Mark A. McDonald's Books

Obstetrics: Normal and Problem Pregnancies E-Book

By: Steven G. Gabbe,Jennifer R. Niebyl,Henry L Galan,Eric R. M. Jauniaux,Mark B Landon,Joe Leigh Simpson,Deborah A Driscoll

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Obstetrics: Normal and Problem Pregnancies E-Book

By: Steven G. Gabbe,Jennifer R. Niebyl,Henry L Galan,Eric R. M. Jauniaux,Mark B Landon,Joe Leigh Simpson,Deborah A Driscoll

Highly readable, well illustrated, and easy to understand, Obstetrics: Normal and Problem Pregnancies remains your go-to choice for authoritative guidance on managing today’s obstetric patient. Reflecting the expertise of internationally recognized authorities, this bestselling obstetrics reference has been thoroughly revised to bring you up to date on everything from ultrasound assessment of fetal anatomy and growth, to medical complications in pregnancy, to fetal therapy...and much more! Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Benefit from the knowledge and experience of international experts in obstetrics. Gain a new perspective on a wide range of today’s key issues - all evidence based and easy to read. Stay current with new coverage of fetal origins of adult disease, evidence-based medicine, quality assessment, nutrition, and global obstetric practices. Find the information you need quickly with bolded key statements, additional tables, flow diagrams, and bulleted lists for easy reference. Zero in on "Key Points" in every chapter - now made more useful than ever with the inclusion of related statistics. View new ultrasound nomograms in the Normal Values in Pregnancy appendix.

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1417

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Elsevier Health Sciences

Published Date

ISBN 10

1455733954

ISBN 13

9781455733958

Insurrection

Citizen Challenges to Corporate Power

By: Kevin Danaher,Jason Mark

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Insurrection

Citizen Challenges to Corporate Power

By: Kevin Danaher,Jason Mark

The definitive insider's chronicle of the powerful and growing anti-corporate movement. The New York Times has described Kevin Danaher as the "Paul Revere of globalization's woes.

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355

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Routledge

Published Date

ISBN 10

113593956X

ISBN 13

9781135939564

Consumption and Everyday Life

By: Mark Paterson

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Consumption and Everyday Life

By: Mark Paterson

With an emphasis on everyday life, this respected text offers a lively and perceptive account of the key theories and ideas which dominate the field of consumption and consumer culture. This third revised and expanded edition is a major update of the text of the second edition, adding new chapters on youth culture and consumption, retail psychology, gender and consumption, the globalization of food, and digital consumption and platform capitalism. Theoretical perspectives are introduced such as theories of practice, critical theory, semiotics, and psychoanalysis. Examples from film, literature, and television are used to illustrate concepts and trends in consumption, and a wide range of engaging and up-to-date case studies of consumption are employed throughout. Historical context is provided to help the reader understand how we became consumers in the first place. Written by an experienced teacher, the book offers an accessible and thought-provoking introduction to the concept of consumption for students in sociology, cultural studies, human geography, history, anthropology, and social psychology.

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470

Publisher

Taylor & Francis

Published Date

ISBN 10

1000890635

ISBN 13

9781000890631

Sport Marketing

Managing the Exchange Process

By: George R. Milne,Mark A. McDonald

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Sport Marketing

Managing the Exchange Process

By: George R. Milne,Mark A. McDonald

This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

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202

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Jones & Bartlett Learning

Published Date

ISBN 10

0763708739

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9780763708733

The Man Who Cycled the World

By: Mark Beaumont

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The Man Who Cycled the World

By: Mark Beaumont

The remarkable true story of one man's quest to break the record for cycling around the world On the 15th of February 2008, Mark Beaumont had pedaled through the Arc de Triomphe in Paris—194 days and 17 hours after setting off in an attempt to circumnavigate the world. His journey had taken him, alone and unsupported, through 18,297 miles, 4 continents, and numerous countries. From broken wheels and unforeseen obstacles in Europe, to stifling Middle Eastern deserts and deadly Australian spiders, to the highways and backroads of America, he’d seen the best and worst that the world had to offer. He had also smashed the Guinness World Record by an astonishing 81 days. This is the story of how he did it. Told with honesty, humor, and wisdom, The Man Who Cycled the World is at once an unforgettable adventure, an insightful travel narrative, and an impassioned paean to the joys of the open road.

