The Green Chain looks at the past, present and future of forestry through interviews with environmentalists, loggers, scientists and others. Raw log exports, environmental devastation, making a living . . . all are discussed in this exploration of the problems facing our forests, and the possible solutions. It's an emotional topic, especially in British Columbia, where Greenpeace and the Raging Grannies were born but where the economy has been fuelled largely by forestry. Both the logging industry and the environmental movement are facing unprecedented challenges, and the world is watching to see how BC and Canada respond. Mark discusses the topic with 22 eloquent, knowledgeable and passionate people, including: ForestEthics and PowerUP Canada founder Tzeporah Berman; activist Severn Cullis-Suzuki; author John Vaillant (The Golden Spruce); former Greenpeace executive and Greenspirit founder Dr. Patrick Moore; poet laureate and former logger George Bowering; Forest Products Association of Canada president and CEO Avrim Lazar; union spokesman Wade Fisher; documentary filmmaker Velcrow Ripper (Fierce Light). The book also includes the screenplay for Leiren-Young's award-winning film The Green Chain.
Cut and come again forestry – reviving the ancient practice of resprout silviculture to power local woodland-based economies. Coppice Agroforestry is a richly illustrated, comprehensive guide to resprout silviculture – managing trees and shrubs by coppicing, pollarding, shredding, and pleaching – for a continuous supply of small diameter polewood for products from firewood to fine furniture. Contextualizing resprout silviculture historically, ecologically, and economically, Coppice Agroforestry explores the potential of this ancient practice for modern times. Coverage includes: The cultural history of coppicing in Europe and North America Tree and shrub anatomy, biology, and woodland ecology A suite of woodland management systems Dozens of handcrafted wood products on a continuum of value, offering a wide range of business opportunities Case studies of diverse coppice-based enterprises Assessing existing forests for coppice potential Designing new resprout silviculture systems Tables highlighting diverse species for various uses A vision of a modern resprout silviculture renaissance. A decade in the making, encyclopedic in scope, and written by the hand of a woodsman, Coppice Agroforestry is a deep dive into this ancient practice, blending it with modern science, systems thinking, and tools to land it firmly into the 21st century. Whether you have a few trees or an entire forest, Coppice Agroforestry is the must-have practical guide for homesteaders, farmers, foresters, land managers, and educators who ally themselves with the remarkable resilience of woody plants.
Mountains bear the imprint of human activity. Scars from logging and surface mining sit alongside national parks and ski lodges. Although the environmental effects of extractive industries are well known, skiing is more likely to bring to mind images of luxury, wealth, and health. Drawing on interviews, field observations, and media analysis, Stoddart reveals the multiple, often conflicting meanings attached to skiing by skiers, mass media, First Nations, industry leaders, and environmentalists in British Columbia. Stoddart challenges us to reflect on skiing’s negative effects as he exposes how certain groups came to be viewed as the “natural” inhabitants and legitimate managers of mountain environments.
Cut and come again forestry – reviving the ancient practice of resprout silviculture to power local woodland-based economies. Coppice Agroforestry is a richly illustrated, comprehensive guide to resprout silviculture – managing trees and shrubs by coppicing, pollarding, shredding, and pleaching – for a continuous supply of small diameter polewood for products from firewood to fine furniture. Contextualizing resprout silviculture historically, ecologically, and economically, Coppice Agroforestry explores the potential of this ancient practice for modern times. Coverage includes: The cultural history of coppicing in Europe and North America Tree and shrub anatomy, biology, and woodland ecology A suite of woodland management systems Dozens of handcrafted wood products on a continuum of value, offering a wide range of business opportunities Case studies of diverse coppice-based enterprises Assessing existing forests for coppice potential Designing new resprout silviculture systems Tables highlighting diverse species for various uses A vision of a modern resprout silviculture renaissance. A decade in the making, encyclopedic in scope, and written by the hand of a woodsman, Coppice Agroforestry is a deep dive into this ancient practice, blending it with modern science, systems thinking, and tools to land it firmly into the 21st century. Whether you have a few trees or an entire forest, Coppice Agroforestry is the must-have practical guide for homesteaders, farmers, foresters, land managers, and educators who ally themselves with the remarkable resilience of woody plants.
