Mark Paich's Books

Pharmaceutical Product Branding Strategies

Simulating Patient Flow and Portfolio Dynamics

By: Mark Paich,Corey Peck,Jason Valant

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Pharmaceutical Product Branding Strategies

Simulating Patient Flow and Portfolio Dynamics

By: Mark Paich,Corey Peck,Jason Valant

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue

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Page Count

314

Publisher

CRC Press

Published Date

ISBN 10

1000687619

ISBN 13

9781000687613

Monte Carlo Simulation for the Pharmaceutical Industry

Concepts, Algorithms, and Case Studies

By: Mark Chang

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Monte Carlo Simulation for the Pharmaceutical Industry

Concepts, Algorithms, and Case Studies

By: Mark Chang

Helping you become a creative, logical thinker and skillful "simulator," Monte Carlo Simulation for the Pharmaceutical Industry: Concepts, Algorithms, and Case Studies provides broad coverage of the entire drug development process, from drug discovery to preclinical and clinical trial aspects to commercialization. It presents the theories and metho

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Page Count

566

Publisher

CRC Press

Published Date

ISBN 10

1439835934

ISBN 13

9781439835937

Jackson Browne

His Life and Music

By: Mark Bego

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Jackson Browne

His Life and Music

By: Mark Bego

A biography of the singer-songwriter covers his rise to fame in the 1970s, his commitment to progressive causes, and his later career.

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292

Publisher

Citadel Press

Published Date

ISBN 10

0806526424

ISBN 13

9780806526423

Aretha Franklin

The Queen of Soul

By: Mark Bego

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Aretha Franklin

The Queen of Soul

By: Mark Bego

A frank examination of Aretha Franklin, Mark Bego's definitive biography traces her career accomplishments from her beginnings as a twelve-year-old member of a church choir in the early 1950s, to recording her first album at the age of fourteen and signing a major recording contract at eighteen, right up through untimely passing in 2018. Originally positioned to become a gospel star in her father's Detroit church, Aretha had a privileged urban upbringing; ;stars such as Mahalia Jackson, Dinah Washington, and Sam Cooke regularly visited her father, Rev. C. L. Franklin. It wasn't long before she was creating a string of hits, from "Respect" to "Freeway of Love"; and becoming one of the most beloved singers of the twentieth century. This New York Times bestselling author's detailed research includes in-person interviews with record producers Jerry Wexler, Clyde Otis, and Clive Davis, Aretha's first husband, several of her singing star contemporaries, and a rare one-on-one session with Aretha herself. Every album, every accolade, and every heart-breaking personal drama is examined with clarity and neutrality, allowing Franklin's colorful story to unfold on its own. With two teenage pregnancies and an abusive first marriage, drinking problems, battles with her weight, the murder of her father, and tabloid wars, Aretha's life was a roller coaster. This freshly updated and expanded biography will give readers a clear understanding of what made Aretha Franklin the "Queen of Soul.

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Page Count

595

Publisher

Simon and Schuster

Published Date

ISBN 10

1510745084

ISBN 13

9781510745087

Recording the Classical Guitar

By: Mark Marrington

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Recording the Classical Guitar

By: Mark Marrington

Recording the Classical Guitar charts the evolution of classical guitar recording practice from the early twentieth century to the present day, encompassing the careers of many of the instrument’s most influential practitioners from acoustic era to the advent of the CD. A key focus is on the ways in which guitarists’ recorded repertoire programmes have shaped the identity of the instrument, particularly where national allegiances and musical aesthetics are concerned. The book also considers the ways in which changing approaches to recording practice have conditioned guitarists’ conceptions of the instrument’s ideal representation in recorded form and situates these in relation to the development of classical music recording aesthetics more generally. An important addition to the growing body of literature in the field of phonomusicology, the book will be of interest to guitarists and producers as well as students of record production and historians of classical music recording.

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Page Count

453

Publisher

Routledge

Published Date

ISBN 10

1351371401

ISBN 13

9781351371407

Piano Styles of 23 Pop Masters

Secrets of the Great Contemporary Players

By: Mark Harrison,Hal Leonard Corp.

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Piano Styles of 23 Pop Masters

Secrets of the Great Contemporary Players

By: Mark Harrison,Hal Leonard Corp.

