The author of What They Don't Teach You at Harvard Business School now offers a book that will benefit both novice and experienced negotiators. Written in a bold, instructive voice, On Negotiating is filled with McCormack's personal and professional anecdotes and examples.
Management guru McCormack, author of "What They Don't Teach You at Harvard Business School, " has gathered his essential business rules in a comprehensive paperback edition.
This business classic features straight-talking advice you’ll never hear in school. Featuring a new foreword by Ariel Emanuel and Patrick Whitesell Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on • the secret life of a deal • management philosophies that don’t work (and one that does) • the key to running a meeting—and how to attend one • the positive use of negative reinforcement • proven ways to observe aggressively and take the edge • and much more Praise for What They Don’t Teach You at Harvard Business School “Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox “Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc. “Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer “There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
Written in a bold, instructive voice by a business pioneer whose sometimes orthodox views and methods have proven successful in the marketplace, this informative book is filled with personal and professional anecdotes and examples that clearly illustrate often misunderstood concepts.
Hugely successful businessman and bestselling author Mark H. McCormack divulges a wealth of secrets, savvy and hard-headed advice to enable anyone to put themselves in a winning position. Drawing on his own unbeatable experience and extraordinary success, McCormack focuses on the key disciplines and lessons to be learned in order to be a winner yourself. In the 15 years since his internationally bestselling What They Dont Teach You at Harvard Business School the business world has changed beyond all recognition. Today you can communicate with someone, get information, make a decision, build a brand, finance a start-up and create a personal fortune a great deal faster than ever before. What You'll Never Learn on the Internet reflects this new business world and its almost blinding speed of change. In the same inimitable style that made his previous book such an enormous success, McCormack shares the skills, techniques and wisdom gleaned from decades of experience and demonstrates his philosophy with candour and plenty of rich, real-life anecdotes. An invaluable asset for anyone reaching for success.
The publication of What They Don't Teach You at Harvard Business School in 1984 introduced the world to the Mark H. McCormack street smart, nuggets of wisdom offering accessible insights into how to get ahead in the real world of business. McCormack died in 2003, but his legacy and business philosophy live on. Beyond Harvard celebrates his genius with a collection of new street smarts based on interviews with the people who knew, worked with and were influenced by him - colleagues, clients and competitors alike. From advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, a stellar line-up of contributors from the business, media and sporting worlds show us how a brush with McCormack could change forever the way you do business - and live your life. Learn from the outside-the-box thinking that encouraged a nervous Wimbledon committee to sign up to IMG-style merchandising; why it pays to hold your nerve when you reach a negotiating impasse; how the rituals and routines of the sporting world can work in business too, and even how re-using incoming paperclips or keeping 3x5 notecards to hand can contribute to success. Beyond Harvard is both an affectionate testament to the man who invented the sports marketing industry and a worthy successor to the original Harvard book, offering a new generation of street smarts to anyone looking to improve their business understanding and practice.
An advanced course in street-smart business tactics from the bestselling author of What They Don’t Teach You At Harvard Business School. The key to executive success is innovation, and if you want to keep up with today’s fast-paced global economy, you’d better keep up with Mark McCormack. Now, one of America’s hottest entrepeneurs teaches you how to sell more, manage better, and get the job done in the ’90s. What They Still Don’t Teach You At Harvard Business School is a straight-talking, hard-hitting, practical guide to getting organized, moving ahead, and gaining the competitive edge. Here are a superstar businessman’s powerful winning strategies for buying, selling, managing, and negotiating that will give you the advantage no matter what the situation—in even the toughest business environments. • How to land your first great job—and four ways to prove your worth for a higher salary. • Ten ways careers (and companies) get stalled—and how to get them started again. • The five attributes of a winner: how to make the most of limited opportunities. • The keys to corporate culture: leadership, management, and networking. • The ten commandments of street smarts. • The seven most dangerous people in your company . . . and much more! Mark McCormack’s uniquely successful management style offers savvy advice for executives and executives-to-be on every rung of the corporate ladder. Now you no longer have to struggle to keep up with the competition—they’ll be struggling to keep up with you!
