Mark Brand's Books

Business and Branding 2-Book Bundle

Sticky Branding / Touch

By: Jeremy Miller,Tod Maffin,Mark Blevis

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Business and Branding 2-Book Bundle

Sticky Branding / Touch

By: Jeremy Miller,Tod Maffin,Mark Blevis

Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.

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380

Publisher

Dundurn

Published Date

ISBN 10

1459738349

ISBN 13

9781459738348

Fashion Brands

Branding Style from Armani to Zara

By: Mark Tungate

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Fashion Brands

Branding Style from Armani to Zara

By: Mark Tungate

Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.

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281

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749453052

ISBN 13

9780749453053

Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

By: Mark Kingsley

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Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

By: Mark Kingsley

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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218

Publisher

Rockport Publishers

Published Date

ISBN 10

0760378215

ISBN 13

9780760378212

The Marketing Glossary

Key Terms, Concepts and Applications

By: Mark N. Clemente

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The Marketing Glossary

Key Terms, Concepts and Applications

By: Mark N. Clemente

Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

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502

Publisher

clementebooks

Published Date

ISBN 10

0971943400

ISBN 13

9780971943407

Sport Marketing

Managing the Exchange Process

By: George R. Milne,Mark A. McDonald

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Sport Marketing

Managing the Exchange Process

By: George R. Milne,Mark A. McDonald

This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

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202

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0763708739

ISBN 13

9780763708733

Sports Marketing

A Strategic Perspective

By: Matthew D. Shank,Mark R. Lyberger

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Sports Marketing

A Strategic Perspective

By: Matthew D. Shank,Mark R. Lyberger

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

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809

Publisher

Taylor & Francis

Published Date

ISBN 10

0429641338

ISBN 13

9780429641336

Conversations After Sex and Trade

By: Mark O'Halloran

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Conversations After Sex and Trade

By: Mark O'Halloran

Multiple award-winning Mark O'Halloran is one of Ireland's most celebrated writers. Two play spanning 12 years of work come together in one published edition to coincide with the New York premiere in January 2023. CONVERSATIONS AFTER SEX You remind me of someone though. I mean you're not like him. Not physically like him. Nowhere near. But there's something there. Your voice or how you hold yourself. Your hands. In a series of unexpected and unguarded conversations after anonymous sexual encounters, a woman discovered men with the same deep need to communicate and connect in the lonely, atomised city. 'A portrayal of grief that is unforgettable in its rawness' - The Guardian TRADE “This is just this. It isn't real. It's money.” In a guesthouse in Dublin's north inner city, a vulnerable and confused young rent-boy sits with a middle-aged client. It's not the first time they've met but today the older man has blood on his shirt. A lot has happened since they last met. 'It closes around your heart like a fist' - The Irish Times

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138

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350398527

ISBN 13

9781350398528

The Marketer's Handbook

A Checklist Approach

By: Mark J. Hiltz

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The Marketer's Handbook

A Checklist Approach

By: Mark J. Hiltz

The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: sales@markcheck.com. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.

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2717

Publisher

Markcheck Publishing

Published Date

ISBN 10

0968559336

ISBN 13

9780968559338

GRE Answers to the Real Essay Questions

By: Mark Alan Stewart

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GRE Answers to the Real Essay Questions

By: Mark Alan Stewart

With just a few minutes to analyze, organize, outline, and compose your essay responses, you need all the preparation you can get before test day. GRE Answers to the Real Essay Questions provides sample responses from more than 200 actual GRE essay questions, along with a comprehensive review of what test graders expect from your writing.

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338

Publisher

Peterson's

Published Date

ISBN 10

0768928214

ISBN 13

9780768928211

Entertainment Science

Data Analytics and Practical Theory for Movies, Games, Books, and Music

By: Thorsten Hennig-Thurau,Mark B. Houston

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Entertainment Science

Data Analytics and Practical Theory for Movies, Games, Books, and Music

By: Thorsten Hennig-Thurau,Mark B. Houston

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

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879

Publisher

Springer

Published Date

ISBN 10

3319892924

ISBN 13

9783319892924

Welcome to the Creative Age

Bananas, Business and the Death of Marketing

By: Mark Earls

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Welcome to the Creative Age

Bananas, Business and the Death of Marketing

By: Mark Earls

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

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288

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470853018

ISBN 13

9780470853016

Media Monoliths

How Great Media Brands Thrive and Survive

By: Mark Tungate

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Media Monoliths

How Great Media Brands Thrive and Survive

By: Mark Tungate

In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.

