Margo Bates's Books

P.S. Don't Tell Your Mother

By: Margo Bates

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Margo Bates' debut novel brings to life the rough-and-tumble world of Canada's frontier northwest in the late 50's and early 60's. Telkwa is not much different from other small towns or tight-knit neighborhoods across North America. There is always one character or curmudgeon that is larger than life about which the townsfolk enjoy hearing stories. In Telkwa, it is Nana Noonan. Readers are immediately drawn to the small-town goings on through the hundreds of letters to her granddaughter, Maggie Mulvaney. Maggie likes it that Nana is Irish, but she has a temper. There are lots of things that get her going. Telkwa's only Jehovah's Witness tops her list. "That Damn Jehovah!" is the incessant phrase in the hundreds of letters Nana sends Maggie. Living 150 miles apart, Nana and her letters show Maggie the human aspects of life. The Jehovah's Witness is hell-bent on saving Nana. His high hopes on salvation equal her intent to remain as she is: hell-bent on being herself. After all, she is an Anglican. To Nana, the Jehovah's Witness is not just trying to impose his religion - he also represents an ugly undercurrent in northern and rural Canada in the 1960's - prejudice. He doesn't like Nana's best friend, a native Indian named Tyee Mary. In this humorous and touching tale, Margo shows how her Nana stands up to prejudice in the north. She does it the only way she knows how - using her Irish temper and some fine-tuning from a shotgun. Nana tells Maggie it is important to be fair to your fellow humans. As long as they don't drive you to do something foolish. Maggie thinks about the lessons learned at Nana's knee. She writes back and offers suggestions on how Nana might better deal with the Jehovah's Witness. The townsfolk place bets on Nana and the Jehovah's Witness and when they will have their next set to. Cash exchanges hands on a fairly regular basis. Only two people visit Nana more often than her family: Constable Reems of the Royal Canadian Mounted Police, and her ill-fated devotee, who visits every Saturday, rain, shine, sleet or snow. Nana and the Jehovah's Witness reach a stalemate one fall day in 1960. Nana, her Irish temper and accuracy with a gun get the better of her. And "That Damn Jehovah." Gloria Macarenko, Anchor at CBC Television News, praised the book: "I love the way Margo Bates captures the essence and eccentricities of life in a small northern town, as she highlights the conspiratory relationship between a young girl and her kooky grandmother. As someone who grew up in the north, I can relate to the quirky and comical scenarios that are so much a part of small town life. Everyone needs a bit of Nana in their lives!

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158

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AuthorHouse

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ISBN 10

1452030480

ISBN 13

9781452030487

Encyclopedia of African-American Education

By: Charles A. Asbury,D. Kamili Anderson,Michael Fultz,Sylvia M. Jacobs,Faustine C. Jones-Wilson,Margo Okazawa-Rey

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Encyclopedia of African-American Education

By: Charles A. Asbury,D. Kamili Anderson,Michael Fultz,Sylvia M. Jacobs,Faustine C. Jones-Wilson,Margo Okazawa-Rey

This indispensable reference is a comprehensive guide to significant issues, policies, historical events, laws, theories, and persons related to the education of African-Americans in the United States. Through several hundred alphabetically arranged entries, the volume chronicles the history of African-American education from the systematic, long-term denial of schooling to blacks before the Civil War, to the establishment of the Freedmen's Bureau and the era of Reconstruction, to Brown v. Board of Education and the civil rights reforms of the last few decades. Entries are written by expert contributors and contain valuable bibliographies, while a selected bibliography of general sources concludes the volume. The African-American population is unique in that its educational history includes as law and public policy the systematic, long-term denial of the acquisition of knowledge. In the 18th century, African-Americans were initially legally forbidden to be taught academic subjects in the South, where most African-Americans lived. This period, which ended around 1865 with the conclusion of the Civil War and the establishment of the Freedmen's Bureau, was followed by the introduction of laws, policies, and practices providing for rudimentary education for 69 years under the dual-school, separate-but-equal policies established by Plessy v. Ferguson (1896). These policies did not end until the Brown v. Board of Education decisions of 1954 and 1955 were reinforced by the passage of civil rights and equal opportunity legislation in the mid-1960s. The education of African-Americans has been a continuing moral, political, legal, economic, and psychological issue throughout this country's history. It continues to consume time and attention, and it remains an unresolved dilemma for the nation. Through several hundred alphabetically arranged entries, this indispensable reference offers a comprehensive overview of significant issues, policies, historical events, laws, persons, and theories related to African-American education from the early years of this country to the present day. The entries are written by expert contributors, and each entry includes a bibliography of works for further reading. A selected, general bibliography concludes the volume.