Previous editions have established this best-selling student handbook as THE cognitive psychology textbook of choice, both for its academic rigour and its accessibility. This sixth edition continues this tradition. It has been substantially updated and revised to reflect new developments in the field (especially within cognitive neuroscience). Traditional approaches are combined with the cutting-edge cognitive neuroscience approach to create a comprehensive, coherent and totally up-to-date overview of all the main fields in cognitive psychology. The major topics covered include perception, attention, memory, concepts, language, problem solving, and reasoning, as well as some applied topics such as everyday memory. New to this edition: Presented in full-colour throughout, with numerous colour illustrations including photographs and brain scans Increased emphasis on cognitive neuroscience, to reflect its growing influence on cognitive psychology A NEW chapter on Cognition and Emotion A WHOLE chapter on Consciousness Increased coverage of applied topics such as recovered memories, medical expertise, informal reasoning, and emotion regulation incorporated throughout the textbook More focus on individual differences in areas including long-term memory, expertise, reasoning, emotion and regulation. The textbook is packed full of useful features that will engage students and aid revision, including key terms, which are new to this edition, chapter summaries, and suggestions for further reading. Written by one of the leading textbook authors in psychology, this thorough and user-friendly textbook will continue to be essential reading for all undergraduate students of psychology. Those taking courses in computer science, education, linguistics, physiology, and medicine will also find it an invaluable resource. This edition is accompanied by a rich array of supplementary materials, which will be made available to qualifying adopters completely free of charge. The online multimedia materials include: A PowerPoint lecture course and multiple-choice question test bank A unique Student Learning Program: an interactive revision program incorporating a range of multimedia resources including interactive exercises and demonstrations, and active reference links to journal articles.
A refreshing, up-to-date exploration of the latest developments in near-surface techniques, for advanced-undergraduate and graduate students, and professionals.
Annotation Between 1943 and 1945 nearly fifty thousand German Prisoners of war, mostly from the German Afrika Korps, lives and worked at seventy POW camps across Texas. Camp Hearne, located on the outskirts of rural Hearne, Texas, was one of the first and largest German prisoner-of-war camps in the United States. Waters and his research teams tell the story of the five thousand German soldiers held there during World War II. The book reveals the shadow world of Nazism that existed in the camp, adding darkness to a story that is otherwise optimistic and in places humorous.
Advances in Experimental Social Psychology continues to be one of the most sought after and most often cited series in this field. Containing contributions of major empirical and theoretical interest, this series represents the best and the brightest in new research, theory, and practice in social psychology. This serial is part of the Social Sciences package on ScienceDirect. Visit info.sciencedirect.com for more information. Advances in Experimental Social Psychology is available online on ScienceDirect - full-text online of volume 32 onward. Elsevier book series on ScienceDirect gives multiple users throughout an institution simultaneous online access to an important complement to primary research. Digital delivery ensures users reliable, 24-hour access to the latest peer-reviewed content. The Elsevier book series are compiled and written by the most highly regarded authors in their fields and are selected from across the globe using Elsevier’s extensive researcher network. For more information about the Elsevier Book Series on ScienceDirect Program, please visit store.elsevier.com. One of the most sought after and most often cited series in this field Contains contributions of major empirical and theoretical interest Represents the best and the brightest in new research, theory, and practice in social psychology
A comprehensive yet accessible approach to healing leaky gut and the many uncomfortable symptoms it causes. Dr. Stengler's integrative program will restore whole-body health--and help protect you from virulent viruses and infections. The health of your gut directly affects whether you are healthy or sick. In this book you will learn the truth about the gut-body connection and what you can do to resolve your health issues. Unfortunately, many doctors are unaware of the all-too-common symptoms of leaky gut, and as a result, the root cause of your health problems may not be addressed. You may receive a prescription to help with your uncomfortable symptoms, but real healing at a deeper level will not occur. Did you know that all of the following conditions can be traced back to your gut? Digestive issues like irritable bowel syndrome (IBS), small intestine bacterial overgrowth (SIBO), acid reflux, celiac disease, gas, and bloating Diabetes Headaches & trouble concentrating Joint pain/arthritis Anxiety & depression Eczema, allergies, and asthma Insomnia & fatigue Post-covid syndrome Here's the truth: the health of your gut (especially the small intestine and its microbiome) affects the health of all organs in the body--and it is often the root of all of your health problems. Your gut is also the epicenter of much of your immune system. If you want to have more resiliency to infection or be less prone to autoimmune disorders--or even cancer--then a healthy digestive system is necessary. This book will arm you with all of the information you need to determine if you have a leaky gut as well as natural solutions that heal the gut and thus the health of the body. Dr. Stengler's successful healing protocol includes supplements that target specific conditions, healthy lifestyle recommendations such as a stress detox, and delicious prebiotic, probiotic, and Mediterranean recipes chock full of gut-healing foods.