(Keyboard Instruction). Learn to play the piano styles of today's top rock, pop, and jazz artists! Here are the melodic and harmonic techniques of 23 iconic performers, including Ray Charles, Herbie Hancock, Norah Jones, Alicia Keys, Elton John and Stevie Wonder, to name just a few. The accompanying audio is designed to allow maximum flexibility when practicing: you can highlight the piano part, the rhythm section, or both according to your needs. A must for players who really want to get inside the styles of their favorite artists.

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285

Publisher

Hal Leonard Corporation

Published Date

ISBN 10

1480358746

ISBN 13

9781480358744

Cher

If You Believe

By: Mark Bego

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Cher

If You Believe

By: Mark Bego

Pop phenomenon Cher has had one of the most surprising and long-lasting careers in American entertainment. Her run of hits and comebacks have continued to defy expectations, right up to her Grammy Award-winning song "Believe" and subsequent tour and HBO special. Cher's string of successes includes dozens of hit songs from the '60s onward, two top-10 rated television shows, a critically acclaimed appearance on Broadway, and a succession of award-winning films roles, the latest being in Tea with Mussolini. In this brand new book pop music authority Mark Bego tackles all the recent developments including her well-documented grief after ex-husband Sonny Bono's tragic death. Cher: If You Believe also includes the most complete discography ever of her career as well as a "boyfriend-ography"!

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Page Count

460

Publisher

Taylor Trade Publications

Published Date

ISBN 10

0815411537

ISBN 13

9780815411536

All About Piano

A Fun and Simple Guide to Playing Piano

By: Mark Harrison

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All About Piano

A Fun and Simple Guide to Playing Piano

By: Mark Harrison

(Keyboard Instruction). Have you struggled through tedious lessons and boring instruction books in your desire to learn to play the piano? If you wish there was a fun and engaging way to motivate you in your piano playing quest, then this is it: "All About Piano" is for you. Whether it's learning to read music, playing by ear, improvising, or all of the above, this enjoyable guide will help you to finally start playing your favorite songs in many different styles. Plus, learn interesting tid-bits on piano makes & models, care and maintenance, other keyboard instruments, and other fun stuff about the piano. This fun-filled, easy-to-use guide includes: An introduction to pianos and keyboard instruments; Step-by-step music reading instruction; How to play by ear and improvise; Background on various styles of music, including dozens of favorite songs; Performing tips. Over 40 popular songs, including: All My Loving (The Beatles) * Can You Feel the Love Tonight (Elton John) * Fur Elise (Beethoven) * Imagine (John Lennon) * Linus and Lucy (Vince Guaraldi) * Wonderful Tonight (Eric Clapton) * Your Cheatin' Heart (Hank Williams) * and more. This e-book also includes 70 audio tracks for demo and play-along.

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Page Count

333

Publisher

Hal Leonard

Published Date

ISBN 10

1476840954

ISBN 13

9781476840956

Black Ephemera

The Crisis and Challenge of the Musical Archive

By: Mark Anthony Neal

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Black Ephemera

The Crisis and Challenge of the Musical Archive

By: Mark Anthony Neal

Black Ephemera explores the crisis and the challenge of the Black Musical archive in a moment when Black American culture has become a global import, yet the cultural DNA of that culture is becoming obscured in the transformation from analog to digital"--

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Page Count

231

Publisher

NYU Press

Published Date

ISBN 10

1479806900

ISBN 13

9781479806904

Lonely Planet Eastern Europe

By: Lonely Planet,Mark Baker,Tamara Sheward,Anita Isalska,Hugh McNaughtan,Lorna Parkes,Greg Bloom,Marc Di Duca,Peter Dragicevich,Tom Masters

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Lonely Planet Eastern Europe

By: Lonely Planet,Mark Baker,Tamara Sheward,Anita Isalska,Hugh McNaughtan,Lorna Parkes,Greg Bloom,Marc Di Duca,Peter Dragicevich,Tom Masters

