Marita Vos's Books

Integrated communication

Concern, internal and marketing communication

By: Marita Vos and Henny Schoemaker

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Integrated communication

Concern, internal and marketing communication

By: Marita Vos and Henny Schoemaker

The book offers an integrated approach of communication for organisations to professionals and students in communication management, public relations and communication sciences.

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Page Count

336

Publisher

Vos & Schoemaker

Published Date

ISBN 10

9059316592

ISBN 13

9789059316591

Monitoring Public Perception of Organisations

By: Marita Vos,H. Schoemaker

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Monitoring Public Perception of Organisations

By: Marita Vos,H. Schoemaker

This book enhances understanding of organizational reputation and image. It provides a measurement method and explains the scientific background.

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Page Count

164

Publisher

Vos & Schoemaker

Published Date

ISBN 10

9085063094

ISBN 13

9789085063094

Communication in Turbulent Times

Exploring Issue Arenas and Crisis Communication to Enhance Organisational Resilience

By: Marita Vos

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Communication in Turbulent Times

Exploring Issue Arenas and Crisis Communication to Enhance Organisational Resilience

By: Marita Vos

This book is characterised by a broad approach towards corporate communication, emphasising change and crisis. The focus is not on crises as an exceptional situation but rather on broader volatility in the environment. The purpose of this book is to increase the understanding of multi-stakeholder communication concerning organisational issues and crises. From the perspective of organisational management, this book clarifies how communication contributes to organisational resilience—the ability to adapt to a changing environment and mitigate emergency crises. In todays’ world, change is not the exception but a constant presence. Moreover, issues and risks occur that may grow to become crises. Coping with change and unexpected events, is what the concept of ‘resilience’ is about. Organisational resilience is the basis for the long-term viability of organisations in a turbulent environment. Communication, in various ways, is a bridging activity that supports the capacity of the organisation to function despite risks and disruptive incidents.

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Page Count

116

Publisher

Vos & Schoemaker

Published Date

ISBN 10

9513971473

ISBN 13

9789513971472

Accountability of Communication Management

A Balanced Scorecard for Communication Quality

By: Marita Vos,Henny Schoemaker

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Accountability of Communication Management

A Balanced Scorecard for Communication Quality

By: Marita Vos,Henny Schoemaker

This book discusses the implementation of a balanced scorecard for communication quality. it provides indicators for communication management of organizations that can freely be used.

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Page Count

124

Publisher

Vos & Schoemaker

Published Date

ISBN 10

9059312996

ISBN 13

9789059312999

The Formation Process of SME Networks

A comparative case analysis of social processes in Austria, Belgium and Turkey

By: Marita Haas

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The Formation Process of SME Networks

A comparative case analysis of social processes in Austria, Belgium and Turkey

By: Marita Haas

Marita Haas claims that social processes are decisive for the success of SME networks and creates a phase concept based on group theory that describes how owners of small enterprises enter into a cooperation. The framework is applied to three network formation cases in Austria, Belgium and Turkey. The author shows that group theory is a useful tool to understand and anticipate processes in networked organizations and indicates that the group formation process must be accomplished before a network will be able to create benefits.

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Page Count

264

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3835054317

ISBN 13

9783835054318

Teaching English in the Primary School

A task-based introduction for pre- and in-service teachers

By: Annika Kolb,Marita Schocker

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Teaching English in the Primary School

A task-based introduction for pre- and in-service teachers

By: Annika Kolb,Marita Schocker

Grundschulenglisch kompetent unterrichten Qualitativ hochwertiger Englischunterricht in der Grundschule hängt vor allem von der professionellen Kompetenz der Lehrkräfte ab. Der vorliegende Band in englischer Sprache behandelt in 13 Kapiteln grundlegende Themen und Konzepte für deren Entwicklung in Aus- und Fortbildung sowie im Selbststudium. Der Praxisband geht auf die besonderen Bedingungen der Bundesrepublik Deutschland ein und berücksichtigt die internationalen Forschungen zum Fremdsprachenunterricht in der Grundschule. Er ist dabei dem aufgabenorientierten Lehren und Lernen verpflichtet. Ausgehend von der Heterogenität heutiger Grundschulkinder und der Komplexität des fremdsprachlichen Klassenzimmers veranschaulichen die Kapitel den Zusammenhang von didaktischer Theorie und Unterrichtspraxis. Die Themen umfassen u. a. aufgabenorientiertes Lehren und Lernen, Classroom Management, Integration der Fertigkeiten, Focus on Form, Arbeit mit literarischen Texten, kulturelles Lernen, Einsatz von Medien und Materialien, fächerübergreifendes Lernen und den Übergang in die Sekundarstufe. Hinweise zur vertiefenden Lektüre und zahlreiche Unterrichtsbeispiele ergänzen die Kapitel. Der Band richtet sich an Studierende, an Referendarinnen und Referendare und an Lehrkräfte in der Grundschule, die sich für einen Englischunterricht einsetzen, der die Lebenswelten der Lernenden ernst nimmt und der die Lernenden bei der Entwicklung ihrer Englischkompetenzen unterstützt. Er eignet sich zur Grundlage von Seminaren und zum Selbststudium. ___________________ The present volume provides a comprehensive introduction to the teaching of English at primary school. Following a task-based and learner-oriented approach, the volume focuses on the German teaching context while taking relevant international research into account. Starting from the diverse lived experience of today ́s primary school children and the complexity of the foreign language classroom, the 13 chapters illustrate how theory and classroom practice relate to each other. Topics include learning through tasks, classroom management, the integration of skills, focus on form, working with literature, cultural learning, the use of media and teaching materials, integrating subject matter and the transition to secondary school. The chapters present a variety of classroom examples and suggestions for further reading. The volume is aimed at students, trainee teachers and primary school teachers. It is a helpful resource for both pre-service and in-service teacher education.

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Page Count

258

Publisher

Klett / Kallmeyer

Published Date

ISBN 10

3772715494

ISBN 13

9783772715495

Monitoring Public Perception of Organisations

By: Marita Vos,H. Schoemaker

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Monitoring Public Perception of Organisations

By: Marita Vos,H. Schoemaker

This book enhances understanding of organizational reputation and image. It provides a measurement method and explains the scientific background.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

164

Publisher

Vos & Schoemaker

Published Date

ISBN 10

9085063094

ISBN 13

9789085063094

Book's by Marita Vos

Integrated communication

Integrated communication

Monitoring Public Perception of Organisations

Monitoring Public Perception of Organisations

Communication in Turbulent Times

Communication in Turbulent Times

Accountability of Communication Management

Accountability of Communication Management

The Formation Process of SME Networks

The Formation Process of SME Networks

Teaching English in the Primary School

Teaching English in the Primary School

Monitoring Public Perception of Organisations

Monitoring Public Perception of Organisations

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