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584

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Bloomsbury Publishing USA

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ISBN 10

0313005230

ISBN 13

9780313005237

Faces around the World

A Cultural Encyclopedia of the Human Face

By: Margo DeMello

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Faces around the World

A Cultural Encyclopedia of the Human Face

By: Margo DeMello

This book provides a comprehensive examination of the human face, providing fascinating information from biological, cultural, and social perspectives. Our faces identify who we are—not only what we look like and what ethnicities we belong to, but they can also identify what religions we practice and what personal ideologies we have. This one-of-a-kind A–Z reference explores the ways we change, beautify, and adorn our faces to create our personalities and identities. In addition to covering the basics such as the anatomical structure and function of parts of the human face, the entries examine how the face is viewed around the world, allowing students to easily draw connections and differences between various cultures around the world. Readers will learn about a wide variety of topics, including identity in different cultures; religious beliefs; folklore; extreme beautification; the "evil eye;" scarification; facial piercing and facial tattooing masks; social views about beauty including cosmetic surgery and makeup; how gender, class and sexuality play a role in our understanding of the face; and skin, eye, mouth, nose, and ear diseases and disorders. This encyclopedia is ideal for high school and undergraduate students studying anthropology, anatomy, gender, religion, and world cultures.

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361

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Bloomsbury Publishing USA

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ISBN 10

1598846183

ISBN 13

9781598846188

Derry City

Memory and Political Struggle in Northern Ireland

By: Margo Shea

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Derry City

Memory and Political Struggle in Northern Ireland

By: Margo Shea

Derry is the second largest city in Northern Ireland and has had a Catholic majority since 1850. It was witness to some of the most important events of the civil rights movement and the Troubles. Derry City examines Catholic Derry from the turn of the twentieth century to the end of the 1960s and the start of the Troubles. Plotting the relationships between community memory and historic change, Margo Shea provides a rich and nuanced account of the cultural, political, and social history of Derry using archival research, oral histories, landscape analysis, and public discourse. Looking through the lens of the memories Catholics cultivated and nurtured as well as those they contested, she illuminates Derry’s Catholics’ understandings of themselves and their Irish cultural and political identities through the decades that saw Home Rule, Partition, and four significant political redistricting schemes designed to maintain unionist political majorities in the largely Catholic and nationalist city. Shea weaves local history sources, community folklore, and political discourse together to demonstrate how people maintain their agency in the midst of political and cultural conflict. As a result, the book invites a reconsideration of the genesis of the Troubles and reframes discussions of the “problem” of Irish memory. It will be of interest to anyone interested in Derry and to students and scholars of memory, modern and contemporary British and Irish history, public history, the history of colonization, and popular cultural history.

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413

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University of Notre Dame Pess

Published Date

ISBN 10

0268107955

ISBN 13

9780268107956

Diabetes and Protein Glycosylation

Measurement and Biologic Relevance

By: Margo Panush Cohen

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Diabetes and Protein Glycosylation

Measurement and Biologic Relevance

By: Margo Panush Cohen

In the years since the initial discovery that blood from diabetic patients contains increased amounts of a posttranslationally gluco sylated form of hemoglobin (hemoglobin Ale)' an impressive number of studies have clarified and expanded the use of glycohemoglobin levels to assess disease status. Many other structural proteins have been shown to undergo similar changes, including proteins from tissues most commonly affected in diabetes (e.g., lens, aorta, peripheral nerve, basement membrane). Thus, the nonenzymatic glycosylation of hemoglobin emerges as an invaluable model for the pathogenesis of certain chronic diabetes complications. In addition to reviewing a wealth of investigative possibilities in the area of these chronic complications-including eye, kidney, nerve, and vascular disease-Dr. Cohen indicates how enhanced nonenzymatic glycosylation in uncontrolled diabetes underscores the pressing need for maintenance of long-term euglycemia. Dr. Cohen is an endocrinologist and diabetes specialist whose research activities have largely focused on the chemistry and metabo lism of the basement membrane in diabetes. This superb monograph on nonenzymatic glycosylation clearly shows the major trends of her past and present research and clinical activities. This book is beautifully written and a pleasure to read. It provides great insight into the mechanisms of the pathogenesis of the oom- vii viii Foreword cations of diabetes and should be of immense value not only to basic and clinical investigators, but also to internists, diabetologists, and endocrinologists in clinical practice.