Lonely Planet: The world's leading travel guide publisher Lonely Planet Eastern Europe is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Spend lazy days island-hopping along the Adriatic Coast in Croatia, immerse yourself in modern history in Moscow's Red Square, or stroll through Prague's perfectly preserved Old Town; all with your trusted travel companion. Get to the heart of Eastern Europe and begin your journey now! Inside Lonely Planet's Eastern Europe Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - including history, art, literature, cinema, music, landscapes, wildlife, cuisine Over 80 maps Covers Albania, Belarus, Bosnia & Hercegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Eastern Europe, our most comprehensive guide to Eastern Europe, is perfect for both exploring top sights and taking roads less travelled. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

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Page Count

861

Publisher

Lonely Planet

Published Date

ISBN 10

1787011909

ISBN 13

9781787011908

Dead Man's Curve

The Rock 'n' Roll Life of Jan Berry

By: Mark A. Moore

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Dead Man's Curve

The Rock 'n' Roll Life of Jan Berry

By: Mark A. Moore

Jan Berry, leader of the music duo Jan & Dean from the late 1950s to mid-1960s, was an intense character who experienced more in his first 25 years than many do in a lifetime. As an architect of the West Coast sound, he was one of rock 'n' roll's original rebels--brilliant, charismatic, reckless, and flawed. As a songwriter, music arranger, and record producer for Nevin-Kirshner Associates and Screen Gems-Columbia Music, Berry was one of the pioneering self-produced artists of his era in Hollywood. He lived a dual life, reaching the top of the charts with Jan & Dean while transitioning from college student to medical student, until an automobile accident in 1966 changed his trajectory forever. Suffering from brain damage and partial paralysis, Jan spent the rest of his life trying to come back from Dead Man's Curve. His story is told here in-depth for the first time, based on extensive primary source documentation and supplemented by the stories and memories of Jan's family members, friends, music industry colleagues, and contemporaries. From the birth of rock to the bitter end, Berry's life story is thrilling, humorous, unsettling, and disturbing, yet ultimately uplifting.

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Page Count

526

Publisher

McFarland

Published Date

ISBN 10

1476672105

ISBN 13

9781476672106

The Hammond Organ - Beauty in the B

Second Edition

By: Mark Vail

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The Hammond Organ - Beauty in the B

Second Edition

By: Mark Vail

(Book). Now fully updated, The Hammond Organ: Beauty in the B traces the technological and artistic evolution of the B-3 and other tonewheel organs, as well as the whirling Leslie speakers that catapulted the Hammond sound into history. You'll discover the genius that went into the development of Hammond's tonewheel generator, drawbar harmonics, percussion, scanner vibrato and other innovations, as well as the incredible assistance Don Leslie provided for Hammond by creating his famous rotating speaker system. Plus B-3 legends including soul-jazzman Jimmy McGriff and progressive rocker Keith Emerson share their playing techniques; technical experts offer tips on buying, restoring, and maintaining Hammonds and Leslies; and over 200 photos illustrate historic Hammond organs, Leslie cabinets, and B-3 masters at work.

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Page Count

545

Publisher

Backbeat Books

Published Date

ISBN 10

1617132128

ISBN 13

9781617132124

The Recording, Mixing, and Mastering Reference Handbook

By: Karl Pedersen,Mark Grimshaw

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The Recording, Mixing, and Mastering Reference Handbook

By: Karl Pedersen,Mark Grimshaw

The Recording, Mixing, and Mastering Reference Handbook provides an easy-to-read guide for music-making in the studio setting, from equipment fundamentals to recording and mixing almost any instrument. In six sections, lessons give a comprehensive introduction to microphone settings and techniques, audio processing and effects, controlling acoustics, and history lessons on songs recorded with a given technique. The second half of the handbook delves into background theory on microphones, EQ-filters, compressors, and acoustics to give the reader a general understanding of practical recording techniques before acquiring deeper comprehension of the tools and the recording processes. Throughout the chapters, lessons on recording methods gradually build complexity and detail to keep readers engaged and challenged. Whether a university student in an audio recording course, a novice audio engineer who needs to build technique, or a busy professional who requires a quick refresh on specific techniques, any reader will find an essential resource in The Recording, Mixing, and Mastering Reference Handbook.