Making Sense of Messages, now in its second edition, retains the apprenticeship approach which facilitates effectively learning the complex content and skills of rhetorical theory and criticism. A new chapter on “The Rhetoric of Ignorance” provides needed theory and examples that help students deal with the new rhetorical landscape marked by such discursive complexities as “fake news,” “whataboutism,” and denial of science that creates rather than reduces uncertainty in public argument. A new chapter, “Curating and Analyzing Multimodal Mediated Rhetoric,” deals with problems of media criticism in the digital age. It provides theory, models of application, and commentary that help novice critics understand and mindfully practice criticism that leads to insight, not mere opinion. Throughout the book, extended and updated examples and commentaries are designed to promote "novice-to-expert" agency in students. This textbook is ideal for introductory courses in contemporary rhetoric, rhetorical criticism, and critical analysis of mass media.
This book demonstrates the breadth and depth of IP protection through logic locking, considering both attacker/adversary and defender/designer perspectives. The authors draw a semi-chronological picture of the evolution of logic locking during the last decade, gathering and describing all the DO’s and DON’Ts in this approach. They describe simple-to-follow scenarios and guide readers to navigate/identify threat models and design/evaluation flow for further studies. Readers will gain a comprehensive understanding of all fundamentals of logic locking.
The completion of the Erie Canal in 1825 was a monumental achievement. Linking the Great Lakes to the Atlantic Ocean, it transformed New York City into a hub of international trade, drove the rise of industrial cities in once sparsely populated areas, and accelerated the westward expansion of the United States. Yet few of the laborers who toiled along the canal shared in the prosperity it brought. Mark S. Ferrara tells the stories of the ordinary people who lived, worked, and died along the banks of the canal, emphasizing the forgotten role of the poor and working class in this epochal transformation. The Raging Erie chronicles the fates of the Native Americans whose land was appropriated for the canal, the European immigrants who bored its route through the wilderness, and the orphan children who drove draft animals that pulled boats around the clock. Ferrara also shows how the canal served as a conduit for the movement of new ideas and religions, a corridor for enslaved people seeking freedom via the Underground Railroad, and a spur for social reform movements that emerged in response to the poverty and suffering along its path. Brimming with vivid characters drawn from the underbelly of antebellum life, The Raging Erie explores the social dislocation and untold hardships at the heart of a major engineering feat, shedding light on the lives of the canallers who toiled on behalf of American expansion.
The only Cisco authorized exam certification guide for the new CSVPN exam offers pre- and post-chapter quizzes help to assess knowledge and identify areas of weakness. Overviews and foundation summaries present complete and quick review of all CSVPN exam topics.
Mark A. Yarhouse, Richard E. Butman and Barrett W. McRay offer this companion volume to Modern Psychotherapies, addressing students and mental health professionals who want to sort through contemporary secular understandings of psychopathology in relationship to a Christian worldview.
The book is designed to be accessible to motivated IT professionals who want to learn more about the specific attacks covered. In particular, every effort has been made to keep the chapters independent, so if someone is interested in has function cryptanalysis or RSA timing attacks, they do not necessarily need to study all of the previous material in the text. This would be particularly valuable to working professionals who might want to use the book as a way to quickly gain some depth on one specific topic.
Obstacle Avoidance in Multi-robot Systems: Experiments in Parallel Genetic Algorithms offers a novel framework for solving the path planning problem for robot manipulators. Simple and efficient solutions are proposed for the path planning problem based on genetic algorithms. One of the attractive features of genetic algorithms is their ability to solve formidable problems in a robust and straightforward manner. Moreover, genetic algorithms are inherently parallel in nature, which makes them ideal candidates for parallel computing implementations.By combining the robustness of genetic algorithms with the power of parallel computers, this book provides an effective and practical approach to solving path planning problems. The book gives details of implementations that allow a better understanding of the complexities involved in the development of parallel path planning algorithms. The material presented is interdisciplinary in nature ? it combines topics from robotics, genetic algorithms, and parallel processing. The book can be used by practitioners and researchers in computer science and engineering.
