Mark McDonald's Books

How to Spot the Next Starbucks, Whole Foods, Walmart, Or McDonald's BEFORE Its Shares Explode

A Low-Risk Investment You Can Pretty Much “Buy-and-Forget”—Until You Want to Retire to Florida Or the South of France

By: Mark Tier

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How to Spot the Next Starbucks, Whole Foods, Walmart, Or McDonald's BEFORE Its Shares Explode

A Low-Risk Investment You Can Pretty Much “Buy-and-Forget”—Until You Want to Retire to Florida Or the South of France

By: Mark Tier

A low-risk investment you can pretty much "buy and forget" -- until you want to retire to florida or the south of France

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321

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St. Martin's Press

Published Date

ISBN 10

1250071569

ISBN 13

9781250071569

Sustainable Enterprise

A Macromarketing Approach

By: Mark Peterson

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Sustainable Enterprise

A Macromarketing Approach

By: Mark Peterson

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.

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561

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SAGE Publications

Published Date

ISBN 10

145225642X

ISBN 13

9781452256429

United States of Fear

How America Fell Victim to a Mass Delusional Psychosis

By: Mark McDonald M.D.

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United States of Fear

How America Fell Victim to a Mass Delusional Psychosis

By: Mark McDonald M.D.

As the COVID-19 pandemic unfolded, LA-based psychiatrist Mark McDonald grew increasingly concerned by the negative mental health effects he witnessed among his patients—and Americans nationwide. These negative effects—stress, anxiety, depression, addiction, domestic violence, suicidal ideation—were all directly traceable to the climate of fear being stoked by public health authorities and irresponsibly amplified by national media. These fears in turn drove a hysterical overreaction from government in the form of draconian lockdowns and mask and vaccine mandates of questionable value. But the fear did not abate and quickly took on a life of its own, becoming an unstoppable force in all our lives. At last McDonald began to speak out, explaining that America is actually suffering from two pandemics: a viral one and a psychological one, a “pandemic of fear” that is in many ways more dangerous and damaging than the virus itself. Rooted in the natural anxieties of women on behalf of their children and families, inflamed and amplified by sensationalistic media, and driven over the top by hamfisted authoritarian measures from those in power, McDonald diagnoses the country at large as suffering from a mass delusional psychosis. This is not a metaphor. The malady itself is very real. Whether we can regain our collective sanity as a society remains to be seen.

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Bombardier Books

Published Date

ISBN 10

1637583206

ISBN 13

9781637583203

Sustainable Marketing

A Holistic Approach

By: Mark Peterson

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Sustainable Marketing

A Holistic Approach

By: Mark Peterson

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

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374

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SAGE

Published Date

ISBN 10

1529769272

ISBN 13

9781529769272

Authenticity

Building a Brand in an Insincere Age

By: Mark Toft,Jay Sunny,Rich Taylor

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Authenticity

Building a Brand in an Insincere Age

By: Mark Toft,Jay Sunny,Rich Taylor

Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.

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211

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Bloomsbury Publishing USA

Published Date

ISBN 10

1440873216

ISBN 13

9781440873218

The Notre Dame Football Encyclopedia

The Ultimate Guide to America's Favorite College Team

By: Keith Marder,Mark Spellen,Jim Donovan

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The Notre Dame Football Encyclopedia

The Ultimate Guide to America's Favorite College Team

By: Keith Marder,Mark Spellen,Jim Donovan

The Fighting Irish have not only the most successful college football program in history but the most devoted fans. In their 110-year history, Notre Dame has compiled a phenomenal 747-222-31 record, including eleven national championships! Now the millions of Notre Dame fans can find what they're looking for in this A-to-Z compendium of 500 lively entries -- from John Adams to Chris Zorich -- packed with scores, records, polls, and profiles of players and coaches. Here are all the facts about George Gipp, Joe Montana, Knute Rockne, Ara Parseghian, the Four Horsemen, and more. The appendix includes a complete player roster, all-time results, NFL draft picks and players, a year-by-year history, and even an All-Time Notre Dame Dream Team.