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272

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749445955

ISBN 13

9780749445959

Diabetes Head to Toe

Everything You Need to Know about Diagnosis, Treatment, and Living with Diabetes

By: Rita R. Kalyani,Mark D. Corriere,Thomas W. Donner,Michael W. Quartuccio

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Diabetes Head to Toe

Everything You Need to Know about Diagnosis, Treatment, and Living with Diabetes

By: Rita R. Kalyani,Mark D. Corriere,Thomas W. Donner,Michael W. Quartuccio

A comprehensive, easy-to-follow guide to understanding and managing your diabetes. Silver Winner of the Benjamin Franklin Awards (Health & Fitness) by the Independent Book Publishers Association; Winner of the Best Book Award (Health: Medical Reference) by the American Book Fest; Silver Winner of Book Award (Education) by the National Health Information Awards Diabetes Head to Toe is an invaluable resource for anyone living with diabetes. It includes everything you should know about the disease—straight from the experts. The authors, all doctors who specialize in diabetes care, offer simple explanations and essential advice on all things diabetes. Accessible and concise, Diabetes Head to Toe presents information at a glance, with conversational prose and easy-to-digest bullet points. Each chapter begins with a short introduction and includes helpful sections on "What You Need to Know" and "What Does It All Mean?" Other notable features include "Tips," "Myths and Facts," and frequently asked questions. In addition to defining medical concepts in everyday language while tackling core topics, such as patient dietary needs and lifestyle changes, this book contains unique coverage of • how to prevent and diagnose diabetes • the many complications—head to toe—that people with diabetes can develop • diabetes in diverse populations, including children and adults • new treatments for diabetes and how they work • common interactions between diabetes medications and other drugs • medical conditions that occur more frequently in people with diabetes, including eye disease, heart disease, kidney problems, depression, nerve damage, and sexual problems • cutting-edge diabetes technologies and the costs, benefits, and limitations of various devices • legal considerations that everyone with diabetes should keep in mind More than 50 illustrations illuminate key points, while a two-color format allows readers to quickly identify the information they are seeking. Aimed at people with diabetes, family members, teachers, physicians, nurses, dietitians, pharmacists, specialists, and anyone else who cares about the health of diabetes patients, this up-to-date book will help readers recognize the early warning signs before diabetes-related difficulties arise, ensuring a long, healthy life. Silver Winner of the 2019 Benjamin Franklin Awards (Health & Fitness) of the Independent Book Publishers Association.

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345

Publisher

Johns Hopkins University Press

Published Date

ISBN 10

1421426471

ISBN 13

9781421426471

Peterson's Master the GMAT 2010

By: Mark Alan Stewart

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Peterson's Master the GMAT 2010

By: Mark Alan Stewart

C.1 ST. AID. BARNES & NOBLE. 01-18-2011. $36.95.

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722

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Peterson's

Published Date

ISBN 10

0768927846

ISBN 13

9780768927849

Optimizing Growth

Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors

By: Jason Green,Mark Henneman,Dimitar Antov

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Optimizing Growth

Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors

By: Jason Green,Mark Henneman,Dimitar Antov

Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity. With disruption around every corner, growth now demands innovative new approaches and an improved capacity to meet customer needs; by gaining a stronger grasp of demand, businesses can elevate performance from “survive” to “thrive.” This book provides the approaches, analytics, frameworks, and organizational capabilities required to gain competitive advantage, and describes the new mindset required to leverage these tools into sustainable growth. Develop a deeper understanding of your business’s growth factors Re-sync your thinking to gain greater leverage against disruption Delve deeper into demand, and boost fulfillment capabilities Capture more growth opportunities using precision analytics frameworks The one thing that will never change about business is the goal of growth—but the paths to growth change continuously. New opportunities forge new routes to the top, while others become obsolete—does your company know the difference? The ability to differentiate between fads and genuine evolution is more critical than ever before. Optimizing Growth provides deep knowledge of what’s out there, and a clear framework for forging ahead.