Never one for trendy management theories, Mark H. McCormack shares his time-honored methods for getting ahead in business -- the same methods that have helped him become the success he is today. In On Communicating, Mark McCormack turns his focus on the art of verbal communication. Whether it takes the form of a speech, a roundtable discussion, a phone call, or an intimate one-on-one conversation, the spoken word -- and in some cases the written as well -- will be your most important tool to effectively report, persuade, establish rapport, sell, win, criticize, correct, instruct, elevate yourself, record history, set a deal down in writing, and get respect as well as attention.
The twenty-first annual edition of the ultimate golf reference book, with complete tournament and tour information and statistics from the 1986 season. 64 pages of black-and-white photographs.
Listening After Nature examines the constructions and erasures that haunt field recording practice and discourse. Analyzing archival and contemporary soundworks through a combination of post-colonial, ecological and sound studies scholarship, Mark Peter Wright recodes the Field; troubles conceptions of Nature; expands site-specificity; and unearths hidden technocultures. What exists beyond the signal? How is agency performed and negotiated between humans and nonhumans? What exactly is a field recording and what are its pedagogical potentials? These questions are operated by a methodology of listening that incorporates the spaces of audition, as well as Wright's own practice-based reflections. In doing so, Listening After Nature posits a range of novel interventions. One example is the “Noisy-Nonself,” a conceptual figuration with which to comprehend the presence of reticent recordists. “Contact Zones and Elsewhere Fields” offers another unique contribution by reimagining the relationship between the field and studio. In the final chapter, Wright explores the microphone by tracing its critical and creative connections to natural resource extraction and contemporary practice. Listening After Nature auditions water and waste, infrastructures and animals, technologies and recordists, data and stars. It grapples with the thresholds of sensory perception and anchors itself to the question: what am I not hearing? In doing so, it challenges Western universalisms that code the field whilst offering vibrant practice-based possibilities.
A lack of confidence in the clarity or perspicuity of Scripture is apparent in Western Christianity. In this New Studies in Biblical Theology volume, Mark Thompson restates the doctrine of the clarity of Scripture. He surveys past and present objections, engages with contemporary hermeneutical challenges, and expounds the living God as the Guarantor of his accessible, written Word.
It has been widely accepted that few individuals had as great an influence on the church and its theology during the twentieth century as Karl Barth (1886-1968). His legacy continues to be explored and explained, with theologians around the world and from across the ecumenical spectrum vigorously debating the doctrinal ramifications of Barth's insights. What has been less readily accepted is that the Holocaust of the Jews had an equally profound effect, and that it, too, entails far-reaching consequences for the church's understanding of itself and its God. In this groundbreaking book, Barth and the Holocaust are brought into deliberate dialogue with one another to show why the church should heed both their voices, and how that may be done.
Twenty world leaders meet for the G8 Summit at the beautiful Cheyenne Resort in Colorado Springs. But an ugly plot lurks beneath the surface: a terrorist group, The Fallen Angels, plans to wreak havoc on the Summit.With the Secret Service, the FBI, Homeland Security, the military, and security from twenty different governments on-hand, shouldn't the resort be the safest place in the world?It seems impossible that a terrorist group could infiltrate the Summit. And yet they do. Within minutes, twenty world leaders are taken hostage, and Richard Coffee, the group's leader, makes his first demand: release twenty detainees from Guantanamo Bay, or he'll execute one leader each hour until his demands are met.Only one man can disrupt this plot. Derek Stillwater is that man.Working undercover as a maintenance man at the resort, Stillwater will wage war on the world's deadliest, most sophisticated terrorist organization, picking off the terrorists one by one-until he comes face-to-face with an evil force from his past, Richard Coffee, The Fallen Angel himself.