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316

Publisher

Citadel Press

Published Date

ISBN 10

0806521082

ISBN 13

9780806521084

Aspen Treatise for Business Organizations

By: J. Mark Ramseyer

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Aspen Treatise for Business Organizations

By: J. Mark Ramseyer

This treatise analyzes the law of business organizations: corporate law, partnership and LLC law, agency, and selected aspects of securities regulation. In clean, uncomplicated prose, the text offers a clear and thoughtful overview. Business Organizations explains the structure of the law itself, placing it within an historical context, and outlines its economic effect. Integrating basic principles of business and finance in an unintimidating, uncomplicated manner, the text engages readers who have either an elemental or a sophisticated grasp of economics. New to the Third Edition: New cases discussed: Ackerman v. Sobol Family Partnership Zupnick v. Goizueta City of Birmingham Ret. and Relief System v. Good Salman v. United States AmerisourceBergen Corp. v. Lebanon County Employees' Retirement Fund Trinity Wall Street v. Wal-Mark Stores, Inc. Professors and students will benefit from: Tracks two principal texts: William A. Klein, J. Mark Ramseyer, and Stephen M. Bainbridge, Business Associations: Cases and Materials on Agency, Partnerships, and Corporations (10th ed., Foundation Press); and William T. Allen, Reinier Kraakman, and Vikramaditya S. Khanna, Commentaries and Cases on the Law of Business Organization (6th ed., Wolters Kluwer Legal Education) Photos used to engage the reader Incorporates pop culture references such as classic movies and comic books to enliven the text

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510

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Aspen Publishing

Published Date

ISBN 10

1543825958

ISBN 13

9781543825954

Connected in Cairo

Growing Up Cosmopolitan in the Modern Middle East

By: Mark Allen Peterson

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Connected in Cairo

Growing Up Cosmopolitan in the Modern Middle East

By: Mark Allen Peterson

For members of Cairo's upper classes, cosmopolitanism is a form of social capital, deployed whenever they acquire or consume transnational commodities, or goods that are linked in the popular imagination to other, more "modern" places. In a series of thickly described and carefully contextualized case studies—of Arabic children's magazines, Pokémon, private schools and popular films, coffee shops and fast-food restaurants—Mark Allen Peterson describes the social practices that create class identities. He traces these processes from childhood into adulthood, examining how taste and style intersect with a changing educational system and economic liberalization. Peterson reveals how uneasy many cosmopolitan Cairenes are with their new global identities, and describes their efforts to root themselves in the local through religious, nationalist, or linguistic practices.

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288

Publisher

Indiana University Press

Published Date

ISBN 10

0253223113

ISBN 13

9780253223111

The Positive Side of Special Education

Minimizing Its Fads, Fancies, and Follies

By: Kenneth A. Kavale,Mark P. Mostert

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The Positive Side of Special Education

Minimizing Its Fads, Fancies, and Follies

By: Kenneth A. Kavale,Mark P. Mostert

This book provides a description of special education practices that have had significant impact but lacked scientific validation.

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310

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R&L Education

Published Date

ISBN 10

1578860970

ISBN 13

9781578860975

Economics of Strategy

By: David Besanko,David Dranove,Mark Shanley,Scott Schaefer

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Economics of Strategy

By: David Besanko,David Dranove,Mark Shanley,Scott Schaefer

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

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595

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470373601

ISBN 13

9780470373606

The Story Behind the Dish

Classic American Foods

By: Mark McWilliams

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The Story Behind the Dish

Classic American Foods

By: Mark McWilliams

Profiling 48 classic American foods ranging from junk and fast food to main dishes to desserts, this book reveals what made these dishes iconic in American pop culture. Americans have increasingly embraced food culture, a fact proven by the rising popularity of celebrity chefs and the prominence of television shows celebrating food themes. This fascinating overview reveals the surprising story behind the foods America loves. The Story Behind the Dish: Classic American Foods is an engaging pop culture resource which helps tell the story of American food. Each chapter is devoted to one of 48 distinctive American dishes and features the story of where the food developed, what inspired its creation, and how it has evolved. The book not only covers each food as a single entry, but also analyzes the themes and events that connect them, making the text useful as both a reference and a narrative on the history of food.

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272

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Bloomsbury Publishing USA

Published Date

ISBN 10

0313385106

ISBN 13

9780313385100

North of the River

By: Mark Higginson

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North of the River

By: Mark Higginson

North of the River is a exciting and graphic tale of a young Army officer's first tour of duty in the Korean DMZ of 1969. The fact that a low grade war was being fought in Korea at that time is generally unknown to most of the American people. This story provides a fascinating and revealing tale, full of humor, adventure, romance, and an accurate picture of military life and life as a Red Cross "Doughnut Dolly" in this little know theater. It moves quickly through a thirteen month tour until the reader crashes head on into the surprise, action filled conclusion.

