Markus Albers's Books

Open Source GIS

A GRASS GIS Approach

By: Markus Neteler,Helena Mitasova

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Open Source GIS

A GRASS GIS Approach

By: Markus Neteler,Helena Mitasova

Open Source GIS: A GRASS GIS Approach was written for experienced GIS users, who want to learn GRASS, as well as for the Open Source software users who are GIS newcomers. Following the Open Source model of GRASS, the book includes links to sites where the GRASS system and on-line reference manuals can be downloaded and additional applications can be viewed. The project's website can be reached at http://grass.itc.it and a number of mirror sites worldwide. Open Source GIS: A GRASS GIS Approach, provides basic information about the use of GRASS from setting up the spatial database, through working with raster, vector and site data, to image processing and hands-on applications. This book also contains a brief introduction to programming within GRASS encouraging the new GRASS development. The power of computing within Open Source environment is illustrated by examples of the GRASS usage with other Open Source software tools, such as GSTAT, R statistical language, and linking GRASS to MapServer. Open Source GIS: A GRASS GIS Approach is designed to meet the needs of a professional audience composed of researchers and practitioners in industry and graduate level students in Computer Science and Geoscience.

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444

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1475735782

ISBN 13

9781475735789

Excellence in Innovation Management

A Meta-Analytic Review on the Predictors of Innovation Performance

By: Markus Sattler

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Excellence in Innovation Management

A Meta-Analytic Review on the Predictors of Innovation Performance

By: Markus Sattler

Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest in that the role of knowledge management and an environment of learning are important success factors on which managers can have a substantial effect.

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224

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Springer Science & Business Media

Published Date

ISBN 10

3834961582

ISBN 13

9783834961587

Agile Marketing Performance Management

10 Success Factors for Maximizing Marketing ROI Dynamically

By: Sascha Stürze,Markus Hoyer,Claudio Righetti,Matthias Rasztar

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Agile Marketing Performance Management

10 Success Factors for Maximizing Marketing ROI Dynamically

By: Sascha Stürze,Markus Hoyer,Claudio Righetti,Matthias Rasztar

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

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125

Publisher

Springer Nature

Published Date

ISBN 10

3658380535

ISBN 13

9783658380533

Components and Systems

Modular Construction – Design, Structure, New Technologies

By: Gerald Staib,Andreas Dörrhöfer,Markus Rosenthal

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Components and Systems

Modular Construction – Design, Structure, New Technologies

By: Gerald Staib,Andreas Dörrhöfer,Markus Rosenthal

Construction systems reduced to the smallest possible number of identical elements have long been used by architects to build structures as well as dismantle and change them as quickly, efficiently, and economically as possible. Think of the architecture of the nomads, the Crystal Palace designed by the architect John Paxton for the London World’s Fair of 1851, or the modern construction systems of the nineteenth and twentieth centuries in steel, concrete, and wood. Coupled with modern digital planning and production methods, modular precast construction systems that are adaptable for many combinations and capable of being combined with one other will play an increasingly important role in architecture in the future. The volume Components and Systems offers an in-depth and clearly organized presentation of the various types of precast building components – from semifinished products to building with components, open and closed systems, and skeleton and panel construction all the way to spatial cell constructions. The systems are accompanied by detailed drawings and color photographs. Discussions of transporting and assembling the various systems round off the topic and make this book an indispensable practical companion. Seit jeher werden in der Architektur auf möglichst wenige, gleiche Elemente reduzierte Bausysteme verwendet, um möglichst schnell, effizient und ökonomisch ein Bauwerk errichten oder auch abbauen und verändern zu können. Man denke an die Architektur der Nomaden, den Kristallpalast, der 1851 anlässlich der in London stattfindenden Weltausstellung von dem Architekten John Paxton entworfen wurde, oder die modernen Bausysteme des 19. und 20. Jahrhunderts in Stahl, Beton oder Holz. Elementierte, vorgefertigte, für viele Kombinationen anpassungsfähige und untereinander kombinierbare Systeme werden zukünftig, gekoppelt mit modernen digitalen Planungs- und Produktionsmethoden, einen immer wichtigeren Aspekt in der Architektur darstellen. Der neue Band Elemente und Systeme zeigt fundiert und übersichtlich die verschiedenen Arten vorgefertigter Bauteile auf – von Halbfabrikaten über das Bauen mit Komponenten, offenen und geschlossenen Systemen, Skelett- und Paneelbauweisen bis zu Raumzellenkonstruktionen. Ergänzt werden die Systeme durch detaillierte Zeichnungen und Farbfotos. Transport und Montage der verschiedenen Systeme runden das Thema ab und machen dieses Buch in der Praxis unverzichtbar.

