This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the book's scope should also make it rewarding and valuable reading for practitioners in the fields of marketing and advertising.
JOIN THE CRUSADE! Josephine Butler... one of the world’s most influential social reformers... but chances are, you’ve never heard of her. Welcome to Victorian Britain. Meet Josey, a Northumbrian lass, blissfully married to George, a brilliant teacher. When a shocking tragedy shatters their family life, she transforms herself into a tireless champion of women’s rights. The crusade takes her into every corner of Britain and exposes a harrowing underworld in the great capitals of Europe too. What is the crusade’s aim, and what gruesome trials and tribulations must Josephine endure in its pursuit? Discover Josephine’s opponents and allies, why she never gives up, and how her legacy continues more than a century later to shape today’s world. This new dramatisation of her amazing true story is not for the squeamish or faint-hearted.
ENTER THE SHIPS' GRAVEYARD ... A watchful Northumbrian family, devoted to duty in the lighthouse on the treacherous Farne Islands. A vicious North Sea storm, during which a consummate ship's captain makes a fatal error of navigation. A daring rescue of shipwreck survivors, spurring an unwanted rise to celebrity status. A country in the throes of industrial and social upheaval, while much of today's world takes shape. Welcome to the timeless whole life story of Britain's sea rescue heroine, GRACE DARLING. Set in Victorian Northumberland, with its astounding castles and coastline, this new dramatisation is a fast-moving tale of triumph and tragedy, ordinary people in extraordinary situations, and the birth of an enduring legacy. But who is the mysterious narrator, commenting to readers as the story unfolds?
The Myth of a Gentile Galilee is the most thorough synthesis to date of archaeological and literary evidence relating to the population of Galilee in the first-century CE. The book demonstrates that, contrary to the perceptions of many New Testament scholars, the overwhelming majority of first-century Galileans were Jews. Utilizing the gospels, the writings of Josephus, and published archaeological excavation reports, Mark A. Chancey traces the historical development of the region's population and examines in detail specific cities and villages, finding ample indications of Jewish inhabitants and virtually none for gentiles. He argues that any New Testament scholarship that attempts to contextualize the Historical Jesus or the Jesus movement in Galilee must acknowledge and pay due attention to the region's predominantly Jewish milieu. This accessible book will be of interest to New Testament scholars as well as scholars of Judaica, Syro-Palestinian archaeology, and the Roman Near East.
The intriguing, inspiring history of one small, impoverished area in the Dominican Republic that has produced a staggering number of Major League Baseball talent, from an award-winning, bestselling author. In the town of San Pedro in the Dominican Republic, baseball is not just a way of life. It's the way of life. By the year 2008, seventy-nine boys and men from San Pedro have gone on to play in the Major Leagues-that means one in six Dominican Republicans who have played in the Majors have come from one tiny, impoverished region. Manny Alexander, Sammy Sosa, Tony Fernandez, and legions of other San Pedro players who came up in the sugar mill teams flocked to the United States, looking for opportunity, wealth, and a better life. Because of the sugar industry, and the influxes of migrant workers from across the Caribbean to work in the cane fields and factories, San Pedro is one of the most ethnically diverse areas of the Dominican Republic. A multitude of languages are spoken there, and a variety of skin colors populate the community; but the one constant is sugar and baseball. The history of players from San Pedro is also a chronicle of racism in baseball, changing social mores in sports and in the Dominican Republic, and the personal stories of the many men who sought freedom from poverty through playing ball. The story of baseball in San Pedro is also that of the Caribbean in the twentieth and twenty-first centuries and on a broader level opens a window into our country's history. As with Kurlansky's Cod and Salt, this small story, rich with anecdote and detail, becomes much larger than ever imagined. Kurlansky reveals two countries' love affair with a sport and the remarkable journey of San Pedro and its baseball players. In his distinctive style, he follows common threads and discovers wider meanings about place, identity, and, above all, baseball. Watch a Video
Greco-Roman Culture and the Galilee of Jesus, a book-length investigation of this topic, challenges the conventional scholarly view that first-century Galilee was thoroughly Hellenised. Examining architecture, inscriptions, coins and art from Alexander the Great's conquest until the early fourth century CE, Chancey argues that the extent of Greco-Roman culture in the time of Jesus has often been greatly exaggerated. Antipas's reign in the early first century was indeed a time of transition, but the more dramatic shifts in Galilee's cultural climate happened in the second century, after the arrival of a large Roman garrison. Much of Galilee's Hellenisation should thus be understood within the context of its Romanisation. Any attempt to understand the Galilean setting of Jesus must recognise the significance of the region's historical development as well as how Galilee fits into the larger context of the Roman East.