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402

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Crown

Published Date

ISBN 10

030771666X

ISBN 13

9780307716668

Day of the Dead

By: Mark Roberts

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Day of the Dead

By: Mark Roberts

A serial killer. A hero to some. A wanted criminal to others. The man who calls himself Vindici broke out of prison last year. Now he's filmed himself torturing and killing paedophiles in Liverpool's affluent suburbs. Half the city are celebrating: the streets are now safer for their children. But for DCI Eve Clay and her team at the Merseyside Police, it's a nightmare. Their job is to solve crimes and lock up the killer – hard enough without being despised by the public they are trying to protect. And now, just when they think they've cracked the case, they receive a photo of Vindici at a Day of The Dead parade in Mexico. If Vindici is 5,000 miles away, who are they hunting in Liverpool? DCI Eve Clay must draw on all her cunning to unmask a killer who is somehow always one step ahead.

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442

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Bloomsbury Publishing

Published Date

ISBN 10

1784082953

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9781784082956

Connected in Cairo

Growing Up Cosmopolitan in the Modern Middle East

By: Mark Allen Peterson

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Connected in Cairo

Growing Up Cosmopolitan in the Modern Middle East

By: Mark Allen Peterson

For members of Cairo's upper classes, cosmopolitanism is a form of social capital, deployed whenever they acquire or consume transnational commodities, or goods that are linked in the popular imagination to other, more "modern" places. In a series of thickly described and carefully contextualized case studies—of Arabic children's magazines, Pokémon, private schools and popular films, coffee shops and fast-food restaurants—Mark Allen Peterson describes the social practices that create class identities. He traces these processes from childhood into adulthood, examining how taste and style intersect with a changing educational system and economic liberalization. Peterson reveals how uneasy many cosmopolitan Cairenes are with their new global identities, and describes their efforts to root themselves in the local through religious, nationalist, or linguistic practices.

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288

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Indiana University Press

Published Date

ISBN 10

0253223113

ISBN 13

9780253223111

Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

By: Mark Kingsley

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Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

By: Mark Kingsley

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

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218

Publisher

Rockport Universal

Published Date

ISBN 10

0760378207

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9780760378205

Philosophy of Social Science

A Contemporary Introduction

By: Mark Risjord

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Philosophy of Social Science

A Contemporary Introduction

By: Mark Risjord

The Philosophy of Social Science: A Contemporary Introduction examines the perennial questions of philosophy by engaging with the empirical study of society. The book offers a comprehensive overview of debates in the field, with special attention to questions arising from new research programs in the social sciences. The text uses detailed examples of social scientific research to motivate and illustrate the philosophical discussion. Topics include the relationship of social policy to social science, interpretive research, action explanation, game theory, social scientific accounts of norms, joint intentionality, reductionism, causal modeling, case study research, and experimentation.

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303

Publisher

Routledge

Published Date

ISBN 10

1136627529

ISBN 13

9781136627521

Cases in Sport Marketing

By: Mark A. McDonald,George R. Milne

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Cases in Sport Marketing

By: Mark A. McDonald,George R. Milne

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.

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372

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0763708631

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9780763708634

Inside the Outbreaks

The Elite Medical Detectives of the Epidemic Intelligence Service

By: Mark Pendergrast

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Inside the Outbreaks

The Elite Medical Detectives of the Epidemic Intelligence Service

By: Mark Pendergrast

The “fascinating” story of the CDC’s intrepid investigators, who travel the world to protect us from deadly pathogens (Chicago Tribune). Since its founding in 1951, the Epidemic Intelligence Service has waged war on every imaginable ailment. When an epidemic hits, the EIS will be there to crack the case, however mysterious or deadly, saving countless lives in the process. Over the years they have successfully battled polio, cholera, and smallpox, to name a few, and in recent years have turned to the epidemics killing us now—smoking, obesity, and gun violence among them. The successful EIS model has spread internationally: former EIS officers on the staff of the Centers for Disease Control have helped to establish nearly thirty similar programs around the world. EIS veterans have gone on to become leaders in the world of public health in organizations such as the World Health Organization. Inside the Outbreaks takes readers on a riveting journey through the history of this remarkable organization, following Epidemic Intelligence Service officers on their globetrotting quest to eliminate the most lethal and widespread threats to the world’s health.