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147

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Springer Science & Business Media

Published Date

ISBN 10

1461249384

ISBN 13

9781461249382

Black Post-Blackness

The Black Arts Movement and Twenty-First-Century Aesthetics

By: Margo Natalie Crawford

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Black Post-Blackness

The Black Arts Movement and Twenty-First-Century Aesthetics

By: Margo Natalie Crawford

A 2008 cover of The New Yorker featured a much-discussed Black Power parody of Michelle and Barack Obama. The image put a spotlight on how easy it is to flatten the Black Power movement as we imagine new types of blackness. Margo Natalie Crawford argues that we have misread the Black Arts Movement's call for blackness. We have failed to see the movement's anticipation of the "new black" and "post-black." Black Post-Blackness compares the black avant-garde of the 1960s and 1970s Black Arts Movement with the most innovative spins of twenty-first century black aesthetics. Crawford zooms in on the 1970s second wave of the Black Arts Movement and shows the connections between this final wave of the Black Arts movement and the early years of twenty-first century black aesthetics. She uncovers the circle of black post-blackness that pivots on the power of anticipation, abstraction, mixed media, the global South, satire, public interiority, and the fantastic.

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405

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University of Illinois Press

Published Date

ISBN 10

0252099559

ISBN 13

9780252099557

Australia

By: Margo Daly

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Australia

By: Margo Daly

With fresh journalistic writing and reams of information on what to see and do, this guide takes readers from the big cities to the countryside. Includes candid reviews on restaurants and accommodations for all budgets. 83 maps. Full-color insert. Two-color throughout.

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1280

Publisher

Rough Guides

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ISBN 10

1843530902

ISBN 13

9781843530909

Stories Rabbits Tell

A Natural and Cultural History of a Misunderstood Creature

By: Susan E. Davis,Margo DeMello

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Stories Rabbits Tell

A Natural and Cultural History of a Misunderstood Creature

By: Susan E. Davis,Margo DeMello

Revered as a symbol of fertility, sexuality, purity and childhood, beloved as a children's pet and widely represented in the myths, art and collectibles of almost every culture, the rabbit is one of the most popular animals known to humans. Ironically, it has also been one of the most misunderstood and abused. Indeed, the rabbit is the only animal that our culture adores as a pet, idolizes as a storybook hero and slaughters for commercial purposes. Stories Rabbits Tell takes a comprehensive look at the rabbit as a wild animal, ancient symbol, pop culture icon, commercial "product" and domesticated pet. In so doing, the book explores how one species can be simultaneously adored as a symbol of childhood (think Peter Rabbit), revered as a symbol of female sexuality (e.g., Playboy Bunnies), dismissed as a "dumb bunny" in domesticity and loathed as a pest in the wild. The authors counter these stereotypes with engaging analyses of real rabbit behavior, drawn both from the authors' own experience and from academic studies, and place those behaviors in the context of current debates about animal consciousness. In a detailed investigative section, the authors also describe conditions in the rabbit meat, fur, pet and vivisection industries, and raise important questions about the ethics of treating rabbits as we do. The first book of its kind, Stories Rabbits Tell provides invaluable information and insight into the life and history of an animal whom many love, but whom most of us barely know. As such, it is a key addition to the current thinking on animal emotions, intelligences and welfare, and the way that human perceptions influence the treatment of individual species.

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521

Publisher

Lantern Books

Published Date

ISBN 10

1590563379

ISBN 13

9781590563373

Lead Your Way to Better Healthcare

Help Doctors Help You

By: Margo Corbett

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Lead Your Way to Better Healthcare

Help Doctors Help You

By: Margo Corbett

It's Time! Make A Difference. It's your health-your life, prevent preventable medical errors, lead your healthcare team, help cut healthcare costs, and more... You CAN Do It.

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261

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Infinity Publishing

Published Date

ISBN 10

074143461X

ISBN 13

9780741434616

Life Over Easy

By: Margo Candela

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Life Over Easy

By: Margo Candela

When her live-in boyfriend leaves her, Natalya Campos, a highly organized and successful caterer, embarks on a mission to find the perfect man, while trying to spice up her own life, which leads her on an extraordinary adventure of self-discovery. Original.