This book constitutes the refereed proceedings of the Third International Conference on Biometrics, ICB 2009, held in Alghero, Italy, June 2-5, 2009. The 36 revised full papers and 93 revised poster papers presented were carefully reviewed and selected from 250 submissions. Biometric criteria covered by the papers are assigned to face, speech, fingerprint and palmprint, multibiometrics and security, gait, iris, and other biometrics. In addition there are 4 papers on challenges and competitions that currently are under way, thus presenting an overview on the evaluation of biometrics.
The only official, comprehensive reference guide to the CISSP All new for 2019 and beyond, this is the authoritative common body of knowledge (CBK) from (ISC)2 for information security professionals charged with designing, engineering, implementing, and managing the overall information security program to protect organizations from increasingly sophisticated attacks. Vendor neutral and backed by (ISC)2, the CISSP credential meets the stringent requirements of ISO/IEC Standard 17024. This CBK covers the new eight domains of CISSP with the necessary depth to apply them to the daily practice of information security. Written by a team of subject matter experts, this comprehensive reference covers all of the more than 300 CISSP objectives and sub-objectives in a structured format with: Common and good practices for each objective Common vocabulary and definitions References to widely accepted computing standards Highlights of successful approaches through case studies Whether you've earned your CISSP credential or are looking for a valuable resource to help advance your security career, this comprehensive guide offers everything you need to apply the knowledge of the most recognized body of influence in information security.
Christian therapists doing family therapy have never had a resource to help them navigate the various family therapy theories from a Christian perspective--until now.In this book Mark A. Yarhouse and James N. Sells survey the major approaches to family therapy and treat, within a Christian framework, significant psychotherapeutic issues. The wide array of issues covered includescrisis and traumamarital conflictseparation, divorce and blended familiesindividual psychopathologysubstance abuse and addictionsgender, culture, economic class and racesexual identityCalling for an integrated approach of "responsible eclecticism," they conclude with a vision for Christian family therapy.A landmark work providing critical Christian engagement with existing models of family therapy, this volume was written for those studying counseling, social work, psychology or family therapy. Family Therapies will also serve as an indispensable resource for those in the mental health professions, including counselors, psychologists, family therapists, social workers and pastors.
Now in its 10th edition, Sleisenger and Fordtran?s Gastrointestinal and Liver Disease remains your indispensable source for definitive, state-of-the-art answers on every aspect of gastroenterology and hepatology. Overcome your most complex clinical challenges and make optimal use of the newest techniques, technologies, and treatments?with superb guidance from hundreds of world-renowned authorities. Meticulous updates throughout include the latest approaches and improvements in gastrointestinal and liver disease diagnosis and therapy as well as hundreds of images and 35 new procedural videos. "..one of the most valuable clinical resources in the dynamic field of gastroenterology and hepatology." Reviewed by Brindusa Diaconu on behalf of the Journal of Gastrointestinal and Liver Diseases, July 2015 "..an engaging, educational yet clinically orientated textbook which is relevant to modern clinical practice." Reviewed by Dr Harry Brown on behalf of glycosmedia.com, April 2015 "I can personally attest to the remarkable advances that have been made, as I was author of the chapter on eosinophilic gastroenteritis in the second edition of the textbook, and reading the same chapter in the tenth edition underscores the important advances that have been made in our understanding of the molecular basis as well as the pathophysiology of this and related disorders." Foreword by Norton J. Greenberger, MD Boston, Massachusetts, June 2015 Consult this title on your favorite e-reader. Get the essential gastroenterology information you need from one authoritative source with an outstanding global reputation for excellence. Zero in on the key information you need to know with a consistent, full-color chapter design. Stay up to date with emerging and challenging topics: enteric microbiota and probiotics; fecal microbiota transplantation; Clostridium difficile colitis; and factitious gastrointestinal diseases. Incorporate the latest findings and improvements in care for liver disease patients—from diagnosis and treatment through post-treatment strategies and management of complications. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
An inside look at high-speed access written for the cable industry Cable modems have emerged as a leading consumer choice for high-speed Internet access, outpacing alternatives such as digital subscriber lines, but not without raising issues about quality of service and controversy about open access. Providing an objective review of residential broadband and cable television networking, this book will be of great use for professionals who are integrating cable into their networks or service offerings. The authors compare cable access systems to competing technologies and discuss the increasingly difficult issues confronting each. Readers will also find coverage of the hottest areas in the field including high-speed data and packet voice standards, managing the "always-on" connection, and security and privacy risks.