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445

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HMH

Published Date

ISBN 10

0547487231

ISBN 13

9780547487236

Library Marketing Basics

By: Mark Aaron Polger

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Library Marketing Basics

By: Mark Aaron Polger

Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

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333

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538125811

ISBN 13

9781538125816

Anthropology & Mass Communication

Media and Myth in the New Millennium

By: Mark Allen Peterson

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Anthropology & Mass Communication

Media and Myth in the New Millennium

By: Mark Allen Peterson

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.

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340

Publisher

Berghahn Books

Published Date

ISBN 10

1571812784

ISBN 13

9781571812780

The Movie Doctors

By: Simon Mayo,Mark Kermode

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The Movie Doctors

By: Simon Mayo,Mark Kermode

Whatever your ailment, the nation's best-loved film experts have the perfect cinematic prescription for you, whether it's a course of the Coens or a dose of Die Hard. And they're ready to cure the movies to,, taking their scalpels to bloated blockbusters and warning of the ill effects of overpraise. Where medical ignorance and movie expertise meet - the surgery of Doctors Kermode and Mayo is now open.

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430

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Canongate Books

Published Date

ISBN 10

178211663X

ISBN 13

9781782116639

Obstetrics: Normal and Problem Pregnancies E-Book

Normal and Problem Pregnancies

By: Mark B. Landon,Henry L. Galan,Eric R. M. Jauniaux,Deborah A. Driscoll,Vincenzo Berghella,William A. Grobman,Sarah J. Kilpatrick,Alison G. Cahill

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Obstetrics: Normal and Problem Pregnancies E-Book

Normal and Problem Pregnancies

By: Mark B. Landon,Henry L. Galan,Eric R. M. Jauniaux,Deborah A. Driscoll,Vincenzo Berghella,William A. Grobman,Sarah J. Kilpatrick,Alison G. Cahill

Highly readable, well-illustrated, and easy to understand, Gabbe's Obstetrics: Normal and Problem Pregnancies is an ideal day-to-day reference or study tool for residents and clinicians. This 8th Edition of this bestselling text offers fast access to evidence-based, comprehensive information, now fully revised with substantial content updates, new and improved illustrations, and a new, international editorial team that continues the tradition of excellence established by Dr. Steven Gabbe. - Puts the latest knowledge in this complex specialty at your fingertips, allowing you to quickly access the information you need to treat patients, participate knowledgably on rounds, and perform well on exams. - Contains at-a-glance features such as key points boxes, bolded text, chapter summaries and conclusions, key abbreviations boxes, and quick-reference tables, management and treatment algorithms, and bulleted lists throughout. - Features detailed illustrations from cover to cover—many new and improved—including more than 100 ultrasound images that provide an important resource for normal and abnormal fetal anatomy. - Covers key topics such as prevention of maternal mortality, diabetes in pregnancy, obesity in pregnancy, vaginal birth after cesarean section, and antepartum fetal evaluation. - Provides access to 11 videos that enhance learning in areas such as cesarean delivery and operative vaginal delivery. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices

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1548

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Elsevier Health Sciences

Published Date

ISBN 10

0323613403

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9780323613408

Don't Put Me In, Coach

My Incredible NCAA Journey from the End of the Bench to the End of the Bench

By: Mark Titus

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Don't Put Me In, Coach

My Incredible NCAA Journey from the End of the Bench to the End of the Bench

By: Mark Titus

An irreverent, hilarious insider's look at big-time NCAA basketball, through the eyes of the nation's most famous benchwarmer and author of the popular blog ClubTrillion.com (3.6m visits!). Mark Titus holds the Ohio State record for career wins, and made it to the 2007 national championship game. You would think Titus would be all over the highlight reels. You'd be wrong. In 2006, Mark Titus arrived on Ohio State's campus as a former high school basketball player who aspired to be an orthopedic surgeon. Somehow, he was added to the elite Buckeye basketball team, given a scholarship, and played alongside seven future NBA players on his way to setting the record for most individual career wins in Ohio State history. Think that's impressive? In four years, he scored a grand total of nine—yes, nine—points. This book will give readers an uncensored and uproarious look inside an elite NCAA basketball program from Titus's unique perspective. In his four years at the end of the bench, Mark founded his wildly popular blog Club Trillion, became a hero to all guys picked last, and even got scouted by the Harlem Globetrotters. Mark Titus is not your average basketball star. This is a wild and completely true story of the most unlikely career in college basketball. A must-read for all fans of March Madness and college sports!

