Mark Simmons's Books

Branded Male

Marketing to Men

By: Mark Tungate

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The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

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Page Count

256

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749450118

ISBN 13

9780749450113

Many a Midnight Ship

True Stories of Great Lakes Shipwrecks

By: Mark Bourrie

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Many a Midnight Ship

True Stories of Great Lakes Shipwrecks

By: Mark Bourrie

Riveting stories of maritime tragedies on North America's "inland seas

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286

Publisher

University of Michigan Press

Published Date

ISBN 10

0472031368

ISBN 13

9780472031368

Altered Genes - Omnibus (Books 1,2,3)

By: Mark K. Kelly

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Altered Genes - Omnibus (Books 1,2,3)

By: Mark K. Kelly

To save the world, first they have to save themselves… When an unconscious British businessman arrives at New York City’s Bellevue Hospital, Dr. Mei Ling unwittingly finds herself in the midst of an infectious outbreak. Meanwhile, Professor Tony Simmons, her ex-lover, and a world-renowned geneticist at Georgetown University receives an enigmatic telephone call that hints at a genetic threat, unlike anything the world has ever seen. As the pandemic spreads, governments close their borders and quarantine cities. Simmons is taken to a secret military laboratory to search for a cure. But it’s the truth he finds instead, and now he, Ling, and an odd group of survivors are on the run as civilization collapses around them. A superb action-packed thriller based on frighteningly realistic science. Perfect for fans of Michael Crichton, Robin Cook or William R. Forstchen. Get a copy today and immerse yourself in an apocalyptic future you’ll hope won’t ever happen. The Altered Genes Trilogy consists of: Altered Genes : Genesis Altered Genes : Revelations Altered Genes : Resurrection

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922

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Mark K. Kelly

Published Date

ISBN 10

0994740530

ISBN 13

9780994740533

The Nature of Law

Authority, Obligation, and the Common Good

By: Daniel Mark

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The Nature of Law

Authority, Obligation, and the Common Good

By: Daniel Mark

Challenging the prevailing understanding of the authority of law, Daniel Mark offers a theory of moral obligation that is rooted both in command and in the law’s orientation to the common good. When and why do we have an obligation to obey the law? Prevailing theories in the philosophy of law, starting with the work of H. L. A. Hart and Joseph Raz, fail to provide definitive answers regarding the nature of legal obligation. In this highly original and effective new work, Daniel Mark argues that there is a prima facie moral obligation to obey the law simply because it is the law. In Mark’s view, the best concept of law—one that allows for the possibility of justified authority and obligation—defines law as a set of commands oriented to the common good. Legal obligation, he proposes, shares defining features with moral obligation and with religious obligation while aligning wholly with neither. This philosophically coherent view of legal obligation offers a viable framework for analyzing important and seemingly paradoxical puzzles about the law, such as why civil disobedience is punished as lawbreaking or why war-crimes trials for legal but immoral acts present a moral quandary. By reconciling the concept of law as command with the role of law in promoting the common good, The Nature of Law provides an original and important scholarly contribution to the fields of legal philosophy and political thought.

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305

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University of Notre Dame Pess

Published Date

ISBN 10

0268208204

ISBN 13

9780268208202

Legends of the Jungle

Introducing the Initial Candidates for a Possible Cincinnati Bengals Hall of Fame

By: Mark Powell

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Legends of the Jungle

Introducing the Initial Candidates for a Possible Cincinnati Bengals Hall of Fame

By: Mark Powell

Boomer Esiason still holds the Cincinnati Bengals record for most passing yards in a game and is tied for the most 300-yard passing games. Jim Breech is the teams all-time leading scorer in points and remains a beloved figure more than twenty years after his retirement. Cris Collinsworth led the team in receptions and receiving yards several times in the 1980sand topped the team in receiving touchdowns three times. But these great players and many others arent in the Bengals Hall of Fame, and its for a simple reason: It does not exist. That needs to change, according to die-hard fan Mark Powell. By creating its own Hall of Fame or Ring of Honor, the team would be paying tribute to its great players and personalities. But it would need to determine who is eligible and who should be honored first. Get a detailed look at one of the NFLs most interesting franchises, discover its rich history, and decide for yourself who deserves to be among the Legends of the Jungle.