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494

Publisher

iUniverse

Published Date

ISBN 10

1469709864

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9781469709864

The Big 50: Philadelphia Eagles

The Men and Moments that Made the Philadelphia Eagles

By: Mark Eckel

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The Big 50: Philadelphia Eagles

The Men and Moments that Made the Philadelphia Eagles

By: Mark Eckel

The Big 50: Philadelphia Eagles: The Men and Moments that Made the Philadelphia Eagles is an amazing, full-color look at the 50 men and moments that made the Eagles the Eagles. Experienced sportswriter Mark Eckel recounts the living history of the Eagles, counting down from No. 50 to No. 1. Big 50: Eagles brilliantly brings to life the Eagles remarkable story, from Chuck Bednarik to Reggie White and Randall Cunningham to the roller-coaster that was Donovan McNabb and up to today.

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245

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Triumph Books

Published Date

ISBN 10

1633196321

ISBN 13

9781633196322

The Repressed Memory Epidemic

How It Happened and What We Need to Learn from It

By: Mark Pendergrast

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The Repressed Memory Epidemic

How It Happened and What We Need to Learn from It

By: Mark Pendergrast

This book offers a comprehensive overview of the concept of repressed memories. It provides a history and context that documents key events that have had an effect on the way that modern psychology and psychotherapy have developed. Chapters provide an overview of how human memory functions and works and examine facets of the misguided theories behind repressed memory. The book also examines the science of the brain, the reconstructive nature of human memory, and studies of suggestibility. It traces the present-day resurgence of a belief in repressed memories in the general public as well as among many clinical psychologists, psychiatrists, social workers, “body workers,” and others who offer counseling. It concludes with legal and professional recommendations and advice for individuals who deal with or have dealt with the psychotherapeutic practice of repressed memory therapy. Topics featured in this text include: The modern diagnosis of Dissociative Identity Disorder (DID) (once called MPD) The “Satanic Panic” of the 1980s and its relation to repressed memory therapy. The McMartin Preschool Case and the “Day Care Sex Panic.” A historical overview from the Great Witch Craze to Sigmund Freud’s theories, spanning the 16th to 19th centuries. An exploration of the cultural context that produced the repressed memory epidemic of the 1990s. The repressed memory movement as a religious sect or cult. The Repressed Memory Epidemic will be of interest to researchers and clinicians as well as undergraduate and graduate students in the fields of psychology, sociology, cultural studies, religion, and anthropology.

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650

Publisher

Springer

Published Date

ISBN 10

3319633759

ISBN 13

9783319633756

The Soundies

A History and Catalog of Jukebox Film Shorts of the 1940s

By: Mark Cantor

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The Soundies

A History and Catalog of Jukebox Film Shorts of the 1940s

By: Mark Cantor

The 1940s saw a brief audacious experiment in mass entertainment: a jukebox with a screen. Patrons could insert a dime, then listen to and watch such popular entertainers as Nat "King" Cole, Gene Krupa, Cab Calloway or Les Paul. A number of companies offered these tuneful delights, but the most successful was the Mills Novelty Company and its three-minute musical shorts called Soundies. This book is a complete filmography of 1,880 Soundies: the musicians heard and seen on screen, recording and filming dates, arrangers, soloists, dancers, entertainment trade reviews and more. Additional filmographies cover more than 80 subjects produced by other companies. There are 125 photos taken on film sets, along with advertising images and production documents. More than 75 interviews narrate the firsthand experiences and recollections of Soundies directors and participants. Forty years before MTV, the Soundies were there for those who loved the popular music of the 1940s. This was truly "music for the eyes.

