Margo Berman's Books

Street-Smart Advertising

How to Win the Battle of the Buzz

By: Margo Berman

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Street-Smart Advertising

How to Win the Battle of the Buzz

By: Margo Berman

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.

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258

Publisher

Rowman & Littlefield Publishers

Published Date

ISBN 10

1442203366

ISBN 13

9781442203365

The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy

By: Margo Berman

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The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy

By: Margo Berman

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

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400

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444360817

ISBN 13

9781444360813

Content and Copywriting

The Complete Toolkit for Strategic Marketing

By: Margo Berman

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Content and Copywriting

The Complete Toolkit for Strategic Marketing

By: Margo Berman

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.

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548

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John Wiley & Sons

Published Date

ISBN 10

1119866502

ISBN 13

9781119866503

Street-Smart Advertising

How to Win the Battle of the Buzz

By: Margo Berman

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Street-Smart Advertising

How to Win the Battle of the Buzz

By: Margo Berman

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258

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Rowman & Littlefield Publishers

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ISBN 10

1442203366

ISBN 13

9781442203365

The Professional Edge

Competencies in Public Service

By: James S. Bowman,Jonathan P. West,Margo Berman,Montgomery Van Wart

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The Professional Edge

Competencies in Public Service

By: James S. Bowman,Jonathan P. West,Margo Berman,Montgomery Van Wart

The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This concise and readable work describes what it means to be a consummate professional public servant. It sets standards for everyone who conducts the public's business and links them with performance management, human resource administration, and information technology skills. The authors identify the ethical foundations of public service and how to integrate them in practice. They also address individual leadership, what it means, and how it is based on a foundation of technical and ethical skills. Filled with original illustrative examples and case studies from government, the non-profit sector, and business, The Professional Edge is an ideal supplement for any introductory course in Public Administration or Ethics in the Public Service.

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Page Count

168

Publisher

Routledge

Published Date

ISBN 10

1317363477

ISBN 13

9781317363477

The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

By: Margo Berman

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The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

By: Margo Berman

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

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259

Publisher

Routledge

Published Date

ISBN 10

1317211618

ISBN 13

9781317211617

A Survey of Race Relations in South Africa 1972

By: Muriel Horrell,Dudley Horner,John Kane-Berman,Robin Margo

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A Survey of Race Relations in South Africa 1972

By: Muriel Horrell,Dudley Horner,John Kane-Berman,Robin Margo

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1973.

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490

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Univ of California Press

Published Date

ISBN 10

0520320840

ISBN 13

9780520320840

Latin American Women On/In Stages

By: Margo Milleret

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Latin American Women On/In Stages

By: Margo Milleret

While a feminine perspective has become more common on Latin American stages since the late 1960s, few of the women dramatists who have contributed to this new viewpoint have received scholarly attention. Latin American Women On/In Stages examines twenty-four plays written by women living in Argentina, Brazil, Chile, Costa Rica, Mexico, Puerto Rico, and Venezuela. While all of the plays critique the restraints placed on being female, several also offer alternatives that emphasize a broader and healthier range of options. Margo Milleret, using an innovative comparative and thematic approach, highlights similarities in the techniques and formats employed by female playwrights as they challenged both theatrical and social conventions. She argues that these representations of women's lives are important for their creativity and their insights into both the personal and public worlds of Latin America.

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276

Publisher

State University of New York Press

Published Date

ISBN 10

0791484416

ISBN 13

9780791484418

Content and Copywriting

The Complete Toolkit for Strategic Marketing

By: Margo Berman

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Content and Copywriting

The Complete Toolkit for Strategic Marketing

By: Margo Berman

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548

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119866529

ISBN 13

9781119866527

Overcoming the Fear of Fear

How to Reduce Anxiety Sensitivity

By: Margo C. Watt,Sherry H. Stewart

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Overcoming the Fear of Fear

How to Reduce Anxiety Sensitivity

By: Margo C. Watt,Sherry H. Stewart

Discusses the phenomenon called anxiety sensitivity, a fear of the physical symptoms that lead to anxiety, including its contribution to anxiety disorders and a treatment plan to conquer it.