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216

Publisher

iUniverse

Published Date

ISBN 10

1532019912

ISBN 13

9781532019913

Hooded Americanism

The History of the Ku Klux Klan

By: David Mark Chalmers

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Hooded Americanism

The History of the Ku Klux Klan

By: David Mark Chalmers

The nature and objectives of the Ku Klux Klan are revealed in a study of its development and members over one hundred years.

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516

Publisher

Duke University Press

Published Date

ISBN 10

0822307723

ISBN 13

9780822307723

Jimmie Foxx

The Pride of Sudlersville

By: Mark R. Millikin

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Jimmie Foxx

The Pride of Sudlersville

By: Mark R. Millikin

The story of one of baseball's most ferocious hitters, Jimmie Foxx. The most inclusive biography of Foxx to date, Millikin's book provides a complete picture of his subject.

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305

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Scarecrow Press

Published Date

ISBN 10

1461660068

ISBN 13

9781461660064

Altered Genes : Revelations

(Book Two)

By: Mark K. Kelly

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Altered Genes : Revelations

(Book Two)

By: Mark K. Kelly

Friend or Foe…The difference isn’t always obvious. In a world ravaged by a global pandemic, a remote Canadian farm community is the perfect place to hide—or is it? For world-renowned geneticist, Professor Tony Simmons, and the small group of survivors who escaped with him, it might not be. Desperate to find the equipment and resources needed to develop a cure, Simmons is forced to leave the safety of his quiet farm and venture into a world overrun by desperate survivors, roaming gangs of killers, and renegade soldiers. Out amongst the chaos, Simmons finds pockets of civilization and it’s up to him to convince the people living in them to join his efforts to protect the one person who can save them all—because without her, there is no hope, only despair. But will he succeed? Get the second book in the action-packed Altered Genes trilogy and find out. Perfect for fans of Michael Crichton, Robin Cook or William R. Forstchen. The Altered Genes Trilogy consists of: Altered Genes : Genesis Altered Genes : Revelations Altered Genes : Resurrection

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271

Publisher

Mark K. Kelly

Published Date

ISBN 10

0994740514

ISBN 13

9780994740519

Wellington's Rifles

Six Years to Waterloo with England's Legendary Sharpshooters

By: Mark Urban

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Wellington's Rifles

Six Years to Waterloo with England's Legendary Sharpshooters

By: Mark Urban

The 95th Rifles was one of history's great fighting units, and Mark Urban brings them and the Napoleonic War gloriously to life in this unique chronicle. Focusing especially on six soldiers in the first battalion, Urban tells the Rifles' story from May 25, 1809, when they shipped out to join Wellington's army in Spain, through the battle of Waterloo in June 1815. Drawing on diaries, letters, and other personal accounts, Urban has fashioned a vivid narrative that allows readers to feel the thrill and horror of famous battles, the hardship of the march across Europe, the bravery and camaraderie of a nineteenthcentury Band of Brothers whose innovative tactics created the modern notion of infantryman.

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388

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0802718167

ISBN 13

9780802718167

Race, War, and Surveillance

African Americans and the United States Government during World War I

By: Mark Ellis

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Race, War, and Surveillance

African Americans and the United States Government during World War I

By: Mark Ellis

In April 1917, black Americans reacted in various ways to the entry of the United States into World War I in the name of "Democracy." Some expressed loud support, many were indifferent, and others voiced outright opposition. All were agreed, however, that the best place to start guaranteeing freedom was at home. Almost immediately, rumors spread across the nation that German agents were engaged in "Negro Subversion" and that African Americans were potentially disloyal. Despite mounting a constant watch on black civilians, their newspapers, and their organizations, the domestic intelligence agents of the federal government failed to detect any black traitors or saboteurs. They did, however, find vigorous demands for equal rights to be granted and for the 30-year epidemic of lynching in the South to be eradicated. In Race, War, and Surveillance, Mark Ellis examines the interaction between the deep-seated fears of many white Americans about a possible race war and their profound ignorance about the black population. The result was a "black scare" that lasted well beyond the war years. Mark Ellis is Senior Lecturer in History at the University of Strathclyde, Glasgow, Scotland. June 2001 256 pages, 6 1/8 x 9 1/4, index, append. cloth 0-253-33923-5 $39.95 s / £30.50 Contents African Americans and the War for Democracy, 1917 The Wilson Administration and Black Opinion, 1917--1918 Black Doughboys The Surveillance of African American Leadership W. E. B. Du Bois, Joel E. Spingarn, and Military Intelligence Diplomacy and Demobilization, 1918--1919 Conclusion