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240

Publisher

Walter de Gruyter

Published Date

ISBN 10

3034615663

ISBN 13

9783034615662

Model-Based System Architecture

By: Tim Weilkiens,Jesko G. Lamm,Stephan Roth,Markus Walker

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Model-Based System Architecture

By: Tim Weilkiens,Jesko G. Lamm,Stephan Roth,Markus Walker

MODEL-BASED SYSTEM ARCHITECTURE AN UP-TO-DATE EXPLORATION OF THE NEWEST STANDARDS AND BEST PRACTICES IN SYSTEM ARCHITECTING In the newly revised Second Edition of Model-Based System Architecture, a team of expert engineers deliver a detailed and authoritative review of the practice of system architecture in organizations that use models to support the systems engineering process. In the book, readers will find introductions to the fundamentals of architecting systems and using models to assist the architecting process. The latest edition offers refreshed content based on ISO 15288:2015 and a renewed focus on the role of the system architect. New chapters on systems-of-systems, and cyber-physical systems, and system architect tools offer guidance to practicing professionals on how to apply the presented concepts in the real-world. In addition to the latest definitions of the architecture governance and evaluation processes described in ISO 42020 and 42030, the book provides: A thorough introduction to the value of systems architecting, definitions of system architecture, and model-based system architecture Comprehensive explorations of model governance, architecture descriptions, patterns, and principles, and the roles of typical architecture stakeholders Practical discussions of Agile approaches to systems architecture, the FAS Method, and architecture frameworks In-depth examinations of systems architecting work and necessary soft skills for systems architects Modeling of system architectures with SysML including a brief overview of SysML v1 and an outlook to SysML v2 Perfect for system architects and system engineers, Model-Based System Architecture will also earn a place in the libraries of students and researchers studying functional architectures.

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Page Count

467

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119746671

ISBN 13

9781119746676

Buildings and Power

Freedom and Control in the Origin of Modern Building Types

By: Thomas A. Markus

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Buildings and Power

Freedom and Control in the Origin of Modern Building Types

By: Thomas A. Markus

The material and cultural world in which we now live perhaps represents the end of a process created out of the Enlightenment and the Industrial Revolution. The battles fought over class, ideology and language are represented most clearly in the explosion of new building types during the Century of Revolutions. Lavishly illustrated with photographs, drawings, maps and plans, Buildings and Power analyses architectural form, function and space to explore the reproduction and the subversion of power in the modern city.

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365

Publisher

Routledge

Published Date

ISBN 10

1136130845

ISBN 13

9781136130847

Molecular Imaging: Basic Principles And Applications In Biomedical Research (3rd Edition)

By: Markus Rudin

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Molecular Imaging: Basic Principles And Applications In Biomedical Research (3rd Edition)

By: Markus Rudin

The area of molecular imaging has matured over the past decade and is still growing rapidly. Many concepts developed for molecular biology and cellular imaging have been successfully translated to in vivo imaging of intact organisms. Molecular imaging enables the study of processes at a molecular level in their full biological context. Due to the high specificity of the molecular readouts the approach bears a high potential for diagnostics. It is fair to say that molecular imaging has become an indispensable tool for biomedical research and drug discovery and development today.This volume familiarizes the reader with the concepts of imaging and molecular imaging in particular. Basic principles of imaging technologies, reporter moieties for the various imaging modalities, and the design of targeted probes are described in the first part. The second part illustrates how these tools can be used to visualize relevant molecular events in the living organism. Topics covered include the studies of the biodistribution of reporter probes and drugs, visualization of the expression of biomolecules such as receptors and enzymes, and how imaging can be used for analyzing consequences of the interaction of a ligand or a drug with its molecular target by visualizing signal transduction, or assessing the metabolic, physiological, or structural response of the organism studied.The third edition has been extended considerably. This holds for the chapter on imaging modalities, which now includes sections on intravital microscopy and mass spectrometric imaging. All chapters have been updated and a new chapter on the challenges of translating molecular imaging solutions for clinical use has been added.

