More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Mark McNeilly has extracted from Sun Tzu's The Art of War the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in modern wars and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring", and the continued rise of China.
George Washington ranks as one of the great military leaders in history. The character traits he exemplified, and the leadership skills he employed, enabled him to defeat what was then the world's most powerful nation. In this marvelous book, Mark McNeilly shows today's managers how they can learn from Washington's career--both his triumphs and setbacks--to succeed as leaders in their chosen field. McNeilly paints vivid portraits of some of the crucial moments in Washington's military career, from the early debacle on Long Island Heights to the masterstroke at Trenton. There Washington, aided by his use of intelligence and disinformation, and by his great fortitude in the face of truly daunting conditions, routed the Hessians. McNeilly uses these stirring military encounters to underscore Washington's managerial genius: to persuade and inspire, to open up the decision-making process, to seize opportunities when they arise, to persevere when setbacks occurred, and to learn from his mistakes. Indeed, the true value of the book lies in McNeilly's brilliant ability to link military and business strategy, revealing that successful corporate leaders must possess many of the same traits that Washington did. Using examples from the NFL, Cadillac, Coke, Samsung, Embraer, IBM and others, McNeilly shows how business leaders can apply Washington's principles for success. Blending colorful military and business history with crystal-clear commentary, George Washington and the Art of Business belongs of the shelves of all executives who want to hone their leadership skills.
Mark McNeilly considers George Washington, America's first commander-in-chief, showing how his self-discipline, persistence, character, and organizational skills can be used as a model for success in today's business world.
Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader. Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future---both conventional wars and terrorist conflicts---and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the "Arab Spring," and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War. Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Reducing greenhouse gas emissions is a major environmental challenge facing the world. We all want to reduce the risks of global warming, but how much will this cost? What will it mean on a personal, business, or community level? And what policy responses should we expect from our governments? The Cost of Climate Policy sheds light on these pressing issues. The authors look at the challenges of estimating the costs of greenhouse gas emission reduction to help readers understand how different definitions of costs and different assumptions about technological and economic evolution affect the estimates that are so hotly debated today. Using Canada as their focal point, the authors look specifically at the impact of emission reduction policies on energy prices, technology options, and lifestyle choices. The book concludes with concrete proposals for overcoming the constraints of environmental policy making and the high initial costs of action. Policy makers need to know as much as possible about the costs of taking action to reduce greenhouse gas emissions. As indispensable as this book will be to policy analysts, it is also an important primer for a wider range of readers interested in the economic implications of climate change.
Volume III of Mark Twain's notebooks spans the years 1883 to 1891, a period during which Mark Twain's personal fortunes reached their zenith, as he emerged as one of the most successful authors and publishers in American literary history. During these years Life on the Mississippi, Adventures of Huckleberry Finn, and a Connecticut Yankee in King Arthur's Court appeared, revealing the diversity, depth, and vitality of Mark Twain's literary talents. With his speeches, his public performances, and his lecture tour of 1884/1885, he became the most recognizable of national figures. At the same time, Mark Twain's growing fame and prosperity allowed him to plunge deeply into the business world, a sphere not suited to his erratic energies. He created the subscription publish firm of Charles L. Webster & Company, Which published the most profitable book of its time, the Personal Memoirs of U.S. Grant. And he became the primary financial support for the ingenious but imperfectible Paige typesetter. Within a few years both the publishing company and the typesetter had taxed Mark Twain's patience, and pocket, beyond endurance. The near bankruptcy of the publishing firm and the debacle of the typesetter scheme finally resulted in 1891 in a drastic decision--to leave the house in Hartford, Connecticut, which had long been the symbol of Mark Twain's rising fortunes and idyllic family life, and move to Europe for an indefinite period in the hope of reducing the family's living expenses. The Clemens family would never return to the Hartford house, and the European stay would lengthen into an almost unbroken nine years of exile. Mark Twain's notebooks permit an intimate view of this turbulent period, whose triumphs were tempered by intimations of financial disaster and personal bitterness.