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349

Publisher

Indiana University Press

Published Date

ISBN 10

0253109329

ISBN 13

9780253109323

From the Belly of the Dragon

By: Mark Mynheir

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From the Belly of the Dragon

By: Mark Mynheir

Caught in a Cult (The Truth Chasers Part Two) People associated with him have been killed, but Dr. Walter Simmons is a successful man. His books and tapes incorporate psychological principles with New Age, feel-good spiritualism and are a hit on college campuses. But when his top students join him for an intensive “training” program, they are actually joining a dangerous cult. Florida Department of Law Enforcement Agent Tim Porter’s daughter, Ruby, is lured in like the rest, the heights of a dream plummeting her to the depths of a living nightmare. Tim and his ex-wife are driven to their knees for their daughter. But what about Ruby? To what lengths can they go to rescue her from Dr. Simmons’s clutches? Complicating matters is an FBI investigation, a corrupt chief of police, and a mounting spiritual battle. How much time do they really have? A desperate escape into the South Florida marshes ends in murder. But the true terror is just beginning… Dr. Walter Simmons is a successful man. His books and tapes blend psychological principles with New Age, feel-good spiritualism and are a hit on college campuses. But when his top students join him for an intensive “training” program, they have no idea what awaits them. Not even the most insightful student of them all--Ruby Porter. Tim Porter, an agent with the Florida Department of Law Enforcement, knows his daughter is into something strange. He and his ex-wife grow increasingly concerned, but nothing they do or say helps. Then a young man is murdered, and the FDLE are assigned to the case. As Tim grapples for the truth, one fact becomes crystal clear: Ruby is in terrible danger. But can he do what it will take to rescue his daughter from a man she now trusts more than anyone else? Faced with an FBI investigation, a corrupt chief of police, and a mounting spiritual battle, Tim hits obstacles at every turn. As each day goes by, he can’t escape the terrifying truth--His daughter’s time is running out… Join the agents of the FDLE as they seek the truth behind the crime and wrestle with Truth in their personal lives. Dealing with depravity all day, every day, it doesn’t always seem like God is in control. Which just makes victory that much sweeter when it comes. Reader's Guide Included! Story Behind the Book “One day, while driving with my family, I caught a glimpse of my children’s faces in the rearview mirror. I was struck by their innocence and unawareness of anything evil in the world. As a police officer, I was intimately acquainted with evil and wanted to keep my children far from such knowledge. But I knew someday they would leave the comfort and security of our home. And I wondered, Was I equipping them with the spiritual training they would need to face the world ahead of them? Was I truly raising my children in the ways of the Lord? What would I do if one of my children were in the clutches of the evil one? And how far would I go to get them back?” — Mark Mynheir

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352

Publisher

Multnomah

Published Date

ISBN 10

0307562557

ISBN 13

9780307562555

Fatal Undertaking

By: Mark de Castrique

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Fatal Undertaking

By: Mark de Castrique

A tantalizing mystery full of humor and eccentric characters." —Booklist Funeral director and part-time sheriff Barry Clayton finds Archie Donovan's request absurd until he learns the casket will be the centerpiece of the Jaycees' haunted house, with all proceeds going to the children's hospital. But when the president of the Jaycees is found murdered in the casket on Halloween, the national press descends to cover the bizarre crime. The case presents no motive and no suspects. Then someone fires a shot at Donovan, and Barry wonders whether the victim in the casket was even the intended target. Barry's police work and personal life collide as his ex-wife Rachel comes to town hoping to use the case to launch a TV network career. Soon her prying creates a backlash that leaves another body in its wake. Barry must follow a trail of clues to an unexpected destination: a mountainside of Christmas trees. Somewhere behind them lurks a killer. Unmasking him may be a fatal undertaking.

