer investigates a time-based and analytics-supported operations management approach. He explores five perspectives: 1) the needs of industry, in particular manufacturing in process industries, 2) the impact of digitization, with focus on Big Data and analytics, 3) the management of operations through time-based performance metrics, 4) how operations improvement methods and advanced process control help achieve resource-productive operations and 5) learning from practice based on two empirical case studies. The author conceives, explains, and tests an implementation methodology. The final case study proves that the developed implementation methodology works in practice.

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273

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Springer

Published Date

ISBN 10

365822939X

ISBN 13

9783658229399

Value Creation in the Pharmaceutical Industry

The Critical Path to Innovation

By: Alexander Schuhmacher,Markus Hinder,Oliver Gassmann

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Value Creation in the Pharmaceutical Industry

The Critical Path to Innovation

By: Alexander Schuhmacher,Markus Hinder,Oliver Gassmann

This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.

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508

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John Wiley & Sons

Published Date

ISBN 10

3527693432

ISBN 13

9783527693436

Components and Systems

Modular Construction – Design, Structure, New Technologies

By: Gerald Staib,Andreas Dörrhöfer,Markus Rosenthal

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Components and Systems

Modular Construction – Design, Structure, New Technologies

By: Gerald Staib,Andreas Dörrhöfer,Markus Rosenthal

Construction systems reduced to the smallest possible number of identical elements have long been used by architects to build structures as well as dismantle and change them as quickly, efficiently, and economically as possible. Think of the architecture of the nomads, the Crystal Palace designed by the architect John Paxton for the London World’s Fair of 1851, or the modern construction systems of the nineteenth and twentieth centuries in steel, concrete, and wood. Coupled with modern digital planning and production methods, modular precast construction systems that are adaptable for many combinations and capable of being combined with one other will play an increasingly important role in architecture in the future. The volume Components and Systems offers an in-depth and clearly organized presentation of the various types of precast building components – from semifinished products to building with components, open and closed systems, and skeleton and panel construction all the way to spatial cell constructions. The systems are accompanied by detailed drawings and color photographs. Discussions of transporting and assembling the various systems round off the topic and make this book an indispensable practical companion. Seit jeher werden in der Architektur auf möglichst wenige, gleiche Elemente reduzierte Bausysteme verwendet, um möglichst schnell, effizient und ökonomisch ein Bauwerk errichten oder auch abbauen und verändern zu können. Man denke an die Architektur der Nomaden, den Kristallpalast, der 1851 anlässlich der in London stattfindenden Weltausstellung von dem Architekten John Paxton entworfen wurde, oder die modernen Bausysteme des 19. und 20. Jahrhunderts in Stahl, Beton oder Holz. Elementierte, vorgefertigte, für viele Kombinationen anpassungsfähige und untereinander kombinierbare Systeme werden zukünftig, gekoppelt mit modernen digitalen Planungs- und Produktionsmethoden, einen immer wichtigeren Aspekt in der Architektur darstellen. Der neue Band Elemente und Systeme zeigt fundiert und übersichtlich die verschiedenen Arten vorgefertigter Bauteile auf – von Halbfabrikaten über das Bauen mit Komponenten, offenen und geschlossenen Systemen, Skelett- und Paneelbauweisen bis zu Raumzellenkonstruktionen. Ergänzt werden die Systeme durch detaillierte Zeichnungen und Farbfotos. Transport und Montage der verschiedenen Systeme runden das Thema ab und machen dieses Buch in der Praxis unverzichtbar.

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240

Publisher

Walter de Gruyter

Published Date

ISBN 10

3034615663

ISBN 13

9783034615662

Successful Business Model Transformations in Disruptive Times

A conceptual framework for established corporations

By: Thomas Rudolph,Markus Schweizer

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Successful Business Model Transformations in Disruptive Times

A conceptual framework for established corporations

By: Thomas Rudolph,Markus Schweizer

The authors offer solutions for established corporations facing disruptive challenges. Based on extensive research and discussion, a unique management approach, the High 5 approach, has been developed to promote successful self-disruption in established corporations. At the center of this approach is the transformation of the core business. The book supports the idea of permanent self-disruption as the key to success for established players. Successful Business Model Transformations in Disruptive Times is aimed at the management of various industries. This book provides managers in established corporations with a theoretically sound and practical guide.

