Marian Salzman's Books

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Trends for the Future

By: Marian Salzman,Ira Matathia

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Next Now

Trends for the Future

By: Marian Salzman,Ira Matathia

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

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Page Count

320

Publisher

St. Martin's Press

Published Date

ISBN 10

1250086337

ISBN 13

9781250086334

Buzz

Harness the Power of Influence and Create Demand

By: Marian Salzman,Ira Matathia,Ann O'Reilly

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Buzz

Harness the Power of Influence and Create Demand

By: Marian Salzman,Ira Matathia,Ann O'Reilly

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

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Page Count

264

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471273457

ISBN 13

9780471273455

Agile PR

Expert Messaging in a Hyper-Connected, Always-On World

By: Marian Salzman

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Agile PR

Expert Messaging in a Hyper-Connected, Always-On World

By: Marian Salzman

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further! In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to: Use newscrafting to help you or your client be the news Personalize pitches to reporters and bloggers Master the art of storytelling Create branded hashtags that get shared Gain exposure at SXSW, TED, and other key conferences Get bumped to the top of online searches Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

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Page Count

275

Publisher

AMACOM

Published Date

ISBN 10

0814437885

ISBN 13

9780814437889

The New Megatrends

Seeing Clearly in the Age of Disruption

By: Marian Salzman

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The New Megatrends

Seeing Clearly in the Age of Disruption

By: Marian Salzman

A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all. Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities. In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.

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Page Count

353

Publisher

Crown Currency

Published Date

ISBN 10

0593239717

ISBN 13

9780593239711

The New Megatrends

Seeing Clearly in the Age of Disruption

By: Marian Salzman

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The New Megatrends

Seeing Clearly in the Age of Disruption

By: Marian Salzman

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Page Count

353

Publisher

Crown Currency

Published Date

ISBN 10

0593239709

ISBN 13

9780593239704

Arranging Marriage

Conjugal Agency in the South Asian Diaspora

By: Marian Aguiar

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Arranging Marriage

Conjugal Agency in the South Asian Diaspora

By: Marian Aguiar

The first critical analysis of contemporary arranged marriage among South Asians in a global context Arranged marriage is an institution of global fascination—an object of curiosity, revulsion, outrage, and even envy. Marian Aguiar provides the first sustained analysis of arranged marriage as a transnational cultural phenomenon, revealing how its meaning has been continuously reinvented within the South Asian diaspora of Britain, the United States, and Canada. Aguiar identifies and analyzes representations of arranged marriage in an interdisciplinary set of texts—from literary fiction and Bollywood films, to digital and print media, to contemporary law and policy on forced marriage. Aguiar interprets depictions of South Asian arranged marriage to show we are in a moment of conjugal globalization, identifying how narratives about arranged marriage bear upon questions of consent, agency, state power, and national belonging. Aguiar argues that these discourses illuminate deep divisions in the processes of globalization constructed on a fault line between individualist and collectivist agency and in the process, critiques neoliberal celebrations of “culture as choice” that attempt to bridge that separation. Aguiar advocates situating arranged marriage discourses within their social and material contexts so as to see past reductive notions of culture and grasp the global forces mediating increasingly polarized visions of agency.

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Page Count

356

Publisher

U of Minnesota Press

Published Date

ISBN 10

1452955093

ISBN 13

9781452955094

Trends for the Near Future

By: Marian L. Salzman,Ira Matathia

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Trends for the Near Future

By: Marian L. Salzman,Ira Matathia

A nonfiction armchair journey into the near future, "Next" breaks down the art of trend-tracking that made the authors' company, The Department of the Future, one of the most sought-after in the world.

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Page Count

420

Publisher

Overlook Books

Published Date

ISBN 10

1585670839

ISBN 13

9781585670833

The Future of Men

The Rise of the Übersexual and What He Means for Marketing Today

By: Marian Salzman,Ira Matathia,Ann O'Reilly

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The Future of Men

The Rise of the Übersexual and What He Means for Marketing Today

By: Marian Salzman,Ira Matathia,Ann O'Reilly

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "übersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

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Page Count

256

Publisher

Palgrave Macmillan Trade

Published Date

ISBN 10

1403975485

ISBN 13

9781403975485

Trends for the Near Future

By: Marian L. Salzman,Ira Matathia

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Trends for the Near Future

By: Marian L. Salzman,Ira Matathia

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Page Count

420

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Overlook Books

Published Date

ISBN 10

1585670839

ISBN 13

9781585670833

Veterinary Virology

By: Frederick A. Murphy,E. Paul J. Gibbs,Marian C. Horzinek,Michael J. Studdert

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Veterinary Virology

By: Frederick A. Murphy,E. Paul J. Gibbs,Marian C. Horzinek,Michael J. Studdert

Completely rewritten, this edition has expanded coverage of zoonotic viruses and the diseases they cause, and viruses and viral diseases of laboratory animals, poultry, fish, and wildlife. The concept of new emerging and reemerging viral diseases reflects the new perspective this concept has brought to veterinary and zoonotic virology and related fields.Part I presents fundamental principles of virology related to animal infection and disease. Part II details the properties and clinical features of the viruses that afflict animals and describes their treatment and control. - Comprehensive coverage of animal viruses, viral diseases, and viral zoonoses - Covers veterinary and zoonotic virology from the perspective of pathogenesis of viral infections, as well as from the perspective of disease prevention and control

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Page Count

641

Publisher

Elsevier

Published Date

ISBN 10

008055203X

ISBN 13

9780080552033

Agile PR

Expert Messaging in a Hyper-Connected, Always-On World

By: Marian Salzman

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Agile PR

Expert Messaging in a Hyper-Connected, Always-On World

By: Marian Salzman

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Solve jigsaw puzzle

Age

Page Count

275

Publisher

AMACOM

Published Date

ISBN 10

0814437885

ISBN 13

9780814437889

Next Now

Trends for the Future

By: Marian Salzman,Ira Matathia

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Next Now

Trends for the Future

By: Marian Salzman,Ira Matathia

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Solve jigsaw puzzle

Age

Page Count

320

Publisher

St. Martin's Press

Published Date

ISBN 10

1250086337

ISBN 13

9781250086334

Buzz

Harness the Power of Influence and Create Demand

By: Marian Salzman,Ira Matathia,Ann O'Reilly

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Buzz

Harness the Power of Influence and Create Demand

By: Marian Salzman,Ira Matathia,Ann O'Reilly

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Page Count

264

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471273457

ISBN 13

9780471273455

Kids On-Line

By: Various

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Kids On-Line

By: Various

A children's guide to surfing the Internet reveals how to correspond with people all over the world, access online reference services, meet television stars, join clubs, and get instant information on everything from weather to sports. Original.

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Page Count

245

Publisher

HarperCollins

Published Date

ISBN 10

0380782316

ISBN 13

9780380782314

Next: A Vision of Our Lives in the Future

By: Marian Salzman,Ira Matathia

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Next: A Vision of Our Lives in the Future

By: Marian Salzman,Ira Matathia

An almanac of the future for anyone who wants to know what’s new and exciting and around the corner...

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Page Count

369

Publisher

HarperCollins UK

Published Date

ISBN 10

000746150X

ISBN 13

9780007461509

MBA Jobs!

An Insider's Guide to the Companies that Hire MBA's

By: Marian L. Salzman,Nancy E. Marx

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MBA Jobs!

An Insider's Guide to the Companies that Hire MBA's

By: Marian L. Salzman,Nancy E. Marx

Lists 150 companies, with profiles of each firm, names of executives, and tips on resume writing, interviewing, networking, summer employment opportunities, and evaluating job offers

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