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242

Publisher

Sourcebooks, Inc.

Published Date

ISBN 10

1615952586

ISBN 13

9781615952588

Handbook of Cerebrovascular Disease and Neurointerventional Technique

By: Mark R. Harrigan,John P. Deveikis

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Handbook of Cerebrovascular Disease and Neurointerventional Technique

By: Mark R. Harrigan,John P. Deveikis

This fourth edition offers a practical guide to endovascular treatment of cerebrovascular disease and provides a comprehensive reference for the related neurovascular anatomy and the various disorders that affect the vascular system. Chapters cover fundamental principles underlying cerebral and spinal angiography; interventional techniques, devices, and practice guidelines; and commonly encountered cerebrovascular disorders for which interventional and endovascular methods are appropriate Building on the previous edition, the text is presented similarly in style and scope to emphasize accessibility and ease of reading. All chapters are fully updated to include more recent data, and obsolete products and techniques are replaced with the most current technology. Some key updates include: A greater emphasis on the use of radial artery access for the discussed endovascular techniques. The associations of COVID-19 with ischemic stroke and the implications of providing care for cerebrovascular patients during a pandemic. An extensive update to the acute ischemic stroke chapter with new references and format to more closely follow the format of other chapters in that section. Expansion of the pediatric sections of disease chapters, including discussions of genetic associations with disease. This is an ideal guide for clinicians and trainees in neurology, neurosurgery and neuroradiology, as well as practicing clinicians in related fields caring for patients with cerebrovascular disease.

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1162

Publisher

Springer Nature

Published Date

ISBN 10

3031455983

ISBN 13

9783031455988

Chicken Soup for the Soul: Shaping the New You

101 Encouraging Stories about Dieting and Fitness... and Finding What Works for You

By: Jack Canfield,Mark Victor Hansen,Amy Newmark

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Chicken Soup for the Soul: Shaping the New You

101 Encouraging Stories about Dieting and Fitness... and Finding What Works for You

By: Jack Canfield,Mark Victor Hansen,Amy Newmark

Readers will find hope, help, and hints on getting and staying healthy in these 101 personal stories about dieting and fitness. Chicken Soup for the Soul: Shaping the New You is a perfect pick-me-up for anyone looking to start fresh or needing a boost. No one likes to diet, but the personal stories in Chicken Soup for the Soul: Shaping the New You will encourage and inspire readers with its positive, practical, and purposeful tales of dieting and fitness. This is a great book for anyone embarking on a healthier lifestyle.

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439

Publisher

Simon and Schuster

Published Date

ISBN 10

1611591627

ISBN 13

9781611591620

War's Relentless Hand

Twelve Tales of Civil War Soldiers

By: Mark H. Dunkelman

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War's Relentless Hand

Twelve Tales of Civil War Soldiers

By: Mark H. Dunkelman

A happy-go-lucky soldier falls at Gettysburg. An officer survives a hair-raising escape after capture at Gettysburg, only to die in the Atlanta campaign. A young volunteer retreats into insanity. Though they did most of the fighting and dying in the American Civil War, "ordinary" soldiers largely went unheralded in their day and have long since been forgotten. Mark H. Dunkelman retrieves twelve of these common soldiers from obscurity and presents intimate accounts of their harrowing, heartbreaking, and occasionally humorous experiences. Their stories, true to the last historical detail yet as dramatic as the most powerful fiction, put a human face on the terrible ordeal of a country at war with itself. These were soldiers from the 154th New York Volunteer Infantry, a regiment that Dunkelman has studied for forty years. He weaves a complex and intimate portrait of each man -- portraits that reveal how, even for the common soldier, war was a cataclysmic event forever marking his life and the lives of those around him. Through a vast array of primary sources, Dunkelman reconstructs the lives and legacies of soldiers who died on the battlefield and others who later died of war-related injuries, some who were permanently disabled and others who saw their families undergo trauma. A reluctant soldier is doomed by red tape. A veteran is crippled for life because of his brutal treatment as a prisoner of war. Father and son are killed at Chancellorsville. A dying private is immortalized by Walt Whitman. Separated by the war, a husband and wife agonize when their children contract a deadly disease. A veteran claiming he was blinded by campfire smoke is at the center of one of the largest pension scandals of the postwar era. Recalling a lost world, War's Relentless Hand tells of the resilience, perseverance, and loyalty that distinguished these men, the families and communities that supported them, and the faith and character that sustained them. Though the full human cost and grief of the Civil War can never be calculated, deeply felt and carefully retold lives like these help convey its magnitude.