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324

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Kensington Books

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ISBN 10

075821572X

ISBN 13

9780758215727

Animals and Society

An Introduction to Human-Animal Studies

By: Margo DeMello

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Animals and Society

An Introduction to Human-Animal Studies

By: Margo DeMello

Human-animal studies is an interdisciplinary field that explores the spaces that animals occupy in human social and cultural worlds. It examines the interactions humans and animals have with each other and the ways animal lives intersect with human societies. Since existing social orders rely on the exploitation of animals to serve human needs, the questions posed by human-animal studies touch upon a wide range of fundamental issues. Animals and Society provides a broad overview of this rapidly growing field. Margo DeMello offers students and scholars a holistic and comprehensive picture of the state of inquiry into the relationships that exist between humans and other animals. She considers interactions between animals and humans in social organizations, such as the family, the legal system, and political and religious institutions. A major focus is the social construction of animals in world cultures and the way in which these social meanings are used to reinforce and perpetuate hierarchical human relationships such as racism, sexism, and class privilege. The book also examines how different human groups construct a range of identities for themselves and for others through animals. This second edition of Animals and Society is fully updated and expanded throughout, enhancing the book’s relevance for student and activist readers alike. It includes many new international examples, all-new case studies, and updated supplementary readings.

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1090

Publisher

Columbia University Press

Published Date

ISBN 10

0231551045

ISBN 13

9780231551045

Homicide

Foundations of Human Behavior

By: Martin Daly,Margo Wilson

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Homicide

Foundations of Human Behavior

By: Martin Daly,Margo Wilson

The human race spends a disproportionate amount of attention, money, and expertise in solving, trying, and reporting homicides, as compared to other social problems. The public avidly consumes accounts of real-life homicide cases, and murder fiction is more popular still. Nevertheless, we have only the most rudimentary scientific understanding of who is likely to kill whom and why. Martin Daly and Margo Wilson apply contemporary evolutionary theory to analysis of human motives and perceptions of self-interest, considering where and why individual interests conflict, using well-documented murder cases. This book attempts to understand normal social motives in murder as products of the process of evolution by natural selection. They note that the implications for psychology are many and profound, touching on such matters as parental affection and rejection, sibling rivalry, sex differences in interests and inclinations, social comparison and achievement motives, our sense of justice, lifespan developmental changes in attitudes, and the phenomenology of the self. This is the first volume of its kind to analyze homicides in the light of a theory of interpersonal conflict. Before this study, no one had compared an observed distribution of victim-killer relationships to "expected" distribution, nor asked about the patterns of killer-victim age disparities in familial killings. This evolutionary psychological approach affords a deeper view and understanding of homicidal violence.

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676

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Routledge

Published Date

ISBN 10

135151525X

ISBN 13

9781351515252

Who Counts?

The Politics of Census-Taking in Contemporary America

By: Margo Anderson,Stephen E. Fienberg

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Who Counts?

The Politics of Census-Taking in Contemporary America

By: Margo Anderson,Stephen E. Fienberg

One of Choice Magazine's Outstanding Academic Books of 2000 For those interested in understanding the historical and scientific context of the census adjustment controversy, Who Counts? is absolutely essential reading. —Science Ever since the founding fathers authorized a national headcount as the means of apportioning seats in the federal legislature, the decennial census has been a political battleground. Political power, and more recently the allocation of federal resources, depend directly upon who is counted and who is left out. Who Counts? is the story of the lawsuits, congressional hearings, and bureaucratic intrigues surrounding the 1990 census. These controversies formed largely around a single vexing question: should the method of conducting the census be modified in order to rectify the demonstrated undercount of poor urban minorities? But they also stemmed from a more general debate about the methods required to count an ever more diverse and mobile population of over two hundred million. The responses to these questions repeatedly pitted the innovations of statisticians and demographers against objections that their attempts to alter traditional methods may be flawed and even unconstitutional. Who Counts? offers a detailed review of the preparation, implementation, and aftermath of the last three censuses. It recounts the growing criticisms of innaccuracy and undercounting, and the work to develop new enumeration strategies. The party shifts that followed national elections played an increasingly important role in the politization of the census, as the Department of Commerce asserted growing authority over the scientific endeavors of the Census Bureau. At the same time, each decade saw more city and state governments and private groups bringing suit to challenge census methodology and results. Who Counts? tracks the legal course that began in 1988, when a coalition led by New York City first sued to institute new statistical procedures in response to an alleged undercount of urban inhabitants. The challenge of accurately classifying an increasingly mixed population further threatens the legitimacy of the census, and Who Counts? investigates the difficulties of gaining unambiguous measurements of race and ethnicity, and the proposal that the race question be eliminated in favor of ethnic origin. Who Counts? concludes with a discussion of the proposed census design for 2000, as well as the implications of population counts on the composition and size of Congress. This volume reveals in extraordinary detail the interplay of law, politics, and science that propel the ongoing census debate, a debate whose outcome will have a tremendous impact on the distribution of political power and economic resources among the nation's communities. A Volume in the Russell Sage Foundation Census Series