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216

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Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110772116

ISBN 13

9783110772111

Media Economics in Austria

A Comparison to Germany on Print, Television, Radio and the Internet

By: Markus Posset

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Media Economics in Austria

A Comparison to Germany on Print, Television, Radio and the Internet

By: Markus Posset

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that's exactly how it's laid out: Readable for everyone and explained in an understandable way.

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145

Publisher

Springer Nature

Published Date

ISBN 10

3658421959

ISBN 13

9783658421953

Relevance of Buying Center Analysis in Industrial Markets

By: Markus Gaggl

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Relevance of Buying Center Analysis in Industrial Markets

By: Markus Gaggl

This work deals particularly with the analysis of the buying company in the context of the purchasing process in industrial markets. Additionally, the study addresses the question of whether and how companies conduct these analyses on a practical level.The first section explains the specific characteristics of the industrial goods markets and depicts the influences on the buying- and selling center.The second section includes the buying types which strongly influence the size and the composition of the buying center.The third section deals with the buying center and the buying process as well as the buying center models from the literature. These models are verified in terms of their practical application at the end of the study based on expert surveys. In section four, the sales process as well as the members of the selling company are discussed. Section five represents the most important criteria for a buying center analysis and shows the possibility of a practical implementation by using an example.The last section finally links the previous theoretical fields and displays the results of the qualitative expert interviews.

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Anchor Academic Publishing (aap_verlag)

Published Date

ISBN 10

3954897679

ISBN 13

9783954897674

The Euro and the Battle of Ideas

By: Markus K. Brunnermeier,Harold James,Jean-Pierre Landau

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The Euro and the Battle of Ideas

By: Markus K. Brunnermeier,Harold James,Jean-Pierre Landau

How philosophical differences between Eurozone nations led to the Euro crisis—and where to go from here Why is Europe’s great monetary endeavor, the Euro, in trouble? A string of economic difficulties in Eurozone nations has left observers wondering whether the currency union can survive. In this book, Markus Brunnermeier, Harold James, and Jean-Pierre Landau argue that the core problem with the Euro lies in the philosophical differences between the founding countries of the Eurozone, particularly Germany and France. But the authors also show how these seemingly incompatible differences can be reconciled to ensure Europe’s survival. Weaving together economic analysis and historical reflection, The Euro and the Battle of Ideas provides a forensic investigation and a road map for Europe’s future.

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456

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Princeton University Press

Published Date

ISBN 10

0691178410

ISBN 13

9780691178417

Information Logistics in Supply Chain Networks

Concept, Empirical Analysis, and Design

By: Markus Fricke

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Information Logistics in Supply Chain Networks

Concept, Empirical Analysis, and Design

By: Markus Fricke

How can inter-organizational cooperation’s in supply chains be improved? This book analyzes the interdependencies between the use of information and communication technologies and the efficient form of IT-based coordination in supply chains and/or supply chain networks. Using the results of an empirical survey done in the European automotive industry, the status quo and the future of different information and communication technologies used to support supply chain operations is shown. The results on a general level were complemented by case studies which give examples demonstrating the specific behavior of individual companies and technological concepts in the automotive industry. On the methodological basis of transaction costs theory, network effect theory and empirical findings, an economic model of “information logistics” is developed, that can be applied to determine optimal IT-configuration and information flows and thus to analyze efficiency of networked cooperation forms. At the example of vehiclespecific supply chains and industry networks it is shown, how the overall network costs necessary to exchange information between business partners can be improved.

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250

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ibidem-Verlag / ibidem Press

Published Date

ISBN 10

3838253310

ISBN 13

9783838253312

A Novel Approach to Theatre

From Adams to Zola

By: Linda Sarver,Tom Markus

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A Novel Approach to Theatre

From Adams to Zola

By: Linda Sarver,Tom Markus

Contains over 600 entries describing novels that have theatrical settings or in which characters work in the theatre.

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424

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Scarecrow Press

Published Date

ISBN 10

0810832518

ISBN 13

9780810832510

Scarce Natural Resources, Recycling, Innovation and Growth

By: Markus Merz

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Scarce Natural Resources, Recycling, Innovation and Growth

By: Markus Merz

This thesis uses neoclassical growth models to evaluate what effect the limited availability of nonrenewable resources has on the economy’s (world’s) growth potential. Markus Merz concludes that recycling may serve as a mid-term solution to continued growth, but technological progress is needed in the long-run. The theoretical analysis starts with the well-known Dasgupta-Heal model and considers the effect of recycling and technological progress on the resource constraints; resource-augmenting and backstop technology are analyzed. After a thorough analysis of the models it is concluded that the ultimate solution to long-term economic growth is a backstop technology.