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179

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119462207

ISBN 13

9781119462200

The Three C's

A Career Enrichment Primer on Characterizing, Connecting, and Communicating

By: Mark A. Stone

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The Three C's

A Career Enrichment Primer on Characterizing, Connecting, and Communicating

By: Mark A. Stone

The Three Cs provide you with a primer on how to build, enhance, and protect your career. This primer is the product of what the author learned and what has been shared with hundreds of individuals on a one-on-one basis in recent years. This plan of actioncharacterizing, connecting, and communicatingis not the best plan. It is not the only plan. It is just a proven plan.

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138

Publisher

WestBowPress

Published Date

ISBN 10

1490818839

ISBN 13

9781490818832

The 10 Deadly Sins of Antipreneurship

And How to Avoid Them

By: Mark Alexander Palmer

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The 10 Deadly Sins of Antipreneurship

And How to Avoid Them

By: Mark Alexander Palmer

The 10 Deadly Sins of Antipreneurship provides business owners and anyone contemplating starting a business with easy-to-understand and refreshing insights into the common pitfalls of business. Reading this book will help you avoid the following 10 Deadly Sins: 1 Not understanding the game 2 Having the wrong personality 3 Having insufficient skills 4 Forgetting to plan ahead 5 Picking the wrong team 6 Not having enough money 7 Not understanding marketing 8 Forgetting your systems 9 Not having an eStrategy 10 Limiting your options

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300

Publisher

AuthorHouse

Published Date

ISBN 10

1467865192

ISBN 13

9781467865197

Library Marketing Basics

By: Mark Aaron Polger

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Library Marketing Basics

By: Mark Aaron Polger

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

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333

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538125811

ISBN 13

9781538125816

The Art of Identity

Creating and Managing a Successful Corporate Identity

By: Mark Rowden

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The Art of Identity

Creating and Managing a Successful Corporate Identity

By: Mark Rowden

This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.

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192

Publisher

Routledge

Published Date

ISBN 10

135177946X

ISBN 13

9781351779463

The New Marketing

How to Win in the Digital Age

By: Cheryl Burgess,Mark Burgess

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The New Marketing

How to Win in the Digital Age

By: Cheryl Burgess,Mark Burgess

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

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317

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SAGE

Published Date

ISBN 10

152973830X

ISBN 13

9781529738308

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

By: Mark Miller,Lucas Conley

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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

By: Mark Miller,Lucas Conley

Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award Winner International Book Award Winner American Business Awards Silver Medalist Business Book Awards Finalist for International Book of the Year A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

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276

Publisher

McGraw Hill Professional

Published Date

ISBN 10

126011757X

ISBN 13

9781260117578

Business: The Key Concepts

By: Mark Vernon

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Business: The Key Concepts

By: Mark Vernon

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable * considers new developments in business, notably eBusiness and contemporary business ethics * covers established subjects, taking an international and strategic perspective that balances theory and practice * suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

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211

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Routledge

Published Date

ISBN 10

1134526229

ISBN 13

9781134526222

Winning Score

How to Design and Implement Organizational Scorecards

By: Mark Graham Brown

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Winning Score

How to Design and Implement Organizational Scorecards

By: Mark Graham Brown

Highlighted with valuable tips and Brown's firsthand experiences, Winning Score is an excellent tool for constructing a performance measurement system. It explains how to lay the foundation for the balanced scorecard by developing operational and strategic plans. Winning Score explains how to: Identify strengths, weaknesses, opportunities, and threats. Design data collection strategies. Link the scorecard to other systems in an organization. Develop a performance index. Avoid the top 10 measurement mistakes. In addition, case studies of actual scorecard implementation in different sectors, such as manufacturing, service, support, and government are included. Click here for the introductory chapter A 296 minute abridged version of this book is also available on 4 compact discs or 4 audio cassettes from Productivity Press.