The practice of big business promoting war to profit materially was firmly in place by the time Major General Smedley D. Butler wrote about it in his anti-corporate pamphlets. This historical biography explores the life of Butler, a little-known American Marine who exposed an alleged fascist coup to remove President Franklin D. Roosevelt from office. This text is an exploration of the political issues of the first half of the twentieth century and an examination of a complicated, valiant man who shifted from Republican ideals to anti-corporate, left-wing populism.
In November 1989 in El Salvador, six Jesuit priests and their two female housekeepers were rousted from their beds and shot as they lay face down on the ground. At first, the George H. W. Bush administration echoed the Salvadoran military's line that the rebels must have done it. When House Speaker Tom Foley tasked a senior congressman with investigating the murders, the people of El Salvador found an unlikely champion in the person of John Joseph Moakley, representative from South Boston. In Joe Moakley's Journey, Mark Robert Schneider charts one of the most unusual transformations in American politics. A native son of South Boston, Moakley was an effective and influential House member, whose greatest influence and legacy is, paradoxically, far from home in the fields of El Salvador and Central America. Though firmly, fiercely grounded in his hometown of South Boston--he never lived anywhere else--from the beginning of this investigation until his death in 2001, issues of Central American justice, peace, and economic development became Joe Moakley's cause.
Nearly fifty years after being sworn in as president of the United States in the wake of John F. Kennedy’s assassination, Lyndon Baines Johnson remains a largely misunderstood figure. His force of personality, mastery of power and the political process, and boundless appetite for social reform made him one of the towering figures of his time. But he was one of the most protean and paradoxical of presidents as well. Because of his flawed nature and inherent contradictions, some claimed there were as many LBJs as there were people who knew him. Intent on fulfilling the promise of America, Johnson launched a revolution in civil rights, federal aid to education, and health care for the elderly and indigent, and expanded immigration and environmental protection. A flurry of landmark laws—he would sign an unparalleled 207 during his five years in office, including the Civil Rights Act of 1964, Voting Rights Act of 1965, Elementary and Secondary Education Act, Head Start, and Medicare—are testaments to the triumph of his will. His War on Poverty alone brought the U.S. poverty rate down from 20 percent to 12 percent, the biggest one-time drop in American history. As president, he was known for getting things done. At the same time, Johnson’s presidency—and the fulfillment of its own promise—was blighted by his escalation of an ill-fated war in Vietnam that tore at the fabric of America and saw the loss of 36,000 U.S. troops by the end of his term. Presidential historian Mark K. Updegrove offers an intimate portrait of the endlessly fascinating LBJ, his extraordinarily eventful presidency, and the turbulent times in which he served. We see Johnson in his many guises and dimensions: the virtuoso deal-maker using every inch of his six-foot-three-inch frame to intimidate his subjects, the relentless reformer willing to lose southern Democrats from his party for a generation in his pursuit of civil rights for all Americans, and the embattled commander in chief agonizing over the fate of his “boys” in Vietnam—including his two sons-in-law—yet steadfast in his determination to thwart Communist aggression through war, or an honorable peace. Through original interviews and personal accounts from White House aides and Cabinet members, political allies and foes, and friends and family—from Robert McNamara to Barry Goldwater, Lady Bird Johnson to Jacqueline Kennedy—as well as through Johnson’s own candid reflections and historic White House telephone conversations, Indomitable Will reveals LBJ as never before. “ For it is through firsthand narrative more than anything,” writes Updegrove, “that Lyndon Johnson—who teemed with vitality in his sixty-four years and remains enigmatic nearly four decades after his passing—comes to life.”
Christ Is Time: The Gospel according to Karl Barth (and the Red Hot Chili Peppers) welcomes you to the jungle of Barth’s head-banging opus, the Church Dogmatics, with the beats, rhythms, and lyrics of Smashing Pumpkins, Pearl Jam, Metallica, and more. Based on lectures at Princeton Seminary, Edwards distills Barth’s treatment of key questions in philosophical and systematic theology, offering a playlist of greatest hits on trinity, Christology, prayer, and others. With the care of a scholar and the energy of a stack of Peaveys, Christ Is Time testifies that the eternal God “gives it away” as time through Jesus Christ. Let’s face it: Karl’s style is a bit Beastie. And since Depeche Mode can say it best, this just might be a match made in Nirvana. Go gaga.