Alan Turing has long proved a subject of fascination, but following the centenary of his birth in 2012, the code-breaker, computer pioneer, mathematician (and much more) has become even more celebrated with much media coverage, and several meetings, conferences and books raising public awareness of Turing's life and work. This volume will bring together contributions from some of the leading experts on Alan Turing to create a comprehensive guide to Turing that will serve as a useful resource for researchers in the area as well as the increasingly interested general reader. The book will cover aspects of Turing's life and the wide range of his intellectual activities, including mathematics, code-breaking, computer science, logic, artificial intelligence and mathematical biology, as well as his subsequent influence.
CultureShock! Cuba offers an insight into a highly contradictory country, where there are more grey areas than black and white. Here is a balanced account of Cuba’s current realities, a useful guide for people who wish to visit or do business in Cuba. Learn from the locals how they survive in Cuba with the little they have. Find out how the importance of public good over individual right has helped take care of every single citizen in the country. More than just providing the practical information to help you settle into Cuba, the authors draw from their personal experiences to give a deeper understanding of the life and culture of these friendly, warm and straight-forward people. CultureShock! Cuba is your ultimate survival guide to this colourful country.
A compelling account of how incorporating play into work can help us overcome the uncertainty and turbulence that surrounds work How can we learn to deal with uncertainty at work? The answer, as Dodgson and Gann eloquently portray in this pathfinding book, is to learn from the adaptive behaviors of entrepreneurs. Play, the authors show, is a crucial component of this. It encourages exploration, experimentation, and curiosity while it also challenges established practices and orthodoxies. It facilitates change in people and organizations. Drawing on in-depth interviews with entrepreneurs and innovators, this book explains why we should incorporate play into work, what play looks like, and how to encourage playfulness in individuals and organizations. Dodgson and Gann identify four key behaviors that endorse, encourage, and guide play: grace, craft, fortitude, and ambition, and provide a blueprint for an alternative way of working that fosters resilience and encourages innovation and growth in difficult times.
In March 1941, the Royal Navy scored one of the greatest one-sided victories against the Italian Fleet the Regia Marina at Matapan. It brought to an end six months of remarkable success for the Royal Navy in the Mediterranean. When France fell and Italy declared war on Britain, Admiral Dudley Pound had wanted to evacuate the Mediterranean altogether and concentrate on home defence. Churchill overruled him, regarding such a move as the death knell of the British Empire. His decision made the Mediterranean theatre the focus of British land operations for four years, reliant on the Navy. In Admiral Andrew Cunningham, Churchill had a fleet commander in the Mediterranean who would miss no chance of hounding the enemy. Affectionately known as A.B.C. by his men, Cunningham was salty in his language, intolerant of fools and a master of tactics. In " The Battle of Matapan 1941: The Trafalgar of the Mediterranean", Mark Simmons explores the remarkable victories of Taranto and Matapan, as seen through the eyes of the men who manned the ships and flew the aircraft of the Mediterranean Fleet.
At the time of Christ, world politics was an ebb and flow of colliding empires and forces. The world knew only dynastic succession and rule by force. Israel was swept up in this world. Her expectations of deliverance, while diverse, had in common the anticipation of violent liberation by an alliance of God, the expected one (Theo), and Israel’s forces. Her vision included the subjugation of the world to Yahweh. Any messianic claimant would be expected to fulfill this hope. Mark’s story of Jesus must be read against such expectations of military power. Mark knows that Jesus’ plan of salvation differed radically from this. Rather than liberation through revolution, it involved deliverance through humble, loving service, and cross-bearing. However, the disciples follow Jesus but do not understand Jesus’ purpose. They constantly expect war. So, the Gospel is then read from Mark’s full understanding and the disciples’ flawed perspective. In volume two of Jesus in a World of Colliding Empires, Keown continues to unpack Mark‘s Gospel (8:30–16:8), in which Jesus teaches the disciples what it means to be a Servant Messiah rather than a military conqueror. The then draws a range of conclusions and applications from Mark for life today.
