Marko Sarstedt's Books

Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

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Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of A Primer on Partial Least Squares Structural Equation Modeling, Third Edition. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and instead rely on detailed explanations of the fundamentals of PLS-SEM and provide general guidelines for understanding and evaluating the results of applying the method. A single study on corporate reputation features as an example throughout the book, along with a single software package (SmartPLS 4.0) to provide a seamless learning experience. The approach of this book is based on the authors’ many years of conducting research and teaching methodology courses, including developing the SmartPLS software. The preparation of the book, especially this new edition, is based on the authors’ desire to communicate the PLS-SEM method to a much broader audience from management and marketing to engineering, geography, medicine, political and environmental sciences, psychology, and beyond. The Second Edition includes a new chapter on the necessary condition analysis (NCA) and covers the most recent developments in PLS-SEM, with detailed guidelines for estimating and validating higher-order constructs and nonlinear effects as well as more insights on multigroup and latent class analyses using FIMIX-PLS and PLS-POS. The book is aimed at researchers and practitioners who seek to gain comprehensive knowledge of more advanced PLS-SEM methods.

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Page Count

185

Publisher

SAGE Publications

Published Date

ISBN 10

1071862510

ISBN 13

9781071862513

Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

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Advanced Issues in Partial Least Squares Structural Equation Modeling

By: Joseph F. Hair, Jr.,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. The book provides a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.

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Page Count

169

Publisher

SAGE Publications

Published Date

ISBN 10

1483377415

ISBN 13

9781483377414

A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

By: Erik Mooi,Marko Sarstedt

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A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

By: Erik Mooi,Marko Sarstedt

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

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Page Count

324

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642125417

ISBN 13

9783642125416

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

By: Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray

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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

By: Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software’s SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the “how-tos” of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.

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Page Count

208

Publisher

Springer Nature

Published Date

ISBN 10

3030805190

ISBN 13

9783030805197

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt

The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

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385

Publisher

SAGE Publications

Published Date

ISBN 10

1544396333

ISBN 13

9781544396330

A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

By: Marko Sarstedt,Erik Mooi

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A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

By: Marko Sarstedt,Erik Mooi

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App

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Page Count

407

Publisher

Springer

Published Date

ISBN 10

3662567075

ISBN 13

9783662567074

Multisensory Design of Retail Environments

Vision, Sound, and Scent

By: Marko Sarstedt,Monika Imschloss,Susanne Adler

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Multisensory Design of Retail Environments

Vision, Sound, and Scent

By: Marko Sarstedt,Monika Imschloss,Susanne Adler

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.

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Springer Nature

Published Date

ISBN 10

3658412429

ISBN 13

9783658412425

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

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385

Publisher

SAGE Publications

Published Date

ISBN 10

1483377431

ISBN 13

9781483377438

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

By: Joseph F. Hair, Jr.,G. Tomas M. Hult,Christian Ringle,Marko Sarstedt

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385

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SAGE Publications

Published Date

ISBN 10

1483377431

ISBN 13

9781483377438

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

By: Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray

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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

By: Joseph F. Hair Jr.,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt,Nicholas P. Danks,Soumya Ray

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Page Count

208

Publisher

Springer Nature

Published Date

ISBN 10

3030805190

ISBN 13

9783030805197

A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

By: Marko Sarstedt,Erik Mooi

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A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

By: Marko Sarstedt,Erik Mooi

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

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347

Publisher

Springer

Published Date

ISBN 10

3642539661

ISBN 13

9783642539664

The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

By: Barry J. Babin,Marko Sarstedt

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The Great Facilitator

Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

By: Barry J. Babin,Marko Sarstedt

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.

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212

Published Date

ISBN 10

3030060322

ISBN 13

9783030060329

Market Research

The Process, Data, and Methods Using Stata

By: Erik Mooi,Marko Sarstedt,Irma Mooi-Reci

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Market Research

The Process, Data, and Methods Using Stata

By: Erik Mooi,Marko Sarstedt,Irma Mooi-Reci

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

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Page Count

429

Publisher

Springer

Published Date

ISBN 10

9811052182

ISBN 13

9789811052187

Book's by Marko Sarstedt

Advanced Issues in Partial Least Squares Structural Equation Modeling

Advanced Issues in Partial Least Squares Structural Equation Modeling

Advanced Issues in Partial Least Squares Structural Equation Modeling

Advanced Issues in Partial Least Squares Structural Equation Modeling

A Concise Guide to Market Research

A Concise Guide to Market Research

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Concise Guide to Market Research

A Concise Guide to Market Research

Multisensory Design of Retail Environments

Multisensory Design of Retail Environments

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Concise Guide to Market Research

A Concise Guide to Market Research

The Great Facilitator

The Great Facilitator

Market Research

Market Research

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