The Toronto Neighbourhoods bundle presents a collection of titles that provide fascinating insight into the history and development of Canada’s largest and most diverse city. Beginning with histories of Canada’s longest street and the early days of what was once called York (The Yonge Street Story, 1793-1860; A City in the Making; Opportunity Road), the titles in the bundle go on to examine the development of particular unique neighbourhoods that help give the city its character (Willowdale, Leaside). Finally, Mark Osbaldeston’s acclaimed, award-winning Unbuilt Toronto and Unbuilt Toronto 2 go beyond history and into the arena of speculation as the author details ambitious and possibly city-changing plans that never came to fruition. For lovers of Toronto, this collection is a bonanza of insights and facts. Includes A City in the Making Leaside Opportunity Road Unbuilt Toronto Unbuilt Toronto 2 Willowdale The Yonge Street Story, 1793-1860
Explaining the practical implications of new discoveries in 'life-course biology', Nutrition and Lifestyle for Pregnancy and Breastfeeding is an informed resource on factors that affect offspring development. The impact of parental lifestyle and behavioural choices influence not only fetal development and birth outcomes, but also postnatal development, yet guidance on appropriate diet, behaviour, and exposures during pregnancy is often confusing and contradictory. With accessible explanations of the latest scientific research, and clear summaries and recommendations, this book is a valuable and authoritative guide for all levels of health care providers. The authors provide an overview of the background evidence, highlighting the importance of lifestyle choices prior to and during pregnancy. In-depth discussions of nutritional and lifestyle factors that impact on pregnancy and offspring outcomes are based on the latest research and exploration of key scientific studies. Nutrition and Lifestyle for Pregnancy and Breastfeeding is a manual offering both scientific and clinical evidence to empower health care providers and ensure they have the information necessary to confidently care for prospective and new parents.
A comprehensive revision to the authoritative textbook on modern psychiatric diagnosis and treatment. Considered a leading text in the field on the assessment, diagnosis, and treatment of psychiatric disorders, this latest revision includes cutting-edge updates in neurochemistry, psychopharmacology, genetics, and functional neuroimaging. Geared to resident students in psychiatry and related disciplines, it makes sense of the field's burgeoning scientific emphasis.
Successfully fighting cancer starts with understanding how it begins. This thoroughly revised 3rd Edition explores the scientific basis for our current understanding of malignant transformation and the pathogenesis and treatment of cancer. A team of leading experts thoroughly explain the molecular biologic principles that underlie the diagnostic tests and therapeutic interventions now being used in clinical trials and practice. Incorporating cutting-edge advances and the newest research, the book provides thorough descriptions of everything from molecular abnormalities in common cancers to new approaches for cancer therapy. Features sweeping updates throughout, including molecular targets for the development of anti-cancer drugs, gene therapy, and vaccines...keeping you on the cutting edge of your specialty. Offers a new, more user-friendly full-color format so the information that you need is easier to find. Presents abundant figures-all redrawn in full color-illustrating major concepts for easier comprehension. Features numerous descriptions of the latest clinical strategies-helping you to understand and take advantage of today’s state-of-the-art biotechnology advances.
Now updated—your expert guide to twenty-first century information security Information security is a rapidly evolving field. As businesses and consumers become increasingly dependent on complex multinational information systems, it is more imperative than ever to protect the confidentiality and integrity of data. Featuring a wide array of new information on the most current security issues, this fully updated and revised edition of Information Security: Principles and Practice provides the skills and knowledge readers need to tackle any information security challenge. Taking a practical approach to information security by focusing on real-world examples, this book is organized around four major themes: Cryptography: classic cryptosystems, symmetric key cryptography, public key cryptography, hash functions, random numbers, information hiding, and cryptanalysis Access control: authentication and authorization, password-based security, ACLs and capabilities, multilevel security and compartments, covert channels and inference control, security models such as BLP and Biba's model, firewalls, and intrusion detection systems Protocols: simple authentication protocols, session keys, perfect forward secrecy, timestamps, SSH, SSL, IPSec, Kerberos, WEP, and GSM Software: flaws and malware, buffer overflows, viruses and worms, malware detection, software reverse engineering, digital rights management, secure software development, and operating systems security This Second Edition features new discussions of relevant security topics such as the SSH and WEP protocols, practical RSA timing attacks, botnets, and security certification. New background material has been added, including a section on the Enigma cipher and coverage of the classic "orange book" view of security. Also featured are a greatly expanded and upgraded set of homework problems and many new figures, tables, and graphs to illustrate and clarify complex topics and problems. A comprehensive solutions manual is available to assist in course development. Minimizing theory while providing clear, accessible content, Information Security remains the premier text for students and instructors in information technology, computer science, and engineering, as well as for professionals working in these fields.