Jeff Brunt has landed the job he has studied for years to get and he is now a trainee solicitor at a big City corporate law firm. Unfortunately the hours he works and the pressure of the job is starting to make him think he made the wrong career choice. Against this unhappy backdrop, the Senior Partner of the law firm suddenly dies in bizarre and suspicious circumstances and against his better judgment Jeff joins the dead lawyer's former chauffeur, Malcolm, to investigate the death. Within days Jeff and Malcolm have been sucked into a deadly game of cat and mouse as the bodies start to pile up and the two friends find themselves in a desperate race to solve the mystery and save their own lives.
The village of Old Mines is the oldest settlement in the state of Missouri. Lead miners were in Old Mines as early as 1719. The founding of Old Mines in 1723 coincides with the land grant awarded to Philippe Francois Renault by French authorities on June 26, 1723, to mine lead. Thus, the oldest village in Missouri began as a mining town. In 2023, the village marks three hundred years of the French in Old Mines. This book narrates the history of people in remote Louisiana and how they have kept alive a French heritage of culture and customs. The history of Old Mines is tightly bound to the Catholic faith the French settlers brought with them, the parish they founded, and the church, schools, rectories, and convents they built. The decade of the 2020s is filled with over twenty anniversaries to be marked and celebrated in the oldest mining town in Missouri, itself marking its Bicentennial in 2021. This is not a scholarly writing of history; it is a thirty-chapter narrative, grounded in research, of the continual presence of the French in Old Mines for three hundred years.
Fully updated in this new edition, Health Care Politics and Policy in America combines a historical overview of U.S. health policy and programs with analysis of current trends and reform efforts. The book -- shows how health policy fits into the larger social, economic, political, and ideological environment of the United States; -- identifies the roles played by both public and private, institutional and individual actors in shaping the health care system at all levels; -- considers the trade-offs inherent in various policy choices and their impacts on different social groups; -- takes account of the dynamic impact of technological change on health care capacities, costs, and ethics. This edition includes expanded discussion of equity issues and whether there is a "right" to health care, and a new chapter on the issue of medical liability. The concluding chapter brings the story of health care policy up to the end of the millennium, with particular attention to the managed care revolution and reaction to it. The book equips readers with the basic tools for drawing more informed judgments in the ongoing debate about health care policy in the United States.
A Fellowship of Baptism is a critical rereading of Karl Barth's ecclesiology, arguing that reading his ecclesiology through the lens of his mature view of baptism best enables one to understand Barth's view of the church. Barth's insistence on believer's baptism is connected to the free-church ecclesiology he develops in the Church Dogmatics. The church, for Barth, is a gathered, concrete community formed by the Holy Spirit. The result of believer's baptism should be a community that is free from cultural and political control so that it can serve the world and witness to it. At the same time, questions are raised about Barth's rejection of the sacramental nature of baptism and the implications this has for ecclesiology. The strengths of believer's baptism and the weakness of his non-sacramental view are both seen in his writings on the church and are brought into conversation with one another. Reading Barth's ecclesiology and doctrine of baptism together helps to show the interdependence of baptism and ecclesiology in Barth as well as in all church teaching and practice.
Veteran Old Testament teacher Mark Gignilliat explores the theological and hermeneutical instincts that are necessary for reading, understanding, and communicating Scripture faithfully. He takes seriously the gains of historical criticism while insisting that the Bible must be interpreted as Christian Scripture, offering students a "third way" that assigns proper proportion to both historical and theological concerns. Reading and engaging Scripture requires not only historical tools, Gignilliat says, but also recognition of the living God's promised presence through the Bible.
