Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.
Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel to quick-start your marketing effortspublic relations, golf outings, advertising, guerilla marketing techniques, Web sites and so much more. So before you hire another marketing director you need to read Nonprofit NonMarketing. In short order this book will have you creating a brand image that is sure to propel your organization for years to come.
Small business marketing has become one of the most competitive environments that has ever existed... Internet marketing and online lead generation has become the great "equalizer", that allows small businesses, just like you, to compete (and even dominate) against MUCH larger competitors that may even have marketing budgets which are 10x larger than yours.. Don't worry :) In this book, I'm going to "pull back the curtains" and show you the online marketing secrets, tips, and sneaky techniques that we use everyday, to help our clients dominate their local markets... ” Click the "Add to Cart" button right now, and get this information before your competitors do! With the overwhelming proliferation of social media outlets like Youtube, Facebook, Twitter, LinkedIn, Pinterest, Google +, and Yelp, you might be wondering "Where do I start"? And more importantly "How is this going to help me increase my sales and get more customers"? In addition, as "local marketing" opportunities like Google + Local, Bing Local, and Yahoo Local has increased in importance (and in its effectiveness) over the last year, you'll learn exactly how to take advantage of these platforms to build a thriving list of people who have already been "pre-qualified", automatically, to want to do business with you and your company. After all, as an entrepreneur and small business owner, you only have a very LIMITED amount of time in the day to do the things that you need to do... I understand completely, and thats why, in this book, you'll learn the "insider secrets" that will show you exactly how to: 1.) generate a huge list of your most "ideal" customers, from FREE sources, all on auto-pilot. 2.) build a deeper relationship and rapport, through the use of automated followup systems & "underground" online tools. 3.) dominate your local market through creative marketing techniques utilizing only the most important websites (as Google sees them :) 4.) maximize the results of every single minute of time that you spend on your online marketing. 5.) increase your sales (and happy client referrals) through unique, memorable, and easy-to-setup marketing campaigns (that your competitors don't even know about.. YET :) and much more... ” Click the "Add to Cart" button right now, and dominate your local market in 2013! This book is truly an "Online Marketing for Small Business Owners" MBA, and if you take the time to 1.) read this book, and 2.) actually implement the marketing techniques that you'll learn about, you'll dominate your local market in no time at all! == ============ SPECIAL BONUS OFFER! When you buy this book today, you'll get INSTANT ACCESS to a huge list of bonus videos, articles, tutorials, case studies, and much more.. These bonuses alone have a real value of $1800.00 and are immediately available for you to access when you buy this book today! ” Click the "Add to Cart" button right now, and learn the "secrets" that your competitors wish they knew!
The world has changed. With the new cloud options, enterprises no longer must rely on only their IT organization to meet their computing needs. Business units now have options that were not available just a few years ago. They can get some of their needs met by traditional IT processes, and reach out to a cloud provider to meet other needs. The concern is that if you, working in a traditional IT organization, do not meet these needs, someone else will. This IBM® Redbooks® publication helps you to understand the benefits of becoming your own cloud service provider. It describes a simple approach that allows you to be successful. The main focus of the book is lessons learned from the implementation by an IBM client, Walmart Stores, Inc.®, that achieved impressive results in their efforts to become their own cloud service provider to their developer community. In this way, Walmart successfully made z Systems a relevant part of their Hybrid Cloud strategy. Walmart embarked on this journey to help their application developers achieve results that were previously time-consuming and difficult to deliver. In the process, they realized that they had everything that they needed to become a services provider to their developer community. This book describes the choices that Walmart made, and explains the steps they took to be successful. The goal of the book is not to imply that the only way to achieve success is by following Walmart's process exactly. Rather, this book allows you to use the same basic constructs, but choose implementation details that fit your environment so that you can achieve success on your own terms. With IBM CICS® Transaction Server (TS) for z/OS®, you also have the resources for a successful transition to becoming your own cloud service provider. IBM Design Thinking is a methodology that is used by designers to solve complex problems by focusing on individual user roles. This book is organized from the viewpoint of these roles in the IT organization. It provides guidance in the following areas: What does the line of business expect from a cloud service? What topology and high availability characteristics does the system