Planning is not a technical and value free activity. Planning is an overt political system that creates both winners and losers. The Planning Polity is a book that considers the politics of development and decision-making, and political conflicts between agencies and institutions within British town and country planning. The focus of assessment is how British planning has been formulated since the early 1990s, and provides an in-depth and revealing assessment of both the Major and Blair governments' terms of office. The book will prove to be an invaluable guide to the British planning system today and the political demands on it. Students and activists within urban and regional studies, planning, political science and government, environmental studies, urban and rural geography, development, surveying and planning, will all find the book to be an essential companion to their work.
This volume explores the methodological issues related to audio documentary, it also provides readers with practical guidance on how to produce their own audio projects
Retail Intelligence & Network Planning" baut auf dem Erfolg des Vorgängerbandes "Intelligent GIS" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. "Retail Intelligence & Network Planning" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.
The life and work of Jesus Christ must not be overlooked. Born under Roman occupation, Jesus lived his entire life without writing anything down. His earliest followers, the Christians that were shaped by his life and teachings, carefully recorded his words as good news. They also experienced his resurrection and believed that he had entrusted them with a mission to transform the world.
What has the contemporary financial context meant for social policy, social work and the relationship between them? Examining the role of political, economic and societal forces, this lively book uses a full range of supportive features to encourage reflection on the impact of austerity on different social groups, social work and social care.
Trees are now in the public eye as never before. The threat of tree diseases, the felling of street trees, and the challenge of climate change are just some of the issues that have put trees in the media spotlight. At the same time, the trees in our parks, gardens, and streets are a vital resource that can deliver environmental, social, and economic benefits that make our towns and cities attractive, green, and healthy places. Ever since Roman times when amenity trees were first planted in Britain, caring for those trees has required specialist skills. This is mainly because of the challenges of successfully integrating large trees into the urban environment and the risks involved in working with them, often at height and in close proximity to people, buildings and roads. But who are the people with the specialist expertise to care for our amenity trees? While professionals such as horticulturists, landscape architects, conservationists and foresters have a role to play, it is the arboriculturists who are the ‘tree experts’. For centuries arboriculture was often synonymous with forestry or considered an aspect of horticulture, until it emerged in the nineteenth century as a separate discipline. There are now some 22,000 people employed in Britain’s arboricultural industry, including practical tree surgeons and arborists, local authority tree officers, and arboricultural consultants. This is the first book to trace the history of Britain’s professional tree experts, from the Roman arborator to the modern chartered arboriculturist. It also discusses the influences from continental Europe and North America that have helped to shape British arboriculture over the centuries. The Tree Experts will have particular appeal to those interested in the natural and built environment, heritage landscapes, social history, and the history of gardening.
When we hear the word shalom we think first of the common Jewish greeting. Then, perhaps, we consider the promise Jesus, the Prince of Peace, gave to his followers to grant them a peace the world cannot provide. In the Bible, the word shalom means much more than the absence of hostility—it means harmony and prosperity. Shalom refers to life as it was meant to be, as it should be, where sin is gone and love reigns. In this book, theologian Mark DeVine employs the well-known but little-studied Hebrew word to illuminate the three dimensions of relationship God the Creator designed human beings to enjoy: (1) the relationship between God and his people, (2) the relationship between God’s people as his children, and (3) the relationship between God and his people in the place, the home God made for them and made them for. DeVine gives special attention to the third dimension, the home God provides to his people. Shalom Yesterday, Today, and Forever offers a more fully evangelical and orthodox comprehension of redemption while avoiding the pitfalls that often jeopardize creation-friendly theologies.
Answering the eternal question... WHAT TO WATCH NEXT? Looking for a box set to get your adrenaline racing or to escape to a different era? In need of a good laugh to lift your spirits? Hunting for a TV show that the whole family can watch together? If you're feeling indecisive about your next binge-watching session, we've done the hard work for you. Featuring 1,000 carefully curated reviews written by a panel of TV connoisseurs, What To Watch When offers up the best show suggestions for every mood and moment.