Divine Disorder and the Rescue of God is based on the idea that a kenotic approach is essential to a viable theology. It is deeply influenced by the way such an approach influenced the writings of Donald MacKinnon. Part I argues that God forces us to live in a state of uncertainty, even about God's existence. However compelling the sense of God's presence may be, religious experience cannot take that uncertainty away. We have to understand what sort of God would want to impose upon us the disorder of uncertainty. Part II explores this further in terms of God's willingness to give a degree of independence to the created order, while Part III compares the instability of the created order with that of the moral order. By giving human beings freedom, God opens up the possibility of failure, including that of God. The doctrine of the fall expresses the impossibility of giving human beings autonomy without risking disaster. In Parts IV and V the book looks more closely at the nature of this God who embraces risk, suffering, and even failure. Who is the deity behind this divine disorder? The focus from a Christian perspective is upon the risk, suffering, and failure displayed in the life of Christ. Jesus is drawn into something that it is beyond him to fathom--hence the troubled, uncertain character of his own life. But from a kenotic perspective, even a life marked by failure can be the focal point of God's self-revelation.
International Human Rights and Humanitarian Law: Treaties, Cases, and Analysis introduces the reader to the international legal instruments and case law governing the substantive and procedural dimensions of international human rights and humanitarian law, including economic, social, and cultural rights. The book, which was originally published in 2006, also discusses the history and organisational structure of human rights and humanitarian law enforcement mechanisms. A chapter is devoted a chapter to the issues surrounding the incorporation of international law into U.S. law, including principles of constitutional and statutory interpretation, conflict rules, and the self-execution doctrine. Questions and comments sections provide critical analyses of issues raised in the materials. The last chapter addresses theoretical issues facing contemporary international human rights and humanitarian law and its enforcement.
In 2008, when the Bitcoin Whitepaper was published online, the technology world changed forever. Hero / Villain: Satoshi: The Man Who Built Bitcoin tells the story of how an awkward, Australian security specialist first created something revolutionary under the moniker “Satoshi Nakamoto” and how he spent every moment thereafter either in self-imposed hiding or in court trying to protect his invention. Initially intended to be a force for good that would allow people to transact directly and inexpensively online, it wasn’t long before Bitcoin became something else: a store of value with a cast of powerful investors hell-bent on manipulating it for their own gain. For the first time, the real inside story of Bitcoin is laid bare—a story with greed, power, and betrayal at its heart. With firsthand interviews with the man most likely to be Bitcoin’s inventor and those who have fought with him to ensure Bitcoin fulfills its positive and potentially world-changing purpose, Hero / Villain: Satoshi: The Man Who Built Bitcoin serves as an important book in the context of a world where cryptocurrency is in turmoil.
Football is a great argument starter, but how do you settle all of these arguments? THE BOOK OF FOOTY LISTS will list and rank, the great players, teams, matches, controversies and lots of lists of bests and worsts. Leading AFL identities including Simon Madden, Dermott Brereton and Glenn Archer submitted their lists, as have leading journalists, other football identities and also club supporters.
The attitude of Karl Barth to Israel and the Jews has long been the subject of heated controversy amongst historians and theologians. The question that has so far predominated in the debate has been Barth's attitude, both theologically and practically, towards the Jews during the period of the Third Reich and the Holocaust itself. How, if at all, did Barth's attitudes change in the post-war years? Did Barth's own theologising in the aftermath of the Holocaust take that horrendous event into account in his later writings on Israel and the Jews? Mark Lindsay explores such questions through a deep consideration of volume four of Barth's Church Dogmatics, the 'Doctrine of Reconciliation'.
The built environment is responsible for an estimated forty-five per cent of all greenhouse gas emissions. As the greatest opportunities for reducing these emissions occur during the briefing and design processes, the pathway to better design lies in preparing environmental briefs, and using these to drive building design and produce buildings of high environmental performance. This process-driven book looks at the theoretical issues involved in an environmental brief, and outlines methods by which architects can approach the writing of a brief that considers all aspects of the natural and the built environment, and relates these concepts to a number of case studies from around the world.