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2077

Publisher

McFarland

Published Date

ISBN 10

1476646422

ISBN 13

9781476646428

Products Liability Law

By: Mark Geistfeld

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Products Liability Law

By: Mark Geistfeld

Products Liability Law, Second Edition, by prolific tort scholar Mark Geistfeld, represents the “next generation” of casebooks on products liability. Earlier texts focused on the relative merits of strict liability and negligence, embodied in the apparently competing liability frameworks of the consumer expectations test in the Restatement (Second) of Torts and the risk-utility test in the Restatement (Third) of Torts. The majority of courts, however, have incorporated the risk-utility test into the framework of consumer expectations. By providing balanced coverage of both consumer expectations and the risk-utility test, the casebook keeps pace with ongoing developments in the case law and moves beyond the battles that largely defined products liability in the twentieth century. In addition to teaching students how liability rules protect consumer expectations via comprehensive application of the risk-utility test, this innovative casebook underscores the importance of doctrinal history, the psychology of evaluating product risks, and the role of products liability in the modern regulatory state. Students will learn how courts have applied established doctrines to novel problems ranging from the relevance of scientific evidence in toxic-tort cases to the distribution of defective products on the Amazon online marketplace. To further illustrate this dynamic, the casebook has twenty-nine problems with associated analysis involving the liability issues likely to be raised by the emerging technology of autonomous vehicles. Finally, the casebook reinforces students’ knowledge of fundamental tort principles while developing specialized expertise and a deeper understanding of the torts process. New to the Second Edition: A dozen new main cases updating older case law, providing coverage of new issues not addressed in the First Edition, and/or improving upon the analysis provided by the associated case in the First Edition Retention of the majority of main cases from the first edition, with revisions to the ensuing notes incorporating relevant case law developments A reorganized and updated chapter covering the controversy over the relative merits of the consumer expectations and risk-utility tests Comprehensive discussion of the tort version of the implied warranty—the genesis of the consumer expectations test—and its relation to product malfunctions and the risk-utility test A new chapter addressing the existence of the tort duty and identifying the difference between patent dangers and patent defects Reorganization of the chapter on factual causation, emphasizing the continuity of evidentiary problems running across different types of cases, ranging from the heeding presumption in warning cases, to market-share liability, to proof of both general and specific causation in toxic-tort cases Professors and students will benefit from: Classroom-tested materials taught for over 20 years by an award-winning professor Interesting cases that illustrate both the traditional and contemporary character of products liability litigation; cases are followed by extensive notes Each chapter addressing doctrinal issues concludes with problems on autonomous vehicles. The full set of 29 problems provides students with the necessary background for understanding liability issues posed by this emerging technology. Each problem is followed by the author’s analysis of the associated issues, cross-referenced to the relevant casebook material.

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800

Publisher

Aspen Publishing

Published Date

ISBN 10

1543820662

ISBN 13

9781543820669

Ghosts of War: The Killing of Captain Wesley Riden

By: C. Mark Riden M.A. M.Ed.

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Ghosts of War: The Killing of Captain Wesley Riden

By: C. Mark Riden M.A. M.Ed.

Written by talented research anthropologist C. Mark Riden M.A. M.Ed., the Ghosts of War elevates the lives of diverse civilian heroes and military combatants who witnessed or had fought in America’s Wars that most historians overlook. Ghosts of War takes the reader on a journey into the past with a murder mystery in mind complete with a host of collaborators trying to answer the question: Who killed Captain Wesley Riden? After being arrested twice by the Missouri Provost Marshal’s Office for speaking out against the Union, he and his newborns were violently murdered by cannon in 1864.

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213

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AuthorHouse

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ISBN 13

9798823012461

The Return of the Horsemen

Spark Gap, Submarines and Mexican Cave Fish

By: Mark Roddy

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The Return of the Horsemen

Spark Gap, Submarines and Mexican Cave Fish

By: Mark Roddy

The phone call was short - a complaint from Mark Webley - a freshman at St. Mary's college in Maryland - reporting that every Thursday night he was picking up a coded message in morse code - that was being repeated verbatim all the way around the world by other ham radio operators. The situation is addressed at the next executive meeting at the Carlisle War College in Pennsylvania. A decision is made that it 'wouldn't hurt' to set up an informal ROTC program at various schools to explore the possibility that other 'unfriendly' nations might still be using primitive forms of communication against the United States. The situation explodes when Mark Webley - now an exchange student at the University of Gibraltar, intercepts communications that accurately describe the movement of US submarines in and out of the Mediterranean. On this surface, this novel is a love story between Mark Webley and Maria Blasini, as they work their way through the maze trying to get to the end in one piece, and return to college where they belong. On a second level, it is a high action drama involving patriotism, loyalty, love, trust, and respect - as opposed to lying, cheating, treason and corruption, fueled by massive amounts of money. And finally, it is a warning to the United States military that although this book is fiction, there is truth in it which should not be ignored. As for the horses? I guess you will have to read the book to find out!