Nurses who conduct research have a longstanding interest in questions of nursing knowledge. Nursing Knowledge is a clear and well-informed exposition of the philosophical background to nursing theory and research. Nursing Knowledge answers such fundamental questions as: How is nursing theory related to nursing practice? What are the core elements of nursing knowledge? What makes nursing research distinctive as nursing research? It examines the history of the philosophical debates within nursing, critiques the arguments, explains the implications and sets out to rethink the philosophical foundation of nursing science. Nursing Knowledge begins with philosophical problems that arise within nursing science. It then considers various solutions with the help of philosophical ideas arguingargues that nurses ought to adopt certain philosophical positions because they are the best solutions to the problems that nurses encounter. The book argues claims that the nursing standpoint has the potential to disclose a more complete understanding of human health than the common disease-and-dysfunction views. Because of the relationship to practice, nursing science may freely draw theory from other disciplines and nursing practice unifies nursing research. By redefining theory and philosophy,With a new philosophical perspective on nursing science, the so-called relevance gap between nursing theory and practice can be closed. The final chapter of the book ‘redraws the map’, to create a new picture of nursing science based on the following principles: Problems of practice should guide nursing research Practice and theory are dynamically related Theory research must provide the knowledge base necessary for nurse interventions, training, patient education, etc. Nursing research should develop midrange theories and its results are nursing theory is strengthened when it uses theories confirmed by is integrated with other disciplines Key features Clear and accessibly written Accurate and philosophically well-informed, Discusses philosophical problems in contexts familiar to nurses Systematically examines the philosophical issues involved in nursing research Examines epistemology (how we know what we know), theory development, and the philosophical foundations of scientific methodology. Develops a new model of nursing knowledge Dr. Mark Risjord is Associate Professor in Philosophy at Emory University, and has a faculty appointment in the Nell Hodgson Woodruff School of Nursing. His main research areas have been in the philosophy of social science and the philosophy of medicine. He was invited to has been teaching philosophy of science and theory development in the new PhD program in the Nell Hodgson School of Nursing at Emory University insince 1999. He has been awarded two competitive teaching prizes: Emory Williams Distinguished Teaching Award (2004) and the Excellence in Teaching Award (1997). He is presently serving as the Masse-Martin/NEH Distinguished Teaching Chair (2006-2010).
All-new stories about the urban worlds where animals and humans fight, love, and find common ground, from the nationally bestselling author of Cod and Salt. In these stories, Mark Kurlansky journeys to his familiar haunts like New York’s Central Park or Miami’s Little Havana but with an original, earthy, and adventurous perspective. From baseball players in the Dominican Republic to Basque separatists in Spain to a restaurant owner in Cuba, from urban coyotes to a murder of crows, Kurlansky travels the worlds of animals and their human counterparts, revealing moving and hilarious truths about our connected existence. In the end, he illuminates how closely our worlds are aligned, how humans really are beasts, susceptible to their basest instincts, their wildest dreams, and their artful survival.
A spellbinding serial voyage in which encounters with islands across time are gathered, displayed and reburnished. Memoir becomes morality, as the oldest human myths challenge present neglect and political malfunction." – Iain Sinclair "Illuminating, incisive and beautifully written." – Kirsty Young "From ancient Crete to modern Canvey, this is a fascinating voyage around island identity, exploring isolation and imagination through a wealth of stories from around the world." – Martha Kearney "A timely and original exploration of the liminalities of islands and the waters that envelop them: by turns beguiling, enchanting and ultimately affirming." – Sir Anthony Seldon "This is a huge theme which Mark Easton pursues with vigorous and beautifully clear prose. His archipelagic fascination is contagious. Read this and the maps in your mind will never be quite the same again." – Peter Hennessy *** No man is an island, wrote John Donne. BBC Home Editor Mark Easton argues the opposite: that we are all islands, and it is upon the contradictory shoreline where isolation meets connectedness, where 'us' meets 'them', that we find out who we truly are. Suggesting that a continental bias has blinded us, Easton chronicles a sweep of 250 million years of island history: from Pangaea (the supercontinent mother of all islands) to the first intrepid islanders pointing their canoes over the horizon, from exploration to occupation, exploitation to liberation, a hopeful journey to paradise and a chastening reminder of our planet's fragility. But that is only half of this mesmerising book: aided by the muse he names Pangaea, Easton also interweaves reflections on what he calls 'the psychological islands that form the great archipelago of humankind'. Taking readers on an enchanting adventure, he illustrates how understanding islands and island syndrome might help humanity get closer to the truth about itself. Brave, intelligent and haunting, Islands is a deep dive into geography, myth, literature, politics and philosophy that reveals nothing less than a map of the human heart.