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122

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Springer

Published Date

ISBN 10

365812055X

ISBN 13

9783658120559

Selected Essays on Corporate Reputation and Social Media

Collection of Empirical Evidence

By: Markus Kick

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Selected Essays on Corporate Reputation and Social Media

Collection of Empirical Evidence

By: Markus Kick

In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.

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196

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Springer

Published Date

ISBN 10

3658088370

ISBN 13

9783658088378

Mergers and Acquisitions

Integration and Transformation Management as the Gateway to Success

By: Stephan Bergamin,Markus Braun

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Mergers and Acquisitions

Integration and Transformation Management as the Gateway to Success

By: Stephan Bergamin,Markus Braun

This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Based on 30 years of experience of corporate mergers and acquisitions as well as the subsequent implementation of growth strategies, the authors have developed a practical manual that helps managers optimize and streamline their growth strategy using persistent integration and transformation management. The book provides first-hand accounts of M&A transactions that the authors led or were involved in, assessing each case from an insider perspective and outlining the key success factors and pitfalls. It concludes with practical checklists including the most relevant topics for each individual step toward successful integration.

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110

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Springer

Published Date

ISBN 10

3319605046

ISBN 13

9783319605043

Cross-Cultural Differences - Japanese and German Management Styles from the German Perspective

Hofstede's Dimensions applied on German and Japanese Managers' Leadership Styles

By: Markus Richwien

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Cross-Cultural Differences - Japanese and German Management Styles from the German Perspective

Hofstede's Dimensions applied on German and Japanese Managers' Leadership Styles

By: Markus Richwien

Inhaltsangabe:Abstract: As the idea of Japan as a leader in management styles and the mythos 'collectivism' as a key to high quality performance and productivity is still in mind of German managers, this work tries to compare actual leadership styles of Japanese and German managers on the level of cultural dimensions. In the study the sample consisted of 119 persons in middle management positions (82 male and 37 female), 60 persons with work experience in Japan and 59 without experience. Participants were asked to complete a questionnaire regarding 52 leadership characteristics (e.g. the ability to assert oneself, to cooperate or to delegate) within five cultural dimensions. Participants then rated the importance of this characteristic for the specific category. Findings of the study showed significant differences in experienced and estimated management styles between the countries as well as significances regarding management traits of the german culture after working in Japan. Inhaltsverzeichnis:Table of Contents: CHAPTER ONE9 1.1INTRODUCTION9 1.2STATEMENT OF THE PROBLEM11 1.3RESEARCH QUESTION14 CHAPTER TWO15 2.1INTERNATIONAL MANAGEMENT AND ITS CULTURAL CONTEXT15 2.1.1Culture15 2.1.2Cross-cultural Communication22 2.2.2Cross-cultural Management25 2.2.3Significance for Organization29 2.3SUCCESS FACTORS OF INTERNATIONAL BUSINESS31 2.4CULTURALLY COMPARATIVE MANAGEMENT RESEARCH35 2.4.1Management-oriented Cultural Research36 2.4.2Cultural Dimensions according to Hofstede40 2.4.2.1Dimension of power distance41 2.4.2.2Dimension of collectivism versus individualism43 2.4.2.3Dimension of masculinity versus femininity44 2.4.2.4Dimension of uncertainty avoidance46 2.4.3The Dimension of the Confucian Dynamic47 2.4.4Further Dimensions of Culture51 2.4.4.1Basic dimensions of culture according to Adler52 2.4.4.2Dimensions of culture according to Trompenaars54 2.5THE SOCIO-CULTURAL BACKGROUND OF JAPANESE MANAGERS57 2.5.1Japanese Confucianism58 2.5.2Corporate collectivism: The uchi mentality60 2.5.3Consensus and participation in management63 2.6THE PRESENT RELATIONSHIP BETWEEN GERMANY AND JAPAN63 2.6.1General and political relationships63 2.6.2The Economic Relationships65 2.6.2.1Relationships to the European Union (EU)65 2.6.2.2Foreign Trade between Germany and Japan66 2.6.2.3Special Features67 2.6.3Cultural Contacts69 2.7LEADERSHIP STYLES70 2.7.1Definition and aspects of leadership70 2.7.2Differencies in the leadership [...]