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1091

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AuthorHouse

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ISBN 13

9798823018982

The Revenge of Colonel Blood

A Four Ravens Adventure

By: Mark Jackson,Professor of the History of Medicine Centre for Medical History University of Exeter Mark Jackson

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The Revenge of Colonel Blood

A Four Ravens Adventure

By: Mark Jackson,Professor of the History of Medicine Centre for Medical History University of Exeter Mark Jackson

London, 1925. The greatest treasure in the world, the crown jewels, have been stolen. It is up to three Beefeaters and a Chelsea Pensioner to get it back! The hunt for the thieves will take them into London's murky underworld and to the north of Scotland.

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177

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Troubador Publishing Ltd

Published Date

ISBN 10

1780884680

ISBN 13

9781780884684

Crafting Patriotism for Global Dominance

America at the Olympics

By: Mark Dyreson

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Crafting Patriotism for Global Dominance

America at the Olympics

By: Mark Dyreson

In 2008 China plans to use the Olympic Games to remake its national identity in the global marketplace. In so doing China treads the path blazed by the United States. For more than a century the U.S. has used the Olympic Games to construct national identity, create communal memory, and craft patriotic mythology. From opening parades where the American team refuses to dip its flag in order to signal American exceptionalism to the closing ceremonies where the U.S. media trumpet that their team owes its medals not to superior athleticism but to the nation’s peerless social and political systems, Olympic Games have served as sites to bolster American nationalism. More than any other nation, the United States has politicized its Olympic participation. In the process a host of myths about American superiority in global encounters has emerged through the Olympics. In memorializing and mythologizing their Olympic teams Americans have revealed the contours of the racial, gender, and class dynamics that animate their peculiar nationhood. These essays explore the history of expressions of American national identity in Olympic arenas. This book was published as a special issue of the International Journal of the History of Sport.

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276

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Routledge

Published Date

ISBN 10

1317969251

ISBN 13

9781317969259

The Multiplier Model

How Systems Can Create Exponential Business Growth

By: Mark Sibert

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The Multiplier Model

How Systems Can Create Exponential Business Growth

By: Mark Sibert

Create a Business that Runs Itself Going from small business to successful startup to scalable growth takes more than just good luck, it takes a system. Over the last 34 years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000 only 5,000 had the right systems in place to go from successful to scalable. What do these companies have in common? 1. They are good at what they do. Being good at the core of your business that you continue to see a healthy return on your investment. 2. They have a system in place and a manual on hand. Their process is documented and routinely integrated into every aspect of their business, so if someone follows the system the business can virtually run itself.

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245

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Entrepreneur Press

Published Date

ISBN 10

1613084242

ISBN 13

9781613084243

Whatever Happened To...?

Catching Up with Canadian Icons

By: Mark Kearney,Randy Ray

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Whatever Happened To...?

Catching Up with Canadian Icons

By: Mark Kearney,Randy Ray

The latest book by Canada’s Trivia Guys is an entertaining where-are-they-now look at the fate of some 100 celebrities, newsmakers, and significant artifacts from this country’s past. Lake Ontario swimmer Marilyn Bell, CFL legend Russ Jackson, Canada’s first automobile, and Roger Woodward, a boy who survived the waters of Niagara Falls more than 40 years ago, are among those tracked down. Long after making headlines or burrowing their way into our collective consciousness, these Canadian icons have travelled different roads or in some cases kept more quietly to the path that gained them attention in the first place. Kearney and Ray spice up their stories with dozens of fascinating facts. With website links to further information, this book is a great resource to learn more about Canada’s heritage.

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267

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Dundurn

Published Date

ISBN 10

1459718194

ISBN 13

9781459718197

Health Care Law and Ethics

By: Mark A. Hall,David Orentlicher,Mary Anne Bobinski,Nicholas Bagley,I. Glenn Cohen

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Health Care Law and Ethics

By: Mark A. Hall,David Orentlicher,Mary Anne Bobinski,Nicholas Bagley,I. Glenn Cohen