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370

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Russell Sage Foundation

Published Date

ISBN 10

1610440056

ISBN 13

9781610440059

Cases in Clinical Forensic Psychology

By: Margo C. Watt

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Cases in Clinical Forensic Psychology

By: Margo C. Watt

Clinical forensic psychology is defined by the application of clinical psychology – assessment, diagnosis, treatment, and consultation – in legal contexts. The term captures the integration of clinical psychology as an applied professional discipline and forensic psychology as an experimental discipline. Cases in Clinical Forensic Psychology offers a series of case studies that allow readers to take an up-close and personal look at the criminal justice system in Canada. Clinical forensic psychologist Margo C.Watt examines the particulars of each case, including the biological, psychological, social, cultural, and legal factors. The book takes an evidence-based approach and highlights how the science of clinical forensic psychology informs all aspects of criminal cases: police investigative techniques, eyewitness testimony, pretrial publicity, jury selection and decision-making, forensic evaluations, psychological autopsies, mental health in corrections, and mo.re. Examining incidents ranging from false confessions to wrongful convictions to deaths in custody and the criminals who got away, Cases in Clinical Forensic Psychology questions how and why these events happened and considers what we can learn from them.

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163

Publisher

University of Toronto Press

Published Date

ISBN 10

1487542798

ISBN 13

9781487542795

Shakespeare by Another Name

The Biography of Edward de Vere, Earl of Oxford, the Man Who Was Shakespeare

By: Margo Anderson

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Shakespeare by Another Name

The Biography of Edward de Vere, Earl of Oxford, the Man Who Was Shakespeare

By: Margo Anderson

The debate over the true author of the Shakespeare canon has raged for centuries. Astonishingly little evidence supports the traditional belief that Will Shakespeare, the actor and businessman from Stratford-upon-Avon, was the author. Legendary figures such as Mark Twain, Walt Whitman and Sigmund Freud have all expressed grave doubts that an uneducated man who apparently owned no books and never left England wrote plays and poems that consistently reflect a learned and well-traveled insider's perspective on royal courts and the ancient feudal nobility. Recent scholarship has turned to Edward de Vere, 17th Earl of Oxford-an Elizabethan court playwright known to have written in secret and who had ample means, motive and opportunity to in fact have assumed the "Shakespeare" disguise. "Shakespeare" by Another Name is the literary biography of Edward de Vere as "Shakespeare." This groundbreaking book tells the story of de Vere's action-packed life-as Renaissance man, spendthrift, courtier, wit, student, scoundrel, patron, military adventurer, and, above all, prolific ghostwriter-finding in it the background material for all of The Bard's works. Biographer Mark Anderson incorporates a wealth of new evidence, including de Vere's personal copy of the Bible (in which de Vere underlines scores of passages that are also prominent Shakespearean biblical references).

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667

Publisher

Untreed Reads

Published Date

ISBN 10

1611871786

ISBN 13

9781611871784

The American Census

A Social History

By: Margo J. Anderson

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The American Census

A Social History

By: Margo J. Anderson

This book, published on the eve of the bicentennial of the American census, is the first social history of this remarkably important institution, from its origins in 1790 to the present. Margo Anderson argues that the census has always been an influential policymaking tool, used not only to determine the number of representatives apportioned to each state but also to allocate tax dollars to states, and, in the past, to define groups-such as slaves and immigrants-who were to be excluded from the American polity. "As a history of the census, this study is a delight. It is thoroughly researched and richly detailed. Anderson is to be commended for covering such an expansive chronology with such skill. . . . Anderson has woven together not only social history but also intellectual, institutional, political, and military history into a thoroughly readable book that examines not only changes in the census but also the remarkable changes that have taken place in the US."-Choice "This book is valuable, clearly written and contains many interesting facts. It should be read not only by national policymakers and the statistical community, but by all who are interested in American society."-Bryant Robey, Population Today "A solid and readable piece of social, political, and institutional history. It will be essential reading not only for historians of American politics but also for census and population experts, for any public policy formulators who rely on census figures, and for those interested in the history of numeracy and statistics."-Patricia Cline Cohen, University of California, Santa Barbara

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276

Publisher

Yale University Press

Published Date

ISBN 10

0300047096

ISBN 13

9780300047097

Michigan Corporation Law & Practice

By: Cyril Moscow,Margo Rogers Lesser

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Michigan Corporation Law & Practice