This sixth edition of Professional Issues in Speech-Language Pathology and Audiology is intended to be a primary text for students in speech-language pathology and audiology, as well as a resource for practitioners, providing a comprehensive introduction to contemporary issues that affect these professions and service delivery across settings. It aims to provide a better understanding that day-to-day clinical work, as well as personal professional growth and development are influenced by political, social, educational, health care, and economic concerns. By instilling a big-picture view of the profession, future clinicians will be more prepared to make informed decisions as they provide services, engage in advocacy efforts, and plan their careers as audiologists or speech-language pathologists. The book is divided into four major sections: Overview of the Professions, Employment Issues, Setting-Specific Issues, and Working Productively. The information presented in each section provides the reader with a better understanding and a new perspective on how professional issues have been affected by both internal and external influences in recent years including technological advances, demographic shifts, globalization, and economic factors. Chapter authors are recognized subject-matter experts, providing a blend of both foundational and cutting-edge information in areas such as evidence-based practice, ethics, job searching and employment issues, interprofessional practice, service delivery in health care and education, technology, cultural competence, supervision, and leadership. Students reading this book will appreciate how the professions have evolved over time while acquiring a sense of where they are right now as they prepare to enter the professional world. Each of the topics covered in the book will continue to play important roles in the future of speech-language pathology and audiology, providing early career professionals with the requisite knowledge to achieve success in any setting. New to the Sixth Edition: * New information on issues related to the COVID-19 pandemic * Coverage of recent changes in technology * Updates to ASHA certification requirements, the Assistants certification program, and the 2023 ASHA Code of Ethics * New contributors: Nicole E. Corbin, Sandra Liang Gillam, Erin E.G. Lundblom, Christine T. Matthews, Shari Robertson, Rachel A. Ritter, and Jennifer P. Taylor * Updated list of acronyms used in the book Key Features: * Chapters authored by recognized experts in communication sciences and disorders * Each chapter begins with an introduction and ends with a summary of key areas * Critical Thinking questions for each chapter accessible online * Case studies related to child and elder abuse * Case studies related to advocacy Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
Mark McNeilly considers George Washington, America's first commander-in-chief, showing how his self-discipline, persistence, character, and organizational skills can be used as a model for success in today's business world.
A definitive new account of the professional and personal life of one of Hollywood's most unforgettable, influential stars. Archie Leach was a poorly educated, working-class boy from a troubled family living in the backstreets of Bristol. Cary Grant was Hollywood's most debonair film star--the embodiment of worldly sophistication. Cary Grant: The Making of a Hollywood Legend tells the incredible story of how a sad, neglected boy became the suave, glamorous star many know and idolize. The first biography to be based on Grant's own personal papers, this book takes us on a fascinating journey from the actor's difficult childhood through years of struggle in music halls and vaudeville, a hit-and-miss career in Broadway musicals, and three decades of film stardom during Hollywood's golden age. Leaving no stone unturned, Cary Grant delves into all aspects of Grant's life, from the bitter realities of his impoverished childhood to his trailblazing role in Hollywood as a film star who defied the studio system and took control of his own career. Highlighting Grant's genius as an actor and a filmmaker, author Mark Glancy examines the crucial contributions Grant made to such classic films as Bringing Up Baby (1938), The Philadelphia Story (1940), Notorious (1946), An Affair to Remember (1957), North by Northwest (1959), Charade (1963) and Father Goose (1964). Glancy also explores Grant's private life with new candor and insight throughout the book's nine sections, illuminating how Grant's search for happiness and fulfillment lead him to having his first child at the age of 62 and embarking on his fifth marriage at the age of 77. With this biography--complete with a chronological filmography of the actor's work--Glancy provides a definitive account of the professional and personal life of one of Hollywood's most unforgettable, influential stars.
The fifth edition of Lunney and Oliphant's market-leading tort law text provides a complete, authoritative guide to the subject. The book combines clear overviews of the law with well-chosen extracts from cases and materials supported by insightful commentary.
Mark Sagoff has written an engaging and provocative book about the contribution economics can make to environmental policy. Sagoff argues that economics can be helpful in designing institutions and processes through which people can settle environmental disputes. However, he contends that economic analysis fails completely when it attempts to attach value to environmental goods. It fails because preference-satisfaction has no relation to any good. Economic valuation lacks data because preferences cannot be observed. Willingness to pay is benchmarked on market price and thus may reflect producer cost not consumer benefit. Moreover, economists cannot second-guess market outcomes because they have no better information than market participants. Mark Sagoff's conclusion is that environmental policy turns on principles that are best identified and applied through political processes. Written with verve and fluency, this book will be eagerly sought out by students and professionals in environmental policy as well as informed general readers.
