Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Charles I provides a detailed overview of Charles Stuart, placing his reign firmly within the wider context of this turbulent period and examining the nature of one of the most complex monarchs in British history. The book is organised chronologically, beginning in 1600 and covering Charles’ early life, his first difficulties with his parliaments, the Personal Rule, the outbreak of Civil War, and his trial and eventual execution in 1649. Interwoven with historiography, the book emphasises the impact of Charles’ challenging inheritance on his early years as king and explores the transition from his original championing of international Protestantism to his later vision of a strong and centralised monarchy influenced by continental models, which eventually provoked rebellion and civil war across his three kingdoms. This study brings to light the mass of contradictions within Charles’ nature and his unusual approach to monarchy, resulting in his unrivaled status as the only English king to have been tried and executed by his own subjects. Offering a fresh approach to this significant reign and the fascinating character that held it, Charles I is the perfect book for students of early modern Britain and the English Civil War.
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
This gentle southern comedy by the author of Belles and Minus Some Buttons is about two sisters and a brother who find themselves at a crossroads in their lives. As children they ran away from an unhappy foster home in Ohio and headed for Disney World. They made it as far as a small resort twon on the Alabama gulf coast where they moved in with a couple with Down's Syndrome who became their surrogate parents. It's now one year after the couple's death and tough decisions must be made about the beach house which has been Parry and Joshalynn and Nicky's home for the last twenty years, and about what these three will be doing with the rest of their lives. It's a play about the ssometimes reluctant passage from childhood to adulthood and about how difficult it is to trade the saftey and security of youth for the problems and responsibilities of the world of the adult'--P. [4] of cover.
Sport science can quantify many aspects of human performance but the spiritual dimensions of sports experience cannot be fully understood through measurement. However, the spiritual experience of sport – be it described as ‘flow’, ‘transcendence’ or the discovery of meaning and value – is central both to our basic motivation to take part in sports, and to achieving success. Sport and Spirituality: An Introduction explores these human aspects of sports experience through the perspectives of sport psychology, philosophy, ethics, theology and religious studies. It includes discussions of: Spirituality in the postmodern era Spirituality, health and well-being Theistic and atheistic perspectives on sport and the spiritual Nature and transcendence – the mystical and sublime in outdoor sport Applied sport psychology and the existential Spiritual perspectives on pain, suffering and destiny Sport, the virtues, ethical development and the spirit of the game The Olympic Games and de Coubertin’s ideas of the ‘religio athletae’. This groundbreaking text will be a valuable resource for students of sport and exercise studies, sports coaching, physical education and sport and health psychology. This book should be read by all those interested in the preparation, performance and well-being of athletes.
The 25 incredibly talented authors and poets in this anthology aren't politicians asking for your vote. They aren't policy wonks peddling a three-point plan to undo the damage of the Trump administration. They aren't partisans concerned with winning at any cost. They are artists of different genders, races, nationalities, and religions. They're emerging authors and New York Times bestsellers. In this collection, you'll find stories that explore futures where climate change, sexism, racism, and capitalism have run rampant in ways that should only be left to the imagination. These writers are staring, clear-eyed, at the rising tide of fascism in the United States and around the globe. They're asking you: "What kind of world do you want to live in tomorrow?" and "Who do you want to be today?" And they aren't asking quietly.
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