Maria Piscopo's Books

The Photographer's Guide to Marketing and Self-Promotion

By: Maria Piscopo

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The Photographer's Guide to Marketing and Self-Promotion

By: Maria Piscopo

Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to: Create a business plan Identify a marketing message Find reps and agents Hire a marketing coordinator Deal with ethical issues Work with commercial and consumer clients Plan a budget Create an effective portfolio Write press releases The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Page Count

388

Publisher

Simon and Schuster

Published Date

ISBN 10

1621535487

ISBN 13

9781621535485

The Photographer's Guide to Marketing and Self-Promotion

By: Maria Piscopo

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The Photographer's Guide to Marketing and Self-Promotion

By: Maria Piscopo

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

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Page Count

351

Publisher

Simon and Schuster

Published Date

ISBN 10

1581157673

ISBN 13

9781581157673

Endoscopy in Inflammatory Bowel Disease, An Issue of Gastrointestinal Endoscopy Clinics of North America

By: Maria T. Abreu

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Endoscopy in Inflammatory Bowel Disease, An Issue of Gastrointestinal Endoscopy Clinics of North America

By: Maria T. Abreu

The field of inflammatory bowel disease has evolved in many ways. The first has been the revolution in medical therapy for the disease. With the advent of biologic therapy, the aspirational goal of therapy has become mucosal healing. These medications have also made it possible to avoid or delay surgery for ulcerative colitis and Crohn's disease. Although non-invasive strategies such as MR or CT enterography or stool-based assays are helpful, they have not been able to replace the prognostic information provided by endoscopy. Simultaneously, the quality and spectrum of tools available to perform endoscopy has widened. High resolution endoscopes are now the norm and are nearly as good as chromoendoscopy for identifying dysplasia in ulcerative colitis patients. Most gastroenterologists also perform dilations but do not generally do this for patients with IBD. Finally, newer devices such as enteroscopes, endoscopic ultrasound, and endomicroscopes are being incorporated into the algorithms to diagnose and treat complications of IBD. This issue highlights all of these advances by the experts in their fields.

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Page Count

219

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323463118

ISBN 13

9780323463119

Women in Presidential Cabinets

Power Players or Abundant Tokens?

By: Maria C. Escobar-Lemmon,Michelle M. Taylor-Robinson

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Women in Presidential Cabinets

Power Players or Abundant Tokens?

By: Maria C. Escobar-Lemmon,Michelle M. Taylor-Robinson

Though parity is still rare, presidential cabinets contain more women than ever before. Who are these women and what types of political capital resources do they bring to the administration? Are they new types of political players or very much like the men who have traditionally run the government? And once they gain office, are they treated equally in the cabinet? Do they have the capacity to be as effective as their male counterparts? Drawing on data from five presidential democracies -- Argentina, Chile, Colombia, Costa Rica, and the United States -- Women in Presidential Cabinets examines the backgrounds, connections and credentials of all full-rank cabinet ministers in presidential administrations over the course of two decades to determine if women and men bring similar numbers and diversity of political capital resources to the administration. Maria C. Escobar-Lemmon and Michelle M. Taylor-Robinson find that, with a few notable exceptions, presidents select men and women with similar work and education backgrounds, political experience, and linkages to related interest groups. There are, however, differences across types of posts and countries. They evaluate the treatment and effectiveness of similarly credentialed male and female ministers on four benchmarks. Specifically, they examine whether women with equal qualifications can really obtain all posts or whether glass ceilings persist in some areas. They then turn to the ability of women to hold onto a post, considering the nature and circumstances surrounding their departures from office and how long they remain in office. In doing so, they uncover evidence that female ministers in Latin America stand on an unequal playing field when it comes to the ability to enact policy through legislation. Ultimately, Escobar-Lemmon and Taylor-Robinson show conclusively that while women lack numerical equality, they are no longer tokens, instead appearing positioned to exercise power at the highest levels within the executive branch.