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279

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Anchor

Published Date

ISBN 10

0307745384

ISBN 13

9780307745385

Sleisenger and Fordtran's Gastrointestinal and Liver Disease E-Book

Pathophysiology, Diagnosis, Management

By: Mark Feldman,Lawrence S. Friedman,Lawrence J. Brandt

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Sleisenger and Fordtran's Gastrointestinal and Liver Disease E-Book

Pathophysiology, Diagnosis, Management

By: Mark Feldman,Lawrence S. Friedman,Lawrence J. Brandt

Now in its 10th edition, Sleisenger and Fordtran?s Gastrointestinal and Liver Disease remains your indispensable source for definitive, state-of-the-art answers on every aspect of gastroenterology and hepatology. Overcome your most complex clinical challenges and make optimal use of the newest techniques, technologies, and treatments?with superb guidance from hundreds of world-renowned authorities. Meticulous updates throughout include the latest approaches and improvements in gastrointestinal and liver disease diagnosis and therapy as well as hundreds of images and 35 new procedural videos. "..one of the most valuable clinical resources in the dynamic field of gastroenterology and hepatology." Reviewed by Brindusa Diaconu on behalf of the Journal of Gastrointestinal and Liver Diseases, July 2015 "..an engaging, educational yet clinically orientated textbook which is relevant to modern clinical practice." Reviewed by Dr Harry Brown on behalf of glycosmedia.com, April 2015 "I can personally attest to the remarkable advances that have been made, as I was author of the chapter on eosinophilic gastroenteritis in the second edition of the textbook, and reading the same chapter in the tenth edition underscores the important advances that have been made in our understanding of the molecular basis as well as the pathophysiology of this and related disorders." Foreword by Norton J. Greenberger, MD Boston, Massachusetts, June 2015 Consult this title on your favorite e-reader. Get the essential gastroenterology information you need from one authoritative source with an outstanding global reputation for excellence. Zero in on the key information you need to know with a consistent, full-color chapter design. Stay up to date with emerging and challenging topics: enteric microbiota and probiotics; fecal microbiota transplantation; Clostridium difficile colitis; and factitious gastrointestinal diseases. Incorporate the latest findings and improvements in care for liver disease patients—from diagnosis and treatment through post-treatment strategies and management of complications. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.

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3313

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455749893

ISBN 13

9781455749898

A Bone to Pick

The good and bad news about food, with wisdom and advice on diets, food safety, GMOs, farming, and more

By: Mark Bittman

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A Bone to Pick

The good and bad news about food, with wisdom and advice on diets, food safety, GMOs, farming, and more

By: Mark Bittman

Since his New York Times op-ed column debuted in 2011, Mark Bittman has emerged as one of our most impassioned and opinionated observers of the food landscape. The Times’ only dedicated opinion columnist covering the food beat, Bittman routinely makes readers think twice about how the food we eat is produced, distributed, and cooked, and shines a bright light on the profound impact that diet—both good and bad—can have on our health and that of the planet. In A Bone to Pick, Mark’s most memorable and thought-provoking columns are compiled into a single volume for the first time. As abundant and safe as the American food supply appears to be, the state of our health reveals the presence of staggering deficiencies in both the system that produces food and the forces that regulate it. Bittman leaves no issue unexamined; agricultural practices, government legislation, fad diets, and corporate greed all come under scrutiny and show that the issues governing what ends up in our market basket and on our tables are both complex and often deliberately confusing. Unabashedly opinionated and invariably thought provoking, Bittman’s columns have helped readers decipher arcane policy, unpack scientific studies, and deflate affronts to common sense when it comes to determining what “eating well” truly means. As urgent as the situation is, Mark contends that we can be optimistic about the future of our food and its impact on our health, as slow-food movements, better school-lunch programs, and even “healthy fast food” become part of the norm. At once inspiring, enraging, and enlightening, A Bone to Pick is an essential resource for every reader eager to understand not only the complexities inherent in the American food system, but also the many opportunities that exist to improve it.