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Page Count

337

Published Date

ISBN 10

0190686634

ISBN 13

9780190686635

Totally Tubular '80s Toys

By: Mark Bellomo

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Totally Tubular '80s Toys

By: Mark Bellomo

Filled with super rad toys and bodacious memories, Totally Tubular '80s Toys is a righteous ride back in time when Madonna ruled and Spinal Tap amplifiers went to 11. You'll find everything from He-Man to Cabbage Patch Kids, Trivial Pursuit to Rubik's Cube, Transformers to Teenage Mutant Ninja Turtles, and Pac-Man to Mario Bros Donkey Kong-as well as lots of fun and smiles. You'll enjoy: • A Year-by-year look at the greatest toys of the '80s • Awesome color photos featuring more than 500 fabulous toys and period shots of the people who made the decade gnarly • Lists of the top 10 TV shoes, movies, and music for each year As Keanu Reeves put it more than 30 times in Bill & Ted's Excellent Adventure, "Whoa!

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Page Count

454

Publisher

Penguin

Published Date

ISBN 10

1440216460

ISBN 13

9781440216466

Lonely Planet Europe

By: Lonely Planet,Alexis Averbuck,James Bainbridge,Mark Baker,Oliver Berry,Greg Bloom,Gregor Clark,Marc Di Duca,Peter Dragicevich,Duncan Garwood

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Lonely Planet Europe

By: Lonely Planet,Alexis Averbuck,James Bainbridge,Mark Baker,Oliver Berry,Greg Bloom,Gregor Clark,Marc Di Duca,Peter Dragicevich,Duncan Garwood

Lonely Planet: The world's leading travel guide publisher Lonely Planet Europe is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Enjoy the breath-taking views of Paris' Eiffel Tower, eat pizza in one of Rome's lively piazzas, or watch a magical sunset on the Greek Island of Santorini; all with your trusted travel companion. Get to the heart of Europe and begin your journey now! Inside Lonely Planet Europe Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - including history, art, literature, cinema, music, architecture, landscapes, wildlife, cuisine, wine, customs Covers Austria, Britain, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Switzerland, Albania, Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, Poland, Romania, Russia and more. eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Europe, our most comprehensive guide to Europe, is perfect for both exploring top sights and taking roads less travelled. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

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Page Count

2175

Publisher

Lonely Planet

Published Date

ISBN 10

1787011925

ISBN 13

9781787011922

The Jan & Dean Record

A Chronology of Studio Sessions, Live Performances and Chart Positions

By: Mark A. Moore

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The Jan & Dean Record

A Chronology of Studio Sessions, Live Performances and Chart Positions

By: Mark A. Moore

Jan & Dean were among the most successful artists of the late 1950s through the mid-1960s, with hits including "Baby Talk," "Surf City," "Dead Man's Curve" and "The Little Old Lady (From Pasadena)." Slapstick humor and offbeat personas were a big part of their shtick, but Jan Berry was serious when it came to the studio. This book chronicles Jan's career as a songwriter and arranger--and his tenure as producer for Jan & Dean and other acts--with day-by-day entries detailing recording sessions, single and album releases, concerts and appearances, film and television projects, behind-the-scenes business and legal matters, chart positions and more. Extensive commentary from Berry's family, friends and colleagues is included. Studio invoices, contract details, tape box notes, copyright information and other particulars shed light on how music was made in the Hollywood studio system of the 1960s.

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Page Count

463

Publisher

McFarland

Published Date

ISBN 10

1476622906

ISBN 13

9781476622903

Pharmaceutical Product Branding Strategies

Simulating Patient Flow and Portfolio Dynamics

By: Mark Paich,Corey Peck,Jason Valant

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Pharmaceutical Product Branding Strategies

Simulating Patient Flow and Portfolio Dynamics

By: Mark Paich,Corey Peck,Jason Valant

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Page Count

314

Publisher

CRC Press

Published Date

ISBN 10

1000687619

ISBN 13

9781000687613

Pharmaceutical Product Strategy

Using Dynamic Modeling for Effective Brand Planning

By: Mark Paich,Corey Peck,Jason J. Valant

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Pharmaceutical Product Strategy

Using Dynamic Modeling for Effective Brand Planning

By: Mark Paich,Corey Peck,Jason J. Valant

Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic and accessible way. An appendix covers more technical points of dynamic model analysis including agent-based approaches and mathematics of continuous formulations, and details for choice models and conjoint analysis.

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Page Count

328

Publisher

CRC Press

Published Date

ISBN 10

1135485232

ISBN 13

9781135485238

Book's by Mark Paich

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