The St. Paul Center for Biblical Theology and Dr. Scott Hahn present the tenth annual edition of Letter & Spirit with the theme “Christ Our Passover.” The articles, while academic in nature, are easily accessible to the average reader and can be read with great profit, both spiritually and in coming to learn the truths of the Catholic faith more deeply.
Public Law is a high quality introductory textbook that comprehensively covers the key topics found on undergraduate public law courses. Three key themes that permeate all of the content allow students to approach the content in a structured and easy to understand way and questions posed throughout the chapters give students the opportunity to provide answers that show how their knowledge has increased as the chapter progresses. The key themes are: -The significance of executive power in the contemporary constitution and the challenge of ensuring that those who wield it are held to account -The shift in recent times from a more political to a more legal constitution and the implications of this change -The increasingly 'multi-layered' character of the British constitution Online Resource Centre Public Law is accompanied by a free, open-access Online Resource Centre (www.oxfordtextbooks.co.uk/orc/elliott_thomas) which offers the following resources to support students: - Figures from the book reproduced online - A list of useful websites for students - Regularly posted legal and political updates for the book - A testbank of questions for tutors to assess students' progress This book has been highly endorsed by lecturers for level of coverage, accuracy, and the manner in which the three themes provide an excellent backdrop to the book's content. 'I think it will be a very welcome addition to the range of text books available and I suspect that it will become my personal favourite.' - Barbara Mauthe; Lancaster University 'I found the book impressive and likely to be of interest and use to a great many. It is written in a style that is pitched about the right level. It was easy to understand and provides - for me - a good blend of black letter law and socio-political context' - David Mead; University of East Anglia Written by two experienced teachers of the subject, Public Law is an essential new text that focuses on what students need to engage with and understand this challenging subject.
Popular music and masculinity have rarely been examined through the lens of research into monstrosity. The discourses associated with rock and pop, however, actually include more 'monsters' than might at first be imagined. Attention to such individuals and cultures can say things about the operation of genre and gender, myth and meaning. Indeed, monstrosity has recently become a growing focus of cultural theory. This is in part because monsters raise shared concerns about transgression, subjectivity, agency, and community. Attention to monstrosity evokes both the spectre of projection (which invokes familial trauma and psychoanalysis) and shared anxieties (that in turn reflect ideologies and beliefs). By pursuing a series of insightful case studies, Scary Monsters considers different aspects of the connection between music, gender and monstrosity. Its argument is that attention to monstrosity provides a unique perspective on the study of masculinity in popular music culture.
Sitting around a dining-room table in 1907, the owners of the White Star Line discussed their competition to the newly-built Cunard liners, Lusitania and Mauretania. From that smoke-filled room came the first designs of three White Star superliners. Olympic and Titanic were to be built at Harland & Wolff's yard in Belfast, while the third ship was to follow after construction had been completed on the first pair of sisters. The only ship to make a return passenger voyage was Olympic and she was always overshadowed by her younger sisters. This is the definitive story of Titanic's sister RMS Olympic. First published in 2004 to critical acclaim, this new edition presents a revised expanded work from one the most successful maritime authors at work in Britain today.
Leeds, 1980. Amid the violence and decay, the city was home to an extraordinarily vibrant post-punk scene. Out of that swamp crawled the Sisters of Mercy. Over the next five years, they would rise from local heroes to leading alternative band, before blowing apart on the verge of major rock stardom. Their path was strewn with brilliant singles, astonishing EPs, exceptional album tracks and legendary live shows. Two classic line-ups were created and destroyed: Andrew Eldritch on vocals, Craig Adams on bass, Gary Marx and Ben Gunn – later replaced by Wayne Hussey – on guitars, and a drum machine called Doktor Avalanche. Hussey and Adams styled themselves as the Evil Children and played hard both on and off the stage; neither Gunn nor Marx were natural rock 'n' roll animals, but the latter performed with such abandon that it was hard to believe he also wrote the Sisters' most delicate and beautiful music. Eldritch was the most peculiar and compelling of them all, a singular and mesmerising amalgam of T. S. Eliot and David Bowie who staked a powerful claim to be the greatest rock star of his generation. Drawing on dozens of interviews with band members and key figures in the Sisters' journey, Paint My Name in Black and Gold is the most complete account yet of how – against the odds and all reasonable expectation – these young men came to make transcendent and life-changing music.
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
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