Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues. Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.
A poignant look inside a teenager's heart Two teenagers got paired up by chance to work on a school project. It didn't take long for them to see that they were perfect for each other. They shared the same interests and dreams for the future. They had their whole lives ahead of them and it seemed like anything was possible. Neither of them were prepared for what was in store.Ken and Miranda discover their future was closer than they could have ever imagined. Together they were forced to ask life's most difficult questions, and find the faith to deal with life's most difficult situations. In turn they experienced courage and love beyond their years. Miranda is a heartfelt story about what happens - not just to Miranda - but to everyone close to her: Ken and his friend, Ralph; Miranda's parents and younger brother, Sammy; Ken's mother and her friend, Robert; and a collection of friends from school.
Exploring the ideas of bodily monstrosity; vulnerablity; normality; and perfection, this book examines the ideologies surrounding these perceptions and considers what this tells us about ourselves.
Household work is an essential part of many people's lives, yet all too often it is rendered invisible. More Than It Seems aims not only to make this vitally important work visible, but also to reconsider it as a source of learning. Drawing on a large study conducted in Canada, the authors consider diverse forms of household work, including carework. They highlight the experiences of people at the margins - including immigrants, Aboriginal women, people with disabilities, nannies, and people who provide and receive care - and analyze those experiences through the prism of lifelong learning theory. The result is a pioneering work that challenges our assumptions about both household work and lifelong learning.
Drawing on postmodernist analyses, Leaky Bodies and Boundaries presents a feminist investigation into the marginalization of women within western discourse that denies female moral agency and embodiment. With reference to contemporary and historical issues in biomedicine, the book argues that the boundaries of both the subject and the body are no longer secure. The aim is both to valorise women and to suggest that 'leakiness' may be the very ground for a postmodern feminist ethic. The contribution made by Leaky Bodies and Boundaries is to go beyond modernist feminisms to radically displace the mechanisms by which women are devalued. The anxiety that postmodernism cannot yield an ethics, nor advance feminist concerns is addressed. This book will provide invaluable reading for those studying feminist philosophy, cultural studies and sociology.
The true story of this book gives the account of a life-long search which led the author from her home country Germany to living in London, and from there to moving with her Chinese husband to Hong Kong. But the glitz and glamour of Hong Kong cannot conceal a growing feeling of isolation and a strong longing for a deeper sense of self. After six long years, she can finally look forward to a return to London where she hopes to reconnect with the kind of life she had left behind. Eventually, with the support of her friends who, like herself, are searching for a deeper reality, she overcomes great mental strain and can at last embrace a new life which offers intellectual achievements, but also contains those elements which she had been looking for all those years ago ...
Margrit Coates's new book is essential reading for anyone who loves animals and who wishes to improve their understanding of animal behaviour. One of the world's leading animal communicators and healers, Margrit has many years' experience working closely with species of all kinds - from horses, dogs and cats, to wild life, rare breeds and rescue animals. In Communicating with Animals, she draws upon her very special gift and amazing experiences to help us connect with animals too. Using intuition, insight and common sense, she shows how to tune into what they are really thinking and feeling, helping us bond with them at an incredibly deep level. Her powerful techniques range from communicating with the furry, feathered and scaly friends who share our homes, to larger animals such as horses and even Anne the Elephant, as well as other non-domestic creatures. Ultimately, Margrit's wish is for each one of us to be able to tune into all life around us. Besides practical exercises and handy tips, Communicating with Animals is brimming with heart-warming stories - making it a great read and a truly inspirational guide.
Margrit Coates is an internationally acclaimed animal healer and communicator. In Angel Pets, she reveals how animals talk to us all the time and shares their incredible true stories. Meet Rusty, the lost dog whom Margrit guided home using the psychic connection between them; Mitzi, the brave little cat who made the greatest sacrifice; Twinkle, the determined rabbit who saved a girl's life; Gypsy, the sheepdog with special healing powers; Freddy's friend, the demon cat who was really an angel in disguise, and many, many more wonderful animals. Through these amazing stories, Margrit answers the question that every pet owner will have asked themselves: what is my pet really thinking? Offering helpful tips, she unlocks the secret of tuning into and connecting with pets at the very deepest level. A heartwarming read, this book will change the way you relate to animals forever.
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