THE NEW YORK TIMES BESTSELLING TRAVEL MEMOIR What happens when an unadventurous adventure writer tries to re-create the original expedition to Machu Picchu? In 1911, Hiram Bingham III climbed into the Andes Mountains of Peru and “discovered” Machu Picchu. While history has recast Bingham as a villain who stole both priceless artifacts and credit for finding the great archeological site, Mark Adams set out to retrace the explorer’s perilous path in search of the truth—except he’d written about adventure far more than he’d actually lived it. In fact, he’d never even slept in a tent. Turn Right at Machu Picchu is Adams’ fascinating and funny account of his journey through some of the world’s most majestic, historic, and remote landscapes guided only by a hard-as-nails Australian survivalist and one nagging question: Just what was Machu Picchu?
From one of the world's most controversial campaigners, This Crazy Time is the No Logo of the NEW environmental movement, an essential must-read that combines Bill Bryson's personable style and humour with Naomi Klein's hard-hitting activism and research. Passionate, profound, inspiring and funny, Berman is inspiring people from all walks of life to get off the sidelines and fight the good fight--and win. This unique book--part manifesto from a leader, part humorous activist memoir from a soccer mom--offers a wryly honest, behind the scenes, ultimately uplifting look at the state of the planet. For almost 20 years, Tzeporah Berman has been one of our most influential environmentalists. A founder of ForestEthics and PowerUp Canada, she was instrumental in shaping the tactics and concerns of the modern environmental movement. In her early 20s she faced nearly one thousand criminal charges and 6 years in prison for her role organizing blockades in Canada's rainforest. With ForestEthics she took on Victoria's Secret with a photo of a chainsaw-wielding lingerie model, convincing the catalogue manufacturer to stop using paper made from old-growth forests. She then transformed her tactics and sat down with CEOs and political leaders to reshape their policies and practices. She participated in saving over 12 million acres of endangered forests, including Canada's Great Bear Rainforest, and has campaigned against the development of Canada's oil sands. In her new role at Greenpeace International she is fighting the problem of our time: climate change, including researching the impacts of the Gulf Oil Spill and protesting oil drilling in the Arctic. As a concerned mother, her book is an impassioned plea for a better world.
Childhood Abuse, Body Shame, and Addictive Plastic Surgery explores the psychopathology that plastic surgeons can encounter when seemingly excellent surgical candidates develop body dysmorphic disorder postoperatively. By examining how developmental abuse and neglect influence body image, personality, addictions, resilience, and adult health, this highly readable book uncovers the childhood sources of body dysmorphic disorder. Written from the unique perspective of a leading plastic surgeon with extensive experience in this area and featuring many poignant clinical vignettes and groundbreaking trauma research, this heavily referenced text offers a new explanation for body dysmorphic disorder that provides help for therapists and surgeons and hope for patients.
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Krumholz has a strong writing style, didactic to be sure, but also fairly conversational within the limits of the material. While hardly casual reading, this text would be a good resource for a stellar astrophysicist, or any individual seeking to become one.'CHOICEThis book provides a modern introduction to the study of star formation, at a level suitable for graduate students or advanced undergraduates in astrophysics. The first third of the book provides a review of the observational phenomenology and then the basic physical processes that are important for star formation. The remainder then discusses the major observational results and theoretical models for star formation on scales from galactic down to planetary. The book includes recommendations for complementary reading from the research literature, as well as five problem sets with solutions.
