The practice of medicine is big business-unique in its blend of medicine, service, and retail sales. In today's competitive aesthetic market, providers of services must master the basic elements of running a business as well as develop a sound business model, respond to the challenges of a clinical practice, and meet their goals for building a thriving practice with satisfied, loyal patients. Whether you are starting an aesthetic practice or expanding your existing practice, you will find Marie Czenko Kuechel's book to be an indispensable resource that you refer to time and again! Marie Czenko Kuechel is the founder and president of Czenko Kuechel Consulting, Ltd., a firm providing consulting services to the industry and practitioners of aesthetic medicine. She has served the specialties and board-certified providers of plastic surgery and dermatology in patient education, media, and practice development since 1992.
Within this one-of-a-kind guide for consumers, the authors address many of the key issues concerning plastic surgery. From patient concerns, to provider's responsibilities, to the often-overlooked topic of reconstructive surgery. This innovative guide is certain to educate and aid people in making key decisions.
More than half a million women undergo therapeutic or cosmetic breast surgery each year. Whether you or a loved one is undergoing breast surgery for therapeutic or cosmetic reasons, the options and information about breast surgery can be overwhelming. This invaluable resource offers the guidance and advice you need. Written by a prominent plastic and reconstructive surgeon and by a consumer advocate and consultant to the industry of aesthetic medicine and plastic surgery, 100 Questions & Answers About Breast Surgery gives you authoritative, practical answers to your pre- and post- surgery questions, including how to find a surgeon, cautions and pre-cautions, psychological issues, procedures, types of breast surgery, and much more.
Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.
Within this one-of-a-kind guide for consumers, the authors address many of the key issues concerning plastic surgery. From patient concerns, to provider's responsibilities, to the often-overlooked topic of reconstructive surgery. This innovative guide is certain to educate and aid people in making key decisions.
More than half a million women undergo therapeutic or cosmetic breast surgery each year. Whether you or a loved one is undergoing breast surgery for therapeutic or cosmetic reasons, the options and information about breast surgery can be overwhelming. This invaluable resource offers the guidance and advice you need. Written by a prominent plastic and reconstructive surgeon and by a consumer advocate and consultant to the industry of aesthetic medicine and plastic surgery, 100 Questions & Answers About Breast Surgery gives you authoritative, practical answers to your pre- and post- surgery questions, including how to find a surgeon, cautions and pre-cautions, psychological issues, procedures, types of breast surgery, and much more.
Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.
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