Health Care Law and Ethics, Ninth Edition offers a relationship-oriented approach to health law—covering the essentials, as well as topical and controversial subjects. The book provides thoughtful and teachable coverage of every aspect of health care law. Current and classic cases build logically from the fundamentals of the patient/provider relationship to the role of government and institutions in health care. The book is adaptable to both survey courses and courses covering portions of the field. Key Features: New authors Nick Bagley and Glenn Cohen Incorporated anticipated changes to the Affordable Care Act More current cases and more streamlined notes, including ones on medical malpractice, bioethics, and on finance and regulation More coverage of “conscientious objection” and “big data” - Discussion of new “value based” methods of physician payment - Expanded coverage of “fraud and abuse” Current issues in public health (e.g., Ebola, Zika) and controversies in reproductive choice (e.g., Hobby Lobby) Coverage of cutting-edge genetic technologies (e.g., gene editing and mitochondrial replacement)

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2168

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Aspen Publishing

Published Date

ISBN 10

1454897651

ISBN 13

9781454897651

Moondoggle

Franklin Roosevelt and the Fight for Tidal-Electric Power at Passamaquoddy Bay

By: Mark C. Borton

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Moondoggle

Franklin Roosevelt and the Fight for Tidal-Electric Power at Passamaquoddy Bay

By: Mark C. Borton

For 25 years, Franklin Roosevelt tried to build the world’s first tidal-electric power plant—by harnessing the Bay of Fundy’s giant tides. The enormous project would have dammed-up 110 square miles of coastal Maine and Canada. Moondoggle is a dramatic tale about the appeal of tidal power, the difficulties in realizing its potential, and the engineers and three U.S. Presidents (Roosevelt, Truman, and Kennedy) who tried to make clean and renewable tidal power a reality. Now on the 100th anniversary of the “Passamaquoddy Project’s” conception (1920-2020), Moondoggle—the only book on the project—explores what almost was, and what could be.

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669

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1608937151

ISBN 13

9781608937158

Nature's Fortune

How Business and Society Thrive by Investing in Nature

By: Mark R Tercek,Jonathan S Adams

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Nature's Fortune

How Business and Society Thrive by Investing in Nature

By: Mark R Tercek,Jonathan S Adams

What is nature worth? The answer to this question -- which traditionally has been framed in environmental terms -- is revolutionizing the way we do business. In Nature's Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation. Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, Nature's Fortune shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation -- protecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable and safe; and dealing with unavoidable climate change -- but in economic progress, as well. Organizations obviously depend on the environment for key resources -- water, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization's decisions and activities, just as habitually as they consider cost, revenue, and ROI. A must-read for business leaders, CEOs, investors, and environmentalists alike, Nature's Fortune offers an essential guide to the world's economic -- and environmental -- well-being.

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274

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Basic Books

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ISBN 10

0465046967

ISBN 13

9780465046966

The Franchisee Handbook

Everything You Need to Know About Buying a Franchise

By: Mark Siebert

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The Franchisee Handbook

Everything You Need to Know About Buying a Franchise

By: Mark Siebert

Is Franchising Right For You? Why start a business from scratch when you can have a piece of the greatest expansion strategy ever conceived? Franchising is BIG and getting bigger in every sector—from restaurants and coffee chains to pet care and insurance. There is a franchise for everything and everyone. As a potential franchise owner, you can be in charge of your own success while being supported by a known brand. Franchising gives you that ability, along with the satisfaction that comes only with building something that can last a lifetime and beyond. And, if you are successful, you eventually stop sweating the details and have the freedom to enjoy your life in a way that most around you cannot. In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to: Accurately assess the risks of buying a franchise Determine if a franchise is a good fit for your personal goals Research and vet potential franchise opportunities Create a startup plan that meets your business goals Prepare your franchise for success Why dream about owning a franchise when you can take concrete steps to make it happen today? With The Franchisee Handbook as your guide, you have the power in your hands to start your own franchise journey right now.

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234

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Entrepreneur Press

Published Date

ISBN 10

1613083998

ISBN 13

9781613083994

Consumption and Everyday Life

By: Mark Paterson

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Consumption and Everyday Life

By: Mark Paterson

With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.

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470

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Taylor & Francis

Published Date

ISBN 10

1000890635

ISBN 13

9781000890631

Anwar Returns: The Final Twist

By: Mark Trowell, QC

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Anwar Returns: The Final Twist

By: Mark Trowell, QC

Mark Trowell QC is a leading Australian criminal lawyer. He has been an international observer reporting for several organisations at the criminal proceedings against the late Malaysian advocate Karpal Singh, Minister Rishad Bathiudeen of Sri Lanka and UDD Leader Jatuporn Prompan in Thailand. He has also represented the interests of the Geneva-based Inter-Parliamentary Union at the criminal trials and appeals of Anwar Ibrahim in Malaysia and General Sarath Fonseka in Sri Lanka. He is the author of Sodomy II: The Trial of Anwar Ibrahim (2012) and The Prosecution of Anwar Ibrahim: The Final Play (2015).

