Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." -Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
After World War II, the University of Pennsylvania became one of the world's most celebrated research universities. John L. Puckett and Mark Frazier Lloyd trace Penn's rise to eminence amid the postwar social, institutional, moral, and civic contexts that shaped American research universities.
The Creep Among Us, the true story of the next chapter. Investigations and research which entails some of what we know a little more than six months into solving who The East Area Rapist, Original Night Stalker, Golden State Killer is. The story continues after the ARREST of Joseph James DeAngelo on April 24, 2018 in Sacramento, California. The trial estimated to begin in about four years will be unprecedented as several jurisdictions will try DeAngelo in Sacramento at the same time. There have been multitudes of articles and information that have come out in the five months since the arrest. DeAngelo was found from DNA left at the scenes of his many rapes and then murders over a ten year time span 1976-1986. A profile downloaded to GEDmatch as well as experts who traced his profile to his family tree were instrumental in the final arrest of a man whose DNA matched the suspect with a 100% match. Anne Penn is just one of hundreds of people involved in the story who needed to investigate the details. He truly was the creep hiding among us. The creepiest thing of all is he was living among his victims in his favorite attack areas in the East Sacramento area of Citrus Heights for most of the last 42 years. We shall see how the investigators connect all of the dots. Ms. Penn was compelled to follow this story through to justice. Her investigations into the details of who this perpetrator is and how we missed him in 1979 are something she had to ask questions about. Larry Crompton has written his thoughts after the arrest and they are included. Mark Smith discusses the ballistics involved in some of the murders. Many ran the idea that the criminal was in Law Enforcement throughout the many years. Mr. Smith discusses how we could have and should have determined that this man was indeed a cop.
The second half of the twentieth century saw the University of Pennsylvania grow in size as well as in stature. On its way to becoming one of the world's most celebrated research universities, Penn exemplified the role of urban renewal in the postwar redevelopment and expansion of urban universities, and the indispensable part these institutions played in the remaking of American cities. Yet urban renewal is only one aspect of this history. Drawing from Philadelphia's extensive archives as well as the University's own historical records and publications, John L. Puckett and Mark Frazier Lloyd examine Penn's rise to eminence amid the social, moral, and economic forces that transformed major public and private institutions across the nation. Becoming Penn recounts the shared history of university politics and urban policy as the campus grappled with twentieth-century racial tensions, gender inequality, labor conflicts, and economic retrenchment. Examining key policies and initiatives of the administrations led by presidents Gaylord Harnwell, Martin Meyerson, Sheldon Hackney, and Judith Rodin, Puckett and Lloyd revisit the actors, organizations, and controversies that shaped campus life in this turbulent era. Illustrated with archival photographs of the campus and West Philadelphia neighborhood throughout the late twentieth century, Becoming Penn provides a sweeping portrait of one university's growth and impact within the broader social history of American higher education.
Sparsely settled in the late 1600s, the area of Montgomery County known as the North Penn region began to be populated in the early 1700s by Welsh Baptists, Quakers, and German Mennonites. The North Penn Community not only highlights the region but also offers detailed accounts of the communities of Lansdale, North Wales, Hatfield, Colmar, Montgomeryville, West Point, and Kulpsville. Postcard images from 1905 through 1970 illustrate many historical sites such as farms, homes, hotels, stores, schools, churches, and other important parts of the community, chronicling the area from its original settlement of the 1700s to the bustling suburb of Philadelphia that it is today.
This poignant, absorbing portrait of Benjamin Franklin and his son William is a powerful reminder that America?s fight for independence was also an agonizing civil war, in this case pitting a father against his beloved son. In exploring Franklin?s tormented relationship with William, the royal governor of New Jersey, who remained loyal to Britain, Epstein brilliantly illuminates the American Revolution?s tragic human cost."?
What did people in Restoration England think the correct relationship between church state should be? And how did this thinking evolve? Based on the author's published essays, revised and updated with a new overarching introduction, this book explores the debates in Restoration England about "godly rule". The book assesses some of the crucial transitions in English history: how the late Reformation gave way to the early Enlightenment; how Royalism became Toryism and Puritanism became Whiggism; how the power of churchmen was challenged by virulent anticlericalism; how the verities of "divine right" theory revived and collapsed. Providing a distinctive account of English thought in the era between the two revolutions of the Stuart century, "Contesting the English Polity, 1660-1688" discusses the ideological foundations of emerging party politics, and the deep intellectual roots of competing visions for the commonwealth, placing the power of religion, and the taming of religion, squarely alongside constitutional battles within secular politics.
America's historic sites reveal our Christian foundations! This unique book will guide you through many famous historical sites, recounting important providential events, and tell the Christian history of the people who founded this nation and who are honored with monuments, memorials, and statues. Includes: Washington, DC, Philadelphia, Mt. Vernon, Jamestown, Williamsburg, Yorktown, Monticello, and more. Presents biographical sketches of many Founders, highlighting their personal faith: Washington, Jefferson, William Penn, Madison, Patrick Henry, and more. From the paintings in the Capitol to the story of the Liberty Bell, learn how our national buildings, monuments, and heroes declare that America was a nation birthed with a firm reliance on Almighty God.
In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports has within our culture. Readers will learn how academic institutions capitalize on the success of their athletic programs, and what role sports-based revenues play across campus, from the training room to the science lab. Yost pays particular attention to the climate that big-money athletics has created over the past decade, as both the NCAA's March Madness and the Bowl Championship Series have become multi-billion dollar businesses. This analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect. This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game.
In Community Building in the Shepherd of Hermas, Mark Grundeken investigates key aspects of Christian community life as reflected upon in the early Christian writing the Shepherd of Hermas (2nd century C.E.). Grundeken’s thematic study deals with various topics: the community’s identity, including its (alleged) ‘Jewish Christianness’, (lack of) resurrection belief, sectarian tendencies and its relation to the authorities and to the emperor cult; social features, encompassing gender roles and charity; and rituals such as baptism, metanoia, Eucharistic meals, the Sunday collection, dancing (and singing), the ‘holy kiss’ and reading of Scripture. The many fruitful entries prove Hermas to be one of the main texts for studying the development of community building in the early church.
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
A distinguished professor debunks the assertion that America's Founders were deists who desired the strict separation of church and state and instead shows that their political ideas were profoundly influenced by their Christian convictions. In 2010, David Mark Hall gave a lecture at the Heritage Foundation entitled "Did America Have a Christian Founding?" His balanced and thoughtful approach to this controversial question caused a sensation. C-SPAN televised his talk, and an essay based on it has been downloaded more than 300,000 times. In this book, Hall expands upon this essay, making the airtight case that America's Founders were not deists. He explains why and how the Founders' views are absolutely relevant today, showing that they did not create a "godless" Constitution; that even Jefferson and Madison did not want a high wall separating church and state; that most Founders believed the government should encourage Christianity; and that they embraced a robust understanding of religious liberty for biblical and theological reasons. This compelling and utterly persuasive book will convince skeptics and equip believers and conservatives to defend the idea that Christian thought was crucial to the nation's founding--and that this benefits all of us, whatever our faith (or lack of faith).
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