Photo opportunities, ten-second sound bites, talking heads and celebrity anchors: so the world is explained daily to millions of Americans. The result, according to the experts, is an ignorant public, helpless targets of a one-way flow of carefully filtered and orchestrated communication. Common Knowledge shatters this pervasive myth. Reporting on a ground-breaking study, the authors reveal that our shared knowledge and evolving political beliefs are determined largely by how we actively reinterpret the images, fragments, and signals we find in the mass media. For their study, the authors analyzed coverage of 150 television and newspaper stories on five prominent issues—drugs, AIDS, South African apartheid, the Strategic Defense Initiative, and the stock market crash of October 1987. They tested audience responses of more than 1,600 people, and conducted in-depth interviews with a select sample. What emerges is a surprisingly complex picture of people actively and critically interpreting the news, making sense of even the most abstract issues in terms of their own lives, and finding political meaning in a sophisticated interplay of message, medium, and firsthand experience. At every turn, Common Knowledge refutes conventional wisdom. It shows that television is far more effective at raising the saliency of issues and promoting learning than is generally assumed; it also undermines the assumed causal connection between newspaper reading and higher levels of political knowledge. Finally, this book gives a deeply responsible and thoroughly fascinating account of how the news is conveyed to us, and how we in turn convey it to others, making meaning of at once so much and so little. For anyone who makes the news—or tries to make anything of it—Common Knowledge promises uncommon wisdom.
Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process.
Library Journal’s Must-Have Spring Books, Editors’ Picks 2017 “A thrilling coast-to-coast journey.” —The Seattle Times “A richly imagined philosophical exploration.” —Bellingham Herald “Exciting action, intriguing characters, epic scale.” —Booklist (starred review) “Poignant and poetic...brings zombie lit back from the dead.” —The Stranger The New York Times bestseller Warm Bodies captured hearts worldwide in twenty-five languages, inspiring a major film and a cult fandom. Now R the reluctant zombie continues his journey in this much-anticipated sequel. Being alive is hard. Being human is harder. But since his recent recovery from death, R is making progress. He’s learning how to read, how to speak, maybe even how to love, and the city’s undead population is showing signs of life. R can almost imagine a future with Julie, this girl who restarted his heart—building a new world from the ashes of the old one. And then helicopters appear on the horizon. Someone is coming to restore order. To silence all this noise. To return things to the way they were, the good old days of stability and control and the strong eating the weak. The plague is ancient and ambitious, and the Dead were never its only weapon. How do you fight an enemy that’s in everyone? Can the world ever really change? With their home overrun by madmen, R, Julie, and their ragged group of refugees plunge into the otherworldly wastelands of America in search of answers. But there are some answers R doesn’t want to find. A past life, an old shadow, crawling up from the basement.
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