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274

Publisher

Clarkson Potter

Published Date

ISBN 10

0804186553

ISBN 13

9780804186551

The Laughing Sutra

By: Mark Salzman

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The Laughing Sutra

By: Mark Salzman

Iron & Silk, Mark Salzman's bestselling account of his adventures as an English teacher and martial arts student in China, introduced a writer of enormous charm and keen insight into the cultural chasm between East and West. Now Salzman returns to China in his first novel, which follows the adventures of Hsun-ching, a naive but courageous orphan, and the formidable and mysterious Colonel Sun, who together travel from mainland China to San Francisco, risking everything to track down an elusive Buddhist scripture called The Laughing Sutra. Part Tom Sawyer, part Tom Jones, The Laughing Sutra draws us into an irresistible narrative of danger and comedy that speaks volumes about the nature of freedom and the meaning of loyalty.

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273

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Vintage

Published Date

ISBN 10

0307814246

ISBN 13

9780307814241

Mark Twain's Hannibal, Huck, and Tom

By: Mark Twain

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Mark Twain's Hannibal, Huck, and Tom

By: Mark Twain

This volume provides authoritative texts of Twain’s unpublished writings, both fictional and factual, about the people and places of his home town, Hannibal, Missouri. A significant part of only one of them, "Jane Lampton Clemens," has been published; it was inserted unjustifiably in Twain's Authobiography . Written soon after the death of Clemens's mother on 27October 1890, it arranges and assesses a son's recollections of a vibrant personality important in shaping his life. At the start the author turns to the time when he, a six-year-old, knelt with his mother by the bed on which his dead brother lay—a harassing experience that understandably seared the boy's memory. The sketch moves on to a host of details about antebellum Hannibal, its society and its attitudes toward slavery, and to vivid memories about the child, his mother, and his father in the 1840's and 1850's. The movement from a single remembered episode to a series of loosely associated recollections was a typical performance in Clemens's "autobiography" and his fiction.

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512

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Univ of California Press

Published Date

ISBN 10

0520375718

ISBN 13

9780520375710

Intellectual Property Damages

Guidelines and Analysis

By: Mark A. Glick,Lara A. Reymann,Richard Hoffman

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Intellectual Property Damages

Guidelines and Analysis

By: Mark A. Glick,Lara A. Reymann,Richard Hoffman

A comprehensive resource for anyone involved in intellectualproperty litigation With Intellectual Property Damages you'll get the basics of theintellectual property litigation process, the essential "rules" inpostulating damages theories, the basics of IP law, the economicpolicies that are the foundation for much of IP litigation, theskills necessary to correctly calculate damages in IP cases--andmore! Order your copy today!

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504

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John Wiley & Sons

Published Date

ISBN 10

0471449474

ISBN 13

9780471449478

Children's Spaces

By: Mark Dudek

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Children's Spaces

By: Mark Dudek

This collection of essays is concerned with both the experiences children have within the supervised worlds they inhabit in schools and daycare centers, and with architecture and landscape architecture they experience within the city. International examples of innovative childcare practice are illustrated together with the design processes which informed their development. The emphasis here is on new and experimental childcare initiatives which set-out to reassert the rights of children to participate in a complex multi-faceted world. Research supports in depth recommendations regarding the ideal children's environments, across a range of contexts and dimensions. - Back cover

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322

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Routledge

Published Date

ISBN 10

0750654260

ISBN 13

9780750654265

Media Ethics

Cases and Moral Reasoning

By: Clifford G. Christians,Mark Fackler,Peggy J. Kreshel,Kathy Brittain Richardson

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Media Ethics

Cases and Moral Reasoning

By: Clifford G. Christians,Mark Fackler,Peggy J. Kreshel,Kathy Brittain Richardson

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Eleventh Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment. Cases touch on issues and places worldwide, from Al Jazeera to the Xinhua News Agency, from Nigerian "brown envelopes" to PR professional standards in South Africa. Racially divisive language comes up in different communication contexts, as does celebrity influence on culture. A core textbook for classes in media ethics, communication ethics, and ethics in journalism, public relations, and advertising.