Mark Wilson presents a highly original and broad-ranging investigation of the way we get to grips with the world conceptually, and the way that philosophical problems commonly arise from this. He combines traditional philosophical concerns about human conceptual thinking with illuminating data derived from a large variety of fields including physics and applied mathematics, cognitive psychology, and linguistics. Wandering Significance offers abundant new insights and perspectives for philosophers of language, mind, and science, and will also reward the interest of psychologists, linguists, and anyone curious about the mysterious ways in which useful language obtains its practical applicability."--Publisher's description.
Throughout the church's history, Christians have sought to understand the doctrine of election. On this journey through the Bible and church history, theologian Mark Lindsay turns to the various articulations of the early church fathers, John Calvin's view, the subsequent debate between Calvinists and Arminians, and Karl Barth's modern reconception of the doctrine.
With more than a hundred photos, videos, recorded phone conversations, letters, and speeches, this enhanced eBook edition of Indomitable Will brings to life the presidency of Lyndon B. Johnson like never before. Nearly fifty years after being sworn in as president of the United States in the wake of John F. Kennedy’s assassination, Lyndon Baines Johnson remains a largely misunderstood figure. His force of personality, mastery of power and the political process, and boundless appetite for social reform made him one of the towering figures of his time. But he was one of the most protean and paradoxical of presidents as well. Because of his flawed nature and inherent contradictions, some claimed there were as many LBJs as there were people who knew him. Intent on fulfilling the promise of America, Johnson launched a revolution in civil rights, federal aid to education, and health care for the elderly and indigent, and expanded immigration and environmental protection. A flurry of landmark laws—he would sign an unparalleled 207 during his five years in office, including the Civil Rights Act of 1964, Voting Rights Act of 1965, Elementary and Secondary Education Act, Head Start, and Medicare—are testaments to the triumph of his will. His War on Poverty alone brought the U.S. poverty rate down from 20 percent to 12 percent, the biggest one-time drop in American history. As president, he was known for getting things done. At the same time, Johnson’s presidency—and the fulfillment of its own promise—was blighted by his escalation of an ill-fated war in Vietnam that tore at the fabric of America and saw the loss of 36,000 U.S. troops by the end of his term. Presidential historian Mark K. Updegrove offers an intimate portrait of the endlessly fascinating LBJ, his extraordinarily eventful presidency, and the turbulent times in which he served. We see Johnson in his many guises and dimensions: the virtuoso deal-maker using every inch of his six-foot-three-inch frame to intimidate his subjects, the relentless reformer willing to lose southern Democrats from his party for a generation in his pursuit of civil rights for all Americans, and the embattled commander in chief agonizing over the fate of his “boys” in Vietnam—including his two sons-in-law—yet steadfast in his determination to thwart Communist aggression through war, or an honorable peace. Through original interviews and personal accounts from White House aides and Cabinet members, political allies and foes, and friends and family—from Robert McNamara to Barry Goldwater, Lady Bird Johnson to Jacqueline Kennedy—as well as through Johnson’s own candid reflections and historic White House telephone conversations, Indomitable Will reveals LBJ as never before. “ For it is through firsthand narrative more than anything,” writes Updegrove, “that Lyndon Johnson—who teemed with vitality in his sixty-four years and remains enigmatic nearly four decades after his passing—comes to life.”
Through the experiences of others, readers from all walks of life can learn the gift of love, the power of perseverance, the joy of parenting and the vital energy of dreaming. Share the magic that will change forever how you look at yourself and the world around you.
This study considers the ways in which archaeology and landscapes of the archaic have been appropriated in Japanese nationalism since the early twentieth century, focusing on the writings of cultural historian Tetsurō Watsuji, philosopher Takeshi Umehara and environmental archaeologist Yoshinori Yasuda.
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
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