By: Cyril Moscow,Margo Rogers Lesser

Michigan Corporation Law & Practice is the authoritative research

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938

Publisher

Wolters Kluwer

Published Date

ISBN 10

0735536902

ISBN 13

9780735536906

Toshiko Takaezu

Worlds Within

By: Ai Fukunaga,Laura Kina,Nonie Gadsden,Leilehua Lanzilotti,Margo Machida,Diana Jocelyn Greenwold,Katy Siegel,Laura Mott

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Toshiko Takaezu

Worlds Within

By: Ai Fukunaga,Laura Kina,Nonie Gadsden,Leilehua Lanzilotti,Margo Machida,Diana Jocelyn Greenwold,Katy Siegel,Laura Mott

An expansive look at the multifaceted American artist Toshiko Takaezu within the history of postwar artmaking Toshiko Takaezu (1922-2011) was an American artist whose multidisciplinary work in ceramics, painting, sculpture, weaving, and installation innovatively drew from the natural world, combining expressionist energies with influences from East Asia. The closed ceramic forms for which she is best known are effectively abstract paintings in the round. Her reputation as a ceramic artist, however, has obscured the breadth of her output in other mediums and her role within the larger art movements of the twentieth century. This book provides the first retrospective assessment of Takaezu's art and life, representing her diverse oeuvre, which spanned six decades, and her hybrid identity as an Asian American woman, artist, and teacher. This ambitious volume features essays exploring Takaezu's biography, her background as a Hawai'i-born artist of Okinawan heritage, the relationship between her abstract work and that of her contemporaries, the role of cultural exchange in her art, her impact as an educator, and more. Beautifully illustrated with nearly 300 images of artworks and archival photographs, and including an updated chronology, exhibition history, and recollections from the artist's former apprentices, the book offers a compelling and comprehensive account of this singular artist's career. Published in association with The Isamu Noguchi Foundation and Garden Museum Exhibition Schedule: The Isamu Noguchi Foundation and Garden Museum, New York (March 20-July 28, 2024) Cranbrook Art Museum, Bloomfield Hills, MI (September 11, 2024-January 12, 2025) Museum of Fine Arts, Houston (March 2-May 18, 2025) Chazen Museum of Art (September 8-December 23, 2025) Honolulu Museum of Art (February 13-July 26, 2026)

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369

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Yale University Press

Published Date

ISBN 10

0300267401

ISBN 13

9780300267402

The U.S. Savings Challenge

Policy Options For Productivity And Growth

By: Charls E. Walker,Mark A Bloomfield,Margo Thorning

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The U.S. Savings Challenge

Policy Options For Productivity And Growth

By: Charls E. Walker,Mark A Bloomfield,Margo Thorning

Concern about the low U.S. saving rate and its negative impact on capital formation and economic growth prompted the American Council for Capital Formation (ACCF) Center for Policy Research to launch a multifaceted, three-year project to explore this issue in 1988. This volume is one element of that project. This book contains slightly updated versions of the papers presented at a two-and-one-half-day conference entitled Saving: The Challenge for the U.S. Economy, held in Washington, D.C., in October 1989.

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408

Publisher

Routledge

Published Date

ISBN 10

1000234746

ISBN 13

9781000234749

Street-Smart Advertising

How to Win the Battle of the Buzz

By: Margo Berman

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Street-Smart Advertising

How to Win the Battle of the Buzz

By: Margo Berman

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.

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258

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Rowman & Littlefield Publishers

Published Date

ISBN 10

1442203366

ISBN 13

9781442203365

An Informal History of American Medicine from the Colonial Era through the 20th Century

By: Curtis E. Margo

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An Informal History of American Medicine from the Colonial Era through the 20th Century

By: Curtis E. Margo

American medicine defies simple characterization. Its history is filled with as much triumph as controversy, which may explain why the delivery of health care in America is described as both the best and the worst of any industrialized country in the world. This book examines the convoluted course of medical practice in America from its roots in rural colonial society to the end of the 20th century. This story is chronicled through narratives of major events, famous individuals, and professional organizations and institutions. Unlike most historical treatises on medicine, the stories in this book evenly explore accomplishment and misadventure. In many ways, mishap and calamity have done more to steer American medicine to its current position than the exploitation of science and technology. The diversity of medical practice from the conflict over smallpox inoculation and the building of the Mayo Clinic to the disgrace of the Tuskegee affair are brough to life in 26 chapters. These narratives also place in perspective the conflicting tenets of American medicine: humanitarianism and commercialism.