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801

Publisher

World Scientific

Published Date

ISBN 10

1786346869

ISBN 13

9781786346865

Model-Based System Architecture

By: Tim Weilkiens,Jesko G. Lamm,Stephan Roth,Markus Walker

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Model-Based System Architecture

By: Tim Weilkiens,Jesko G. Lamm,Stephan Roth,Markus Walker

Presents modeling approaches that can be performed in SysML and other modeling languages This book combines the emerging discipline of systems architecting with model-based approaches using SysML. The early chapters of the book provide the fundamentals of systems architecting; discussing what systems architecting entails and how it benefits systems engineering. Model-based systems engineering is then defined, and its capabilities to develop complex systems on time and in a feasible quality are discussed. The remainder of the book covers important topics such as: architecture descriptions; architecture patterns; perspectives, viewpoints, views and their relation to system architecture; the roles of a system architect, their team, and stakeholders; systems architecting processes; agile approaches to systems architecting; variant modeling techniques; architecture frameworks; and architecture assessment. The book's organization allows experts to read the chapters out of sequence. Novices can read the chapters sequentially to gain a systematic introduction to system architecting. Model-Based System Architecture: Provides comprehensive coverage of the Functional Architecture for Systems (FAS) method created by the authors and based on common MBSE practices Covers architecture frameworks, including the System of Systems, Zachman Frameworks, TOGAF®, and more Includes a consistent example system, the “Virtual Museum Tour” system, that allows the authors to demonstrate the systems architecting concepts covered in the book Model-Based System Architecture is a comprehensive reference for system architects and systems engineers in technology companies. This book will also serve as a reference to students and researchers interested in functional architectures. Tim Weilkiens is the CEO at the German consultancy oose Innovative Informatik and co-author of the SysML specification. He has introduced model-based systems engineering to a variety of industry sectors. He is author of several books about modeling and the MBSE methodology SYSMOD. Jesko G. Lamm is a Senior Systems Engineer at Bernafon, a Swiss manufacturer for hearing instruments. With Tim Weilkiens, Jesko G. Lamm founded the Functional Architectures working group of the German chapter of INCOSE. Stephan Roth is a coach, consultant, and trainer for systems and software engineering at the German consultancy oose Innovative Informatik. He is a state-certified technical assistant for computer science from Physikalisch-Technische Lehranstalt (PTL) Wedel and a certified systems engineer (GfSE)®- Level C. Markus Walker works at Schindler Elevator in the research and development division as elevator system architect. He is an INCOSE Certified Systems Engineering Professional (CSEP) and is engaged in the committee of the Swiss chapter of INCOSE.

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400

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119052009

ISBN 13

9781119052005

Nanocrystalline Ceramics

Synthesis and Structure

By: Markus Winterer

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Nanocrystalline Ceramics

Synthesis and Structure

By: Markus Winterer

Nanocrystalline materials are three-dimensional ultrafine, polycrystalline microstructures. They give rise to interesting and useful chemical and physical-size effects. This book describes the development of a method of synthesizing chemical vapor for the production of nanocrystalline ceramic powders. The development of the microstructure during sintering is studied and the influence of the synthesis parameters on the structure and properties of the nanocrystalline ceramics from the atomic to the microstructural level is investigated. The emerging unified view, from powder synthesis and ceramic processing to structural characterization and determination of properties, provides a detailed understanding of the materials and enables better quality control of the end products.

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Page Count

278

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3662049767

ISBN 13

9783662049761

Stroke Medicine

By: Hugh Markus,Anthony Pereira,Geoffrey Cloud

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Stroke Medicine

By: Hugh Markus,Anthony Pereira,Geoffrey Cloud

A practical handbook written for the practising physician, 'Stroke Medicine' provides an up-to-date, and easily accessible source of information on all aspects of stroke care from acute care, through to rehabilitation and secondary prevention.