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139

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diplom.de

Published Date

ISBN 10

3832457186

ISBN 13

9783832457181

Trauma Biomechanics

An Introduction to Injury Biomechanics

By: Kai-Uwe Schmitt,Peter F. Niederer,Duane S. Cronin,Barclay Morrison III,Markus H. Muser,Felix Walz

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Trauma Biomechanics

An Introduction to Injury Biomechanics

By: Kai-Uwe Schmitt,Peter F. Niederer,Duane S. Cronin,Barclay Morrison III,Markus H. Muser,Felix Walz

This well-established book on injury biomechanics has been extensively revised and expanded for this new edition. It now includes a fundamental treatment of the mechanics at a cellular level, written by the new coauthor Prof. Barclay Morrison III from Columbia University. Furthermore, considerably more attention is paid to computer modeling, and in particular modeling the human body. The book addresses a wide range of topics in injury biomechanics, including anatomy, injury classification, injury mechanisms, and injury criteria. Further, it provides essential information on regional injury reference values, or injury criteria, that are either currently in use or proposed by both US and European communities. Although the book is intended as an introduction for doctors and engineers who are newcomers to the field of injury biomechanics, sufficient references are provided for those who wish to conduct further research, and even established researchers will find it useful as a reference guide to the biomechanical background of each proposed injury mechanism and injury criterion.

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297

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Springer

Published Date

ISBN 10

303011659X

ISBN 13

9783030116590

Modularization in the Wind Turbine Industry

Discontinuity in the Governance of Value Chains and Its Spatial Implications

By: Jan Markus Adrian

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Modularization in the Wind Turbine Industry

Discontinuity in the Governance of Value Chains and Its Spatial Implications

By: Jan Markus Adrian

This book examines the organizational change of the wind sector in the course of product and value chain modularization. The methodology developed here analyzes modularization using standardized variables, and allows a classification of value chains at company and component levels. Necessary adaptation and learning processes change externalities and location requirements, which leads to a reorganization of relationships between components-as well as companies-and creates an organizational discontinuity. This leads ultimately to a new spatial configuration of the industry and its value chains. The author works as Export Advisor for Wind Energy at the Consulate General of Denmark in Hamburg. Dissertation. (Series: Geography / Geographie, Vol. 26) [Subject: Energy Studies, Organizational Change, Business & Management, Economics]

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295

Publisher

LIT Verlag Münster

Published Date

ISBN 10

3643909462

ISBN 13

9783643909466

The Imperial Mode of Living

Everyday Life and the Ecological Crisis of Capitalism

By: Markus Wissen,Ulrich Brand

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The Imperial Mode of Living

Everyday Life and the Ecological Crisis of Capitalism

By: Markus Wissen,Ulrich Brand

With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.

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312

Publisher

Verso Books

Published Date

ISBN 10

1788739132

ISBN 13

9781788739139

Pricing Interest-Rate Derivatives

A Fourier-Transform Based Approach

By: Markus Bouziane

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Pricing Interest-Rate Derivatives

A Fourier-Transform Based Approach

By: Markus Bouziane

The author derives an efficient and accurate pricing tool for interest-rate derivatives within a Fourier-transform based pricing approach, which is generally applicable to exponential-affine jump-diffusion models.

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207

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Springer Science & Business Media

Published Date

ISBN 10

3540770666

ISBN 13

9783540770664

Thirty Years of ProtoSociology - Three Decades Between Disciplines

By: Georg Peter,Reuß-Markus Krauße

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Thirty Years of ProtoSociology - Three Decades Between Disciplines

By: Georg Peter,Reuß-Markus Krauße

The contributions to the "Thirty Years Volume" represented in this volume reflect the historical focus of the ProtoSociology project. Colleagues are represented who contributed to the focus. This is also true thematically, as contributions on language theory, the philosophy of the mental, and the sociology of contemporary societies are represented. The contributions to the "Thirty Years Volume" are definitely evidence that they address central research problems of ProtoSociology, regardless of their particular epistemological interests.

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326

Publisher

BoD – Books on Demand

Published Date

ISBN 10

375570076X

ISBN 13

9783755700760

IS Offshoring

Essays on Project Suitability and Success

By: Markus Westner

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IS Offshoring

Essays on Project Suitability and Success

By: Markus Westner

Markus Westner examines the IS offshoring phenomenon from the perspective of German companies. Based on interviews with industry experts, he identifies evaluation criteria for selecting projects for offshoring, and examines determinants of IS offshore project success in German companies based on a statistical analysis of 304 projects using structural equation modeling.

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Page Count

303

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3834984078

ISBN 13

9783834984074

Book's by Markus Gabler

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