: The Use of Scientific Research in the Church's Moral Debate Stanton L. Jones and Mark A. Yarhouse help us face questions surrounding the issue of homosexuality squarely and honestly, examining how scientific research has been used within church debates--especially within Methodist, Presbyterian, Lutheran and Episcopal contexts.
Foreword Resilience, Perseverance and Fortitude: Lessons from My Parents Rhea Siers Articles Responding to the Call for a Digital Geneva Convention: An Open Letter to Brad Smith and the Technology Community David Wallace & Mark Visger Does the Cryptographic Hashing of Passwords Qualify for Statutory Breach Notification Safe Harbor? Jason R. Wool ÒPlaying With FireÓ An Inter-Agency Working Group Proposal for Connected Vehicle Technology and the DSRC Mandate Christopher Kolezynski Briefings The Ransomware Assault on the Healthcare Sector Malcolm Harkins & Anthony M. Freed German IT Security Law John A. Foulks
As the irreversible effects of glaucoma can lead to blindness, there is high demand for early diagnosis and an ongoing need for practitioners to adopt new and evolving medical and surgical treatment options to improve patient outcomes. Glaucoma, Second Edition is the most comprehensive resource in the field delivering expert guidance for the most timely and effective diagnosis and treatment of glaucoma – aimed at specialists, fellows and general ophthalmologists. More than 300 contributors from six continents provide a truly global perspective and explore new approaches in this user friendly reference which has been updated with enhanced images, more spotlights, new videos, and more. - Get all the accuracy, expertise, and dependability you could ask for from leading specialists across six continents, for expert guidance and a fresh understanding of the subject. - Develop a thorough, clinically relevant understanding of all aspects of adult and pediatric glaucoma in Volume One, and the latest diagnostic imaging techniques including ultrasound biomicroscopy and optical coherence tomography. - Stay at the forefront of your field with 10 brand new chapters on trending topics including: new surgical approaches such as trabeculotomy and canaloplasty; glaucoma implications in cataract and ocular surface disease; and, updates in the cost-effectiveness of medical management. - Avoid pitfalls and achieve the best outcomes thanks to more than 40 brand new spotlight commentaries from key leaders providing added insight, tips and pearls of wisdom across varying hot topics and advances in the field. - Refine and improve your surgical skills by watching over 50 video clips depicting the latest techniques and procedures including: new trabeculectomy methods, needling, implants, valve complications, and more. - Prevent and plan for complications in advance by examining over 1,600 illustrations, photos and graphics (1,250 in color) capturing essential diagnostics techniques, imaging methods and surgical approaches. - Grasp each procedure and review key steps quickly with chapter summary boxes that provide at-a-glance quick comprehension of the key take away points. - Broaden your surgical repertoire with the latest surgical techniques - such as trabeculectomy, gonio-surgery, combined surgeries, and implant procedures - in Volume Two. - Glean all essential, up-to-date, need-to-know information about stem cell research, gene transfer, and implants. - Find answers fast thanks to a well-organized, user-friendly full-color layout. - eBook version included with purchase.
Widely recognized as the gold standard reference in the field, Green's Operative Hand Surgery, 8th Edition, provides complete coverage of the surgical and nonsurgical management of the full range of upper extremity conditions. In a clearly written and well-illustrated format, it contains both foundational content for residents and fellows as well as new approaches, case-based controversies, and outcomes-based solutions for practitioners. Drs. Scott W. Wolfe, William C. Pederson, Scott H. Kozin, and Mark S Cohen, along with new, international contributing authors, provide expert perspectives and preferred methods for all aspects of today's hand, wrist, and elbow surgery. - Contains thoroughly revised and updated indications and techniques to treat the full spectrum of upper extremity disorders. - Highlights the latest advances and approaches, such as wide-awake local anesthesia no tourniquet (WALANT) hand surgery, nerve transfer techniques, tendon transfer and tendon avulsion repairs, skin grafting techniques, and more. - Offers nearly 140 innovative and high-resolution videos (99 are NEW) that provide real-life, step-by-step guidance on key procedures. - Provides state-of-the-art information on wrist arthritis, hand trauma, new arthroplasties, targeted muscle reinnervation, wrist instability surgeries, fracture management, rehabilitation, congenital disorders, orthotic interventions, and more. - Includes newly updated, high-resolution illustrations, images, and photos throughout. - Presents case-based controversies and unique solutions, plus current views on what works and what does not, based on recent science and outcome measures. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.