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226

Publisher

New Harbinger Publications

Published Date

ISBN 10

1572245581

ISBN 13

9781572245587

Nightmares

A New Decade of Modern Horror

By: Richard Kadrey,Caitl?n Kiernan,Garth Nix,Gene Wolfe,Margo Lanagan,Laird Barron

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Nightmares

A New Decade of Modern Horror

By: Richard Kadrey,Caitl?n Kiernan,Garth Nix,Gene Wolfe,Margo Lanagan,Laird Barron

Unlucky thieves invade a house where Home Alone seems like a playground romp. An antique bookseller and a mob enforcer join forces to retrieve the Atlas of Hell. Postapocalyptic survivors cannot decide which is worse: demon women haunting the skies or maddened extremists patrolling the earth. In this chilling twenty-first-century companion to the cult classic Darkness: Two Decades of Modern Horror, Ellen Datlow again proves herself the most masterful editor of the genre. She has mined the breadth and depth of ten years of terror, collecting superlative works of established masters and scene-stealing newcomers alike.

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433

Publisher

Tachyon Publications

Published Date

ISBN 10

1616962356

ISBN 13

9781616962357

Breaking Down the Monolingual Wall

Essential Shifts for Multilingual Learners′ Success

By: Ivannia Soto,Sydney Snyder,Margarita Espino Calderón,Margo Gottlieb,Andrea Honigsfeld,Joan Lachance,Marga Marshall,David Nungaray,Rubí Flores,Lyn Scott

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Breaking Down the Monolingual Wall

Essential Shifts for Multilingual Learners′ Success

By: Ivannia Soto,Sydney Snyder,Margarita Espino Calderón,Margo Gottlieb,Andrea Honigsfeld,Joan Lachance,Marga Marshall,David Nungaray,Rubí Flores,Lyn Scott

Your guide to culturally and linguistically sustaining practices in your dual language classroom and school. It’s time to set the record straight: Multilingualism is a tremendous asset that must be nurtured and valued and the most effective pathway to multilingualism is dual language education. Despite significant evidence attesting to the cognitive, social/emotional, and economic benefits of multilingualism, the majority of our classrooms and schools are monolingual. Encouragingly, recent shifts in state policies have increased the demand for dual language programming in our schools. This increased momentum brings new challenges, including the need for more bilingually authorized teachers, high-quality instructional resources, and accurate assessment and accountability in the target languages of instruction. With contributions from ten experts in multilingual education, Breaking Down the Monolingual Wall outlines the systemic and pedagogical approaches necessary for successful multilingual and dual language programs. The book supports educators to: Shift the paradigm from one that is subtractive and deficit-based to one that is additive and assets-based Embed culturally and linguistically sustaining practices in their instruction Understand how to promote multilingualism in the context of teaching academic content Develop assessments as, for, and of learning in multiple languages. Lead high-quality dual language schools and programs Recruit and retain highly qualified bilingual educators Offering a comprehensive overview of bilingual policies and historical context all educators should understand, Breaking Down the Monolingual Wall is an invaluable guide to creating dual language learning environments that build on the precious assets of our multilingual students and families.

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Page Count

331

Publisher

Corwin Press

Published Date

ISBN 10

1071895508

ISBN 13

9781071895504

Between the Covers

The Book Babes' Guide to a Woman's Reading Pleasures

By: Margo Hammond,Ellen Heltzel

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Between the Covers

The Book Babes' Guide to a Woman's Reading Pleasures

By: Margo Hammond,Ellen Heltzel

With wit and wisdom, the bibliophile's Ebert & Roeper recommend more than 600 books based on what women care about most. Between the Covers is organized around their wide-ranging curiosity—about themselves, friends and family, the larger world—and their concerns, from health to sex to managing their finances. With such sections as “Babes We Love” (Role Models Real and Imagined), “The Babe Inside” (Focusing on Body and Soul), and “Love, Sex & Second Chances,” this unique collection of fiction and nonfiction reflects how women really read.