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Page Count

321

Publisher

Oxford University Press

Published Date

ISBN 10

0190491434

ISBN 13

9780190491437

Reimagining the Judiciary

Women's Representation on High Courts Worldwide

By: Maria C. Escobar-Lemmon,Valerie J. Hoekstra,Alice J. Kang,Miki Caul Kittilson

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Reimagining the Judiciary

Women's Representation on High Courts Worldwide

By: Maria C. Escobar-Lemmon,Valerie J. Hoekstra,Alice J. Kang,Miki Caul Kittilson

This book examines the factors that facilitate the inclusion of women on high courts, while recognizing that many courts have a long way to go before reaching gender parity. Why did women start appearing on high courts when they did? Where have women made the most significant strides? To address these questions, the authors built the first cross-national and longitudinal dataset on the appointment of women and men to high courts. In addition, they provide five in-depth country case studies us to unpack the selection of justices to high courts in Canada, Colombia, Ireland, South Africa, and the United States. The cross-national lens and combination of quantitative analyses and detailed country studies examines multiple influences across region and time. Focusing on three sets of explanations —pipelines to high courts, domestic institutions, and international influences- analyses reveal that women are more likely to first appear on their country's high court when traditional ideas about who can and should be a judge erode. In some countries, international treaties, regional emulation, and women's international NGOs play a role in disseminating and linking global norms of gender equality in decision-making. Importantly, while informal institutions and reliance on men-dominated networks can limit access, women are making substantial strides in their countries' highest courts where the supply grows, and often where selectors have incentives to select women. Further, sustained pressure from advocacy organizations-at the local, national, and global levels-contributes to some gains. Comparative Politics is a series for researchers, teachers, and students of political science that deals with contemporary government and politics. Global in scope, books in the series are characterized by a stress on comparative analysis and strong methodological rigour. The series is published in association with the European Consortium for Political Research. For more information visit www.ecprnet.eu The series is edited by Susan Scarrow, John and Rebecca Moores Professor of Political Science at the University of Houston, and Jonathan Slapin, Professor of Political Institutions and European Politics, Department of Political Science, University of Zurich.

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Page Count

216

Publisher

Oxford University Press

Published Date

ISBN 10

0192606026

ISBN 13

9780192606020

Understanding Novelty in Organizations

A Research Path Across Agency and Consequences

By: Maria Laura Frigotto

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Understanding Novelty in Organizations

A Research Path Across Agency and Consequences

By: Maria Laura Frigotto

Providing a first tentative understanding of novelty and a set of implications for organizations to manage it, this book focuses on the potential offered by emergent novelty, namely novelty which is neither designed nor pursued. The author asks how organizations might increase their abilities and strategies to benefit from its early recognition. Such potential is broken down into positive terms and demonstrates how early recognition is beneficial both to organizations which aim to seize emergent innovations as well as those which aim to avoid emergent disasters. Understanding Novelty in Organizations aims to rethink the structure and strategies of organizations to gain a new balance between design and randomness in the generation of novelty. The varied perspectives presented in this work will engage scholars interested in novelty, innovation and creativity, and emergency management.

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Page Count

279

Publisher

Springer

Published Date

ISBN 10

3319560964

ISBN 13

9783319560960

The Italian Americans: A History

By: Maria Laurino

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The Italian Americans: A History

By: Maria Laurino

This richly researched, beautifully illustrated volume illuminates an important, overlooked part of American history. From extensive archival materials and interviews with well-known Italian Americans, Maria Laurino strips away stereotypes and nostalgia to tell the complicated, centuries-long story of the true Italian-American experience. Looking beyond the familiar Little Italys and stereotypes fostered by The Godfather and The Sopranos, Laurino reveals surprising, fascinating lives: Italian-Americans working on sugar-cane plantations in Louisiana to those who were lynched in New Orleans; the banker who helped rebuild San Francisco after the great earthquake; families interned as “enemy aliens” in World War II. From anarchist radicals to “Rosie the Riveter” to Nancy Pelosi, Andrew Cuomo, and Bill de Blasio; from traditional artisans to rebel songsters like Frank Sinatra, Dion, Madonna, and Lady Gaga, this book is both exploration and celebration of the rich legacy of Italian-American life. Readers can discover the history chronologically, chapter by chapter, or serendipitously by exploring the trove of supplemental materials. These include interviews, newspaper clippings, period documents, and photographs that bring the history to life.

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Page Count

498

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393241963

ISBN 13

9780393241969

Book's by Maria Piscopo

The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion

Endoscopy in Inflammatory Bowel Disease, An Issue of Gastrointestinal Endoscopy Clinics of North America

Endoscopy in Inflammatory Bowel Disease, An Issue of Gastrointestinal Endoscopy Clinics of North America

Women in Presidential Cabinets

Women in Presidential Cabinets

Reimagining the Judiciary

Reimagining the Judiciary

Understanding Novelty in Organizations

Understanding Novelty in Organizations

The Italian Americans: A History

The Italian Americans: A History

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