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462

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Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814828874

ISBN 13

9789814828871

The Prosecution of Anwar Ibrahim: The Final Play

By: Mark Trowell QC

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The Prosecution of Anwar Ibrahim: The Final Play

By: Mark Trowell QC

On 9 January 2012, after a lengthy two-year trial, Anwar Ibrahim was acquitted of charges of sodomy against his 23-year-old aide, Mohd Saiful. The acquittal was a shock not only to Anwar – who expected to go to jail – but to most international observers who were convinced he would be found guilty. This book recounts both the first sodomy episode (1998-2004) and the Sodomy II trial (2008–2012). It then takes up the story after the acquittal, describing the events that led to the Malaysian Court of Appeal overturning the ruling in March 2014 – convicting Anwar of the charge and sentencing him to five years’ imprisonment – the final appeal against the conviction in the Federal Court of Malaysia In October 2014, and the guilty verdict that was finally delivered on 10 February 2015. Anwar is now in prison serving a five-year sentence. The 2014 conviction ruled him out of contesting a by-election for the parliamentary state seat of Kajang and plans to become the chief minister of Selangor. At the same time his lawyer, Karpal Singh, was convicted of sedition, which disqualified him from parliament. Together, these events were seen as an attack on the key leaders of the opposition parties

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383

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Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814634514

ISBN 13

9789814634519

Forensic and Legal Psychology

By: Mark Costanzo,Daniel Krauss

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Forensic and Legal Psychology

By: Mark Costanzo,Daniel Krauss

Using research in clinical, cognitive, developmental, and social psychology, Forensic and Legal Psychology shows how psychological science can enhance the gathering and presentation of evidence, improve legal decision-making, prevent crime, rehabilitate criminals, and promote justice. Although the emphasis is on psychological research, the textbook makes extensive use of actual cases and real trials to engage students and to illustrate the relevance of research findings. Written in a clear, student-friendly style, Forensic and Legal Psychology is designed for both the psychology and law AND forensic psychology class. Visit the preview site for more information: www.worthpublishers.com/costanzokrausspreview

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492

Publisher

Macmillan

Published Date

ISBN 10

1429205784

ISBN 13

9781429205788

The Mighty Mince Pie Massacre

By: Mark Lowery

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The Mighty Mince Pie Massacre

By: Mark Lowery

Mark Lowery is far too funny' Jonathan Meres, author of THE WORLD OF NORM The sixth book in the hilarious and anarchic ROMAN GARSTANG ADVENTURE series It is the month before Christmas, and Roman's class is preparing for the Christmas fete and the school pantomime. The new teacher at the helm - the awful Mr Le Salle, a flamboyant, theatrical and downright nasty piece of work - is the least of Roman's worries. He also has to contend with the most rubbish role in the panto (being a box) as well as organising the Santa's grotto stall at the Christmas fete with loose cannon Darren Gamble. As the panto nears, it seems that everything that could possibly go wrong is about to. It is left to Roman to save the panto and the day ...

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129

Publisher

Bonnier Publishing Fiction Ltd.

Published Date

ISBN 10

1848127324

ISBN 13

9781848127326

The History of Holland

By: Mark T. Hooker

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The History of Holland

By: Mark T. Hooker

Holland was once a superpower upon whose empire the sun never set. Today it is on the leading edge of social change. This history of Holland, from its earliest beginnings to the present day, provides the most up-to-date survey of modern Dutch history, including the current Dutch approach to a number of social issues, such as the welfare state, the environment, socialized medicine, and the role of the military in the post-Cold War world. Containing a wealth of current information and statistics, this work will help the reader to understand the Dutch both within the historical context in which Holland exists and as world leaders in social change as we approach the twenty-first century. This engagingly written history provides a contemporary overview of Holland's geography, economy, political system, and society. Chapters arranged chronologically trace the history and culture of the nation from the Ice Age to the new post-Cold War world. Chapters on recent Dutch history show how Holland has claimed a leading role in social change: the Dutch have authorized euthanasia, socialized medicine, and legalized soft drugs. A selection of brief biographical sketches will introduce the reader to many of the important Dutch personalities throughout Holland's history, and a bibliographical essay will help the researcher to locate recommended books and other materials for further reading.