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305

Publisher

LSU Press

Published Date

ISBN 10

0807131903

ISBN 13

9780807131909

The Best Transportation System in the World

Railroads, Trucks, Airlines, and American Public Policy in the Twentieth Century

By: Mark H. Rose,Bruce E. Seely,Paul F. Barrett

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The Best Transportation System in the World

Railroads, Trucks, Airlines, and American Public Policy in the Twentieth Century

By: Mark H. Rose,Bruce E. Seely,Paul F. Barrett

This book focuses on the role of government in organizing the nation's transportation industries. As the authors show, over the course of the twentieth century transportation in the United States was as much a product of hard-fought politics, lobbying, and litigation as it was a naturally evolving system of engineering and available technology.

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344

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812221168

ISBN 13

9780812221169

101st Airborne

The Screaming Eagles in World War II

By: Mark Bando

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101st Airborne

The Screaming Eagles in World War II

By: Mark Bando

Author and historian Bando specializes in the history of the 101st Airborne. Here, he chronicles the legendary band of brothers in World War II in stirring words and pictures, from their historic landing in Normandy to the Allied victory in Europe.

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257

Publisher

Zenith Press

Published Date

ISBN 10

0760329842

ISBN 13

9780760329849

Understanding Educational Reform in Global Context

Economy, Ideology, and the State

By: Mark Ginsburg

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Understanding Educational Reform in Global Context

Economy, Ideology, and the State

By: Mark Ginsburg

This book focuses on important theoretical and policy debates on educational reform, with detailed analyses of reforms in 11 countries. It also explores the effects of geographical location, political ideology, and economic structure on shaping educational reform. Individual case studies are included on Australia, Cote d'Ivoire, England, Hungary, Israel, Mexico, New Zealand, Nicaragua, Spain, Tanzania, and the United States. The book covers the role of reform in changing education and addressing problems in the educational system, as well as its wider role in deflecting crises in the political and economic system, plus the effect of reform on educators, and educators upon reform. Extensive bibliography and reference lists accompany each chapter, including the introduction and conclusion. Contributors include: N'Dri Thérese Assié-Lumumba, John M. Barrington, Susan F. Cooper, Peter Darvas, Sara Morgenstern de Finkel, Esther E. Gottlieb, Tukumbi Lumumba-Kasongo, Don Martin, Henry D. R. Miller, Rolland Paulston, Rajeshwari Raghu, Susan Rippberger, Susan L. Robertson, Carlos Alberto Torres, George E. Urch, Roger R. Woock, and Hugo Zegarra.

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Page Count

426

Publisher

Routledge

Published Date

ISBN 10

1136546391

ISBN 13

9781136546396

The Legacy

By: Mark Munger

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The Legacy

By: Mark Munger

Judge Mark Munger of Duluth, Minnesota took ten years to write this riveting tale of political intrigue. It is also a thriller and mystery. To make matters even better, it is a great historical novel.Synopsis: The brutality of WWII Yugoslavia leads to the brutal murder of two apparently innocent men in northern Minnesota fifty years after the war. Deputies Debra Slater and Dave Swanson have no idea where their investigation will carry them.