Naval history enthusiasts and military historians who enjoy taking deeper dives into the backgrounds of well-known battles, particularly concerning tactics and leadership, will appreciate this read. The book is enriched with well-captioned photos, diagrams, and very detailed appendices, which makes it an excellent reference work." —HistoryNet Most books gloss over submarines at Midway and, if they are mentioned at all, conclude they failed miserably and had little impact on the outcome of the battle. It is undeniable that carrier aviation and intelligence saved the day, but the role of the submarine was an important one in defense of an anticipated amphibious assault. Midway Submerged is a comprehensive examination of a little-known aspect of this pivotal naval battle, explaining how Nimitz used his submarines at Midway, and the Japanese misused theirs based on a flawed tactical plan. Based on in-depth archival research not only into the battle itself, but also submarine design and construction, and tactical and operational doctrine for both the United States and Japan, it brings a whole new dimension to the discussion of the battle of Midway. It examines the intended role of the submarine in the plans and doctrine of both navies, and what the submarines were expected to accomplish for both fleets during the battle, before assessing the actual accomplishments, successes, and failures of the submarine forces on both sides. Of particular importance, the book offers an analysis of how well these vessels fulfilled the expectations placed on them by their respective naval planners, concluding that submarines played a more important role in the outcome than has been previously understood.
This study explores the British and American attempts to suppress both piracy and slavery in the equatorial Atlantic in the period 1816 to 1865. It aims to demonstrate the pivotal role of naval policy in defining the Anglo-American relationship. It defines the equatorial Atlantic as the region encompassing the coastal zones of the Gulf of Mexico, Central America, Northern Brazil, and the African coast from Cape Verde to the south of the Congo River. It explores the use of sea power by both nations in pursuit of their goals, and the Anglo-American naval relations during this relatively co-operative period. At its core, it argues that naval activities result from national interests - in this instance protecting commerce and furthering economic objectives, a source of tension between America and Britain during the period. It confirms that the two nations were neither allies nor enemies during the period, yet learnt to co-exist non-violently through their strategic use of sea power during peacetime. The study consists of an introductory chapter, eight chapters of analysis, and a select bibliography.
The American Civil War and the Paris Commune of 1871, Philip Katz argues, were part of the broader sweep of transatlantic development in the mid-nineteenth century--an age of democratic civil wars. Katz shows how American political culture in the period that followed the Paris Commune was shaped by that event. The telegraph, the new Atlantic cable, and the news-gathering experience gained in the Civil War transformed the Paris Commune into an American national event. News from Europe arrived in fragments, however, and was rarely cohesive and often contradictory. Americans were forced to assimilate the foreign events into familiar domestic patterns, most notably the Civil War. Two ways of Americanizing the Commune emerged: descriptive (recasting events in American terms in order to better understand them) and predictive (preoccupation with whether Parisian unrest might reproduce itself in the United States). By 1877, the Commune became a symbol for the domestic labor unrest that culminated in the Great Railroad Strike of that year. As more powerful local models of social unrest emerged, however, the Commune slowly disappeared as an active force in American culture.
This is the first systematic study of modern China's military campaigns and the actual fighting conducted by the People's Liberation Army since the founding of the People's Republic. It provides a general overview of the evolution of PLA military doctrine, and then focuses on major combat episodes from the civil war with the Nationalists to the last significant combat in Vietnam in 1979, in addition to navy and air operations through 1999. In contrast to the many works on the specifics and hardware of China's military modernization, this book discusses such topics as military planning, command, and control; fighting and politics; combat tactics and performance; technological catch-up and doctrinal flexibility; the role of Mao Zedong; scale and typologies of fighting; and deterrence. The contributors include scholars from Mainland China, Taiwan, and the United States, who draw from a wealth of fresh archival sources.