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262

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313050686

ISBN 13

9780313050688

Franchise Your Business

The Guide to Employing the Greatest Growth Strategy Ever

By: Mark Siebert

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Franchise Your Business

The Guide to Employing the Greatest Growth Strategy Ever

By: Mark Siebert

Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.

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434

Publisher

Entrepreneur Press

Published Date

ISBN 10

1613084706

ISBN 13

9781613084700

Strategic Operations Management

A Value Chain Approach

By: David Walters,Mark Rainbird

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Strategic Operations Management

A Value Chain Approach

By: David Walters,Mark Rainbird

The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.

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440

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Bloomsbury Publishing

Published Date

ISBN 10

0230206778

ISBN 13

9780230206779

The Internship Bible

By: Mark Oldman,Samer Hamadeh

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The Internship Bible

By: Mark Oldman,Samer Hamadeh

Lists internship opportunities in a variety of fields, giving information about selectivity, compensation, deadlines, and duration.

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660

Publisher

The Princeton Review

Published Date

ISBN 10

0375764682

ISBN 13

9780375764684

The Jam Doughnut That Ruined My Life

By: Mark Lowery

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The Jam Doughnut That Ruined My Life

By: Mark Lowery

A jam-fuelled week of disaster is set in motion by a single doughnut! Roman Garstang is obsessed with food - particularly Squidgy Splodge raspberry-jam doughnuts - but he is about to learn that things are not always as sugar-coated as they might seem. Because of his Monday-morning jam doughnut, Roman's week takes a very sticky turn . . . By Friday Roman has been banned from eating for 24hrs, narrowly avoided a faceful of warm toddler-wee, accidentally shoplifted, been given a lift in a getaway van, styled his teacher's guinea pig with a blue mohawk, started an OAP riot . . . and still barely managed to scoff a crumb - or lick - of a single doughnut. Who knew jam could be so deadly?

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129

Publisher

Bonnier Publishing Fiction Ltd.

Published Date

ISBN 10

184812516X

ISBN 13

9781848125162

SODOMY II: The Trial of Anwar Ibrahim

By: Mark Trowell, QC

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SODOMY II: The Trial of Anwar Ibrahim

By: Mark Trowell, QC

On 9 January 2012, Anwar Ibrahim was acquitted of charges of sodomy against his then 23-year-old aide, Mohd Saiful. Anwar’s trial lasted almost two years with many delays and appeals to the superior courts. The weeks before High Court Judge Mohd Diah Zabidin delivered his verdict were full of expectation and speculation. Most observers and lawyers — even Anwar himself — were convinced that he would be found guilty of sodomy. This book recounts the events of the trial, as reported by eminent QC Mark Trowell who observed the trial on behalf of LAWASIA, the Inter-Parliamentary Union, the International Commission of Jurists, the Commonwealth Lawyers Association and Union Internationale des Advocats from January 2010 until its conclusion two years later.

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315

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Marshall Cavendish International Asia Pte Ltd

Published Date

ISBN 10

9814398861

ISBN 13

9789814398862

The World of Musicals [2 volumes]

An Encyclopedia of Stage, Screen, and Song [2 volumes]

By: Mark A. Robinson

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The World of Musicals [2 volumes]

An Encyclopedia of Stage, Screen, and Song [2 volumes]

By: Mark A. Robinson

This wide-ranging, two-volume encyclopedia of musicals old and new will captivate young fans—and prove invaluable to those contemplating staging a musical production. Written with high school students in mind, The World of Musicals: An Encyclopedia of Stage, Screen, and Song encompasses not only Broadway and film musicals, but also made-for-television musicals, a genre that has been largely ignored. The two volumes cover significant musicals in easily accessible entries that offer both useful information and fun facts. Each entry lists the work's writers, composers, directors, choreographers, and cast, and includes a song list, a synopsis, and descriptions of the original production and important revivals or remakes. Biographical entries share the stories of some of the brightest and most celebrated talents in the business. The encyclopedia will undoubtedly ignite and feed student interest in musical theatre. At the same time, it will prove a wonderful resource for teachers or community theatre directors charged with selecting and producing shows. In fact, anyone interested in theatre, film, television, or music will be fascinated by the work's tantalizing bits of historical and theatre trivia.

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Page Count

950

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1440800979

ISBN 13

9781440800979

Book's by Mark McDonald

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