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334

Publisher

Cloquet River Press

Published Date

ISBN 10

0972005021

ISBN 13

9780972005029

City on the Lake

The Challenge of Change in Buffalo, New York

By: Mark Goldman

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City on the Lake

The Challenge of Change in Buffalo, New York

By: Mark Goldman

For more than a hundred years, Buffalo was one of the world''s great industrial cities. Its grand office buildings and stately mansions overlooked a metropolis that was the eleventh largest industrial center in the United States, the third largest producer of steel, and the largest inland port. Its diverse ethnic heritage, represented by sizable enclaves of Irish, Italians, Poles, Jews, Germans, and African-Americans, gave the city a vibrant sense of community.But by the early 1970''s, all of that had changed. Unrest in the inner city had led to riots; student protests had shut down the city''s largest university; and the economy in Buffalo, as in all the "Rust Belt" cities, was crumbling as the nation entered the postindustrial age. The population was dropping, too, dramatically altering the streets and neighborhoods where the people of this aging metropolis had lived for generations. Like the Jerusalem of Jeremiah''s Lamentations, Buffalo was a dying city whose gates were desolate and whose people were embittered.It is here that Mark Goldman''s City on the Lake takes up its story. Goldman analyzes the factors that contributed to the city''s decline and describes the efforts of its leaders and citizens to restore Buffalo to its former vitality. Goldman presents the facts - like the immigration patterns in Old Buffalo and the intricate details of the city''s 1976 desegregation case - but he also introduces us to the people of Buffalo and puts the city''s history into context by interweaving it with the colorful ethnic patchwork of its day-to-day life.By the end of this careful analysis, Goldman''s narrative is one of hope. The 1980s witnessed the slow but sure calming of ethnic strife, a new mandate for quality education, and the revitalization of downtown. Goldman believes that the grandeur of Buffalo''s past will be recaptured and that Buffalonians are dedicated to building "new gates for the old city.

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324

Publisher

Prometheus Books

Published Date

ISBN 10

1615923926

ISBN 13

9781615923922

Judicial Politics in the United States

By: Mark C. Miller

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Judicial Politics in the United States

By: Mark C. Miller

Judicial Politics in the United States examines the role of courts as policymaking institutions and their interactions with the other branches of government and other political actors in the U.S. political system. Not only does this book cover the nuts and bolts of the functions, structures and processes of our courts and legal system, it goes beyond other judicial process books by exploring how the courts interact with executives, legislatures, and state and federal bureaucracies. It also includes a chapter devoted to the courts' interactions with interest groups, the media, and general public opinion and a chapter that looks at how American courts and judges interact with other judiciaries around the world. Judicial Politics in the United States balances coverage of judicial processes with discussions of the courts' interactions with our larger political universe, making it an essential text for students of judicial politics.

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272

Publisher

Routledge

Published Date

ISBN 10

0429973233

ISBN 13

9780429973239

Managing Multiculturalism and Diversity in the Library

Principles and Issues for Administrators

By: Mark Winston

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Managing Multiculturalism and Diversity in the Library

Principles and Issues for Administrators

By: Mark Winston

This important book defines what is meant by diversity; clarifies why it is important to address issues of diversity in a professional, interpersonal, and societal context; and identifies goals related to diversity and how to go about achieving these goals.

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236

Publisher

Psychology Press

Published Date

ISBN 10

0789006928

ISBN 13

9780789006929

Natural Law in Jurisprudence and Politics

By: Mark C. Murphy

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Natural Law in Jurisprudence and Politics

By: Mark C. Murphy

Natural law is a perennial though poorly represented and understood issue in political philosophy and the philosophy of law. In this 2006 book, Mark C. Murphy argues that the central thesis of natural law jurisprudence - that law is backed by decisive reasons for compliance - sets the agenda for natural law political philosophy, demonstrating how law gains its binding force by way of the common good of the political community. Murphy's work ranges over the central questions of natural law jurisprudence and political philosophy, including the formulation and defense of the natural law jurisprudential thesis, the nature of the common good, the connection between the promotion of the common good and requirement of obedience to law, and the justification of punishment.

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Page Count

205

Publisher

Cambridge University Press

Published Date

ISBN 10

1107320925

ISBN 13

9781107320925

Book's by Mark Simmons

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