Comparing and contrasting the households of deep-sea and coastal fishers, Binkley illustrates the daily dependence of husbands upon their wives' labour and ability to adapt to often difficult and precarious living conditions.
According to Labour Canada, workers in the offshore fishery are more likely to be injured than workers in mining, construction, or forestry. Yet until recently these casualties at sea have been largely ignored by government and labour organizations. Risks, Dangers, and Rewards in the Nova Scotia Offshore Fishery describes the hidden cost paid by workers in the Nova Scotia offshore fishery, a cost measured not in dollars and cents but in deaths and injuries. In this comprehensive study Marian Binkley documents the level of risk and assesses the general health and stress level of workers in the Nova Scotia offshore fishery. She considers shipboard working environment; stress; accidents, injuries, and general health; safety awareness; job satisfaction and family life; and the impact on working conditions of government resource policies and companies' scientific management strategies. Using statistical analysis, participant observation, surveys, and interviews, Binkley establishes that factors such as technological developments, management changes, and home and community life affect the immediate work experience of fishers and can increase the dangers of an already hazardous occupation.
Risks, Dangers, and Rewards in the Nova Scotia Offshore Fishery describes the hidden cost paid by workers in the Nova Scotia offshore fishery, a cost measured not in dollars and cents but in deaths and injuries.
Comparing and contrasting the households of deep-sea and coastal fishers, Binkley illustrates the daily dependence of husbands upon their wives' labour and ability to adapt to often difficult and precarious living conditions.
They reject the correspondence theory, insist truth is anemic, and advance an "anti-theory" of truth that is essentially a collection of platitudes: "Snow is white" is true if and only if snow is white; "Grass is green" is true if and only if grass is green. According to disquotationalists, the only profound insight about truth is that it lacks profundity. David contrasts the correspondence theory with disquotationalism and then develops the latter position in rich detail - more than has been available in previous literature - to show its faults.
Before retiring, Coonse worked on an herb farm run by her family. Drawing on a good deal of research as well as her own considerable expertise, Coonse devotes her very readable handbook solely to alliums. In the opening chapter she presents historical background and lore, then she poses the questions her customers used to ask regarding identification and growing conditions for onions, garlics, and leeks. Cultural requirements are discussed in depth, and all sorts of helpful tips are included. This guide fills a special niche in gardening collections. - Alice Joyce--BL 10/15/1995.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Containing more than 48000 titles, of which approximately 4000 have a 2001 imprint, the author and title index is extensively cross-referenced. It offers a complete directory of Canadian publishers available, listing the names and ISBN prefixes, as well as the street, e-mail and web addresses.
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