Maria Tereza Leme Fleury's Books

Brazilian Multinationals

Competences for Internationalization

By: Afonso Fleury,Maria Tereza Leme Fleury

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Brazilian Multinationals

Competences for Internationalization

By: Afonso Fleury,Maria Tereza Leme Fleury

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

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Page Count

461

Publisher

Cambridge University Press

Published Date

ISBN 10

1139494430

ISBN 13

9781139494434

ESTUDOS INTERDISCIPLINARES EM CONTABILIDADE Volume I

By: CLEBERSON ELLER LOOSE,LILIANE MARIA NERY ANDRADE,SUZENIR AGUIAR DA SILVA SATO

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ESTUDOS INTERDISCIPLINARES EM CONTABILIDADE Volume I

By: CLEBERSON ELLER LOOSE,LILIANE MARIA NERY ANDRADE,SUZENIR AGUIAR DA SILVA SATO

Com os avanços na área científica e tecnológica ocorrido nas últimas décadas, nos mais diversos segmentos das atividades ligadas à agropecuária, têm proporcionado o surgimento de inúmeros produtos alternativos. Dentre eles está o frango caipira que surgiu como proposta diferenciada para consumidores preocupados com a saúde, segurança alimentar, meio ambiente e ecologia sustentável (CARBONE, SATO E MOORI,2004).

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Page Count

565

Publisher

Lulu.com

Published Date

ISBN 10

1365845885

ISBN 13

9781365845888

Brazilian Multinationals

Competences for Internationalization

By: Afonso Carlos Corrêa Fleury,Maria Tereza Leme Fleury

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Brazilian Multinationals

Competences for Internationalization

By: Afonso Carlos Corrêa Fleury,Maria Tereza Leme Fleury

What contribution can studies of multinationals from emerging countries make to the development of theories in international business? Do they influence the practice of international management? The story of Brazilian multinationals is closely related to the country's industrialization choices. Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, creating, in the process, a very competitive domestic market. On top of that, government interventions in the last few decades were inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms were able to survive and prosper in that challenging environment. This book analyzes a variety of leading Brazilian multinationals, looking at both their competences and their competitive strategies in different settings. To do so, an innovative analytical framework based on international business, international operations management and international human resources management is developed and applied both to Brazilian multinationals and to firms from Latin America, India and China. This provides a novel insight into the dynamic movements of firms that engage in international operations and trade, as well as an understanding of the rationales and strategies that lead firms to outperform in the global economy"--

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Page Count

462

Published Date

ISBN 10

0511933231

ISBN 13

9780511933233

Brazilian Multinationals

Competences for Internationalization

By: Afonso Fleury,Maria Tereza Leme Fleury

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Brazilian Multinationals

Competences for Internationalization

By: Afonso Fleury,Maria Tereza Leme Fleury

Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India, and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

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Age

Page Count

462

Publisher

Cambridge University Press

Published Date

ISBN 10

0521519489

ISBN 13

9780521519489

Book's by Maria Tereza Leme Fleury

Brazilian Multinationals

Brazilian Multinationals

ESTUDOS INTERDISCIPLINARES EM CONTABILIDADE Volume I

ESTUDOS INTERDISCIPLINARES EM CONTABILIDADE Volume I

Brazilian Multinationals

Brazilian Multinationals

Brazilian Multinationals

Brazilian Multinationals

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