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298

Publisher

Da Capo Press

Published Date

ISBN 10

0786727004

ISBN 13

9780786727001

Assessing Multilingual Learners

Bridges to Empowerment

By: Margo Gottlieb

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Assessing Multilingual Learners

Bridges to Empowerment

By: Margo Gottlieb

Empowering multilingual learners, families, and teachers With its emphasis on relationship building as the backdrop for linguistically and culturally sustainable assessment, the bestselling second edition of Assessing Multilingual Learners significantly impacted the field of language education. Applying the groundbreaking assessment "as," "for," and "of" learning model to new contexts, this updated third edition offers educators welcoming and encouraging ways to support multilingual learners to succeed in school and beyond. Through eight thoroughly revised chapters, Dr. Margo Gottlieb ties assessment to teaching and learning to foster agency and empowerment for multilingual learners, families, and teachers. This book envisions assessment as a process integral to and embedded in curriculum and instruction through: Assets-based language Student-centered activities Classroom assessment tools Portraits of practice illustrating authentic assessment practices References and resources for stimulating discussion Deep questioning for thinking through processes, dilemmas, or challenges Assessing Multilingual Learners explores the realities and possibilities of classroom assessment as a road to inspire multilingual learners, their families, and teachers to reach great heights.

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345

Publisher

Corwin Press

Published Date

ISBN 10

1071897306

ISBN 13

9781071897300

Women, 'Race' and Writing in the Early Modern Period

By: Margo Hendricks,Patricia Parker

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Women, 'Race' and Writing in the Early Modern Period

By: Margo Hendricks,Patricia Parker

Women, `Race' and Writing in the Early Modern Period is an extraordinarily comprehensive interdisciplinary examination of one of the most neglected areas in current scholarship. The contributors use literary, historical, anthropological and medical materials to explore an important intersection within the major era of European imperial expansion. The volume looks at: * the conditions of women's writing and the problems of female authorship in the period. * the tensions between recent feminist criticism and the questions of `race', empire and colonialism. *the relationship between the early modern period and post-colonial theory and recent African writing. Women, `Race' and Writing in the Early Modern Period contains ground-breaking work by some of the most exciting scholars in contemporary criticism and theory. It will be vital reading for anyone working or studying in the field.

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393

Publisher

Routledge

Published Date

ISBN 10

1135088047

ISBN 13

9781135088040

Activist Scholarship

Antiracism, Feminism, and Social Change

By: Julia Sudbury,Margo Okazawa-Rey

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Activist Scholarship

Antiracism, Feminism, and Social Change

By: Julia Sudbury,Margo Okazawa-Rey

Can scholars generate knowledge and pedagogies that bolster local and global forms of resistance to U.S. imperialism, racial/gender oppression, and the economic violence of capitalist globalization? This book explores what happens when scholars create active engagements between the academy and communities of resistance. In so doing, it suggests a new direction for antiracist and feminist scholarship, rejecting models of academic radicalism that remain unaccountable to grassroots social movements. The authors explore the community and the academy as interlinked sites of struggle. This book provides models and the opportunity for critical reflection for students and faculty as they struggle to align their commitments to social justice with their roles in the academy. At the same time, they explore the tensions and challenges of engaging in such contested work.

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248

Publisher

Routledge

Published Date

ISBN 10

131726424X

ISBN 13

9781317264248

Ann Landers in Her Own Words

Personal Letters to Her Daughter

By: Margo Howard

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Ann Landers in Her Own Words

Personal Letters to Her Daughter

By: Margo Howard

My mother wrote this book. It took her forty-four years... Three generations of Americans grew up reading Ann Landers. Her advice guided and inspired millions. Now, by reading the letters she wrote to her daughter, everyone who loved her column can get to know the woman behind the famous name. Ann Landers was born Eppie Lederer to immigrant parents in Iowa, but her extraordinary success would bring her into the world of the rich, the famous, and the talented. She met with popes and presidents and socialized with the best and brightest of her generation. And she told her daughter all about it as she opined on world-changing events and candidly spoke of her love life after her divorce, as well as her innermost feelings about her identical twin, "Dear Abby," and their long-standing feud. Witty and often hilarious, passionate, and, of course, brimming with sound advice, Ann Landers in Her Own Words is a portrait of an American original whose profound influence still resonates today. This book brings back the voice and spirit of the woman who helped ninety million people greet the day and forever changed us with her immortal words: "Wake up and smell the coffee.