programmer need? What unique facilities does IBM CICS provide to the service developer? How does a developer discover and consume services in an application? How does the operations team manage the service in production? One of the services that Walmart built and how the decisions made by each job role affected the overall outcome of the service are used as an example throughout this book. It shares the experience of the team that created this and other business critical cloud services that are all hosted in CICS. Comments from Walmart IT leaders that were captured during the authoring process are presented to emphasize why the company adopted cloud and how cloud has helped Walmart to achieve success. Developers understand the risk protection that IT groups provide. They also understand that waiting to move applications to production, or for a service to be provisioned, compromises the agile environment required by today's businesses. This book is intended for enterprise service providers looking to enable their developers to increase the speed at which functionality is delivered to the business. For more information about creating IBM z/OS cloud services, see Creating IBM z/OS Cloud Services, SG24-8324
Continuing a Gold Medallion Award-winning legacy, the completely revised Expositor's Bible Commentary puts world-class biblical scholarship in your hands. A staple for students, teachers, and pastors worldwide, The Expositor's Bible Commentary (EBC) offers comprehensive yet succinct commentary from scholars committed to the authority of the Holy Scriptures. The EBC uses the New International Version of the Bible, but the contributors work from the original Hebrew and Greek languages and refer to other translations when useful. Each section of the commentary includes: An introduction: background information, a short bibliography, and an outline An overview of Scripture to illuminate the big picture The complete NIV text Extensive commentary Notes on textual questions, key words, and concepts Reflections to give expanded thoughts on important issues The series features 56 contributors, who: Believe in the divine inspiration, complete trustworthiness, and full authority of the Bible Have demonstrated proficiency in the biblical book that is their specialty Are committed to the church and the pastoral dimension of biblical interpretation Represent geographical and denominational diversity Use a balanced and respectful approach toward marked differences of opinion Write from an evangelical viewpoint For insightful exposition, thoughtful discussion, and ease of use—look no further than The Expositor's Bible Commentary.
This Mark commentary bundle features volumes from the NIV Application Commentary Series, Zondervan Exegetical Commentary Series, and Expositor's Bible Commentary series authored by David E. Garland, Mark L. Strauss, and Walter W. Wessel. The diverse features from each of the volumes gives you all the tools you need to master the book of Mark.
Building on Keown's earlier two-volume work, Jesus in a World of Colliding Empires, Understanding Mark's Gospel gives an easily readable introduction to Mark's Gospel. Designed as a textbook, it includes eleven lessons on Mark's Gospel. The first lesson covers background issues important for understanding Mark. The Gospel is then divided into ten sections, each forming a lesson. After reading the biblical passages, students can read each lesson and get a succinct commentary with exegetical insights on the Markan passages. Each lesson ends with questions that can be discussed by readers. All Greek is transliterated, and the book is an excellent and simple introduction to Mark's Gospel.
Building on Keown’s earlier two-volume work, Jesus in a World of Colliding Empires, Understanding Mark’s Gospel gives an easily readable introduction to Mark’s Gospel. Designed as a textbook, it includes eleven lessons on Mark’s Gospel. The first lesson covers background issues important for understanding Mark. The Gospel is then divided into ten sections, each forming a lesson. After reading the biblical passages, students can read each lesson and get a succinct commentary with exegetical insights on the Markan passages. Each lesson ends with questions that can be discussed by readers. All Greek is transliterated, and the book is an excellent and simple introduction to Mark’s Gospel.
A verse by verse examination and study in the gospel according to Saint Mark as assembled and taught by Apostle Mark A. Haywood, pastor of Greater Christ Temple in Fort Wayne, Indiana.
Journeying with Matthew offers a brief and accessible guide to the Gospel of Matthew. Like the previous volumes in this series, Journeying with Matthew follows the Revised Common Lectionary. Each chapter corresponds to a season of the liturgical year and the Gospel passages read during that season. Inside readers will find an introduction to the biblical text that looks at historical and literary themes; imaginative new ways to encounter Matthew in preaching and study, including poetry; and reflections on the text's meaning for contemporary Christian life. Each chapter ends with an action item, reflection questions, and a prayer. Perfect for lectionary pastors to use during personal reflection and sermon preparation, this inspiring resource will serve as an essential guide along the journey of encountering Jesus in the Gospel of Matthew. Also available: Journeying with Luke: Reflections on the Gospel and Journeying with John: Reflections on the Gospel.
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