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507

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Cambridge Scholars Publishing

Published Date

ISBN 10

1527504611

ISBN 13

9781527504615

Deep Inside the Blues

Photographs and Interviews

By: Margo Cooper

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Deep Inside the Blues

Photographs and Interviews

By: Margo Cooper

Deep Inside the Blues collects thirty-four of Margo Cooper’s interviews with blues artists and is illustrated with over 160 of her photographs, many published here for the first time. For thirty years, Cooper has been documenting the lives of blues musicians, their families and homes, neighborhoods, festivals, and gigs. Her photographic work combines iconic late-career images of many legendary figures including Bo Diddley, Honeyboy Edwards, B. B. King, Pinetop Perkins, and Hubert Sumlin with youthful shots of Cedric Burnside, Shemekia Copeland, and Sharde Thomas, themselves now in their thirties and forties. During this time, the Burnside and Turner families and other Mississippi artists such as T-Model Ford, James “Super Chikan” Johnson, and L. C. Ulmer entered the national and international spotlight, ensuring the powerful connection between authentic Delta, Hill Country, and Piney Woods blues musicians and their audience continues. In 1993, Cooper began photographing in the clubs around New England, then in Chicago, and before long in Mississippi and Helena, Arkansas. On her very first trips to Mississippi in 1997 and 1998, Cooper had the good fortune to photograph Sam Carr, Frank Frost, Bobby Rush, and Otha Turner, among others. “The blues come out of the field,” Ulmer told Cooper. Seeing those fields, as well as the old juke joints, country churches, and people’s homes, inspired her. She began recording interviews with the musicians, sometimes over a period of years, listening and asking questions as their narratives unfolded. Many of the key blues players of the period have already passed, making their stories and Cooper’s photographs of them all the more poignant and valuable.

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604

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Univ. Press of Mississippi

Published Date

ISBN 10

1496847423

ISBN 13

9781496847423

Unsettled Visions

Contemporary Asian American Artists and the Social Imaginary

By: Margo Machida

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Unsettled Visions

Contemporary Asian American Artists and the Social Imaginary

By: Margo Machida

In Unsettled Visions, the activist, curator, and scholar Margo Machida presents a pioneering, in-depth exploration of contemporary Asian American visual art. Machida focuses on works produced during the watershed 1990s, when surging Asian immigration had significantly altered the demographic, cultural, and political contours of Asian America, and a renaissance in Asian American art and visual culture was well underway. Machida conducted extensive interviews with ten artists working during this transformative period: women and men of Chinese, Filipino, Indian, Vietnamese, Korean, and Japanese descent, most of whom migrated to the United States. In dialogue with the artists, Machida illuminates and contextualizes the origins of and intent behind bodies of their work. Unsettled Visions is an engrossing look at a vital art scene and a subtle account of the multiple, shifting meanings of “Asianness” in Asian American art. Analyses of the work of individual artists are grouped around three major themes that Asian American artists engaged with during the 1990s: representations of the Other; social memory and trauma; and migration, diaspora, and sense of place. Machida considers the work of the photographers Pipo Nguyen-duy and Hanh Thi Pham, the printmaker and sculptor Zarina Hashmi, and installations by the artists Tomie Arai, Ming Fay, and Yong Soon Min. She examines the work of Marlon Fuentes, whose films and photographs play with the stereotyping conventions of visual anthropology, and prints in which Allan deSouza addresses the persistence of Orientalism in American popular culture. Machida reflects on Kristine Aono’s museum installations embodying the multigenerational effects of the internment of Japanese Americans during World War II and on Y. David Chung’s representations of urban spaces transformed by migration in works ranging from large-scale charcoal drawings to multimedia installations and an “electronic rap opera.”

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386

Publisher

Duke University Press

Published Date

ISBN 10

0822391740

ISBN 13

9780822391746

The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

By: Margo Berman

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The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

By: Margo Berman

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

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224

Publisher

Routledge

Published Date

ISBN 10

1317211626

ISBN 13

9781317211624

On the Surface

By: Margo Hoornstra

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On the Surface

By: Margo Hoornstra

Wrongly convicted ex-con and recent parolee Jenny Reynolds wants to forget her tarnished past and focus on a brighter future. One that begins with a return to the small tourist town where she grew up. The restoration of her family’s once proud Rest Easy Bed and Breakfast is the only thing on her mind. Fleeing an ex who refuses to let her go, what she doesn’t need to complicate her already problematic life is another man. Enter handsome handyman Brad, a man who seems to care as much about restoring the B and B as she does. A man who soon becomes ready, willing and able to steal her heart. A man, as it turns out, with more than a few secrets of his own. A dropout from law enforcement, the real Brad Collins will use anyone and anything to fulfill a personal vendetta. When two pasts collide and danger threatens, their budding love for each other may be the first casualty.