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404

Publisher

Grand Central Publishing

Published Date

ISBN 10

0446568716

ISBN 13

9780446568715

Less Work for Less Pay

Why Economic Prosperity Is Beyond the Ability of Central Bankers and Federal Governments to Accelerate Through Stimulus Actions

By: Randall N. Margo

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Less Work for Less Pay

Why Economic Prosperity Is Beyond the Ability of Central Bankers and Federal Governments to Accelerate Through Stimulus Actions

By: Randall N. Margo

Marshaling an array of data, Less Work for Less Pay shows rather than tells us why economic prosperity for America and other Western nations is now beyond the ability of central bankers and federal governments to accelerate through their creative stimulus actions. Instead, these measures often serve to delay the inevitable rebalancing of labor, debt, taxes and regulatory reform that is vital for greater economic competitiveness among these nations. Multinational corporations figured this out years ago as they continue to aggressively pursue foreign markets and tax advantages in the world economy. Meanwhile, workers within Western economies are grudgingly adjusting to a world of contingency, contract and part-time employment as opportunities for permanent well-paying jobs shrink. Regrettably, the United States and other developed nations remain obliviously stuck to antiquated labor, debt, and regulatory policies that fail to reflect the dynamic economic environment globalization and technology has created. More optimistically, remedies are offered to undertake many of the modern employment challenges neglected by current public policies.

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122

Publisher

Universal-Publishers

Published Date

ISBN 10

1627340602

ISBN 13

9781627340601

Animals and Society

An Introduction to Human-Animal Studies

By: Margo DeMello

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Animals and Society

An Introduction to Human-Animal Studies

By: Margo DeMello

Considering that much of human society is structured through its interaction with non-human animals, and since human society relies heavily on the exploitation of animals to serve human needs, human–animal studies has become a rapidly expanding field of research, featuring a number of distinct positions, perspectives, and theories that require nuanced explanation and contextualization. The first book to provide a full overview of human–animal studies, this volume focuses on the conceptual construction of animals in American culture and the way in which it reinforces and perpetuates hierarchical human relationships rooted in racism, sexism, and class privilege. Margo DeMello considers interactions between humans and animals within the family, the law, the religious and political system, and other major social institutions, and she unpacks the different identities humans fashion for themselves and for others through animals. Essays also cover speciesism and evolutionary continuities; the role and preservation of animals in the wild; the debate over zoos and the use of animals in sports; domestication; agricultural practices such as factory farming; vivisection; animal cruelty; animal activism; the representation of animals in literature and film; and animal ethics. Sidebars highlight contemporary controversies and issues, with recommendations for additional reading, educational films, and related websites. DeMello concludes with an analysis of major philosophical positions on human social policy and the future of human–animal relations.

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Page Count

487

Publisher

Columbia University Press

Published Date

ISBN 10

0231526768

ISBN 13

9780231526760

Physical Therapy for Children - E-Book

By: Robert J. Palisano,Suzann K. Campbell,Margo Orlin

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Physical Therapy for Children - E-Book

By: Robert J. Palisano,Suzann K. Campbell,Margo Orlin

Used as both a core textbook in PT programs and as a clinical reference, Physical Therapy for Children, 4th Edition, provides the essential information needed by PTs, both student and professional, when working with children. Like the previous bestselling editions, the 4th edition follows the practice pattern categories of the Guide to Physical Therapist Practice and uses the IFC model of the disabling process as it presents up-to-date evidence-based coverage of treatment. In this latest edition, Suzann Campbell DeLapp, Robert J. Palisano, and Margo N. Orlin have added more case studies and video clips, additional chapters and Medline-linked references online, and Evidence to Practice boxes to make it easy to find and remember important information. Provides comprehensive foundational knowledge in decision making, screening, development, motor control, and motor learning, the impairments of body function and structure, and the PT management of pediatric disorders. Reflects a family-centered care model throughout to help you understand how to involve children and their caregivers in developing and implementing intervention plans. Emphasizes an evidence-based approach that incorporates the latest research for the best outcomes. Follows the practice pattern guidelines of the Guide to Physical Therapist Practice, 2nd Edition which sets the standard for physical therapy practice. Features the International Classification of Function, Disability, and Health (ICF) of the World Health Organization (WHO) as the model for the disabling process, emphasizing activity rather than functional limitations and participation rather than disability in keeping with the book’s focus on prevention of disability. Provides extensive case studies that show the practical application of material covered in the text and are often accompanied by online video clips illustrating the condition and its management. Makes it easy to access key information with plenty of tables and boxes that organize and summarize important points. Clearly demonstrates important concepts and clinical conditions you’ll encounter in practice with over 800 illustrations. Takes learning to a deeper level with additional resources on the Evolve website featuring: Over 40 video clips that correspond to case studies and demonstrate conditions found in each chapter Helpful resources, including web links Questions and exercises you’ll find helpful when preparing for the pediatric specialist certification exam

