Marketing Knowledge's Books

Internal Marketing

Tools and Concepts for Customer-focused Management

By: Pervaiz K. Ahmed,Mohammed Rafiq,Chartered Institute of Marketing

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Internal Marketing

Tools and Concepts for Customer-focused Management

By: Pervaiz K. Ahmed,Mohammed Rafiq,Chartered Institute of Marketing

This book "provides a succinct outline of the most recent thinnking and practice in the area, as well as offering an appreciation of the diverse ramifications of sound internal marketing strategy. The text begins by defining what internal marketing is and how it can work, and from this foundation: outlines state-of-the-art thinking and practice ; demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, new product development and knowledge management ; highlights the techniques managers need to understand in order to use internal marketing effectively within their organizations. The book contains a wide range of international examples and best practice cases from companies such as Pearl Assurance, Sears, ARCO, Aydlotte & Cartwright Inc., Barclays, Barnado's, First Union and Thomas Cook. These place the theory in a firmly practical context and demonstrate cases of best practice within a variety of industries." - back cover.

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Page Count

321

Publisher

Routledge

Published Date

ISBN 10

0750648384

ISBN 13

9780750648387

Library Management and Marketing in a Multicultural World

Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

By: International Federation of Library Associations and Institutions. Management and Marketing Section

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Library Management and Marketing in a Multicultural World

Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

By: International Federation of Library Associations and Institutions. Management and Marketing Section

Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.

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Page Count

392

Publisher

Walter de Gruyter

Published Date

ISBN 10

3598220324

ISBN 13

9783598220326

Advice from the Top

The Expert Guide to B2B Marketing

By: Business Marketing Association

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Advice from the Top

The Expert Guide to B2B Marketing

By: Business Marketing Association

Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO." Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson " If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share." Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix BMA Colorado is a 13-time national BMA Chapter of the Year award winner. www.bmacolorado.org

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Page Count

230

Publisher

Dog Ear Publishing

Published Date

ISBN 10

1457502194

ISBN 13

9781457502194

Key Customers

How to Manage Them Profitably

By: Malcolm McDonald,Beth Rogers,Diana Woodburn,Chartered Institute of Marketing

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Key Customers

How to Manage Them Profitably

By: Malcolm McDonald,Beth Rogers,Diana Woodburn,Chartered Institute of Marketing

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.

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Page Count

343

Publisher

Butterworth-Heinemann

Published Date

ISBN 10

0750646152

ISBN 13

9780750646154

Marketing Communications 2007-2008

By: Graham Hughes,Chris Fill,Director of Fillassociates Visiting Professor at Poitiers Business School Formerly Principal Lecturer at the University of Portsmouth and Senior Examiner at the Chartered Institute of Marketing Chris Fill

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Marketing Communications 2007-2008

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

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Page Count

286

Publisher

Routledge

Published Date

ISBN 10

075066648X

ISBN 13

9780750666480

The CIM Handbook of Strategic Marketing

By: Chartered Institute of Marketing

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The CIM Handbook of Strategic Marketing

By: Chartered Institute of Marketing

This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.

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Page Count

299

Publisher

Routledge

Published Date

ISBN 10

0750626135

ISBN 13

9780750626132

CIM Coursebook 03/04 Marketing Communications

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CIM Coursebook 03/04 Marketing Communications

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

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Page Count

228

Publisher

Routledge

Published Date

ISBN 10

0750659599

ISBN 13

9780750659598

Integrated Marketing Communications

The Holistic Approach

By: Tony Yeshin,Chartered Institute of Marketing

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Integrated Marketing Communications

The Holistic Approach

By: Tony Yeshin,Chartered Institute of Marketing

Integrated Marketing Communications is a new interpretation of one of the most difficult areas in marketing. The author, using his extensive teaching experience, provides students with an invaluable understanding of marketing communications.

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Page Count

372

Publisher

Routledge

Published Date

ISBN 10

0750619236

ISBN 13

9780750619233

Book's by Marketing Knowledge

Internal Marketing

Internal Marketing

Library Management and Marketing in a Multicultural World

Library Management and Marketing in a Multicultural World

Advice from the Top

Advice from the Top

Key Customers

Key Customers

Marketing Communications 2007-2008

Marketing Communications 2007-2008

The CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing

CIM Coursebook 03/04 Marketing Communications

CIM Coursebook 03/04 Marketing Communications

Integrated Marketing Communications

Integrated Marketing Communications

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