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334

Publisher

The Wild Rose Press Inc

Published Date

ISBN 10

1509216944

ISBN 13

9781509216949

Pain Assessment and Pharmacologic Management - E-Book

By: Chris Pasero,Margo McCaffery

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Pain Assessment and Pharmacologic Management - E-Book

By: Chris Pasero,Margo McCaffery

Pain Assessment and Pharmacologic Management, by highly renowned authors Chris Pasero and Margo McCaffery, is destined to become the definitive resource in pain management in adults. It provides numerous reproducible tables, boxes, and figures that can be used in clinical practice, and emphasizes the benefits of a multimodal analgesic approach throughout. In addition, Patient Medication Information forms for the most commonly used medications in each analgesic group can be copied and given to patients. This title is an excellent resource for nurses to become certified in pain management. - Presents best practices and evidence-based guidelines for assessing and managing pain most effectively with the latest medications and drug regimens. - Features detailed, step-by-step guidance on effective pain assessment to help nurses appropriately evaluate pain for each patient during routine assessments. - Provides reproducible tables, boxes, and figures that can be used in clinical practice. - Contains Patient Medication Information forms for the most commonly used medications in each analgesic group, to be copied and given to patients. - Offers the authors' world-renowned expertise in five sections: - Underlying Mechanisms of Pain and the Pathophysiology of Neuropathic Pain includes figures that clearly illustrate nociception and classification of pain by inferred pathology. - Assessment includes tools to assess patients who can report their pain as well as those who are nonverbal, such as the cognitively impaired and critically ill patients. Several pain-rating scales are translated in over 20 languages. - Nonnopioids includes indications for using acetaminophen or NSAIDs, and the prevention and treatment of adverse effects. - Opioids includes guidelines for opioid drug selection and routes of administration, and the prevention and treatment of adverse effects. - Adjuvant Analgesics presents different types of adjuvant analgesics for a variety of pain types, including persistent (chronic) pain, acute pain, neuropathic pain, and bone pain. Prevention and treatment of adverse effects is also covered. - Includes helpful Appendices that provide website resources and suggestions for the use of opioid agreements and for incorporating pain documentation into the electronic medical record. - Covers patients from young adults to frail older adults. - Provides evidence-based, practical guidance on planning and implementing pain management in accordance with current TJC guidelines and best practices. - Includes illustrations to clarify concepts and processes such as the mechanisms of action for pain medications. - Features spiral binding to facilitate quick reference.

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898

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323082637

ISBN 13

9780323082631

Campbell's Physical Therapy for Children Expert Consult - E-Book

By: Robert Palisano,Margo Orlin,Joseph Schreiber

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Campbell's Physical Therapy for Children Expert Consult - E-Book

By: Robert Palisano,Margo Orlin,Joseph Schreiber

**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Physical Therapy** Gain a solid foundation in physical therapy for infants, children, and adolescents! Campbell's Physical Therapy for Children, 6th Edition provides essential information on pediatric physical therapy practice, management of children with musculoskeletal, neurological, and cardiopulmonary conditions, and special practice settings. Following the APTA's Guide to Physical Therapist Practice, this text describes how to examine and evaluate children, select evidence-based interventions, and measure outcomes to help children improve their body functions, activities, and participation. What also sets this book apart is its emphasis on clinical reasoning, decision making, and family-centered care. Written by a team of PT experts led by Robert J. Palisano, this book is ideal for use by students and by clinicians in daily practice. - Comprehensive coverage provides a thorough understanding of foundational knowledge for pediatric physical therapy, including social determinants of health, development, motor control, and motor learning, as well as physical therapy management of pediatric disorders, including examination, evaluation, goal setting, the plan of care, and outcomes evaluation. - Focus on the elements of patient/client management in the APTA's Guide to Physical Therapist Practice provides a framework for clinical decision making. - Focus on the International Classification of Functioning, Disability, and Health (ICF) of the World Health Organization (WHO) provides a standard language and framework for the description of health and health-related states, including levels of a person's capacity and performance. - Experienced, expert contributors help you prepare to become a Board-Certified Pediatric Clinical Specialist and to succeed on the job. - NEW! New chapter on social determinants of health and pediatric healthcare is added to this edition. - NEW! New chapter on Down syndrome is added. - NEW! 45 case scenarios in the ebook offer practice with clinical reasoning and decision making, and 123 video clips depict children's movements, examination procedures, and physical therapy interventions. - NEW! An ebook version is included with print purchase, providing access to all the text, figures, and references, plus the ability to search, customize content, make notes and highlights, and have content read aloud.

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