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Page Count

609

Publisher

Oxford University Press

Published Date

ISBN 10

0198737882

ISBN 13

9780198737889

Gravitational Biology I

Gravity Sensing and Graviorientation in Microorganisms and Plants

By: Markus Braun,Maik Böhmer,Donat-Peter Häder,Ruth Hemmersbach,Klaus Palme

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Gravitational Biology I

Gravity Sensing and Graviorientation in Microorganisms and Plants

By: Markus Braun,Maik Böhmer,Donat-Peter Häder,Ruth Hemmersbach,Klaus Palme

This book summarizes what is currently known about gravity sensing and response mechanisms in microorganisms, fungi, lower and higher plants; starting from the historical eye-opening experiments from the 19th century up to today’s extremely rapid advancing cellular, molecular and biotechnological research. All forms of life are constantly exposed to gravity and it can be assumed that almost all organisms have developed sensors and respond in one way or the other to the unidirectional acceleration force,this books shows us some of these different ways. The book is written for plant biologists and microbiologists as well as scientists interested in space and gravitational biology.

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Page Count

134

Publisher

Springer

Published Date

ISBN 10

3319938940

ISBN 13

9783319938943

Guidebook of Electronic Circuits

Over 3,600 Modern Electronic Circuits, Each Complete with Values of All Parts and Performance Details, Organized in 131 Logical Chapters for Quick Reference and Convenient Browsing

By: John Markus

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Guidebook of Electronic Circuits

Over 3,600 Modern Electronic Circuits, Each Complete with Values of All Parts and Performance Details, Organized in 131 Logical Chapters for Quick Reference and Convenient Browsing

By: John Markus

Contains more than thirty-six hundred recently published circuit diagrams together with information on component values, performance, and applications.

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1082

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0070404453

ISBN 13

9780070404458

Prediction Markets

Fundamentals, Designs, and Applications

By: Stefan Luckner,Jan Schröder,Christian Slamka,Bernd Skiera,Martin Spann,Christof Weinhardt,Andreas Geyer-Schulz,Markus Franke

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Prediction Markets

Fundamentals, Designs, and Applications

By: Stefan Luckner,Jan Schröder,Christian Slamka,Bernd Skiera,Martin Spann,Christof Weinhardt,Andreas Geyer-Schulz,Markus Franke

Accurate predictions are essential in many areas such as corporate decision making, weather forecasting and technology forecasting. Prediction markets help to aggregate information and gain a better understanding of the future by leveraging the wisdom of the crowds. Trading prices in prediction markets thus reflect the traders’ aggregated expectations on the outcome of uncertain future events and can be used to predict the likelihood of these events. This book demonstrates that markets are accurate predictors. Results from several empirical studies reported in this work show the importance of designing such markets properly in order to derive valuable predictions. Therefore, the findings are valuable for designing future prediction markets.

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152

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3834970859

ISBN 13

9783834970855

Incremental Conceptualization for Language Production

By: Markus Guhe

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Incremental Conceptualization for Language Production

By: Markus Guhe

Incremental Conceptualization for Language Production discusses the simultaneous actions involved in thinking and speaking, as well as the piecemeal way in which individuals construct an internal representation of the external world and use this internal representation for speaking. Author Markus Guhe presents the first computational model that captures these observations in a cognitively adequate fashion. The volume is an innovative look at the mind’s process of producing semantic representations that can be transformed into language. The first section of the book illustrates four stages of conceptualization: construction of a conceptual representation; selection of content to be verbalized; linearization of the selected content; and generation of preverbal messages. Guhe then analyzes incremental processing — processing that takes place in a piecemeal fashion — and offers a blueprint of incremental models while discussing the dimensions along which the processing principles and the blueprint varies. Finally, incremental processing and conceptualization merge to form the incremental conceptualiser model (inC). The effective use of inC is demonstrated through simulations carried out with the implementation of the model. Intended for researchers in cognitive science, particularly cognitive modeling of language, this volume will also interest researchers in artificial intelligence, computational linguistics, psycholinguistics, and linguistics and psychology.

