Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
For fans of Radium Girls and history and WWII buffs, The Girls Who Stepped Out of Line takes you inside the lives and experiences of 15 unknown women heroes from the Greatest Generation, the women who served, fought, struggled, and made things happen during WWII—in and out of uniform—for theirs is a legacy destined to embolden generations of women to come. From daring spies to audacious pilots, from innovative scientists to indomitable resistance fighters, these extraordinary women stepped out of line and into history, forever altering the world's landscape. This page-turning narrative, crafted with meticulous historical accuracy by retired U.S. Army Major General Mari K. Eder, provides a fresh perspective on the integral roles that women played during WWII. Liane B. Russell fled Austria with nothing and later became a renowned U.S. scientist whose research on the effects of radiation on embryos made a difference to thousands of lives. Gena Turgel was a prisoner who worked in the hospital at Bergen-Belsen and cared for the young Anne Frank, who was dying of typhus. Gena survived and went on to write a memoir and spent her life educating children about the Holocaust. Ida and Louise Cook were British sisters who repeatedly smuggled out jewelry and furs and served as sponsors for refugees, and they also established temporary housing for immigrant families in London. Whether you're a history enthusiast, a lover of powerful women's stories, or an avid reader of WWII nonfiction, The Girls Who Stepped Out of Line is a must-read and a poignant testament to the forgotten women who stepped up when the world needed them most.
For fans of Margot Lee Shetterley and Liza Mundy comes an inspiring feminist tale of a woman who dedicated her entire life to the New York Police Department, upending the patriarchy and the status quo for women working in public service. Corsets, Crime, and the Woman to Change Modern Policing Forever Mary "Mae" Foley was a force to be reckoned with. On one hip she held her makeup compact, on the other, her NYPD badge. When women were fighting for the vote, Mae was fighting crime in the heart of New York City – taking down rapists, boot-leggers, Nazis, and serial killers. One of the first women to be sworn into the police force, Mae not only fought crime in the city that never sleeps, but also did something much bigger – challenged the patriarchal systems that continually tried to shut her and other women down. The result of her efforts? A long career that helped over 2,000 women join her auxiliary police force, the 'Masher Squad.' Mae Foley is proof that women can do anything men can do, all while wearing corsets and the perfect shade of rouge. From renowned author, speaker, and retired U.S. Army Major General Mari K. Eder comes the exciting and superbly researched story of a trailblazer who courageously dedicated her life to public service.
Benson the miniature schnauzer has it made. He has good food, the run of the house, and a loving family all to himself. He's the king of the doggie castle, and life is good. But when his perfect world is invaded by Maggie, the new dog, he's beside himself. What's a boy to do? Maggie is a happy, bouncy, playful little girl who loves her toys, her new people, her safe new home, and her grumpy older brother. But she's not worried. Maggie is a girl who isn't afraid of what she wants. She's not worried that some might say she was pushy (and that she takes the title of "party pooper" a bit too literally). Together, Benson and Maggie are about to share a love of adventure, cats, cookies, and travel. In this collection of almost-true and completely charming stories, they invite you along for a dog's-eye view of their lives, filled with neighborhood ramblings, superhero rescues, new friends, and old bones.
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.
For fans of Radium Girls and history and WWII buffs, The Girls Who Stepped Out of Line takes you inside the lives and experiences of 15 unknown women heroes from the Greatest Generation, the women who served, fought, struggled, and made things happen during WWII—in and out of uniform—for theirs is a legacy destined to embolden generations of women to come. From daring spies to audacious pilots, from innovative scientists to indomitable resistance fighters, these extraordinary women stepped out of line and into history, forever altering the world's landscape. This page-turning narrative, crafted with meticulous historical accuracy by retired U.S. Army Major General Mari K. Eder, provides a fresh perspective on the integral roles that women played during WWII. Liane B. Russell fled Austria with nothing and later became a renowned U.S. scientist whose research on the effects of radiation on embryos made a difference to thousands of lives. Gena Turgel was a prisoner who worked in the hospital at Bergen-Belsen and cared for the young Anne Frank, who was dying of typhus. Gena survived and went on to write a memoir and spent her life educating children about the Holocaust. Ida and Louise Cook were British sisters who repeatedly smuggled out jewelry and furs and served as sponsors for refugees, and they also established temporary housing for immigrant families in London. Whether you're a history enthusiast, a lover of powerful women's stories, or an avid reader of WWII nonfiction, The Girls Who Stepped Out of Line is a must-read and a poignant testament to the forgotten women who stepped up when the world needed them most.
For fans of Margot Lee Shetterley and Liza Mundy comes an inspiring feminist tale of a woman who dedicated her entire life to the New York Police Department, upending the patriarchy and the status quo for women working in public service. Corsets, Crime, and the Woman to Change Modern Policing Forever Mary "Mae" Foley was a force to be reckoned with. On one hip she held her makeup compact, on the other, her NYPD badge. When women were fighting for the vote, Mae was fighting crime in the heart of New York City – taking down rapists, boot-leggers, Nazis, and serial killers. One of the first women to be sworn into the police force, Mae not only fought crime in the city that never sleeps, but also did something much bigger – challenged the patriarchal systems that continually tried to shut her and other women down. The result of her efforts? A long career that helped over 2,000 women join her auxiliary police force, the 'Masher Squad.' Mae Foley is proof that women can do anything men can do, all while wearing corsets and the perfect shade of rouge. From renowned author, speaker, and retired U.S. Army Major General Mari K. Eder comes the exciting and superbly researched story of a trailblazer who courageously dedicated her life to public service.
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
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