This important book shows those working with clinical populations how to develop an understanding of the psychology of patients with cardiovascular problems to support appropriate medical care. An understanding of the psychological underpinnings of physical illness can alter the way clinicians conceptualize their patients and the communities they serve. Based on the latest research, this book offers suggestions about how to approach cardiovascular disease holistically in multidisciplinary medical settings with competence and professionalism in mind. With the escalating prevalence of cardiovascular diseases, this book flags the importance of understanding the psychological mechanisms at play in affected patients, highlighting the multifactorial pathways that lead to the development of physical health maladies and comorbid psychopathology. It describes the bidirectional relationship of cardiovascular disease with personality pathology and offers best practices in interacting between primary care, cardiology, psychologists, and other allied professionals. It also provides specific instruction about how to navigate the relationship with medical doctors while illustrating the unique ethical challenges or limitations of the health psychologist working with patients, their families, and providers in clinical practice. Moreover, it includes coverage of treatment plans taking into consideration individual differences in age, health status, and culture. This book will be of interest to anyone interested in furthering their knowledge about the complex interplay between cardiovascular problems and mental health conditions, especially clinical health psychologists who collaborate with social workers, primary care physicians, cardiologists, and surgeons alike.
A Japanese woman living in California attempts parent-child suicide, an ancient Japanese custom called "oyako-shinju," in order to rid herself of shame upon learning that her husband has a mistress. She survives, but her two children are drowned in the attempt. Since her attempt was made in accordance with the standards of Japanese culture, should she be tried by the standards and laws of the United States? Are there universally valid moral principles that dictate what is right? Or are moral judgments culturally relative, ultimately dictated by conventions and practices that vary among societies? In Practices and Principles, Mark Tunick takes up the debate between universalists and relativists, and, in political philosophy, between communitarians and liberals, each of which has roots in an earlier debate between Kant and Hegel. Tunick focuses on three case studies: promises, contract law, and the Fourth Amendment issue of privacy. In his analysis, he rejects both uncritical deference to social practice and draconian adherence to principles when making legal and ethical judgments. He argues that we do not always need to choose between abstract principles and social practices. Sometimes we appeal to both; sometimes we need to appeal to shared social norms; and sometimes, where there is no ethical community, we can appeal only to principles. Ultimately, Tunick rejects simplified arguments that force us to choose between either practices or principles, universalism or relativism, and liberalism or communitarianism.
Since its release in 2010, Ghost Light: An Introductory Handbook for Dramaturgy has become the international standard for dramaturgy training and practice. As the field of dramaturgy continues to shift and change, this new edition prepares theatre students and practitioners to create powerful, relevant performances of all types.
An argument that draws on canonical and contemporary thinkers in political theory and science studies--from Machiavelli to Latour--for insights on bringing scientific expertise into representative democracy.
Examine the questions of “how,” “what,” and “why” associated with religiousness and spirituality in the lives of older adults! New Directions in the Study of Late Life Religiousness and Spirituality explores new ways of thinking about a topic that was once taboo but that has now attracted considerable attention from the gerontological community. It examines various approaches to methodology and definition that are used in the study of religion, spirituality, and aging. In addition, it explores the ways that gerontological research can highlight the role of religion and spirituality in the lives of older adults. The first section will introduce you to new ways of thinking about research methodology and data analysis that can be applied to studying the complexity of older adults' religious/spiritual practice and beliefs. You'll learn several approaches to the study of phenomena that are both personal and also deeply embedded in community. The second section addresses issues of definition, exploring important questions that call for critical reflection, such as: “What are we studying?” “What social and psychological influences shape our thinking about definition?” and “Do the definitions used by gerontologists match those held by older people?” The final section moves the study of religion, spirituality, and aging beyond a focus on health and mortality to examine well-being more broadly in the context of the life experiences of older adults. Here is a small sample of what you'll learn about in New Directions in the Study of Late Life Religiousness and Spirituality: structural equation modeling—a statistical method designed to capture the dynamics inherent in the passage of time feminist qualitative methods for studying spiritual resiliency in older women spirituality as a public health issue the differences between groups of older people in the way they define religion and spirituality the psychosocial implications of two types of religious orientation—“dwelling” and “seeking” older women's responses to the experience of widowhood and to the question of whether their religious beliefs were affected by the experience how social context influences our decisions and our interpretations of people's religious beliefs, behaviors, and experiences the ways that people caring for a spouse with dementia rely on religious coping a model that delineates three different ways people relate to God in coping—and a study that asks whether these types of coping produce different outcomes for caregivers how people adjust to bereavement as a function of their beliefs about an afterlife
The sixth edition of this market-leading tort law text provides a complete, authoritative guide to the subject. It combines clear overviews of the law with extracts from cases and materials supported by insightful commentary.