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290

Publisher

Psychology Press

Published Date

ISBN 10

1000149544

ISBN 13

9781000149548

Handbook of Tunnel Engineering I

Structures and Methods

By: Bernhard Maidl,Markus Thewes,Ulrich Maidl

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Handbook of Tunnel Engineering I

Structures and Methods

By: Bernhard Maidl,Markus Thewes,Ulrich Maidl

Der Ingenieurtunnelbau ist einer der ältesten, interessantesten, aber auch schwierigsten Ingenieurdisziplinen und erfordert theoretische Kenntnisse und praktische Erfahrung in Geologie, Geomechanik, Statik, Massivbau, Maschinentechnik, Bauverfahrenstechnik und Baumanagement. Das zweibändige "Handbuch des Tunnel- und Stollenbaus" gilt seit 30 Jahren in der deutschsprachigen Fachwelt als Standardwerk für Lehre und Praxis. Die vorliegende englische Ausgabe basiert auf einer überarbeiteten und angepassten Fassung der dritten deutschen Auflage und ist auf dem heutigen Stand der Kenntnisse. Das Buch erscheint in zwei Bänden, wobei sich der erste Band den mehr praktischen Themen von Konstruktion und Bauverfahren im Sprengvortrieb und maschinellen Vortrieb widmet. Der zweite Band widmet sich sowohl theoretischen Themen wie Planungsgrundsätze als auch praktischen Belangen der Baustellenabwicklung sowie Fragen der Ausschreibung, Vergabe und Vertrag.

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Page Count

502

Publisher

John Wiley & Sons

Published Date

ISBN 10

3433603510

ISBN 13

9783433603512

Aesthetics of Total Serialism

Contemporary Research from Music to Architecture

By: Markus Bandur

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Aesthetics of Total Serialism

Contemporary Research from Music to Architecture

By: Markus Bandur

Total serialism as a concept, has progressed beyond the twelve-tone technique of composers Schoenberg and Webern, and since the 1950s it has been constantly developed. Today, it refers to far more than just a technical process for composing, rather it offers one possibility of creatively integrating knowledge on man and nature into works of art. On all levels of artificial, man-made creations - from musical compositions to architectonic designs - it allows properties and dimensions to be systematically organised, with criteria such as mass and proportions playing decisive roles. Markus Bandur (born in 1960) studied science of music, philosophy and history and now teaches at the universities of Freiburg i.Br, Berne and Kassel

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100

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3764364491

ISBN 13

9783764364496

Geoinformatics

from basic to specialized knowledge

By: Markus Penzkofer

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Geoinformatics

from basic to specialized knowledge

By: Markus Penzkofer

In this manuscript some theoretical background and interrelations of Geoinformatics shall be assembled. Also the most important formulae of Mathematics, Surveying, Geodesy and Cartography will be presented in short. Besides these provinces of course Informatics builds a very important part of Geographic Information Systems. In a closing chapter all basic knowledge will be combined to a short overview over Geoinformatics, where especially modelling, extensions, specializations and analysis of Geoinformatics are shown. The open source GIS application MensorGIS, written by the author, implements the described topics in source code and functionality. A final chapter refers to this program, showing where the basic principles can be found. In addition Adjustment Computation, a matter relevant in all parts of Surveying and Geodesy, is presented including samples. A Geoinformatics - from Theory to the Application 1 Introduction 2 Overview over the Basic Knowledge of Geoinformatics 3 Basics of Mathematics 4 Basic Calculations of Surveying 5 Basic Calculations of Geodesy 6 Basics of Cartography and Photogrammetry 7 Basics of Informatics 8 Geoinformatics 9 Practical Application in MensorGIS B Statistics and Adjustment Computations 1 Introduction 2 Basics of Statistics 3 Basics of Matrix Calculation 4 Adjustment Computation 5 Application of Adjustment Computation With extensive appendices and index. The Book should be read by students approaching advanced lectures with the focus on Geoinformatics. Also recommended for career changers, who want to learn more about the geodetic background of Geographic Information Systems.

