Howell (cultural history, Michigan State U.) describes the features, activity, and impact of the annual 32-race, 10-month stock car competition. He focuses on the role of corporate sponsors in transforming the sport from an amateur pastime to a big-money media event. Paper edition (unseen), $21.95. Annotation copyrighted by Book News, Inc., Portland, OR
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Medicine and Victory is the first comprehensive account of British military medicine in the Second World War since the publication of the official history in the early 1950s. Drawing on a wide range of official and non-official sources, the book examines medical work in all the main theatres of the war, from the front line to the base hospital. All aspects of medical work are covered, including the prevention of disease, and the disposal and treatment of casualties.Harrison argues that the medical services played a major role in the Allied victory enabling the British Army to keep a higher proportion of troops in the field than its opponents. Assuming no previous knowledge of either medical or military history, Medicine and Victory provides an accessible introduction to a vitally important, yet too often neglected aspect of the Second World War.
This book, cohesively written by an expert author with supreme breadth and depth of perspective on polyurethanes, provides a comprehensive overview of all aspects of the science and technology on one of the most commonly produced plastics. Covers the applications, manufacture, and markets for polyurethanes, and discusses analytical methods, reaction mechanisms, morphology, and synthetic routes Provides an up-to-date view of the current markets and trend analysis based on patent activity and updates chapters to include new research Includes two new chapters on PU recycling and PU hybrids, covering the opportunities and challenges in both
This fourth edition offers a practical guide to endovascular treatment of cerebrovascular disease and provides a comprehensive reference for the related neurovascular anatomy and the various disorders that affect the vascular system. Chapters cover fundamental principles underlying cerebral and spinal angiography; interventional techniques, devices, and practice guidelines; and commonly encountered cerebrovascular disorders for which interventional and endovascular methods are appropriate Building on the previous edition, the text is presented similarly in style and scope to emphasize accessibility and ease of reading. All chapters are fully updated to include more recent data, and obsolete products and techniques are replaced with the most current technology. Some key updates include: A greater emphasis on the use of radial artery access for the discussed endovascular techniques. The associations of COVID-19 with ischemic stroke and the implications of providing care for cerebrovascular patients during a pandemic. An extensive update to the acute ischemic stroke chapter with new references and format to more closely follow the format of other chapters in that section. Expansion of the pediatric sections of disease chapters, including discussions of genetic associations with disease. This is an ideal guide for clinicians and trainees in neurology, neurosurgery and neuroradiology, as well as practicing clinicians in related fields caring for patients with cerebrovascular disease.
Drawing from the work of leading researchers in 26 countries, Biochemistry of Exercise X delivers an up-to-date, wide-ranging examination of membranes, muscles, and exercise. Experts in the field of biochemistry offer the latest research findings on topics such as signaling, excitation-contraction, metabolism, and adaption. The book features the proceedings of the prestigious Tenth International Conference on Biochemistry of Exercise held in Sydney, Australia, by the Research Group on Biochemistry of Exercise (ICSSPE) July 15-19, 1997. Featuring 48 illustrations and 9 tables, Biochemistry of Exercise X thoroughly examines recent findings on the basic mechanisms shaping exercise biochemistry and details their applications to specific areas in the field.
These Working Papers are to be used in the study of chapters 18-26. Forms are provided for: Work Together exercises On Your Own excercises Application Problems Mastery Problems Challenge Problems Reinforcement Activities 1 and 2 Printed on each page is the number of the problem in the textbook for which the form is to be used. Also shown is a specific instruction number for which the form is to be used. You may not have to use every form that is provided. The pages are perforated so that they can be removed.
The third edition of "The Heath Guide to Literature" offers 407 selections of fiction, poetry, and drama, plus a lucid introduction to the study of the forms and themes of literature by authors who are themselves respected teachers and accomplished writers.
The most authoritative, comprehensive, and clinicallyfocused guide to operative thoracic surgery--updatedwith the latest techniques and technologies A Doody’s Core Title for 2019! Adult Chest Surgery is a thorough, hands-on guide to the modern practice of general thoracic surgery. Broad in scope and straightforward in style and presentation, this classic is an outstanding reference for any clinician in need of a comprehensive description ofthe clinical nature of general thoracic surgery. Like its award-winning predecessor, the second edition of Adult Chest Surgery focuses on providing concise descriptions of current techniques and surgical principles for the most common thoracic surgical problems encountered in the clinic and the operating room. This edition is enhanced by 40 new chapters devoted to a range of topics including new endoscopic techniques for antireflux surgery; percutaneous thoracic tumor ablation; peroral esophageal myotomy; robotic techniques for lobectomy, esophagectomy, and thymectomy; and other new minimally invasive approaches to standard thoracic resections. It is also enriched by more than 250 new detailed illustrations of procedures, bringing the total number to 850. Adult Chest Surgery features a logical organization based on anatomy, and each section has an overview chapter, which summarizes the relevant anatomy, pathophysiology, and diagnostic and procedural options. Throughout, operations and diagnostic procedures are highlighted in succinct, illustrated technique chapters.
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