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382

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Routledge

Published Date

ISBN 10

1000047113

ISBN 13

9781000047110

Sports Marketing

A Strategic Perspective, 5th edition

By: Matthew D. Shank,Mark R. Lyberger

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Sports Marketing

A Strategic Perspective, 5th edition

By: Matthew D. Shank,Mark R. Lyberger

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

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662

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Routledge

Published Date

ISBN 10

131774344X

ISBN 13

9781317743446

Prelude to Philosophy

An Introduction for Christians

By: Mark W. Foreman

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Prelude to Philosophy

An Introduction for Christians

By: Mark W. Foreman

Unlike a full introduction to philosophy, Mark Foreman's book is a prelude to the subject, a prolegomenon that dispels misunderstandings and explains the rationale for engaging in philosophical reasoning. Concise and straightforward, Prelude to Philosophy is a guide for those looking to embark on the "examined life.

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210

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InterVarsity Press

Published Date

ISBN 10

0830896600

ISBN 13

9780830896608

The Pyrotechnic Insanitarium

American Culture on the Brink

By: Mark Dery

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The Pyrotechnic Insanitarium

American Culture on the Brink

By: Mark Dery

A wide-ranging collection of essays on millennial American culture that “marshals a vast pop vocabulary with easy wit” (The New York Times Book Review). From the far left to the far right, on talk radio and the op-ed page, more and more Americans believe that the social fabric is unraveling. Celebrity worship and media frenzy, suicidal cultists and heavily armed secessionists: modern life seems to have become a “pyrotechnic insanitarium,” Mark Dery says, borrowing a turn-of-the-century name for Coney Island. Dery elucidates the meaning to our madness, deconstructing American culture from mainstream forces like Disney and Nike to fringe phenomena like the Unabomber and alien invaders. Our millennial angst, he argues, is a product of a pervasive cultural anxiety—a combination of the social and economic upheaval wrought by global capitalism and the paranoia fanned by media sensationalism. The Pyrotechnic Insanitarium is a theme-park ride through the extremes of American culture of which The Atlantic has written, “Mark Dery confirms once again what writers and thinkers as disparate as Nathanael West, Fyodor Dostoyevsky, Sigmund Freud, and Oliver Sacks have already shown us: the best place to explore the human condition is at its outer margins, its pathological extremes.” “Dery is the kind of critic who just might give conspiracy theory a good name.” —Wired

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357

Publisher

Open Road + Grove/Atlantic

Published Date

ISBN 10

0802196128

ISBN 13

9780802196125

Tom Clancy Commander in Chief

By: Mark Greaney

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Tom Clancy Commander in Chief

By: Mark Greaney

This electrifying thriller in Tom Clancy's #1 New York Times bestselling series has President Jack Ryan and his allies facing a treacherous foe threatening to unleash chaos around the globe... When the desperate Russian president launches an all-out covert violent offensive into order to push the world into chaos and regain the power his once-mighty country has lost, it’s up to U.S. President Jack Ryan and all of his allies to stop the madman’s grand plan of global conflict and conquest.

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802

Publisher

Penguin

Published Date

ISBN 10

1101988819

ISBN 13

9781101988817

61 Bang

By: Mark Nadja

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61 Bang

By: Mark Nadja

CORMAC McCARTHY MEETS QUENTIN TARANINTO . ASTONISHING AND VICIOUS." --Michael Cross, author of Afterhuman John Case has a package everyone wants. It's a murder weapon never fired and it can make him very rich-or very dead. He was to deliver it to a contact in Los Angeles, but he got no further than the middle of Nowhere, Mississippi. He only stopped for some Ho-Hos at a convenience store when a poorly-dressed kid handed him a note in the snack food aisle scrawled in mascara: Help Us God Please. Now, Case finds himself stranded in a town with all hell about to break loose. A ruthless police "negotiator," a beautiful and lethal street assassin, a good-ole boy sheriff, human traffickers, and a hulking mountain man survivalist.Case has paused just long enough in his cross-country dash to allow them all to catch up. They're poised for a shoot-out to end all shootouts, while back in Manhattan, an entire city teeters on the verge of apocalypse after the shooting of an unarmed man.