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185

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3741263109

ISBN 13

9783741263101

Media Economics in Austria

A Comparison to Germany on Print, Television, Radio and the Internet

By: Markus Posset

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Media Economics in Austria

A Comparison to Germany on Print, Television, Radio and the Internet

By: Markus Posset

At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that's exactly how it's laid out: Readable for everyone and explained in an understandable way.

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145

Publisher

Springer Nature

Published Date

ISBN 10

3658421959

ISBN 13

9783658421953

Open Source GIS: A GRASS GIS Approach

By: Markus Neteler,Helena Mitasova

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Open Source GIS: A GRASS GIS Approach

By: Markus Neteler,Helena Mitasova

Since the first edition of Open Source GIS: A GRASS GIS Approach was published in 2002, GRASS has undergone major improvements. This second edition includes numerous updates related to the new development; its text is based on the GRASS 5.3 version from December 2003. Besides changes related to GRASS 5.3 enhancements, the introductory chapters have been re-organized, providing more extensive information on import of external data. Most of the improvements in technical accuracy and clarity were based on valuable feedback from readers. Open Source GIS: A GRASS GIS Approach, Second Edition, provides updated information about the use of GRASS, including geospatial modeling with raster, vector, and site data, image processing, visualization, and coupling with other open source tools for geostatistical analysis and web applications. A brief introduction to programming within GRASS encourages new development. The sample data set used throughout the book has been updated and is available on the GRASS web site. This book also includes links to sites where the GRASS software and on-line reference manuals can be downloaded and additional applications can be viewed.

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415

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1402080654

ISBN 13

9781402080654

Recent Advances in Otolaryngology Head & Neck Surgery

Volume 6

By: Anil K Lalwani,Markus HF Pfister

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Recent Advances in Otolaryngology Head & Neck Surgery

Volume 6

By: Anil K Lalwani,Markus HF Pfister

Recent Advances in Otolaryngology: Head & Neck Surgery, Volume 6 is the latest in the annual series, edited by Anil K Lalwani based at Columbia University College of Physicians and Surgeons in New York, and Markus HF Pfister from the Kantonsspital Obwalden in Meggen, Switzerland. This comprehensive volume is divided into fourteen chapters and has been fully updated to provide the very latest information in the field. Important new topics have been added to the sixth volume including endoscopic ear surgery, robotics in head and neck surgery, management of CSF rhinorrhea, microbiome in rhinology, chin augmentation, and round window membrane as a portal for inner ear therapy. With contributions from leading experts in the field, this new volume will assist in the ongoing training of practising otolaryngologists and researchers, keeping them up to date with current developments in this field. Key Points Latest volume in Recent Advances in Otolaryngology: Head & Neck Surgery series Previous volume published May 2016 (9789351529408) Covers current developments in the field of otorhinolaryngology Internationally recognised editor team from Columbia University College of Physicians and Surgeons, New York, and Kantonsspital Obwalden, Switzerland

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308

Publisher

JP Medical Ltd

Published Date

ISBN 10

9386322129

ISBN 13

9789386322128

The Hamburg Marine Insurance, 1736–1859

By: Markus A. Denzel

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The Hamburg Marine Insurance, 1736–1859

By: Markus A. Denzel

Based on the analysis of Hamburg’s marine insurance premiums for more than 120 years, this book shows that the premiums’ long-term decline has been a consequence of both the restoration of security on the high seas after 1815 and the elimination of piracy around 1830.

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435

Publisher

BRILL

Published Date

ISBN 10

9004510265

ISBN 13

9789004510265

Rethinking Luxury

How to Market Exclusive Products and Services in an Ever-changing Environment

By: Martin C. Wittig,Fabian Sommerrock,Markus Albers,Philip Beil

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Rethinking Luxury

How to Market Exclusive Products and Services in an Ever-changing Environment

By: Martin C. Wittig,Fabian Sommerrock,Markus Albers,Philip Beil

Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.

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369

Publisher

LID Editorial

Published Date

ISBN 10

191064997X

ISBN 13

9781910649978

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