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Page Count

1105

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323290949

ISBN 13

9780323290944

The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy

By: Margo Berman

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The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy

By: Margo Berman

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Page Count

400

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444360817

ISBN 13

9781444360813

Campbell's Physical Therapy for Children Expert Consult - E-Book

By: Robert Palisano,Margo Orlin,Joseph Schreiber

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Campbell's Physical Therapy for Children Expert Consult - E-Book

By: Robert Palisano,Margo Orlin,Joseph Schreiber

- NEW! Revised chapter on motor development and control now closely examines the when, how, why, and what of developing motor skill and how it contributes to effective physical therapy. - NEW! Chapter on children with autism spectrum disorder (ASD) covers the characteristics of ASD, the diagnostic process, program planning, and evidence-based decision making for children with ASD. - NEW! Chapter on pediatric oncology addresses the signs and symptoms of pediatric cancers, the most common medical interventions used to treat these diseases, the PT examination, and common therapeutic interventions. - NEW! Chapter on tests and measures offers guidance on how to effectively use tests and measures in pediatric physical therapy practice. - NEW! Extensively revised chapter asthma offers more detail on the pathology of asthma; the primary and secondary impairments of asthma; the impact on a child's long term health and development; pharmacological management; and more. - NEW! Revised chapter on the neonatal intensive care unite better addresses the role of the physical therapist in the neonatal intensive care unit. - UPDATED! Full color photos and line drawings clearly demonstrate important concepts and clinical conditions that will be encountered in practice. - NEW! Expert Consult platform provides a number of enhancements, including a fully searchable version of the book, case studies, videos, and more. - NEW! Revised organization now includes background information — such as pathology, pathophysiology, etiology, prognosis and natural evolution, and medical and pharmacologic management — as well as foreground information — such as evidence-based recommendations on physical therapy examination strategies, optimal tests and measurement, interventions, patient/caregiver instruction, and more. - NEW! Additional case studies and videos illustrate how concepts apply to practice.

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889

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323390781

ISBN 13

9780323390781

Encyclopedia of the Mexican American Civil Rights Movement

By: Margo Gutiérrez,Matt S. Meier

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Encyclopedia of the Mexican American Civil Rights Movement

By: Margo Gutiérrez,Matt S. Meier

Mexican Americans, like many other Americans, have a long history of struggle for equality and civil rights. Yet only in recent decades has that history begun to be included as part of mainstream American history. Bringing together a wealth of information on the Mexican American struggle for civil rights, this authoritative encyclopedia provides factual up-to-date information on the concepts, issues, plans, legislation, court decisions, events, organizations, and people involved in that long fight. It includes such leading figures as Corky Gonzales, Héctor Pérez GarcÍa, Jovita Idar, and Alonso Perales, as well as many secondary leaders, and is rounded out with objective discussions of such topics as leadership, the movimiento, lynching, political exclusion, voting, and stereotyping. Appendices include a chronology and several basic documents critical to an understanding of the Mexican American Civil Rights struggle. The first comprehensive encyclopedia on this aspect of Mexican American history, the book fills a noticeable gap in the literature. It includes more than 300 entries, six appendices, sources of additional information, cross-referencing, and a detailed index that makes the history readily available. The book is a valuable resource for anyone interested in the Mexican American experience.

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Page Count

332

Publisher

Greenwood

Published Date

ISBN 10

0313304254

ISBN 13

9780313304255

The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

By: Margo Berman

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The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

By: Margo Berman

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Page Count

224

Publisher

Routledge

Published Date

ISBN 10

1317211626

ISBN 13

9781317211624

The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

By: Margo Berman,Robyn Blakeman

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The Brains Behind Great Ad Campaigns

Creative Collaboration between Copywriters and Art Directors

By: Margo Berman,Robyn Blakeman

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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