Marina Krakovsky's Books

Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

By: Kay-Yut Chen,Marina Krakovsky

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Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

By: Kay-Yut Chen,Marina Krakovsky

Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ? Use incentives to influence employees, suppliers, and buyers ? Determine whom to trust, and how much ? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ? Take advantage of the human tendency to game the system In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

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Page Count

270

Publisher

Penguin

Published Date

ISBN 10

110144424X

ISBN 13

9781101444245

The Middleman Economy

How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit

By: Marina Krakovsky

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The Middleman Economy

How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit

By: Marina Krakovsky

With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.

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