Gayatri Chakravorty Spivak: Live Theory offers a concise, comprehensive and accessible introduction to the themes central to the thought of one of the world's most provocative and original theorists. The book concentrates on Spivak's engagement, in theory and practice, with deconstruction, Marxism, feminism, and issues of postcoloniality and globalization, and makes clear the extent of her impact in the fields of postcolonial and literary theory. Gayatri Chakravorty Spivak: Live Theory is a key resource for anyone studying this pioneering thinker.
Highly readable, well illustrated, and easy to understand, Obstetrics: Normal and Problem Pregnancies remains your go-to choice for authoritative guidance on managing today’s obstetric patient. Reflecting the expertise of internationally recognized authorities, this bestselling obstetrics reference has been thoroughly revised to bring you up to date on everything from ultrasound assessment of fetal anatomy and growth, to medical complications in pregnancy, to fetal therapy...and much more! Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Benefit from the knowledge and experience of international experts in obstetrics. Gain a new perspective on a wide range of today’s key issues - all evidence based and easy to read. Stay current with new coverage of fetal origins of adult disease, evidence-based medicine, quality assessment, nutrition, and global obstetric practices. Find the information you need quickly with bolded key statements, additional tables, flow diagrams, and bulleted lists for easy reference. Zero in on "Key Points" in every chapter - now made more useful than ever with the inclusion of related statistics. View new ultrasound nomograms in the Normal Values in Pregnancy appendix.
The Jacksonian period under review in this dictionary served as a transition period for the United States. The growing pains of the republic’s infancy, during which time Americans learned that their nation would survive transitions of political power, gave way to the uncertainty of adolescence. While the United States did not win its second war, the War of 1812, with its mother country, it reaffirmed its independence and experienced significant maturation in many areas following the conflict’s end in 1815. As the second generation of leaders took charge in the 1820s, the United States experienced the challenges of adulthood. The height of those adult years, from 1829 to 1849, is the focus of the Historical Dictionary of the Jacksonian Era and Manifest Destiny. This second edition of Historical Dictionary of the Jacksonian Era and Manifest Destiny contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 200 cross-referenced entries on important personalities, politics, economy, foreign relations, religion, and culture. This book is an excellent access point for students, researchers, and anyone wanting to know more about this era in American history.
This is the first systematic study of modern China's military campaigns and the actual fighting conducted by the People's Liberation Army since the founding of the People's Republic. It provides a general overview of the evolution of PLA military doctrine, and then focuses on major combat episodes from the civil war with the Nationalists to the last significant combat in Vietnam in 1979, in addition to navy and air operations through 1999. In contrast to the many works on the specifics and hardware of China's military modernization, this book discusses such topics as military planning, command, and control; fighting and politics; combat tactics and performance; technological catch-up and doctrinal flexibility; the role of Mao Zedong; scale and typologies of fighting; and deterrence. The contributors include scholars from Mainland China, Taiwan, and the United States, who draw from a wealth of fresh archival sources.
Join the angel Hael as he will tell you his story of an incredible tragedy - the Johnstown Flood from 1889. More than 2,209 people died, when a 40-foot wall of water destroyed Johnstown, PA.
This field-defining book offers an interpretation of the recent figurations of neo-Victorianism published over the last ten years. Using a range of critical and cultural viewpoints, it highlights the problematic nature of this 'new' genre and its relationship to re-interpretative critical perspectives on the nineteenth century.
The livestock revolution; Recent transformation of livestock food demand; Accompanying transformation of livestock supply; Projections of future demand and supply to 2020; Implications of the livestock revolution for world trade and food prices; Nutrition, food security, and poverty alleviation; Environmental sustainability; Public health; Technology needs and prospects; Taking stock and moving forward.
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