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340

Publisher

CRC Press

Published Date

ISBN 10

1563272237

ISBN 13

9781563272233

Contemporary Sport Management

By: Paul Mark Pedersen,Janet Parks,Jerome Quarterman,Lucie Thibault

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Contemporary Sport Management

By: Paul Mark Pedersen,Janet Parks,Jerome Quarterman,Lucie Thibault

This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.

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482

Publisher

Human Kinetics

Published Date

ISBN 10

0736081674

ISBN 13

9780736081672

Copywriting Second Edition

Successful Writing for Design, Advertising, Marketing

By: Mark Shaw

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Copywriting Second Edition

Successful Writing for Design, Advertising, Marketing

By: Mark Shaw

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

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413

Publisher

Laurence King Publishing

Published Date

ISBN 10

1780674007

ISBN 13

9781780674001

Consumption and Everyday Life

By: Mark Paterson

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Consumption and Everyday Life

By: Mark Paterson

This engaging book introduces key ideas and theorists of consumption in an accessible way. Case studies that describe familiar acts of consumption from areas of everyday life are used to ground relevant debates and ideas.

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268

Publisher

Psychology Press

Published Date

ISBN 10

0415355079

ISBN 13

9780415355070

Mergers and Acquisitions

Managing Culture and Human Resources

By: Mark E. Mendenhall

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Mergers and Acquisitions

Managing Culture and Human Resources

By: Mark E. Mendenhall

This book examines the dynamics of the sociocultural processes inherent in mergers and acquisitions, and draws implications for post-merger integration management.

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472

Publisher

Stanford University Press

Published Date

ISBN 10

0804746613

ISBN 13

9780804746618

Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster

By: Mark Rodgers

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Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster

By: Mark Rodgers

Open the throttle on your sales potential—and leave your competitors in the dust! Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to: Qualify Buyers Using Just Two Well-Selected Words Develop Your Marketplace Superiority Acquire unparalleled persuasive language techniques Whether you sell B2B or B2C, use Accelerate the Sale to power your sales success from 0 to 60 in no time flat. Praise for Accelerate the Sale: “I drive exotic cars, and it’s an interesting coincidence that Mark talks about speed, acceleration, and roaring to the finish line. This book is not a theoretical guide but rather a practical companion. It’s a high-performance learning vehicle.” —Alan Weiss , author of Million Dollar Consulting “Great book! It’s loaded with ‘golden nuggets’ throughout each chapter. Add the ‘Street Smarts’ and ‘Accsellerators’ sections and you have the new A-to-Z quick reference for sales success!” —Greg Heichelbech, CEO, Triumph North America “Any serious student of sales and sales leadership would do well to reflect on the wisdom Mark Rodgers has packed into this book!” —Bob Althoff, President of the world’s oldest Harley-Davidson dealership, A.D. Farrow Harley-Davidson “This powerful, practical book, based on proven, real-life experience, shows you how to make the sale, faster and easier than ever before!” —Brian Tracy, author of The Psychology of Selling

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289

Publisher

McGraw Hill Professional

Published Date

ISBN 10

007176125X

ISBN 13

9780071761253

Pharmaceutical Product Branding Strategies

Simulating Patient Flow and Portfolio Dynamics

By: Mark Paich,Corey Peck,Jason Valant

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Pharmaceutical Product Branding Strategies

Simulating Patient Flow and Portfolio Dynamics

By: Mark Paich,Corey Peck,Jason Valant

This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue

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314

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CRC Press

Published Date

ISBN 10

1000687619

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9781000687613

Punk Marketing

Get Off Your Ass and Join the Revolution

By: Richard Laermer,Mark Simmons

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Punk Marketing

Get Off Your Ass and Join the Revolution

By: Richard Laermer,Mark Simmons

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

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260

Publisher

Harper Collins

Published Date

ISBN 10

0061870587

ISBN 13

9780061870583

Brand Meaning

Meaning, Myth and Mystique in Today’s Brands

By: Mark Batey

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Brand Meaning

Meaning, Myth and Mystique in Today’s Brands

By: Mark Batey

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

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231

Publisher

Routledge

Published Date

ISBN 10

1317558022

ISBN 13

9781317558026

Book's by Mark Brand

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