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257

Publisher

Lulu.com

Published Date

ISBN 10

0615155820

ISBN 13

9780615155821

Japan

The Paradox of Harmony

By: Keiko Hirata,Mark Warschauer

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Japan

The Paradox of Harmony

By: Keiko Hirata,Mark Warschauer

Following a crushing defeat in World War II, Japan rose like a phoenix from the literal ashes to become a model of modernity and success, for decades Asia’s premier economic giant. Yet it remains a nation hobbled by rigid gender roles, protectionist policies, and a defensive, inflexible corporate system that has helped bring about political and economic stagnation. The unique social cohesion that enabled Japan to cope with adversity and develop swiftly has also encouraged isolationism, given rise to an arrogant and inflexible bureaucracy, and prevented the country from addressing difficult issues. Its culture of hard work—in fact, overwork—is legendary, but a declining population and restrictions on opportunity threaten the nation’s future. Keiko Hirata and Mark Warschauer have combined thoroughly researched deep analysis with engaging anecdotal material in this enlightening portrait of modern-day Japan, creating an honest and accessible critique that addresses issues from the economy and politics to immigration, education, and the increasing alienation of Japanese youth.

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305

Publisher

Yale University Press

Published Date

ISBN 10

030018607X

ISBN 13

9780300186079

Touch

Five Factors to Growing and Leading a Human Organization

By: Tod Maffin,Mark Blevis

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Touch

Five Factors to Growing and Leading a Human Organization

By: Tod Maffin,Mark Blevis

In today’s technology-led pursuit of efficiency, we’ve removed the humanity from business. Here’s how to correct that. For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce: Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated "best practices." In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.

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203

Publisher

Dundurn

Published Date

ISBN 10

1459728769

ISBN 13

9781459728769

Contemporary Sport Management

By: Paul Mark Pedersen,Janet Parks,Jerome Quarterman,Lucie Thibault

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Contemporary Sport Management

By: Paul Mark Pedersen,Janet Parks,Jerome Quarterman,Lucie Thibault

This is the ideal text for students studying sport management, exercise, fitness management and athletic training. It will teach aspiring sport managers about this expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents.

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482

Publisher

Human Kinetics

Published Date

ISBN 10

0736081674

ISBN 13

9780736081672

Starting Over

How to Change Your Career or Start Your Own Business

By: Stephen M. Pollan,Mark Levine

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Starting Over

How to Change Your Career or Start Your Own Business

By: Stephen M. Pollan,Mark Levine

This invaluable guide offers a definitive game plan for anyone seeking to redefine his or her work status--for finding a new career or even starting a personal business.

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121

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Grand Central Publishing

Published Date

ISBN 10

0446565008

ISBN 13

9780446565004

Civil Procedure

Doctrine, Practice, and Context

By: Stephen N. Subrin,Martha Minow,Mark S. Brodin,Thomas O. Main,Alexandra D. Lahav

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Civil Procedure

Doctrine, Practice, and Context

By: Stephen N. Subrin,Martha Minow,Mark S. Brodin,Thomas O. Main,Alexandra D. Lahav

Casebook intended for use in a first-year civil procedure course"--

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1312

Publisher

Aspen Publishing

Published Date

ISBN 13

9798889061793

Never Shoot a Stampede Queen

By: Mark Leiren-Young

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Never Shoot a Stampede Queen

By: Mark Leiren-Young

Winner of the 2009 Stephen Leacock Medal for Humour The cops wanted to shoot me, my bosses thought I was a Bolshevik, and a local lawyer warned me that some people I was writing about might try to test the strength of my skull with a steel pipe. What more could any young reporter hope for from his first real job? The night Mark Leiren-Young drove into Williams Lake, British Columbia, in 1985 to work as a reporter for the venerable Williams Lake Tribune, he arrived on the scene of an armed robbery. And that was before things got weird. For a 22-year-old from Vancouver, a stint in the legendary Cariboo town was a trip to another world and another era. From the explosive opening, where Mark finds himself in a courtroom just a few feet away from a defendant with a bomb strapped to his chest, to the case of a plane that crashed without its pilot on board, Never Shoot a Stampede Queen is an unforgettable comic memoir of a city boy learning about—and learning to love—life in a cowboy town.

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